Laptop-wielding ‘café conquerors’ who squat on coffee shop tables for hours while nursing a single cappuccino are increasingly to blame for rows with other customers, academic research has found.
The so-called ‘coffee shop conquerors’ are fast-becoming anti-social menaces in modern society, the study found.
They are lured into coffee shops by free wi-fi and no time restrictions. However their prolonged presence in the cafes can lead to territorial disputes and even falling sales.
The report called Dibs! Customer Territorial Behaviours, published in the Journal of Service Research, was carried out by marketing professors Merlyn Griffiths of the University of North Carolina and Mary Gilly of the University of California.