Tech Spotlight: Sensor Shelves Now Following You Around in Grocery Stores

October 18, 2013
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Tech Spotlight: Sensor Shelves Now Following You Around in Grocery Stores

 

It's fair to say that the general population is always on camera in public, but now big companies are using technology to track your every (consumer) move.

The Washington Post reports that Mondelez International is planning to debut a grocery store shelf that is rigged with sensors to record the age and gender of passing customers.

According to Mondelez chief information officer Mark Dajani, the demographic information (but not the photos of the consumers themselves) will then be stored to help the company market the right products in the right places. Well-timed commercials, coupons, and an "embedded weight sensor" that lets Mondelez know when an item is picked up will reportedly help the company market their products, making impulse buys easier.

Read Full Article @ TheDailyMeal

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