Talante from Brasil offers flavored alcohol drinks that mix national spirit cachaça with regional flavors such as coco, banana, cinnamon and mint. Sold in 500ml bottles that contain 23% alcohol. This range of drinks is gluten free.
Impact & Analysis
Talante is a great example of understanding the regional market to meet the needs of their consumers. Here they have combined the national spirit with popular regional flavors in a gluten free presentation that not only adds value to their products but identifies with their target market and truly can be called a Brasilian spirit.
This product is featured in the Insights Media 2012 RTD ALcoholic Beverages Report that is now available.
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GOES WELL WITH ANY FANTASY