Talante: Ready To Drink Cachaça Drinks From Brasil

November 1, 2012
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Talante: Ready To Drink Cachaça Drinks From Brasil

Summary
Talante from Brasil offers flavored alcohol drinks that mix national spirit cachaça with regional flavors such as coco, banana, cinnamon and mint.  Sold in 500ml bottles that contain 23% alcohol. This range of drinks is gluten free.

•Cachaça (Portuguese pronunciation "Ca-SHAH-sa“) is a liquor made from fermented sugarcane juice.
•It is the most popular distilled alcoholic beverage in Brazil. It is also known as aguardiente, pinga, caninha and many other names.
•Cachaça is mostly produced in Brazil, where, according to 2007 figures, 1.5 billion litres (390 million gallons) are consumed annually.
•Caipirinha is Brazil's national cocktail, made with (sugar cane rum), sugar and lime.

 

Impact & Analysis
Talante is a great example of understanding the regional market to meet the needs of their consumers.  Here they have combined the national spirit with popular regional flavors in a gluten free presentation that not only adds value to their products but identifies with their target market and truly can be called a Brasilian spirit.

 

This product is featured in the Insights Media 2012 RTD ALcoholic Beverages Report that is now available.

Contact Us To Inquiry About This Report – reports@insights-media.com

 

GOES WELL WITH ANY FANTASY

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