One-Of-A-Kind CPG Incubator Partners with Ayesha Curry and Meredith Kessler to Revitalize Soup Industry
Sonoma Brands, a consumer products incubator and venture fund founded by Jon Sebastiani, has launched ZÜPA NOMA: a single-serve & family sized chilled vegetable soup. “Whole without the bowl,” ZÜPA NOMA offers a convenient, on-the-go meal replacement or snack.
Food blogger, cookbook author, wife and mother, Ayesha Curry, and professional triathlete and Ironman champion, Meredith Kessler, are joining forces with ZÜPA NOMA to encourage consumers to avoid sugary pressed fruit juices and “DRINK YOUR VEGGIES.” With their busy schedules, both Curry and Kessler appreciate ZÜPA NOMA’s great taste and nutrition on-the-go.
“In my kitchen, I love having the freshest and highest quality ingredients to cook with and I am thrilled to partner with ZÜPA NOMA, whose approach is the same,” said Ayesha Curry. “ZÜPA NOMA is made up of the best, organic, whole vegetables and other healthy ingredients that deliver incredible flavor and nutrition, while offering a super convenient meal or snack that fits into my busy life.”
“When I’m training, healthy eating and convenience are top-of-mind,” said Meredith Kessler. “I love that ZÜPA NOMA is a grab-and-go meal replacement or snack that offers all of the nutrients I need, as well as great flavor, when I’m going for a ride, swim or run. Packed with Vitamin C, it’s the perfect recovery fuel!”
The namesake of this “better-for-you” brand stems from the rich history of the region where Sonoma Brands calls home. ZÜPA NOMA comes in six flavors that honor the culinary traditions of Sonoma, including Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.
ZÜPA NOMA is certified organic, low-glycemic, nutrient dense, high in fiber and absolutely delicious. This on-the-go chilled soup is low in calories, low in sugar and offers a great source of vitamins, with powerhouse ingredients such as pumpkin seeds, olive oil, turmeric and ginger. Now available on the west coast, 12oz. bottles retail for $6.99.
About ZÜPA NOMA
Life’s delicious, drink it all in! Inspired by the rich culinary traditions of Sonoma, ZÜPA NOMA was founded in 2016 to revitalize the sleepy soup industry. ZÜPA NOMA encourages consumers to DRINK YOUR VEGGIES with a convenient, on-the-go meal replacement that is fresh from the avant garden. ZÜPA NOMA is certified organic, low-glycemic, nutrient dense, high in fiber and absolutely delicious. Whole without the bowl, ZÜPA NOMA is low in calories, low in sugar and offers a great source of vitamins. For more information on ZÜPA NOMA, please visit drinkzupa.com.