Adding to Zevia's 15-flavor natural diet soda line, the brand will offer seven new zero-calorie natural flavors of Energy and Sparkling Water
LOS ANGELES, August 2016 /PRNewswire/ -- Zevia, the leading zero-calorie, naturally sweetened soda brand, has announced its evolution from a soda company to a beverage company with the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing 90-percent share of the natural zero-calorie soda market in the United States*.
Reducing sugar is one of the largest dietary shifts occurring in the U.S., and Zevia sees familiar beverage categories as an easy place to start. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world are becoming increasingly aware of the health risks associated with excess sugar consumption.
Energy: "We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements," said Paddy Spence, CEO of Zevia. "We created a line with zero calories, 120mg of caffeine from coffee extract, sweetened with stevia, and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."
Sparkling Water: "Flavored sparkling water has become very popular, but for many of us, these unsweetened products just don't deliver from a taste perspective," added Spence. "A little sweetness, from stevia, along with zero calories, no sugar, and Non-GMO Project Verified flavors, makes sparkling water come to life."
Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, with a suggested retail price of $1.99 per can. Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit. Zevia Sparkling Water, to be sold in eight packs with a suggested retail price of $5.99, will include four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange. Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.
Zevia Energy and Zevia Sparking Water will be available in the United States in Sprouts Farmers Markets, Amazon.com, Puget Natural Markets in Seattle, and Woodman's Foods in Wisconsin.
"Our experience building the first mainstream zero-calorie, naturally sweetened soda brand has been that consumers are looking for better-for-you versions across the beverage category," said Spence. "We're looking to address obvious consumer needs as we expand natural diet beverage options – energy with clean ingredients and flavored sparkling water with a bit of sweetness were a good next step."
In addition to their new product lines, Zevia is celebrating its role as the first soda sponsor of the Reebok CrossFit Games, to be held at the StubHub Center in Los Angeles from July 22-24. The brand is also in its third year as the only natural diet soda in Major League Baseball, with its sponsorship of the Oakland A's.
Zevia is the first beverage brand exclusively focused on offering naturally sweetened, zero-calorie beverages. With formulas that are Non-GMO Project Verified, and certified Vegan, Kosher and Gluten Free, Zevia is sold at more than 35,000 grocery, natural and specialty food stores in the United States and Canada, including Whole Foods Market, Sprouts Farmers Markets, Safeway, Kroger, and Target. Please visit www.ZEVIA.com to learn more about Zevia. Follow Zevia on Twitter http://twitter.com/ZEVIA, Instagram http://www.instagram.com/ZEVIA and on Facebook at http://www.facebook.com/ZEVIA.
*According to SPINS/IRI Total US Food data for the 12 weeks ending 5/15/16.