Lactose Free range taps into “free-from” trend with new alternative yogurts
AUGUST 2017 - Rachel’s, the premium organic dairy brand, has announced the launch of its brand new Organic Lactose Free range. Combining two innovative industry firsts, the range will not only be the first organic yogurt of its kind, but the first British-made Lactose Free yogurt to be made available to UK shoppers. The new range will provide more variety for those with lactose intolerance in a selection of flavours including Natural and Strawberry, which will both launch in October 2017.
While only 4.7 per cent of the UK population are lactose intolerant, some 65 per cent of consumers have previously bought a “free from” product, with 28 per cent stating that it is a lifestyle choice.
Responding to an increasing demand from consumers to provide “free from” products that don’t compromise on taste or quality, the Lactose Free range promises to deliver the same dairy goodness that Rachel’s is celebrated for, allowing Rachel’s to widen its audience base, without modifying its luxurious creamy taste and texture.
Daniel Wheeler, Marketing Manager at Lactalis Nestle Chilled Dairy, commented: “In light of the increasing number of consumers seeking “free-from” products, here at Rachel’s we were keen to broaden the appeal of this type of yogurt to a wider audience. We wanted to reach those who may have been reluctant to try them before due to their underwhelming taste and flavour, by bringing to market the first organic and British and big pot yogurt range. The Lactose Free category is currently under-developed with limited options available for those that are lactose intolerant or simply looking for ways to avoid foods which contain lactose. With many of these consumers being advocates of natural, organic and unprocessed foods, Rachel’s is a natural fit, bringing a touch of luxury to this growing sector.”
The Natural and Strawberry flavours will be launching in Sainsbury’s and all other good retailers from 16th October 2017, priced at £1.89 (RRP) for a 450g pot.