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Dessert Spotlight: Yasso Introduces Newest Product Innovation: Chocolate Dipped Bars

 

Yasso's Iconic Frozen Greek Yogurt Bars Dial Up Indulgence With A New Chocolatey, Crunchy Coating

BOULDER, Colo., May 11, 2020 /PRNewswire/ -- Yasso Frozen Greek Yogurt, the world's first frozen Greek yogurt bar and fastest growing novelty brand, announced today the launch of its newest innovation, Dipped Greek Yogurt Bars . The new additions to Yasso's portfolio of great tasting, better-for-you items come in four indulgent flavors sure to satisfy any craving: Mint Chocolate Crunch, Peanut Butter Chocolate Crunch, Sea Salt Caramel Chocolate Crunch and Vanilla Chocolate Crunch

Dedicated to delivering real, craveable goodness in all of its products, Yasso's new Dipped Greek Yogurt Bars feature both a milk and dark chocolatey coating with crisped quinoa covering the iconic, smooth and creamy Greek yogurt bars.  Ranging from 140-160 calories per bar with 4g of protein, live and active cultures, and no high intensity sweeteners, Yasso continues to push boundaries by delivering uniquely superior frozen treats that don't sacrifice taste for nutrition and deliver goodness in every bite.

"As we start the next chapter of Yasso, new platform and new category innovation will be key to accelerate our growth trajectory," said Craig Shiesley, Yasso CEO.  "We will look to create the same craveable, satisfying goodness across these new frozen snacking categories as we have done within our leading bars business, starting with our new Dipped Bars, which deliver incredible indulgence."

Yasso Dipped Greek Yogurt Bars (SRP $5.49) and are now available at retailers nationwide. For more information about Yasso or to find a store near you, visit https://yasso.com/find-a-store/ and follow the brand on Instagram and Facebook.

About Yasso

Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso currently offers 18 flavors of novelty stick bars and 4 flavors of dipped chocolate bars all of which can be found at grocery and club stores nationwide. Yasso is also an active, positive contributor to the community via its Game On! Foundation which inspires health and wellness for people of all ages. To find your local retailers and to learn more about Yasso, please visit www.yasso.com and follow @yasso

 

 

New Dipped Greek Yogurt Bars from Yasso

New Dipped Greek Yogurt Bars from Yasso

 

 

 

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Food News: Yasso® Frozen Greek Yogurt Unveils First Of Its Kind Sandwich Format And New Flavors

 

 

Unique innovation and on-trend flavors up the ante on dessert with benefits; Nationwide sampling tour will support new products and summer season

QUINCY, Mass., March 16, 2017 /PRNewswire/ -- Yasso Frozen Greek Yogurt, one of the fastest growing dessert brands in the country, has introduced new innovations for 2017 that will make everyday indulgence undeniable for consumers everywhere. Today, Yasso announces a first of its kind sandwich format in Mint and Vanilla flavors, along with three new flavors joining its stick bar lineup, S'mores, Toffee Caramel Chocolate Chip and Black Raspberry Chocolate Chip.

With incredible entrepreneurial success among deeply entrenched legacy brands, Yasso has revolutionized the dessert category with its fresh take on innovation and consistent use of quality ingredients. Yasso's award winning products have brought consumers back to the dessert category, increasing dessert consumption, and offering a new dessert experience that can be enjoyed throughout the day. The launch of the new sandwich line, and three new exciting flavors to the core stick portfolio, further cements Yasso's positioning as the leader in better-for-you desserts with a perfect blend of decadent taste and superb nutritionals.

"We're having a lot of fun with our innovation and we are truly dedicated to providing consumers with a dessert they can enjoy everyday" said Drew Harrington, Co-Founder of Yasso. "As an entrepreneurial brand, we pride ourselves in our David vs. Goliath story and how we've taken a different, more creative approach to our innovation by listening to our fans and their suggestions over the years. Our national sampling tour will be another exciting opportunity to continue the innovation conversation with our loyal fans and meet new ones too" continued Harrington.

Yasso's 2017 new products are created with a commitment to quality, functional ingredients and great taste, and the new form and flavors are no exception. Products are now available nationwide:

  • NEW Frozen Greek Yogurt Sandwiches in Mint & Vanilla: Not just any classic cookie, these two sandwich offerings use a unique, round, dark chocolate wafer to hold a thick layer of creamy Greek yogurt for a portable dessert you can enjoy daily, without the guilt. Truly a game changer and innovative product offering, the new Yasso sandwiches contain only 120 calories and 5 grams of protein per sandwich.
  • S'mores: Your favorite summer craving without the campfire. Made with a graham cracker base, mini marshmallows and chocolate inclusions, it's no wonder some flavor forecasters have predicted 2017 as the year of the S'more.
  • Toffee Caramel Chocolate Chip: With its rich, decadent taste profile, chunks of toffee and chocolate chips, you won't believe this bar clocks in at just 100 calories and has 5 grams of protein.
  • Black Raspberry Chocolate Chip: A truly iconic ice cream flavor gets the Yasso treatment. Packed with dark chocolate and white chocolate chips within creamy raspberry Greek yogurt base, Yasso's Black Raspberry Chocolate Chip will be a fan favorite adults and kids alike.

Yasso will have a fleet of six vehicles touring the country this spring and summer. The Yasso Brand Ambassadors will visit over 30 states and will give away more than 1 million free samples at charitable fundraisers, road races, music festivals, community events, corporate visits and other family-friendly outings.

For more information about Yasso Frozen Greek Yogurt or to find a retailer near you, visit http://www.yasso.com and follow the brand on Facebook and Instagram.

About Yasso®: Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts. Yasso currently offers 19 flavors and formats from sticks to candy bars to sandwiches and products can be found at major grocery and club stores nationwide. To find your local retailers and to learn more about the Yasso brand, please visit www.yasso.com.

SOURCE Yasso Frozen Greek Yogurt

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yasso

Food Spotlight: Yasso Sea Salt Caramel Candy Bar

 

 

Yasso Sea Salt Caramel Candy Bars are a delicious, tasty treat for all ages. With 4g of protein, made with natural ingredients and covered in a dark chocolate-flavored coating.

 

 

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About the Company
Yasso is the first-ever line of frozen Greek yogurt bars to hit the market. In 2009, founders Amanda Klane and Drew Harrington set out on a mission to craft a wholesome and delicious everyday frozen treat. After two years of perfecting their recipe, Yasso Frozen Greek Yogurt Bars were born. Hitting store shelves in mid-2011, Yasso quickly became one of the fastest-growing brands in the frozen novelty category. Made with only natural ingredients, including real Greek yogurt, rBST-free milk and natural sweeteners, Yasso is a great low-calorie frozen treat filled with protein and containing little to no fat. Yasso currently offers bars in 12 delicious flavors and products can be found at major grocery and club stores nationwide.

 

 

 

Company: Yasso Frozen Yogurt
Brand: Yasso Frozen Yogurt
Origin: USA
Category: Dessert
Packaging: 53 grams
Claims: Made with natural ingredients
Variants: View product range here
Where to Buy: Store locator
Website: 
http://www.yasso.com/

 

 

 

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Dessert Spotlight: Yasso Sea Salt Frozen Greek Yogurt Bar

 

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About the Company
Amanda and Drew grew up in Easton, MA and met in kindergarten-probably during snack time. In high school, Amanda became one of Massachusetts’ premier soccer players and Drew clocked a 4:15 mile on the track. After graduating, Amanda attended Providence College and Drew attended American University, before transferring to Northeastern University. With a shared love of sports, they learned the benefits of a healthy lifestyle early on. Read More
 

 

 

Company: Apollo Food Group LLC
Brand: Yasso
Slogan: Frozen Greek Yogurt
Origin: USA
Category: Frozen Desserts
Packaging: 4 Bars (14fl oz), Smoothies 7.4oz (Makes 2 Smoothies)
Bar Varieties: Chocolate Fudge, Mint Chocolate Chip, Dark Chocolate Raspberry, Sea Salt Caramel, Peanut Butter Cup, Raspberry, Blueberry, Vanilla Bean, Strawberry, Mango, Coconut
Smoothie Varieties:Strawberry Banana, Mixed Berry, Mango Pineapple
Claims: Natural Ingredients, No Artificial Sweeteners, Low Fat
Price: $5.99 (bars)
Where to Buy: Store Finder on website
Website: yasso.com

 

 

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Product Spotlight Yasso Greek Yogurt Bars

 

 

Yasso is an innovative new company offering a line of Frozen Greek Yogurt Smoothies and a line of Frozen Greek Yogurt Novelty Bars.  The Greek Yogurt trend started as another dairy trend and has extended into numerous non dairy categories.  Each day we are seeing new and innovative ways companies are finding to use Greek Yogurt in new products.  Yasso is a true innovator in this category and should expect some great success in the coming years.

 

 

THE IDEA & HUMBLE BEGINNINGS

 

In July of 2009, Amanda and Drew teamed up after she was introduced to the idea of making frozen Greek yogurt while working as a food broker for her father, Stu. The two former Division 1 athletes embarked on a journey from scratch to create a good-for-you product of the highest quality in the frozen novelty category. After a degree from Ice Cream Camp (yep, seriously), countless road trips and over a year of research and development, they executed their first production run in September.

 

 

Frozen Greek Yogurt Smoothies

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Yasso Frozen Yogurt Bars

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Company: Apollo Food Group LLC
Brand: Yasso

Slogan: Frozen Greek Yogurt
Category: Frozen Desserts
Origin: USA
Packaging: 4 Bars (14fl oz),  Smoothies 7.4oz (Makes 2 Smoothies)
Bar Varieties: Raspberry, Blueberry, Vanilla Bean, Strawberry, Mango, Coconut
Smoothie Varieties:Strawberry Banana, Mixed Berry, Mango Pineapple
Claims: Natural Ingredients, No Artificial Sweeteners, Low Fat
Price: $5.99 (bars)
Website: yasso.com

 

 

 

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