Tag Archives: workout


Advertising Spotlight: Hpnotiq Presents The “YesJulz Hpnotiq Workout Plan”


New Holiday Video Advertisement Pokes Fun at Fitness Infomercials for #SINCE2001 Campaign

LOUISVILLE, Ky., Nov. 17, 2016 /PRNewswire/ -- Today, the iconic blue liqueur, Hpnotiq, and YesJulz debuted a new video with a ridiculous and irreverent take on fitness infomercials on Hpnotiq's Instagram, Twitter, Facebook and YouTube platforms. The "YesJulz Hpnotiq Workout Plan" stars the "never not working" social media marketing & branding aficionado, also known as Julieanna Goddard, as she offers her tips for staying in shape during the holidays (hint: her secret is Hpnotiq).

"Hpnotiq is a fun brand that's not afraid to poke fun at itself," said YesJulz. "We have that in common. I don't take myself too seriously and I'm all about good vibes. I wanted to replicate that sentiment with this video."

Hpnotiq launched in 2001 and was quickly embraced as a mainstay of nightlife culture - becoming one of the fastest-growing new-to-market products in the history of distilled spirits. In 2015, the brand tapped full-service creative agency Team Epiphany to launch #SINCE2001, a campaign to help re-insert Hpnotiq, which is still growing steadily in key markets, into pop culture. The resulting campaign tapped into nostalgia for throwback culture and reinvigorated the look and feel of Hpnotiq with a visual center from artist Naturel, and content developed in partnership with brand ambassadors like rapper Cam'ron and artist Yung Jake.

Hpnotiq's 2016 collaborators – rapper 2 Chainz and YesJulz, along with the return of artist Naturel, mark the second phase of the #SINCE2001 campaign. 2 Chainz and Hpnotiq partnered on a music video for the rapper's song "Not Invited," and Naturel has created a custom adult coloring book, which doubles as a cocktail recipe guide, for influencers, press and fans. In addition to creating the holiday video, YesJulz and Hpnotiq partnered to bring her infamous 1AM Party series to New York, Houston and Atlanta.

"We're excited to continue building upon the success of #SINCE2001 by partnering with YesJulz to bring the Hpnotiq experience to life through real-world events and this hilarious video," said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. "Both Hpnotiq and YesJulz are nightlife mainstays, so this partnership has been seamless."

For more information about Hpnotiq and the #SINCE2001 campaign, follow Hpnotiq on Instagram, Twitter and Facebook.

About Hpnotiq
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac.  This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry.  Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.

About Heaven Hill Brands
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett's Vodkas and Gin; Admiral Nelson's and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.

Heaven Hill reminds you to "Think Wisely.  Drink Wisely."










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vuka feat2

Drink Spotlight: Vuka Workout Zo-Cal Energy Drink



A handy case of 12/16oz cans.

Zero-calorie Workout: Energy to accomplish the physical goals you set your mind to

Vuka Workout ZO-CAL is a lightly carbonated berry lemonade flavor made to keep you performing at peak levels, with none of the calories. Prepare for what's ahead in your work out and restore what's been lost with potassium, sodium and magnesium.

Other vitamins and natural energizers that will help you reach your potential include vitamins B3, B5, B6, B12 and calcium.

Vuka uses natural Stevia as a sweetener. It's a plant. From the ground. Not a laboratory created chemical. We think that's a much healthier idea if you're looking for a sweetener.






About the company

We’re Alexia and Darian, the creators of Vuka. We grew up in South Africa, and so the name Vuka – “wake up” in Zulu. We’re parents to three amazing kids, we run our business, and we love to surf and dance and run and fly planes and cook and write books and make music and travel and enjoy every little bit of life that we can! We’re big believers in the concept of harnessing human potential and we love that everyone has a spark of that inside. But we realized that sometimes we need a little boost to awaken that spark.

We wanted to create a drink that can help you “wake up” to what’s inside of you. And because we believe in choosing healthier options, inside VUKA you’ll find natural ingredients, no preservatives and no chemicals, along with a handful of vitamins and nutrients to help you achieve your goals. We hope that these delicious drinks give you the energy to get what you want out of life.



Company: Vuka
Brand: Workout Zo-Cal Energy Drink
Origin: USA
Category: Energy drink
Packaging: 16 oz. cans
Claims: Keeps you performing at peak levels, good pre and post-workout drink, zero calories.
Variants: View Full Range Here
Price: 12-pack $32.99
Where to Buy: Buy Online, Store Locator
Website: http://www.vuka.com/






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Product Spotlight: Multipower Red Kick Preworkout Drink


Red Kick is a carbonated pre-workout drink enriched with guarana and caffeine. Ideal to kick-start your training.


660mg Guarana Extract
105mg Caffeine
The guarana and caffeine combination offers a reviving drink with the instant effects of caffeine and the slower more sustained action of guarana
Suitable for Vegetarians
Suitable for Vegans


Water, Glucose Syrup, Acidifier: Citric Acid, Carbonic Acid, Guarana Extract (0.2%), Flavouring: Caffeine (0.01%), Acidity Regulartors: Calcium Chloride, Di Potassium Phosphate and Magnesium Carbonate, Preservatives: Potassium sorbate and Sodium Benzoate, Sweetener: Aspartame, Colour: E122*. Contains a source of Phenylalanine. *E122 may have an adverse effect on children's activity levels and powers of concentration.

Nutrition Information per 100 ml 330 ml
Energy 73 kJ / 17 kcal 240 kJ / 56 kcal
Protein 0 g 0 g
Carbohydrate 4 g 13,2 g
Fat 0 g 0 g


How and When to Use
Drink 1 bottle directly before your workout

Not Suitable for children, pregnant or breastfeeding women or those sensitive to caffeine.
Company: Multipower
Brand: Multipower
Slogan: Sportsfood
Category: Dietary Supplement
Origin: UK
Claims: Vegan, Gluten Free
Packaging: 330ml bottle
Price: £19.99 (24 x 330 ml Bottle - 24 servings)
Variants: Multifruit
Where to Buy: Direct on Website




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Product Spotlight: Little Dragon Pre Workout Shot

Cranberry flavoured food supplement with vitamins and amino acids

Do you want to get the most out of your workout? Do you need a pre workout sports drink specially designed to to jump-start a workout or maximise your training or exercise program giving your body an intense burst of energy? Is flagging energy stopping you? Are you struggling to fit in the recommended levels of exercise?

Whether you are getting ready for a walk, run or cycle, a big match, a fitness programme or rigorous training schedule, Little Dragon Pre Workout is the ready-to-drink pre workout shot for you.

This sports supplement has a unique formulation packed with amino acids, caffeine for stimulation while B vitamins work to release energy. Pre Workout helps you to get the most out of your training or sport for maximum staying power. A carbohydrate free stimulation shot for your exercise program.

Unlike other pre workout sports drinks, this convenient shot doesn’t need refrigeration, so you can pack it in your gym bag or keep it handy for when you need that extra energy.

Little Dragon Pre Workout is sugar-free. Use it 30 minutes before your exercises or workout to get the maximum effect.

Benefits at a Glance
Energy Release
Fat Free
Sugar Free
Food facts

Contains caffeine
No sugar
Gluten free
Nut free
Milk free
Soya free
Not suitable for vegetarians

Water, Taurine, Arginine AKG, Acetyl L-Carnitine, N-Acetyl L-Tyrosine, Beta Alanine, Citrulline DL Malate, Caffeine. Acidulants – Citric Acid, Malic Acid. Flavouring – Cranberry Flavouring. Colouring – Carminic Acid. Preservatives – Potassium Sorbate, Sodium Benzoate. Sweetener – Sucralose. Vitamins – Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B12 (Cyanocobalamin).


About the Company
Dragon Nutrition are the people behind the ground-breaking Little Dragon Shots range of functional food supplements. Dragon Nutrition is the emergent leader in the development and manufacture of products and supplements for the sports, fitness, lifestyle, health and wellness sectors.

At Dragon Nutrition we use widely-researched ingredients to develop functional supplements designed to help you deal with a hectic lifestyle and bring back harmony and balance in a chaotic and hectic world.

Dragon Nutrition is a member of the J Donohoe Beverages Group, with roots going back over 130 years in beverage manufacturing and distribution. Our team brings a wealth of experience in the supplement arena, particularly in the ready-to-drink shot and beverage market.



Company: Dragon Nutrition
Brand: Little Dragon
Origin: Ireland
Category: Dietary Supplement
Packaging: 60ml shot
Claims: Vitamin Enriched
Variants: 24g Hydrolyzed Protein, Pre-Workout, B-Vit Gold, Power Focus, Intense Energy
Price: £24.00 (box of 12)
Where to Buy: Direct on Website
Website:  dragon-shots.com


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Soda-Burning Exercises

Instead of appealing to the perpetual dieter looking for ways to cut out calories, the Coca-Cola Work It Out Calculator speaks to the fitness buff who would rather burn the calories. It also does the important job of encouraging activity for the former. While a healthy diet is one thing, exercise is something that really boosts metabolism and, let's face it, allows people to indulge from time to time guilt-free.

A website, the Coca-Cola Work It Out Calculator lets people select their favorite drinks and suggests workouts that will burn the calories in them. For instance, there is 139 calories in a can of Coke, which can be burned playing basketball for 17 minutes, vacuuming for 51 minutes or salsa dancing for 14 minutes. It also provides information on Guideline Daily Amounts, nutrition and calorie consumption.

Full Article @ TH

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