New Holiday Video Advertisement Pokes Fun at Fitness Infomercials for #SINCE2001 Campaign
LOUISVILLE, Ky., Nov. 17, 2016 /PRNewswire/ -- Today, the iconic blue liqueur, Hpnotiq, and YesJulz debuted a new video with a ridiculous and irreverent take on fitness infomercials on Hpnotiq's Instagram, Twitter, Facebook and YouTube platforms. The "YesJulz Hpnotiq Workout Plan" stars the "never not working" social media marketing & branding aficionado, also known as Julieanna Goddard, as she offers her tips for staying in shape during the holidays (hint: her secret is Hpnotiq).
"Hpnotiq is a fun brand that's not afraid to poke fun at itself," said YesJulz. "We have that in common. I don't take myself too seriously and I'm all about good vibes. I wanted to replicate that sentiment with this video."
Hpnotiq launched in 2001 and was quickly embraced as a mainstay of nightlife culture - becoming one of the fastest-growing new-to-market products in the history of distilled spirits. In 2015, the brand tapped full-service creative agency Team Epiphany to launch #SINCE2001, a campaign to help re-insert Hpnotiq, which is still growing steadily in key markets, into pop culture. The resulting campaign tapped into nostalgia for throwback culture and reinvigorated the look and feel of Hpnotiq with a visual center from artist Naturel, and content developed in partnership with brand ambassadors like rapper Cam'ron and artist Yung Jake.
Hpnotiq's 2016 collaborators – rapper 2 Chainz and YesJulz, along with the return of artist Naturel, mark the second phase of the #SINCE2001 campaign. 2 Chainz and Hpnotiq partnered on a music video for the rapper's song "Not Invited," and Naturel has created a custom adult coloring book, which doubles as a cocktail recipe guide, for influencers, press and fans. In addition to creating the holiday video, YesJulz and Hpnotiq partnered to bring her infamous 1AM Party series to New York, Houston and Atlanta.
"We're excited to continue building upon the success of #SINCE2001 by partnering with YesJulz to bring the Hpnotiq experience to life through real-world events and this hilarious video," said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur. "Both Hpnotiq and YesJulz are nightlife mainstays, so this partnership has been seamless."
Hpnotiq (www.hpnotiq.com) is a refreshing blend of natural exotic fruit juices, premium vodka, and a touch of cognac. This perfect fusion, along with its aqua blue color and incredible mixability, made Hpnotiq one of the fastest growing products in the history of the distilled spirits industry. Today the brand is a staple in retail stores and nightlife accounts across the country. Marketed and Distributed by Heaven Hill Brands, Hpnotiq is an integral part of a family of spirits that have stood for quality since 1934.
About Heaven Hill Brands
Founded in 1935, Bardstown, KY-based Heaven Hill Brands (www.heavenhill.com) is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett's Vodkas and Gin; Admiral Nelson's and Blackheart Rums; HPNOTIQ Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.
Heaven Hill reminds you to "Think Wisely. Drink Wisely."