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Industry News: Budweiser brings back popular limited-edition wooden crates for the holiday season

 

 

Make way for Macro-sized holiday cheer.

To celebrate the 139th holiday season of America’s No. 1 full-flavored lager, Budweiser is bringing back its limited-edition wooden crates. Available in select locations starting November 9, the crates include two pilsner glasses and 18 Budweiser bottles featuring the authentic, classic label from 1933 – the first label following the repeal of Prohibition.

The brand is releasing 60,000 crates this year (vs. 10,000 in 2014), each of which will be hand-made to mirror the original crates that were distributed by the Budweiser Clydesdales following the end of Prohibition.

Budweiser is also celebrating the holidays with a brand new television spot featuring the crates. Filmed at Anheuser-Busch’s St. Louis brewery, the spot will focus on the extra care brewmasters put into brewing Budweiser during the holidays and features the most Macro of all icons: the world-famous Budweiser Clydesdales. Watch for the spot in the coming weeks.

Those who get one of the 60,000 crates are encouraged to share images of their own Macro holiday celebrations on social media, using the hashtag #ThisBudsForYou.

 

 

 

 

 

 

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Budweiser introduces limited-edition wooden crates and classic labels for holiday season

 

 

New television spots bringing real friends together begin airing this week

As if you needed another reason to get together with friends this holiday season, Budweiser has upped the ante on Friendsgiving by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976.

 

Only 10,000 of the wooden crates – handmade by Vintage Editions in North Carolina – will be available, hitting shelves across the country this week.

Budweiser, meanwhile, will do a full conversion of 1.6 million cases of 12-, 18- and 24-pack bottles to feature its classic labels, marking momentous occasions in the brand’s history:

  • 1918 – The last label before Prohibition
  • 1933 – The first label following the repeal of Prohibition
  • 1976 – The Budweiser brand’s 100th anniversary

 

Those lucky enough to find one of the 10,000 crates are encouraged to share images of their own holiday parties on social media, using the hashtag #HolidayBuds.

 

Also this week, a new Budweiser television spot, titled “Invitations,” will debut starring real people answering the question: “If you could grab a Bud with any of your friends this holiday season, who would it be…and why?”

 
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Budweiser will then take two lucky people from the spots and make those reunions happen with friends they haven’t seen in years. The real-life hometown reunions will be filmed as a sequel to the initial commercial, for new spots airing in early December.

 

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Friends of Budweiser are getting into the holiday spirit, as well. Kevin Harvick’s No. 4 Budweiser Chevrolet SS will feature a special paint scheme in the NASCAR Sprint Cup Series race on Sunday, November 9 at Phoenix International Raceway, replicating Budweiser’s classic holiday packaging.

 

 

 

 

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