Tag Archives: wine

Kellogg Company CI-White-Cheddar-House-Wine-Rose-Box-Only

Packaging Spotlight: The Pack Is Back! Cheez-It® White Cheddar And Refreshing House Wine Rose Combine For Year Two Toast


Just in Time for National Wine and Cheese Day, Cheez-It and House Wine Offer the Perfect Summer Pairing

BATTLE CREEK, Mich., July 21, 2020 /PRNewswire/ -- The FOMO-inducing Cheez-It® and Wine box that had everyone buzzing last year is back, just in time to celebrate National Wine and Cheese Day festivities. This year's limited-edition box offers a brand-new, summer-ready combination: Cheez-It White Cheddar & House Wine Rosé.

Made with 100% real cheese, Cheez-It White Cheddar crackers pair perfectly with the crisp, refreshing flavor of House Wine rosé — all in one convenient package. It's no secret that rosé is the ideal beverage for peak of summer, and the cheesy, crunchy satisfaction of Cheez-It crackers pairs perfectly with the light, crisp flavor of everyone's favorite summer drink. The tasty combo is perfect for a socially distant happy hour, virtual book club or a cozy night on the couch watching reality TV with a few friends.

"Following the success of our first edition of Cheez-It and Wine, which sold out in minutes, we knew we had to bring the partnership back this summer with a new flavor pairing," said Jeff Delonis, Senior Director of Marketing for Cheez-It. "White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it's also the unofficial wine of summer!"

Limited-Edition Cheez-It White Cheddar & House Wine Rosé will be available online for $29.99 at OriginalHouseWine.com beginning at 2 p.m. Eastern on July 23, 2020, while supplies last. But unlike rosé, the box probably won't last all day so, snag a box before it sells out!

"Similar to the many varieties of Cheez-It, our wines run the full spectrum of flavor," said Hal Landvoigt, winemaker for House Wine. "We've seen rosé skyrocket in popularity over the past few years, especially during the warm summer season. For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar."

House Wine is the recipient of several Best Buy accolades from leading industry publications such as Wine Spectator and Wine Enthusiast. For additional details on the partnership, be sure to visit CheezIt.com and OriginalHouseWine.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

About House Wine
Original House Wine is approachable and unpretentious. Available in a variety of varietal and flavors in cans, boxes, and bottles, House Wine is designed for enjoyment at any and all occasions. Created in 2004, House Wine is crafted with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving the brand's irreverent spirit by traveling the world to source the best grapes and cultivate its uniquely irreverent style. Visit http://originalhousewine.com/. Follow us! Instagram @ourhousewine or on Facebook @housewine.

About Precept Wine
Seattle-based Precept Wine is the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer. With deep roots representing more than 30 years of Northwest investments in the wine industry, Precept owns and maintains nearly 4,000 planted vineyard acres across Washington, Idaho, New Mexico and Oregon; such leading wine brands as Waterbrook, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, House Wine, Pendulum, Primarius, Washington Hills, Battle Creek Cellars, Ste. Chapelle, Cense and Colby Red, plus tasting rooms and hospitality throughout the Pacific Northwest and New Mexico. Founded in 2003 by Andrew Browne and Dan Baty, the company's wineries have garnered more than 800 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.




Kellogg Cheez-It White-Cheddar-House-Wine-Rose



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Wine Spotlight: Wines Launches An Innovative Zero Sugar, Low Calorie, Low Alcohol Wine


MONTEREY, Calif., June 16, 2020 /PRNewswire/ -- Scheid Family Wines is pleased to launch Sunny With a Chance of Flowers (SRP $16.99/750 ml), an innovative low calorie, 9% low alcohol wine with zero residual sugar, marking its entry in the trending 'better for you' wine category. "Sunny" hails from estate-owned and sustainably certified vineyards in the Monterey AVA, California. A trailblazer in the emerging low alcohol wine category, Sunny With a Chance of Flowers 2019 Sauvignon Blanc, 2018 Chardonnay and 2018 Pinot Noir are 100% varietal wines and are currently shipping to all markets.

Using proprietary and innovative winemaking techniques, Sunny With a Chance of Flowers has 85 calories per 5 ounce serving, offering consumers 30 percent fewer calories than an average serving of wine. At 9% alcohol by volume, it is significantly lower than the 13-14% ABV of many other wines. Sunny With a Chance of Flowers features uplifting and colorful packaging, exuding an attitude of positivity. It is a wine brand that seeks to bring a smile and speaks to how we can choose to live and see every glass as half full.

"We saw a gap in the marketplace," explains Heidi Scheid, Executive Vice President, Scheid Family Wines. "Consumers are looking for a wine that is not only 'better for you' with zero sugar, low calories and low alcohol, it also needs to be delicious and authentically sourced and produced. Our winemaking team conducted so many wine tasting trials that we lost count in order to produce a wine that doesn't make you feel like you're giving up anything. With its positive message and attributes, Sunny is a mindfully made wine that makes you feel good inside and out."

With consumer preferences for health and wellness driving shifts across industries, the health and wellness category has become the largest consumer industry in the world valued at $4.2 trillion1. As the beverage industry innovates to meet consumer preferences, low calorie and low alcohol wine options are entering the marketplace. Early 2020 Nielsen data reveals a move toward "healthier" drinking, with younger generations leading this shift, that includes more transparency in labeling and product innovations. Sunny With a Chance of Flowers proudly highlights its better for you attributes on the front label, an informative departure from the traditional label.

About Sunny With a Chance of Flowers
It started as an idea to create a wine that was positive in its message and provided moderation in the glass. A few years and countless taste tests later, Sunny With a Chance of Flowers was born. Zero sugar, 85 calories per glass, low alcohol and flat-out delicious, it is a wine for those who revel in a full glass and a healthy pour. Sunny With a Chance of Flowers is mindfully made from grapes to glass by Scheid Family Wines, a family-owned company that has farmed wine grapes in Monterey County, California since 1972. Splash some positivity into your glass at sunnywines.com

Media Resources

Social Media
Instagram: @sunnywithachanceoflowers
Facebook: @sunnywithachanceoflowers

1. 2018 Global Wellness Economy Monitor Report, October 2018: Global Wellness Institute: https://globalwellnessinstitute.org/wp-content/uploads/2019/04/GWIWellnessEconomyMonitor2018_042019.pdf

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Announcing Sunny With a Chance of Flowers, a new zero sugar, low calorie, low alcohol wine (PRNewsfoto/Sunny With a Chance of Flowers)

Announcing Sunny With a Chance of Flowers, a new zero sugar, low calorie, low alcohol wine (PRNewsfoto/Sunny With a Chance of Flowers)




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Evolution Pinot Noir: Oregon's only ultra premium boxed wine

Packaging Spotlight: Sokol Blosser to Launch First-Ever Oregon Boxed Wine Under Evolution Label



DUNDEE HILLS, Ore., May 15, 2020 /PRNewswire/ -- Sokol Blosser Winery, one of the Willamette Valley's pioneering wineries founded nearly 50 years ago, is raising the bar with the creation of Evolution boxed wines -- the first-ever boxed wine from Oregon - set to ship in mid-July.

Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No. 9 White Blend will be packaged in 1.5-liter boxes that also feature a new contemporary look for the brand.

"We decided to seize the moment to innovate," said Alison Sokol Blosser, CEO, Co-President and Second-Generation Winegrower. "The pandemic has changed the game in every possible way, and as we brainstormed out-of-the-box ways to adapt, we actually landed inside the box. Producing a boxed wine gives our customers great wine at a really friendly price point and it also fits our core value of sustainability. Consumer demand for value and quality is growing, so Evolution in a box makes perfect sense."

Evolution 1.5L boxed wines are an ideal option for off-premise retailers to meet rising consumer demand in a rapidly expanding category. "This new offering is a first, and syncs up perfectly with two exploding categories in retail: ultra-premium wine from Oregon and wine in a box. This is the same high-quality wine that consumers know and love in glass bottles, and is now available in a convenient, sustainable format that stays fresh for up to 30 days," added Sokol Blosser.

Not just a smart fit for retail, this format is also great for restaurants that are re-opening and/or offering carry-out meals. Restaurateurs will appreciate that they can offer a great wine by the glass with little risk of waste, and for those offering family meal deals and other creative menu offerings for take-out, a 1.5-liter box of wine is a natural addition to those orders.

Evolution Boxed Wines Feature New Branding
At the same time, Sokol Blosser will introduce new branding for Evolution to reflect a more contemporary look that fits the brand personality and appeals to Evolution's core customers.

"Evolution has a fun and clever personality - not unlike our core consumers -- and it is all about making the most out of life's moments," added Sokol Blosser. "Our goal with Evolution has always been to produce affordable, delicious, approachable wines that can be part of our customers' lives, from an easy night at home to a camping trip or a special celebration. The fresh look of the box brings its personality to life. Plus, the Evolution name alone screams 'newness' and 'what's next?' And in this case -- what's next is Oregon's first boxed wine."

In keeping with Sokol Blosser's long commitment to sustainability, Evolution boxes have a reduced impact on the environment, packaged in recyclable cardboard boxes that also equate to reduced carbon emissions. According to a 2010 Life Cycle Assessment study commissioned by the alcohol monopolies in Sweden and Norway, a 1.5L boxed wine product will generate about 1/3 of the overall environmental impact throughout its lifecycle, as compared to a 750ml glass bottle.

Sokol Blosser turned to a partner in California to package its 1.5L Evolution boxes, so while both wines include fruit from the Willamette Valley, neither can legally include that AVA name on the package. The Evolution Pinot Noir, with a $25 SRP, will be Oregon-appellated and the Lucky No. 9 White Blend, with an $18 SRP, will be American-appellated. Both wines will continue to be available in 750ml bottles as well, and bottles will feature the new branding by the end of 2020 and early 2021.

About Evolution & Sokol Blosser Winery
Evolution, one of the Willamette Valley's most evolutionary wine brands, was created by Susan Sokol Blosser in 1998, as she searched for a white wine that was light and bright and right for the spicy, savory flavors of the Asian Fusion food trend of the day. That wine was Evolution Lucky No 9 White Blend, a magical mix of nine varietals which is still a fan favorite. Since then, Evolution has evolved (pun intended!) to include Pinot Noir, Chardonnay, Riesling, a red blend and several sparkling wines. Evolution is part of the Sokol Blosser family of wines, based in Dundee, Oregon. Sokol Blosser is a certified B Corp (since 2015) and is the only winery in the U.S. to have received two "Best for the World" awards from B Corp in 2019.  A multi-generational family business and now under the stewardship of siblings Alex Sokol Blosser (Winemaker) and Alison Sokol Blosser (CEO), Sokol Blosser will celebrate its 50th anniversary in 2021. For more information, please visit EvolutionWine.com or SokolBlosser.com.






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Packaging Spotlight: Bota Box Expands Category Leadership In Premium Wine In Alternative Packaging


Delicato Family Wines Adds Bourbon-Barrel-Aged Cabernet Sauvignon, Lush Pinot Noir and Vibrant Sauvignon Blanc to Fast-Growing "Nighthawk by Bota Box" Lineup

NAPA, Calif., Nov. 4, 2019 /PRNewswire/ -- Delicato Family Wines, producer of Bota Box, the world's fastest-growing Top 20 wine brand1, announced today the launch of three new varietal wines under Bota Box's premium bag-in-box Nighthawk range: Nighthawk Black® Bourbon Barrel Aged Cabernet Sauvignon, Nighthawk Black® Lush Pinot Noir and Nighthawk Gold® Vibrant Sauvignon Blanc.

The Cabernet is the first bourbon-barrel-aged Cabernet Sauvignon to market in alternative packaging, making it the first such entrant in a hot category that's growing at a rate of 49 percent over last year2. Nighthawk Black® and Nighthawk Gold® wines by Bota Box deliver bolder, richer expressions of classic varietals, backed by the renowned quality, value, and eco-friendly packaging of Bota Box.

Bota Box Bringing New Consumers into Alternative Packaging Category
"Bota Box is now the U.S. category leader in premium wine in alternative packaging, and its strong performance is driving the growth of the premium alt-packaging category as a whole3," commented Jon Guggino, Executive Vice President of Marketing for Delicato Family Wines. "These three new Nighthawk wines build on the successful introductions of Nighthawk Black® Cabernet Sauvignon, Nighthawk Gold® Buttery Chardonnay and Nighthawk Black® Red Wine Blend, which quickly became the fastest-growing wines in their segments4," continued Guggino. The Nighthawk Black® Red Wine Blend is the number-two best-selling 3-liter red blend in the U.S., after Bota Box RedVolution5.

Together, Nighthawk by Bota Box wines are becoming a powerful brand in their own right, with sales on track to reach one million cases in 2019. "The Nighthawk by Bota Box family of wines is attracting new consumers to the boxed wine category, and has strong appeal with younger Millennial and Gen Z wine drinkers aged 21 and over, who love Nighthawk's bigger, bolder flavor profile," remarked Guggino. The wines' rich, intense flavors are reflected in the Nighthawk by Bota Box tagline, "Where Flavor Soars".

Multi-Million-Dollar Consumer Ad Campaign Supports Industry-Leading Growth
Propelled by strong consumer loyalty and outstanding quality, Bota Box is now the ninth-largest wine brand in the U.S. by revenue6. On August 1, the brand launched a multi-million-dollar consumer advertising campaign with the tagline "This Is How We Bota." Built around insights derived from consumer research, and validated by outstanding metrics for consumer favorability and recall, the ads illustrate how Bota Box wines unlock the potential to find good times in everyday moments. The "This Is How We Bota" campaign will run through the end of 2019 on major digital outlets, including You Tube, Hulu, and ESPN Digital, as well as social channels such as Facebook, Pinterest and Instagram.

Three Packaging Formats Offer More Portable and Environmentally Friendly Alternatives to Glass
Bota Box and Nighthawk by Bota Box wines are available in 3-liter cartons; select varietals are also packaged in 1.5-liter bag-in-boxes and in 500-milliliter Tetra Paks. Produced at Bota Box's Certified Sustainable California winery, the compact, portable, shatter-proof bag-in-box cartons go where glass cannot, and use state-of-the-art technology that keeps the wine fresh for up to 30 days once open.

The packaging is also environmentally friendly: Bota Box cartons create 85% less waste than traditional glass bottles and are 100% recyclable. Made from unbleached, post-consumer fiber, the cardboard is printed with VOC-free inks and bonded with cornstarch instead of synthetic glues.

Delicato Family Wines launched Bota Box in 2003, taking inspiration from traditional Spanish wine skins known as "botas", which were used to carry wine for centuries. Instantly popular among both outdoor adventure enthusiasts and eco-conscious consumers looking to reduce their environmental impact, Bota Box today appeals to a wide cross-section of wine drinkers who've come to trust the brand's quality and appreciate its outstanding value.

The new Nighthawk Black® Bourbon Barrel Aged Cabernet Sauvignon, Nighthawk Black® Lush Pinot Noir and Nighthawk Gold® Vibrant Sauvignon Blanc are available nationwide for a suggested retail selling price of $22.99. Each 3-liter carton contains the equivalent of four 750ml bottles of wine.

For more information about Bota Box wines and Nighthawk by Bota Box, visit www.botabox.com or www.facebook.com/botabox.

Delicato Family Wines is a fourth-generation, family-owned company founded in 1924 and has grown to be one of the U.S.'s fastest-growing top-ten wine companies. Delicato's diversified portfolio of leading brands includes Bota Box, Noble Vines, Gnarly Head, Z. Alexander Brown, Black Stallion, 1924, Three Finger Jack, Toad Hollow, Mercer Bros., Santa Rita 120 (Chile) and Schmitt Söhne Family Wines (Germany). Transcendent Wines, Delicato's Fine Wine Sales & Marketing portfolio, includes such luxury brands as Black Stallion Limited Release, Diora, Dobbes Family Estate Wines and Wine by Joe, in addition to imported luxury estate wines such as Schloss Vollrads, Franz Keller, and Bischöfliche Weingüter (Germany), Casa Real and Triple C (Chile), and Torbreck Vintners (Australia). For more information, visit www.delicato.com.



Nighthawk by Bota Box Lineup

Nighthawk by Bota Box Lineup



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Spirits Spotlight: Trinchero Family Estates Partners With Hanson Of Sonoma® Organic Grape-Based Vodka



ST. HELENA, Calif., Oct. 22, 2019 /PRNewswire/ -- Trinchero Family Estates today announced a partnership with Hanson of Sonoma® Organic Grape-Based Vodka. Trinchero will be the sales, marketing and distribution partner for the craft organic grape-based vodka with distribution rights for North America. The partnership is a significant addition to the Trinchero Spirits and Specialty Beverage division, which was founded in 2012. The Trinchero Family Estates and Hanson of Sonoma strategic partnership taps into shifting alcohol beverage growth trends. Notably, the spirits industry – up 2 percent1 – has grown for 24 consecutive years, with support from vodka – up 1 percent and the largest spirits category by far1. The $20+ craft vodka segment where Hanson of Sonoma Organic Vodka resides has seen impressive growth – up 9 percent at retail2 – and craft cocktails have gained and maintained strong consumer interest on-premise.

Launched by the Hanson family in 2013, Hanson of Sonoma Organic Vodka is a grape-based, USDA-certified organic, gluten-free and non-GMO line of artisan vodkas that includes Original Vodka and Meyer Lemon, Mandarin Orange, Cucumber, and Habanero flavored vodkas. The small-batch vodka retails at $30 and is distilled seven times in a hybrid pot and column still, infused with hand-peeled and hand-chopped organic fruits and vegetables, and bottled at a craft distillery in Sonoma, California. The Hanson family consists of Scott and Judy Hanson and their four adult children – Brandon, Darren, Chris and Alanna Hanson – all of whom will remain actively involved in the Hanson of Sonoma Vodka business, operations, and two tasting rooms. The family's primary tasting room is located at the Hanson of Sonoma distillery in Sonoma; in the spring of 2019 they opened a second tasting room above Hanson Gallery Fine Art in Sausalito.

The addition of Hanson of Sonoma Vodka to the Trinchero Family Estates portfolio underscores TFE's commitment to expanding its partnerships with like-minded family businesses that will continue to elevate its offerings. Now the second-largest family-owned alcohol beverage company in the United States, the Trinchero family's history is rooted in spirits, as founder Mario Trinchero began his career as a bartender at the prestigious Waldorf Astoria and Barbizon Plaza hotels in New York City when he first immigrated to the U.S. from Italy, prior to making his way further west and founding Sutter Home winery in 1948.

Trinchero Family Estates President and Chief Executive Officer Bob Torkelson commented, "Hanson of Sonoma Vodka will be one of the key pillars of our Spirits portfolio. We greatly admire the quality, authenticity and breadth of offerings that the Hanson family have created, and we look forward to working with them to further grow and build their brand."

Hanson of Sonoma Founder Scott Hanson adds, "We are thrilled to partner with Trinchero Family Estates. TFE provides sales, marketing, distribution expertise, a family-owned perspective and a collaborative team spirit that we know will take Hanson of Sonoma Vodka to the next level."

About Trinchero Family Estates Wine & Spirits

The world's second-largest family-owned winery and fourth-largest overall, Trinchero Family Estates (TFE) comprises more than 50 award-winning wine and spirits brands distributed in nearly 50 countries around the globe. Founded in 1948—when Italian immigrant Mario Trinchero brought his young family from New York City to Napa Valley and purchased an abandoned Prohibition-era winery called Sutter Home in St. Helena—Trinchero Family Estates has been an innovator for seven decades. Today, Trinchero Family Estates remains deeply rooted in Napa Valley, encompassing a broad portfolio of global offerings, including flagship brands Sutter Home Family Vineyards and Ménage à Trois; luxury brands Trinchero Napa Valley, Napa Cellars and Neyers Vineyards; partner brands Joel Gott Wines, Charles & Charles and Bieler Père et Fils; import brands Angove Family Winemakers, Avissi Prosecco, Echo Bay, Finca Allende and Terras Gauda; and Spirits and Specialty Beverage brands Hanson of Sonoma Organic Vodka, Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey, Trincheri Vermouth, Sugar Island Rum. Learn more at www.tfewines.com

About Hanson of Sonoma Organic Grape-Based Vodka

Hanson of Sonoma® is a family-owned, small-batch organic vodka distillery. Owned and operated by four siblings – Chris, Brandon, Alanna and Darren – and their parents Scott and Judy, Hanson of Sonoma makes 100 percent organic vodka from grapes and uses only real ingredients to infuse each flavor which currently includes Original, Meyer Lemon, Mandarin, Cucumber, Habanero and other limited releases. In July 2018, four years after their launch, Hanson opened up a tasting room in the Los Carneros Appellation of Sonoma. A first of its kind in Wine Country, the tasting room offers a unique experience to visitors that, in addition to vodka flights and expertly-crafted cocktails, also offers educational courses like martini and caviar pairings or vodka infusion courses. Hanson of Sonoma's distillery is located at 22986 Burndale Road in Sonoma, CA. The tasting room is open every day from 11 a.m.5 p.m. In spring 2019, Hanson of Sonoma opened their second tasting room in Sausalito, CA. This tasting room, located within the Hanson Gallery Fine Art at 669 Bridgeway, is open on Fridays, Saturdays and Sundays from 12 – 6 p.m. More information can be found at HansonofSonoma.com

1. Shanken's Impact Databank 2019 edition
2. Nielsen, Total US xAOC, 24 Weeks Ending 6/15/19, Dollar Sales

SOURCE Trinchero Family Estates

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Hanson of Sonoma Organic Grape-Based Vodka

Hanson of Sonoma Organic Grape-Based Vodka



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Drink Spotlight: POP, SPARKLE, SIP House Wine Rosé Bubbles Are Just in Time for Holiday Cheer


Pinot Noir and Sauvignon Blanc just around the corner

SEATTLE, Dec. 14, 2017 /PRNewswire/ -- It's time to put the sparkle in your party this holiday season and House Wine is here to help. Now available nationwide, House Wine Rosé Bubbles 375 mL cans are the latest offering in the winery's lineup of quality wine in a fun, portable package. In addition, two other House Wine favorites, Sauvignon Blanc and Pinot Noir, will be available by January of 2018 in the 375 mL can format nationwide.

A true original, House Wine has consistently pushed the boundaries of consumer innovation since Charles Smith launched this iconic wine brand in 2004 offering consumers exceptional quality and value. It pushed the envelope again when it launched three-liter boxes in 2013 and now, with spectacular consumer response, is introducing even more offerings in the 375 mL can format.

Selling more than 2.4 million cans from its debut in May 2017 to Labor Day, House Wine 375 mL cans have been met with resounding consumer support. In fact, House Wine cans rank No. 4 nationally and are outpacing established can brands, according to Nielsen data1.

"The instant success of House Wine cans continues to blow our minds," Alex Evans, Chief Sales and Marketing Officer for Precept Wine, said. "House Wine is made for this category, which delivers fresh wine and caters to the grab-and-go lifestyle of busy and active wine consumers. They are also accessible, affordable and recyclable, which helps reduce overall waste, but most of all they are delicious!"

Can wine reigns as the fastest-growing packaging format in the wine category, with sales experiencing triple digit growth year after year. House Wine has surged with that trend in the 375-mL format and has also continued to experience growth in 750 mL bottles and 3-liter boxes. For the third year in a row, House Wine 3-liter boxes achieved the Impact "Hot Prospect Brands" status (based on 2016 depletion volume).

All of House Wine's versatile package offerings are available nationwide and line priced for convenience; $5.99 for 375 mL cans, $11.99 for 750-mL bottles and $19.99 for 3L-boxes.

How does it taste?

  • House Wine Rosé Bubbles – Crisp and elegant aromas of fresh berries lead to lively citrus flavors on the palate. Bright, fruity and flavorful. (American).
  • House Wine Sauvignon Blanc – Crisp and refreshing grapefruit, melon and floral aromas give way to flavors of white peach on the palate. (American).
  • House Wine Pinot Noir – Aromas of black cherry, cocoa and clove, lead to silky tannins and smooth, polished finish (American).

How much are they?

  • SRP: $5.99 per individual can

Join the revolution

- Facebook: www.facebook.com/OurHouseWine/
- Instagram: @ourhousewine
- YouTube: http://bit.ly/2qBkaSI

About House Wine:
House Wine is approachable and unpretentious. It's a wine you can enjoy for any and all occasions. Created in 2004 by acclaimed winemaker Charles Smith – who partnered with and later sold House Wine to Precept Wine in 2009 – House Wine was designed with the goal of providing maximum quality and value in a minimalist package. Today, Winemaker Hal Landvoigt continues driving its irreverent spirit by travelling the world to source the finest grapes and cultivate its uniquely unpretentious style. Visit http://originalhousewine.com/.

Seattle-based Precept Wine – Is the largest, privately-held wine producer in the Pacific Northwest and Top 14 American wine producer. With deep roots representing close to 40 years of Northwest investments in the wine industry, it owns and maintains more than 5,000 acres of vineyards across Washington, Idaho, New Mexico and Oregon and owns leading wineries and brands such as House Wine, Gruet, Browne Family Vineyards, Canoe Ridge Vineyard, Waterbrook, Primarius, Ste. Chapelle and Pendulum and represents Shingleback and Red Knot of Australia. It also operates tasting rooms and hospitality venues throughout the Northwest. Co-Founded in 2003 by CEO Andrew Browne, the company's wineries have garnered more than 600 combined best buys and critical scores exceeding 90 points. Learn more at www.preceptwine.com.

Nielsen 4 Week ending 11/4/17. Market: Total US xAOC + Liq Plus | Container: CAN


Pop, sparkle, sip! House Wine Rosé Bubbles launch just in time for Holiday cheer! The 375 mL cans are the latest in the House Wine line-up and are available nationwide now. (PRNewsfoto/House Wine)

Pop, sparkle, sip! House Wine Rosé Bubbles launch just in time for Holiday cheer! The 375 mL cans are the latest in the House Wine line-up and are available nationwide now. (PRNewsfoto/House Wine)






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Drink Spotlight: Tinto Amorío launches new Spanish Wine Cocktail in response to shifting millennial consumption habits


NEW YORK, Oct. 20, 2017 /PRNewswire/ -- Tinto Amorío announced today that it is releasing its first sparkling wine cocktail - Red Wine of the Summer™ - with limited availability in New York and online. The brand was created in response to a shift in millennial consumption habits in the alcoholic beverage and wine categories. Their first flavor is based on a Spanish wine cocktail - Tinto de Verano – which originated in Cordoba, Spain in the early 1900s. The flavor is in a new cocktail category – sparkling wine cocktails – and features a low-calorie profile, natural ingredients, and a refreshing lemon spritz.

"We are excited to get Tinto into the hands of millennial consumers," said Anish Patel, CEO & Founder of Tinto Amorío. "Millennials have started to shift consumption habits towards products that have an authentic story and deliver an experience. We already know they want more sparkling beverages, natural and low-calorie options, as well as premium products, but they also crave something that's new, and something that they can talk about and believe in. We check all of those boxes. Tinto Amorío is as much a conversation piece and experience, as it is a phenomenal product. We aren't just packaging wine in a can as most of the industry is trending towards. The only innovation in canned wine is in the packaging. We are introducing a brand-new cocktail category, flavor profile, and authentic experience to consumers who are looking to get to know brands and products on a more intimate level."

Tinto Amorío is committed to staying true to its Spanish wine cocktail origins as it discusses the story behind Tinto de Verano and its origins at the hands of Federico Vargas. Vargas operated an establishment, The Brilliante, where artists and bohemians found refuge on their travels through Cordoba in the early 1900s. He blended a mix of red wine with lemon soda pop for his patrons, which soon came to be known as: "Tinto de Verano" or Red Wine of the Summer. A legacy began at The Brilliante that spread like wildfire through Spain, and made Tinto de Verano into a household name.

Anish was first introduced to Tinto de Verano and other Spanish wine cocktails while in Cádiz, Spain, and knew they were the perfect response to shifting millennial consumptions habits back home in the states. A true labor of love, Tinto Amorío took 7 months and countless iterations to formulate their Red Wine of the Summer™. They were passionate about making sure it tasted perfect and that it wasn't just another commercially viable wine product, but one that was true to its roots. Red Wine of the Summer™ is translated from "Tinto de Verano" however the semi-sweet taste profile of this sparkling red wine cocktail is a perfect blend to be enjoyed year-round. "The flavor profile is complex enough that it draws you in and captures your attention, but it is also simple enough that you can distinguish hints of lemon and citrus. It's not another summer party drink; it's a finely crafted wine cocktail," described Anish.

Tinto Amorío also has a commitment to social responsibility and is donating a portion of every sale directly to causes in the community. Each production run is dedicated to a new cause with their 2017 run being dedicated to the Children's Hospital of LA.

Red Wine of the Summer™ is available in 4-packs for a suggested retail price of $20. Tinto's first cocktail is 110 calories, made with Natural Ingredients, and with No Artificial Flavors, Sweeteners, or Preservatives. It's also Gluten Free.

To Learn More:

To find Tinto near you, or to order online, visit https://drinktinto.com/buy-tinto/.

For updates, giveaways and deals, like us at https://www.facebook.com/tintoamorio/ and follow us at https://www.instagram.com/tintoamorio/



Tinto Amorío launches new Spanish wine cocktail in response to shifting millennial consumption habits - Red Wine of the Summer™ - a sparkling red wine cocktail, spritzed with lemon. (PRNewsfoto/Tinto Amorio)

Tinto Amorío launches new Spanish wine cocktail in response to shifting millennial consumption habits - Red Wine of the Summer™ - a sparkling red wine cocktail, spritzed with lemon. (PRNewsfoto/Tinto Amorio)


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Company Spotlight: Backpack Wine



Introducing Backpack Wine® in Cheeky Rose® and Snappy White®. For the first time, great-tasting, quality wine is offered in a take-anywhere, easy-open, recyclable can. Available in four-can packs of rosé and white wine blends sourced from the finest vineyards, Backpack Wine lets you skip the cork, grab a pack and take quality wine with you, no matter how far off (or on!) the beaten path you want to go.


Wine in a Can. Really?

The good news:  the canned wine category is growing, so there are more choices than ever before. The bad news:  not all cans are created equal, so there’s a common misperception that we at Backpack are working hard to overcome. Good wine CAN come in cans. Take a sip. Not a swirl and sniff, but a real, honest-to-goodness sip.

Ahhhh. Delightfully refreshing. Crisp. And oh, so much better than you were expecting, right? That’s Backpack Wine.

Welcome to consistent quality and overall great taste. As much as we’re all about our convenient can, we’re really all about what’s inside that can. Our wines drink like their much more expensive, less portable bottled competitors.


The Go-Anywhere Way to Enjoy Wine.

Backpack Wine taps into the same love of exploration and discovery that our independently spirited, on-the-go customers embrace. Canned wine is easy to drink, serve and socialize over. It’s portable, sharable and fun to pair with any foods from casual to elegant. And that packaging…it’s recyclable, it’s cost-effective and it makes wine more approachable, rebellious and fresh.


Where to find us

We’re all over the U.S. and continue to expand each day. Be sure to follow us on social to find where to buy Backpack in your local stores or to check us out the next time we’re in your city.



Company: Backpack Wine Co.
Brand: Backpack Wine
Slogan: Skip the Cork and Grab a Pack
Origin: USA
Category: Wine
Packaging: 250 ml
Claims: Portable. Easy to drink. Sourced from the finest vineyards
Variants: View Range Here
Where to Buy: Buy Online, Distributors





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Wine Spotlight: Iron Side Cellars Introduces Two Limited Release Reserve Wines


Latitude Beverage Company ramps up for holiday season with addition of new, high-end California reds.

BOSTON, Oct. 3, 2017 /PRNewswire/ -- Iron Side Cellars announces the launch of two limited release reserve wines: the long-awaited second vintage of Iron Side Reserve Napa Valley Red and the brand new Iron Side Reserve Pinot Noir from Monterey, CA. Both 2016 releases represent the best wine in the Iron Side portfolio.

Iron Side was first introduced in 2012 by Latitude Beverage Company, one of the fastest growing wine companies in the U.S. Unlike the other brands under the Latitude umbrella, including 90+ Cellars, Iron Side was created as the company's first foray into winemaking. Along with two all-star winemakers in Healdsburg, CA, the team sources super premium red wines from some of the best vineyards in California, and crafts custom blends that highlight a bold perspective on California red wine.

In time for fall, these new releases are robust, elegant and sure to impress:

Iron Side Cellars Reserve Red, Napa Valley, CA, 2016  — This full bodied red features a blend of Merlot, Cabernet Sauvignon, Petite Sirah and Zinfandel. The Cabernet comes from the prestigious appellation of Howell Mountain, known for producing some of Napa's boldest wines. The Merlot grapes, which grow in the cooler region of Carneros, provide a cool sensibility and counterweight to the dramatic Cabernet. (SRP $29.99)

Iron Side Cellars Reserve Pinot Noir, Monterey, CA, 2016 — Brand new to the Iron Side portfolio, the Reserve Pinot Noir is bold and fruit-forward, showing off a style of California Pinot Noir that has grown in popularity over the past few years. It's a  smooth and elegant wine, featuring generous flavors of black cherries, plus a sweet spice, making for the ultimate crowd-pleaser. (SRP $24.99)

"Iron Side embodies the qualities we know and love in an exceptional bottle of California red," says Brett Vankoski, VP and Wine Director, Latitude Beverage Company. "Napa Valley Reserve Red is one of our fastest selling wines and this year's blend is our best yet. We're excited to bring the new vintage to market along with our new Reserve Pinot Noir. If you enjoy a robust, fruit-forward California Pinot, you are going to fall in love with this wine."

Iron Side Reserve Red and Iron Side Reserve Pinot Noir feature a new felt label and premium medallion for an elevated look that will make a striking first impression. The wines are now available for a limited time at retail locations in 15 states where Iron Side and 90+ Cellars wines are sold. Both wines are also available for purchase online with direct shipping to more than 30 states nationwide. For more information about Iron Side Cellars, and to see the full portfolio of Iron Side reds, please visit www.ironsidecellars.com.

About Latitude Beverage Company

Latitude Beverage Company is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Mija Sangria, Iron Side Cellars, and Magic Door Vineyards. The company was founded in 2007 by Kevin Mehra who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with four additional labels, and the company is now recognized as one of the fastest growing wine companies in America. For more information, visit ninetypluscellars.com.


Iron Side Cellars launches two new limited release reserve wines (PRNewsfoto/Latitude Beverage Company)

Iron Side Cellars launches two new limited release reserve wines (PRNewsfoto/Latitude Beverage Company)






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Wine Spotlight: Provocative Wine Brand Launches Ménage à Trois Decadence



Indulgent New Cabernet Sauvignon Joins Bold Brand's Winning Portfolio

ST. HELENA, Calif., Sept. 6, 2017 /PRNewswire/ -- Ménage à Trois — the wine brand widely credited with defining the premium Red Blend category — has launched a new Cabernet Sauvignon, Decadence ($14 SRP). An annual $2-billion-dollar category, Cabernet Sauvignon is the no. 1 red varietal in the United States*. Maintaining momentum following three consecutive no. 1 new wine item releases over the past three years**, Ménage à Trois aims to bring to Cabernet Sauvignon what the powerhouse brand brought to Chardonnay with Gold and to Red Blends with Midnight and Silk.

"Ménage à Trois Decadence promises to be the portfolio's most lavish, over-the-top Cabernet Sauvignon yet, and it delivers," said Mark Dunlea, senior marketing director for Ménage à Trois wines. "Luxurious, rich and seductive, the seventeenth addition to the Ménage à Trois family aims to please." Bold and boundless as the name suggests, full-bodied Ménage à Trois Decadence boasts uniquely rich, red berry flavors and aromas with a soft, round mouthfeel and a smooth, chocolatey finish.

Ménage à Trois was born from boldly curious founders who famously blended three distinctively different grapes into one wine in 1996. Ménage à Trois' eye for innovation ensues today, with the iconic blend brand's deliciously different Decadence release. Decadence works hard to deliver on the rich, sensorial experience expected from largest-dollar-growth varietal Cabernet Sauvignon***. Made with grapes sourced from California's finest growing regions, Decadence is sure to steal the show and leave indulgence-seekers wanting…more.


About Ménage à Trois

The Ménage à Trois portfolio comprises 17 offerings, including five wine blends, six red wines and six white wines. Ménage à Trois originated in 1996 with one wine — a blend of three red varietals — created by two psychiatrists at Folie à Deux Winery in Saint Helena, CA. Ménage à Trois wines are wholly owned and operated by Trinchero Family Estates, family-owned Napa Valley vintners since 1948. Please visit www.MenageaTroiswines.com to learn more.

Download Ménage à Trois Decadence fact sheet here.
Download Ménage à Trois Decadence bottle shot here.





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