Tag Archives: vodka


Spirits Spotlight: Trinchero Family Estates Partners With Hanson Of Sonoma® Organic Grape-Based Vodka



ST. HELENA, Calif., Oct. 22, 2019 /PRNewswire/ -- Trinchero Family Estates today announced a partnership with Hanson of Sonoma® Organic Grape-Based Vodka. Trinchero will be the sales, marketing and distribution partner for the craft organic grape-based vodka with distribution rights for North America. The partnership is a significant addition to the Trinchero Spirits and Specialty Beverage division, which was founded in 2012. The Trinchero Family Estates and Hanson of Sonoma strategic partnership taps into shifting alcohol beverage growth trends. Notably, the spirits industry – up 2 percent1 – has grown for 24 consecutive years, with support from vodka – up 1 percent and the largest spirits category by far1. The $20+ craft vodka segment where Hanson of Sonoma Organic Vodka resides has seen impressive growth – up 9 percent at retail2 – and craft cocktails have gained and maintained strong consumer interest on-premise.

Launched by the Hanson family in 2013, Hanson of Sonoma Organic Vodka is a grape-based, USDA-certified organic, gluten-free and non-GMO line of artisan vodkas that includes Original Vodka and Meyer Lemon, Mandarin Orange, Cucumber, and Habanero flavored vodkas. The small-batch vodka retails at $30 and is distilled seven times in a hybrid pot and column still, infused with hand-peeled and hand-chopped organic fruits and vegetables, and bottled at a craft distillery in Sonoma, California. The Hanson family consists of Scott and Judy Hanson and their four adult children – Brandon, Darren, Chris and Alanna Hanson – all of whom will remain actively involved in the Hanson of Sonoma Vodka business, operations, and two tasting rooms. The family's primary tasting room is located at the Hanson of Sonoma distillery in Sonoma; in the spring of 2019 they opened a second tasting room above Hanson Gallery Fine Art in Sausalito.

The addition of Hanson of Sonoma Vodka to the Trinchero Family Estates portfolio underscores TFE's commitment to expanding its partnerships with like-minded family businesses that will continue to elevate its offerings. Now the second-largest family-owned alcohol beverage company in the United States, the Trinchero family's history is rooted in spirits, as founder Mario Trinchero began his career as a bartender at the prestigious Waldorf Astoria and Barbizon Plaza hotels in New York City when he first immigrated to the U.S. from Italy, prior to making his way further west and founding Sutter Home winery in 1948.

Trinchero Family Estates President and Chief Executive Officer Bob Torkelson commented, "Hanson of Sonoma Vodka will be one of the key pillars of our Spirits portfolio. We greatly admire the quality, authenticity and breadth of offerings that the Hanson family have created, and we look forward to working with them to further grow and build their brand."

Hanson of Sonoma Founder Scott Hanson adds, "We are thrilled to partner with Trinchero Family Estates. TFE provides sales, marketing, distribution expertise, a family-owned perspective and a collaborative team spirit that we know will take Hanson of Sonoma Vodka to the next level."

About Trinchero Family Estates Wine & Spirits

The world's second-largest family-owned winery and fourth-largest overall, Trinchero Family Estates (TFE) comprises more than 50 award-winning wine and spirits brands distributed in nearly 50 countries around the globe. Founded in 1948—when Italian immigrant Mario Trinchero brought his young family from New York City to Napa Valley and purchased an abandoned Prohibition-era winery called Sutter Home in St. Helena—Trinchero Family Estates has been an innovator for seven decades. Today, Trinchero Family Estates remains deeply rooted in Napa Valley, encompassing a broad portfolio of global offerings, including flagship brands Sutter Home Family Vineyards and Ménage à Trois; luxury brands Trinchero Napa Valley, Napa Cellars and Neyers Vineyards; partner brands Joel Gott Wines, Charles & Charles and Bieler Père et Fils; import brands Angove Family Winemakers, Avissi Prosecco, Echo Bay, Finca Allende and Terras Gauda; and Spirits and Specialty Beverage brands Hanson of Sonoma Organic Vodka, Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey, Trincheri Vermouth, Sugar Island Rum. Learn more at www.tfewines.com

About Hanson of Sonoma Organic Grape-Based Vodka

Hanson of Sonoma® is a family-owned, small-batch organic vodka distillery. Owned and operated by four siblings – Chris, Brandon, Alanna and Darren – and their parents Scott and Judy, Hanson of Sonoma makes 100 percent organic vodka from grapes and uses only real ingredients to infuse each flavor which currently includes Original, Meyer Lemon, Mandarin, Cucumber, Habanero and other limited releases. In July 2018, four years after their launch, Hanson opened up a tasting room in the Los Carneros Appellation of Sonoma. A first of its kind in Wine Country, the tasting room offers a unique experience to visitors that, in addition to vodka flights and expertly-crafted cocktails, also offers educational courses like martini and caviar pairings or vodka infusion courses. Hanson of Sonoma's distillery is located at 22986 Burndale Road in Sonoma, CA. The tasting room is open every day from 11 a.m.5 p.m. In spring 2019, Hanson of Sonoma opened their second tasting room in Sausalito, CA. This tasting room, located within the Hanson Gallery Fine Art at 669 Bridgeway, is open on Fridays, Saturdays and Sundays from 12 – 6 p.m. More information can be found at HansonofSonoma.com

1. Shanken's Impact Databank 2019 edition
2. Nielsen, Total US xAOC, 24 Weeks Ending 6/15/19, Dollar Sales

SOURCE Trinchero Family Estates

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Hanson of Sonoma Organic Grape-Based Vodka

Hanson of Sonoma Organic Grape-Based Vodka



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Spirits Spotlight: CÎROC Celebrates Global Launch of CÎROC French Vanilla




AMSTERDAM, August 14, 2017 /PRNewswire/ --

CÎROC ultra-premium vodka is today celebrating the arrival of its newest luxury addition to the global collection of CÎROC flavours: CÎROC French Vanilla.

The new variant pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of CÎROC, to create the perfect foundation for a celebratory cocktail occasion.

CÎROC Global Brand Director Natalie Wills said, "We're always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that - its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating."

The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.

Wills continued, "The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we're seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.

"CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini."

CÎROC French Vanilla and the CÎROC-Star Martini will be rolled-out in the on and off trade across global markets - including the US, the UK and Global Travel - from October 2017.

The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory 'arrival' moments within fashion and popular culture.

The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).

Wills concluded: "CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of CÎROC."

CÎROC French Vanilla has a RRSP of £38.67 / $33.99 for 70cl and has an ABV of 37.5%.



35ml CÎROC French Vanilla

15ml Passionfruit Syrup

10ml Rhubarb Aperitif

25ml White Peach Puree

5ml Lemon Juice

50ml Champagne (on the side)

Martini glass/ straight up / shake and fine strain

Garnished with half a passionfruit floated in the drink.

All ingredients except for the champagne are added to a Boston tin with ice, shaken and fine strained into a large martini glass. The champagne is then poured into a shot glass which is served alongside.



New CIROC French Vanilla (PRNewsfoto/Diageo)

New CIROC French Vanilla (PRNewsfoto/Diageo)


The CIROC-Star Martini made with CIROC French Vanilla (PRNewsfoto/Diageo)

The CIROC-Star Martini made with CIROC French Vanilla (PRNewsfoto/Diageo)





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Spirits Spotlight: Vrai Vodka Drinks Offer Organic Excellence



CHICAGO, June 29, 2017 /PRNewswire/ -- Vrai Vodka Drinks is bringing its selection of organic craft alcohol beverages to the masses.

Vrai Tangerine, Vrai Green Tea and Vrai Paloma are now available across select retail outlets in the Midwest, Florida, California, Texas and New Jersey. Vrai Vodka Drinks is carving out its own niche on crowded retail shelves by offering a great-tasting, all-organic, natural ingredient option in the fast-growing packaged spirits beverage category. These products are packaged in eye-catching Ardagh 12 oz. Sleek beverage cans, taking advantage of the best in environmental considerations as cans are recycled at more than double the rate of any other beverage package.

Nicholas Piekoszewski, Managing Partner, Vrai Drinks, says it was time for consumers to be offered a truly organic spirit beverage with full ingredient disclosure. "Most other drinks in the flavored malt beverage or spirits category contain high-fructose corn syrup, artificial flavors and colors and preservatives," he asserts. "Our vodka drinks are certified organic, gluten-free and all natural, with full disclosure of our ingredients on every product. The result is exceptional taste as well. It's like ordering a fresh craft cocktail at your favorite bar and then having it packaged in great looking cans."

Nicholas says the company's choice to package Vrai in aluminum beverage cans is to take advantage of the inherent benefits of the package, including portability as cans are allowed at pools, beaches and golf courses. "And we can use the entire surface of the can to showcase our brand and ingredients in a colorful way, where other pack types are limited in terms of space," he says.

Claude Marbach, CEO, Ardagh Metal – Beverage North America, says the company is excited to support Vrai as it extends its reach across the country. "Vrai is a great example of a growing brand gaining increasing acceptance from a consumer base more concerned about exactly what ingredients are in the products they choose," he said. "And beverage cans are a great way to reach these consumers in a very efficient way as cans deliver the best in filling, distribution and retail display economics."

It's extending the availability of Vrai that Nicholas says the company is focused on now. "We'll be adding many more states in the next few months, with full coverage of the US by next year," he says. "We'll then look to international distribution as we continue to grow the Vrai brand and business as reaction to our products continues to be extraordinary."

To find where to buy Vrai Vodka Drinks, please locate the company's website at www.drinkvrai.com.

About Vrai

Vrai is a Chicago-based packaged spirits distiller. The company's mission is to create craft alcoholic beverages that are every bit as good as what one would order at a high-end cocktail bar. The company's products are all-natural, gluten-free and organic certified, with full disclosure of ingredients on every can. For more information, please visit www.drinkvrai.com.

About Ardagh

Ardagh Group is a global leader in glass and metal packaging solutions, producing packaging for most of the world's leading food, beverage and consumer care brands. We operate 109 glass and metal facilities in 22 countries, employing approximately 23,500 people and have global sales of approximately Eur €7.7 billion. For more information, please visit www.ardaghgroup.com


Vrai Tangerine, the latest specialty craft vodka drink offering from Vrai Drinks, is now available in Ardagh Sleek beverage cans. (PRNewsfoto/Ardagh Group)

Vrai Tangerine, the latest specialty craft vodka drink offering from Vrai Drinks, is now available in Ardagh Sleek beverage cans. (PRNewsfoto/Ardagh Group)





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Spirits Spotlight: MerryGo Spirits and Foundations Marketing Group Announce the Launch of Blazing HEEET Cinnamon Vodka



NEW YORK, March 1, 2017 /PRNewswire/ -- Founded in 2016, New York based MerryGo Spirits was created by entrepreneur Marc Goldberg. The company's first release is HEEET Hot Cinnamon vodka, which is a nuanced and evocative spirit, carefully blended from all natural ingredients. With a spicy flavor, HEEET delivers a smooth mouthfeel and a fiery experience.

HEEET is the perfect blend of sweet and heat for the discerning consumer. Ideal for mixing into cocktails or warming up the night, HEEET is an adventure in a bottle for anyone from maverick to mixologist. "MerryGo Spirits is all about introducing exciting categories and innovation to the spirits industry," commented founder, Marc Goldberg. "HEEET is the first example of our upcoming product line. I couldn't be happier with it and believe this is about the best a spicy cinnamon spirit can get."

MerryGo Spirits partnered with New York based Foundations Marketing Group (FMG) for activations, including Strategic Marketing, PR, Digital Design and Social Media. "In our view, HEEET is an innovative brand with unlimited potential," stated FMG's CEO Monika Elling. "We are thrilled for the trade and consumers to experience the journey of discovery, which is the core essence of MerryGo Spirits."

ABOUT FMG: Foundations Marketing Group (FMG) is a New York based, professional knowledge firm focused on the global wine and spirits sector. FMG's leadership consists of experienced, international executives with diverse industry backgrounds providing clients with comprehensive market strategies for success. Offering marketing strategies to help brands succeed, FMG anticipates new trends and opportunities in today's rapidly evolving global wine and spirits marketplace.

Visit MerryGo Spirits: www.merrygospirits.com






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Spirits Spotlight: Got Attitude Vodka



GOT ATTITUDE VODKA tells the world you are confident, self-assured and will walk, run, dance and march to the beat of your own tune.

GOT ATTITUDE VODKA is not meant for those who follow the crowd. It’s for the bold, speak-their-mind, fearless people who let their conscience be their guide. They dare to walk where others fear to go. GOT ATTITUDE VODKA is a celebration of YOU—
because no one does YOU better than YOU…

…and you’re DAMN SPECIAL.




About Got Attitude

The future belongs to those who have GOT ATTITUDE.   The rebels. The divergent.  The square pegs in the round holes.  The ones who see things as they're meant to be.  Rules don't apply to them.  They don't accept the status quo.

You can fear them. You can admire them.  You can criticize or praise them.  The one thing you can't do is ignore them.  They are the catalyst that change things and push mankind forward.

Society may say they're crazy but they are the Einsteins', the Picassos',  the geniuses who have GOT the ATTITUDE to change the world.



Company: Jailhouse Spirits, LLC
Brand: Got Attitude
Origin: USA
Category: Vodka
Claims: for fearless people
Where to Buy: Distributors





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Spirits Spotlight: SVEDKA Vodka Blue Raspberry



Number-One Imported Vodka[i] Expands Award-Winning Portfolio With Electric New Flavor

SAN FRANCISCO, Jan. 31, 2017 /PRNewswire/ -- Today, SVEDKA Vodka announced SVEDKA Blue Raspberry, the dynamic new addition to its award-winning portfolio. Continuing SVEDKA's focus on flavor innovation, SVEDKA Blue Raspberry delivers on the extreme flavor trend with an explosive sweet berry and tart lemon profile. SVEDKA Blue Raspberry will be available nationwide beginning March 2017 (varies by market), in 50ML (Suggested Retail Price (SRP) $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).

"SVEDKA constantly looks to break the mold by introducing bold flavors to the vodka category, and we're excited to unveil SVEDKA Blue Raspberry as the newest dynamic addition to our award-winning portfolio," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "SVEDKA Blue Raspberry is an electric, sweet and sour flavor combination, offering Millennials an adventurous new meta-flavor to match their exhilarating approach to life."

SVEDKA Blue Raspberry targets the palate thrill seekers who crave extreme flavors, a trend seen across the food and beverage space in sour candies, spicy snacks and electric energy drinks coveted by Generation-Y. With raspberry and blue raspberry being the most sought-after vodka flavors among LDA consumers[ii], SVEDKA Blue Raspberry answers the Millennial call for all things bold and audacious.

SVEDKA Blue Raspberry opens with bright raspberry and berry notes that build to an energetic, hard lemon twist. SVEDKA's iconic, shelf-popping, two-tone packaging further communicates the bold flavor blend with vibrant fuchsia raspberry tones transitioning to an electric blue hue.

SVEDKA Blue Raspberry is the most recent stateside launch from the Swedish-imported vodka brand, which boasts other innovative flavors that include SVEDKA Cucumber Lime, SVEDKA Grapefruit Jalapeño, SVEDKA Mango Pineapple, SVEDKA Strawberry Lemonade, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA's core flavors: SVEDKA Cherry, SVEDKA Citron, SVEDKA Clementine, SVEDKA Raspberry, SVEDKA Vanilla and SVEDKA Peach.

Blue Heaven



1½ parts SVEDKA Blue Raspberry                              

Combine ingredients in a cocktail shaker over
ice. Shake and strain into a shot glass. Garnish
with a lemon wedge.

½ part Blue Curaçao

¼ part fresh lemon juice




1½ parts SVEDKA Blue Raspberry                             


¾ part fresh lime juice

Muddle blueberries, raspberries and mint in a
shaker. Add remaining ingredients over ice and
shake. Strain into a rocks glass with fresh ice.

¾ part simple syrup

Pinch of mint

3 blueberries

2 raspberries


About SVEDKA Vodka

SVEDKA Vodka is the number-one imported vodka brand in the United Statesi. SVEDKA has won numerous category awards and accolades, including a Gold Medal for SVEDKA 80-Proof in the International Wine and Spirits Competition (2014), Impact's "Blue Chip" Brand Award (2012, 2013), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), and a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in 100-Proof (50% alcohol by volume), Cucumber Lime, Grapefruit Jalapeño, Peach, Mango Pineapple, Strawberry Lemonade, Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine, Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). Constellation Brands, SVEDKA's parent company, is the number-one multi-category supplier for beer, wine and spirits in the United States[iii]. For further information, please visit www.SVEDKA.com, follow us on Facebook and Instagram @SVEDKAVodka and on YouTube @SVEDKAofficial.

[i] 2016 Adams Liquor Handbook, 9L volume sold 2015
[ii] IRI Multi-Outlet + Conv + Liquor 52wk 1.8.17
[iii] IRI, Total U.S. Multi-Outlet + Convenience 52wk 1.3.16 and NABCA, 12 months through 12.31.15


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/svedka-vodka-continues-to-lead-category-innovation-with-the-introduction-of-blue-raspberry-300399370.html


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Spirits Spotlight: Absolut® Unveils Launch of New Absolut Lime



Absolut Steps Into the Limelight with Debut of Absolut Lime at the 59th GRAMMY® Awards®

NEW YORK, Jan. 17, 2017 /PRNewswire/ -- Today, Absolut® officially unveils Absolut Lime as the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin – the No. 1 selling lemon and orange-flavored vodkas in the U.S1. In addition to hitting nightlife destinations and at-home bar carts nationwide, Absolut Lime will step into the "limelight" at the 59th GRAMMY® Awards® on February 12, 2017. The brand's multifaceted sponsorship will include TV, digital, social and a signature GRAMMY® Awards® cocktail – the Absolut Limelight.

Nearly 30 years ago, Absolut introduced Absolut Citron – a flavor that quickly skyrocketed into pop culture as a key ingredient in the Cosmopolitan cocktail. Ten years later, Absolut Mandrin further diversified the brand's flavor line-up offering the perfect hint of sweetness. And like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavor with a light finish.

"Lime is a very dynamic and complex fruit and we believe we've created the perfect flavor blend in Absolut Lime to enhance and elevate a variety of cocktails," said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. "Thanks to a delicious flavor and easy mixability, Absolut Lime is great for going out or staying in, for creating simple or complex cocktails. We can't wait to see how our fans take Absolut Lime and make it their own to create their Absolut Nights."

Absolut Lime embodies the brand's ongoing commitment to superior quality vodka.  Like every drop of Absolut Vodka found anywhere in the world, the new flavor is produced in a small village in Southern Sweden named Ahus. Ahus is Absolut's One Source, where high-quality ingredients come from the hands of trans-generational farmers with an unwavering commitment to produce superior, high-quality vodka – all within a small, 75 mile radius.

Absolut Lime Debuts at the 59th GRAMMY® Awards®

Superior flavored vodka deserves a star-studded debut. As the official spirits partner of the 59th GRAMMY® Awards®  the spotlight will shine on Absolut Lime, refreshing Music's Biggest Night® with the, "Absolut Limelight."

With a refreshing mix of soda, ginger ale and Absolut Lime – the Absolut Limelight will be featured throughout the GRAMMY® Awards® in TV, digital and social channels giving viewers, music and nightlife fans alike the chance to toast alongside their favorite artists.

"We can't think of a better place to officially launch Absolut Lime than the GRAMMY Awards," says Guastaferro. "Music has an inherent ability to bring people together in unique, unexpected ways – which is at the heart of Absolut's DNA as a leader in nightlife, inclusivity and unexpected social connections. Absolut Lime offers a new, refreshingly simple way for consumers to reimagine their cocktail, nightlife and social scenes."

Absolut Lime Cocktails Designed for Sipping, Savoring and Celebrating
Absolut Lime is available nationwide for an MSRP of $19.99 (750ml) and $24.99 (1L). Its refreshingly light flavor profile provides the perfect canvas to bring together a variety of ingredients, creating cocktails that range from simple to complex, including:

Absolut Limelight: The Signature GRAMMY® Week Cocktail
2 parts Absolut Lime
2 parts soda
2 parts ginger ale
½ part fresh lime

Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.

Absolut Lime Drop
2 parts Absolut Lime
1 part Lime Juice
¾ part Simple Syrup

Combine all ingredients and shake with ice. Strain into a shot glass. Garnish with sugared lime.

Absolut Lime Vodkarita
2 parts Absolut Lime
1 part Lime Juice
½ part Agave Nectar

Shake all ingredients with ice until cold. Strain into a rocks glass with fresh ice and a half salted rim. Garnish with a lime wedge.

For more information on Absolut Lime, including cocktail recipes and inspiration, visit Absolut.com/AbsolutLime.

© 2017 Imported by Absolut Spirits Co., New York, NY.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the world's second-largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Tequila Avión®, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa®, Aberlour Single Malt Scotch, Olmeca Altos™, Beefeater® Gin, Lot No. 40™ and Pike Creek®, Midleton®, Powers®, Redbreast®, Plymouth®, Seagram's® Extra Dry Gin®, Martell® Cognac, Lillet®, Hiram Walker®, Pernod®, Ricard®; and such superior wines as Kenwood Vineyards®, Brancott Estate®, Campo Viejo®, Graffigna® and Jacob's Creek®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and in moderation. For more information, please visit: www.responsibility.org.

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, "like" Recording Academy / GRAMMYs on Facebook, and join The Recording Academy's social communities on Google+, Instagram, Tumblr, and YouTube. GRAMMY®, GRAMMY Awards®, GRAMMY Celebration® and the gramophone logo are registered trademarks of The Recording Academy® and are used under license ©2017 The Recording Academy

1 Data as of Dec 3, 2016; Nielsen XAOC and Liquor Plus.







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Company Spotlight: SoCIAL LITE Vodka



SoCIAL LITE Vodka is the first ever ready-to-drink sparkling vodka cocktail that has no sugar, no sweetener and no artificial ingredients. This refreshing drink is a blend of premium Canadian vodka, soda and 100% Natural Flavours. What's most impressive, each 355mL can is a mere 80 calories and is gluten-free.





SoCIAL LITE Lime Ginger is flavoured with 100% natural lime and ginger flavours and lime juice concentrate. Strong citrus aroma and premium Canadian vodka provide a smooth and clean finish. Crisp and refreshing, with the taste of a fresh squeezed lime wedge and a ginger bite to finish. 4% alc./vol.





SoCIAL LITE Pineapple Mango is flavoured with real pineapple juice concentrate and 100% natural pineapple and mango flavour. With a bright nose of pineapple and a delicious mango finish, this fruity cocktail is sure to send your senses on vacation to the Caribbean . 4% alc.vol.





SoCIAL LITE Lemon Cucumber Mint is flavoured with real lemon juice concentrate and 100% natural cucumber and mint flavour. With a fresh cucumber aroma, citrus tang and a clean mint finish, this blend feels like a relaxing day at the spa. 4% alc.vol.



Company: SoCIAL LITE Vodka
Brand: SoCIAL LITE Vodka
Origin: Canada
Category: Vodka & Soda Beverage
Packaging: 355 ml
Alc./Vol.: 4%
Claims: Unsweetened. Natural Flavours.
Variants: View Range Here
Where to Buy: Store Finder





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Spritis Spotlight: Born And Bred American Craft Vodka



Introducing an American craft vodka made from Idaho potatoes, the glacial waters of the Grand Teton mountains, and bred by the award-winning Grand Teton Distillery.




Company: Grand Teton Distillery
Brand: Born And Bred
Origin: USA
Category: Vodka
Packaging: 750ml
ABV: 40%
Claims: Smooth Craft. Gluten Free.
Where to Buy: USA





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Food Spotlight: Newman’s Own For the Common Good Vodka Sauce



The signature recipe of our Newman's Own for the Common Good Organic Vodka pasta sauce starts with organic basil and onions sauteed in extra virgin olive oil. We add specially selected organic vine-ripened plum tomatoes and organic Parmesan cheese and finish it with a touch of organic cream.







About the company

Serving the Common Good has been the core mission of Newman’s Own since its founding in 1982. Paul Newman and Newman’s Own Foundation have given away over $475 million in that time, always with the goal of helping those in need and contributing to a better society for all. This philanthropic legacy is what the Common Good is all about.



Company: Newman's Own
Brand: For the Common Good Vodka Sauce
Origin: US
Category: Sauce
Packaging: Coming soon
Claims: USDA organic, gluten free.
Variants: View Range Here
Price: Coming soon
Where to Buy: Store Locator





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