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Packaging Spotlight: Vodka Martini Skinny Freezers

Vodka Martini Skinny Freezers are a low calorie alcoholic martini that can be eaten frozen or chilled. The brand was meant to embody a seductive, upscale, mouth-watering appeal. Though the low-calorie alcohol category is primarily female, we decided it was best to design a product that would not alienate the male demographic.
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