Tag Archives: tracking


Tech Spotlight: OMsignal Shirt


What does the OMsignal shirt track?

The OMsignal shirt tracks your deep bio-signal including:

- Heart rate
- Breathing rate
- Breathing depth
- Activity intensity
- Steps walked
- Calories burned
- Heart Rate Variability (the basis for our fuel and RPM insights)





Can the OMsignal shirt replace a visit to the doctor?
The OMsignal shirt is not a certified medical device – please see a doctor if you need medical advice.


When will shirts be available?
Men’s shirts will be available Summer 2014 and women’s shirts will be available by the end of the year.


Where will the OMsignal shirts ship?
Worldwide. Please note that extra shipping charges will apply based on your delivery address. OMsignal will not be responsible for extra fees, such as duties and customs charges.


Why are women’s shirts coming later this year?
The sensors of the OMsignal shirt need to be worn directly on the skin to give the best readings and we are currently working on a female design that fits a women’s body perfectly. Please keep in touch to hear the latest!


Is the OMsignal shirt waterproof?
For now, the OMsignal shirt can't go swimming with you. However, if you get caught in light rain, you’ll still get your data. While the shirt itself is machine washable, we ask that you disconnect it from the little black box before throwing in the wash.


Is the OMsignal little black box waterproof?

For now, the little black box is water-resistant. It will do well with sweat and regular fitness wear and tear, but it’s not made to dive into the pool with you. We also ask that you disconnect it from your OMsignal smart shirt before washing.




What TrendMonitor Thinks

Wearable tech is becoming more popular by the day. Just in the last month we have featured a number of devices including the Vidameter. These gadgets are becoming more sophisticated in what they are able to track to a level not even imaginable a few years back.  At the rate these products are developing there is no telling what we will be able to track next.  Most of these devices track multiple things and will be very useful when detecting health problems that can automatically alert the right people to get help immediately.  We see this trend continuing and the success will depend on combining tracking technology with products that most people use on a daily basis. We have already seen this with watches, glasses and now shirts.  Most of these products will only be of interest for a niche market but as the technology advances and prices drop more consumers will begin using them.

Learn more at OMsignal.com


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Tech Spotlight: Google Working on Real-Life Tracking


What if tracking cookies didn't just track your web activity—they tracked your every movement and reported it back to advertisers? A program Google is beta-testing does just that, ad industry sources tell Digiday. The program would track consumers' smartphone GPS data even if they didn't have any Google apps open, sending along info so specific that Google could tell if you were in a specific store. It would then use that information to sell ads, and verify their effectiveness.

If, for example, you searched for a place to eat, restaurants that were physically nearby could bid to show up as Google's top ad. If you went inside, Google could report that back to the restaurant. Google already collects location data from Android devices on a nearly constant basis, assuming users have enabled Location Services. Tracking iOS customers is a little trickier, but many use Google apps, and most don't realize that apps continue running even after they've clicked out of them.

Read Full Article @ DigiDay

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Tech Spotlight: Neighborhood data with Sitegeist

Sitegeist is new iPhone and Android app that helps you learn about your surroundings with visually uplifting and stunning graphs and details. Drawing in localized information from the U.S. Census, Yelp, Foursquare, and weather information the app helps you learn about your neighborhood in regard to average age, climate or average income in certain areas.

Developed by the Sunlight Foundation, the app is categorized into People, History, Housing, Fun and Weather, but they are working on more, much more. They plan on adding data to the app regularly, giving users the chance to learn more and more everyday about their surroundings.

sitegeist weather and average age

From age distribution to recommended restaurants, the app is a clever production to help us understand what is possible with free APIs and great design, which was done in consultation with IDEO.

sitegeist foursquare and income average

You can get the app for free at the App Store and Google Play. The app only provides information to for the U.S. but hopefully that changes as more government APIs are utilized by Sitegeist.

Full Article @ NSU

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Never lose a sock again with RFID-chipped socks

Definitely helpful when attempting to locate the sock the dryer supposedly ate, socks with RFID chips brings a digital spin to laundry.

Detailed on the Blacksocks site, the clothing company has added a radio ID tag to a line of socks that allows consumers to keep track of the footwear within the bedroom or when being washed. The Swiss company attached the tag at the top of the socks and it can be scanned with the included RFID reader. Shaped like a small garage door remote control, the RFID reader communicates with an iPhone over Bluetooth in order to transmit specific information about the sock. Within the Blacksocks application, the user will be able to match up the same two socks over and over in addition to tracking data like the amount of times that the sock has been washed or the original production date of each individual sock.

blacksocks-rfid-readerHowever, anyone can download the iPhone application in order to use the camera tool to measure the black level of their current socks. Using the iPhone camera, the application measures the black level on the image and offers a recommendation regarding the purchase of newer socks. The camera also takes a light reading on a white surface in order to calibrate the application for the room’s lighting.

Regarding keeping track of socks with the application, the app allows the user to pair socks together. If a sock is destroyed or fades after repeated washing, it can be paired with another tagged sock using the app.

Called the Plus+ socks, the radio ID tag looks like a small button on the outside of each sock. The socks are mostly made out of Peruvian pima cotton and basically look like a standard dress sock.

However, the socks are definitely on the expensive side. Blacksocks sells 10 pairs of RFID-tagged socks in three different sizes along with the RFID reader for a steep price of $189. In addition, replacement Plus+ socks can be purchased in 10-pair allotments without the RFID reader for $120.

via DigitalTrends

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Twitter gets specific with new popularity metrics for individual tweets

Retweets and favorites have finally undergone an update by Twitter. All tweets will now show the exact number of retweets and favorites, unveiling a feature that has long been integrated into third-party Twitter platforms like Tweet Deck. Until now, users would merely see “50+,” an indicator for a Tweet receiving more than 50 retweets or favorites.

A marker for more than 50 retweets for many users, like celebrities, has been an insufficient indicator of the Tweet’s performance. The update will be applicable to all Tweets including those from the past. The changes will also be reflected across Twitter’s platforms, including its Web and mobile apps. Surfacing this data is a recognizable shift for users who haven’t used third-party platforms — the number of retweets and favorites is the mark of an influential user

Full Article @ DT

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At Brazilian retailer, RFID tracks merchandise from manufacturer to customer

Brazilian retailer Memove has recently started using RFID to track and control inventory throughout the supply chain.

Over the years we’ve seen how RFID technnology can be put to imaginative use, applied to everything from music festivals to eco-grave tracking to the feeding of cats. The latest spotting was at Brazilian fashion store Memove, where RFID was recently installed to track and control inventory throughout the supply chain.

Memove’s clothing manufacturers in Brazil, China and elsewhere begin by sewing an EPC Gen 2 passive RFID label into each item, according to a report in RFID Journal. With that in place, items are carefully tracked as they make their way to the distribution center and then the store, their arrival at which automatically updates the store’s inventory system. Also on hand at each store is an RFID-enabled trolley that need only be rolled through the aisles to update inventory in minutes. Dressing rooms are connected as well so as to track how many items enter and leave each stall. Shoppers, meanwhile, can check themselves out securely by placing all their items in a dedicated RFID-enabled basket, which calculates the total price. Once the customer has paid by debit or credit card at the POS terminal, the basket automatically updates inventory and erases each RFID label’s encoded ID number so that alarms won’t sound as the shopper exits the store. In the event the consumer later returns an item, RFID codes can be reprogrammed — but only if the tag hasn’t yet been washed. If it has, the tag can’t be re-encoded and the store refuses the return.

Full Article @ SW

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Budweiser Uses Packaging to Trace Your Beer

Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.

By using their Smartphone to scan the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, consumers can enter the Born On Date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.

“Track Your Bud” content will provide beer drinkers with visibility into the source and selection of ingredients, Budweiser’s seven-step brewing process, when their beer began Beechwood aging and which brewmaster tasted it multiple times throughout its brew cycle to ensure their beer meets Budweiser’s high quality standard.

view full article at EverythingPackaged

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