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Oral Care Spotlight: Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

 

Tom's of Maine is Pioneering the Movement to Make Tubes Widely Accepted for Recycling

KENNEBUNK, Maine, Nov. 14, 2019 /PRNewswire/ -- Tom's of Maine has begun shipping a first-of-its-kind recyclable toothpaste tube recognized by the Association of Plastic Recyclers. The tube is designed to be compatible with the #2 HDPE plastic stream and will begin shipping just ahead of National Recycling Day on November 15.

Until now, toothpaste tubes haven't been recyclable because most are made of a mixed material that doesn't have a second life and has to be landfilled. The #2 plastic continues to have a strong recycling stream and is the same material used in most laundry detergent bottles. The new Tom's of Maine recyclable tube is designed to be "circular," so that the material can be re-processed into new products and packaging.

"We're thrilled to offer a first-of-its-kind recyclable toothpaste tube that's been recognized by the Association of Plastic Recyclers, which sets the standard for North America. There is no oral care or personal care tube on the market with this APR recognition," said Esi Seng, general manager at Tom's of Maine. "We're already hard at work engaging with The Recycling Partnership and their network to communicate with recycling centers and win their acceptance of our recyclable tube. We're proud to be blazing a trail for other toothpaste brands to follow," Seng added.

Tom's of Maine Antiplaque & Whitening Peppermint Natural Toothpaste will be the first variant in the new tube, available on shelves in the coming weeks, with all full size Tom's of Maine toothpastes in the new recyclable tube by the end of 2020. For more information, please visit: https://www.tomsofmaine.com/our-promise/caring-for-the-planet.

"When it comes to recycling, shoppers interested in natural products are also more committed, active participants in working to keep waste out of landfills," said Julie Sprague, stewardship manager at Tom's of Maine. "This is another commitment we're making as a company guided by a rigorous set of standards called our Stewardship Model, which ensures we're operating sustainably and responsibly every day. Taking care of the planet is a goal we all share and this exciting launch is a new way we can work together in this ongoing effort," Sprague added.

To recycle the tube at home, people should check the back of their tube for the blue "flag" that tells you what to do: once empty, replace cap and recycle with #2 plastics. Tom's of Maine tubes without the blue flag haven't yet transitioned to the new recyclable material. Recycling practices vary by municipality and if a town doesn't accept #2 plastic, the Tom's of Maine Natural Care Recycling Program, a partnership with TerraCycle, is a recommended option for recycling all personal and oral care packaging regardless of the brand.

Tom's of Maine recently became a Certified B Corporation®, joining the ranks of top socially responsible companies. Through this accreditation, the company continues its commitment to transparency, caring for the planet and communities, and setting a positive example for future generations. 2020 marks the 50th anniversary of the brand still headquartered in Kennebunk, Maine. You can learn more about Tom's of Maine, its complete product portfolio and how the company makes its products by visiting www.TomsofMaine.com and www.Facebook.com/TomsofMaine.

About Tom's of Maine
Tom's of Maine has been making safe, effective natural personal care products for 49 years.  It all began when Tom and Kate Chappell moved to Maine in 1968 looking for a healthier, simpler life for their growing family. And when they couldn't find personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives, they decided to make their own. Tom's of Maine products – including toothpaste, deodorant, mouthwash, antiperspirant, bar soap, body wash, dental floss, and toothbrushes – are made from naturally sourced and naturally derived ingredients and never tested on animals. A Certified B Corporation, Tom's of Maine is committed to upholding a purpose-driven business and has a long-standing commitment to supporting nature and healthy families. Tom's of Maine has supported hundreds of nonprofits by giving back 10% of its profits, and employees are encouraged to use 5% of their paid time (12 days) volunteering for causes they are passionate about. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities.   Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

SOURCE Tom's of Maine

Related Links

https://www.tomsofmaine.com

 

Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

 

 

 

 

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Personal Care Spotlight: Fresh Mint Whitening Xylitol Toothpaste

 

 

Fresh Mint Whitening Xylitol Toothpaste, Fluoride-Free

Spry values using the best ingredients to provide innovative, healthy, and natural toothpastes. Our carefully created formulas provide the variety you need to take care of your teeth and gums in a way that works best for you. Whether you’re looking for toothpaste with fluoride, without fluoride, or to address a more specific concern, Spry has you covered.

Spry is known for making your teeth healthy. Now Spry is here to help your pearly whites be healthy and gleaming. With simple, natural ingredients, Spry Whitening Toothpaste removes stains while still being easy on your enamel. And as always, Spry only uses the best ingredients like xylitol to improve oral health, and ensures harmful ingredients like SLS aren’t used. Your teeth are our priority. Now you can smile worry-free knowing your teeth are healthy and your smile is bright.

 

WHAT IS XYLITOL?
Pure xylitol is a white crystalline substance that looks and tastes like sugar. It’s not an artificial sweetener, but an all-natural sugar alcohol found in many fruits and vegetables and produced in small amounts by the human body. Xylitol has been researched for over 40 years, resulting in thousands of studies confirming its effectiveness and safety..

 

Ingredients

Water
Sourced from fresh mountain springs and used as an emulisifier.

Silica
Sourced from mineral deposits for use as a polishing agent.

Glycerin
Sourced from non-GMO date palm fruit as a natural emulsifier.

Xylitol
Sourced from non-GMO corncobs and stalks - used as a natural sweetener, a moisturizer, and for its anti-adhesive effect on bacteria.

Calcium Carbonate
Sourced from a natural mineral deposit for use as a coloring agent, a pH balancer, and an aid in the remineralization of enamel.

Erythritol
Sourced from non-GMO corn kernels and used as a sweetener, a humectant, and for its moisturizing properties.

Sodium Bicarbonate
Sourced from a mineral deposit for use as a buffering agent for stable pH.

Lauryl Glucoside
Foaming agent and emulsifier sourced from non-GMO coconut and corn.

Sodium Methyl Cocoyl Taurate
Mild cocount-based foaming agent.

Natural Mint Flavor
Sourced from a variety of mint plants to infuse a clean, refreshing flavor.

Stevia
Sourced from Stevia Rebaudiana leaves for use as an herbal extract.

Xanthan Gum
Sourced from micro-culture and used as a texturizer, gelling agent, and stabilizing agent.

Calcium Peroxide
A combination of naturally mined calcium and hydrogen peroxide, a natural whitening agent - used for whitening and remineralization.

Titanium Dioxide
Sourced from natural mineral deposits and is used as a coloring agent.

Sodium Benzoate
Sourced from reactive plant resins and used as a preservative.

Cellulose Gum
Sourced from plants as a natural thickening agent.

 

 

About the company

Xlear Inc. is recognized as the leading manufacturer of xylitol-based products in North America. We are tirelessly committed to providing consumers with the health benefits of natural sweeteners, such as xylitol and erythritol, by manufacturing natural, health-enhancing products based on these incredible sweeteners found in wood, fruits, vegetables, and other natural sources.

 

 

Company: Xlear, Inc.
Brand: Xlear
Slogan: Dental Defense System
Origin: USA
Category: Toothpaste
Packaging: 5oz (141g)
Claims: Fluoride Free
Variants: View Range Here
Price: $6.99
Where to Buy: Buy Online, Store Locator
Website: www.xlear.com

 

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Oral Care Spotlight: NEW Grin Strengthening 100% Natural Toothpaste

 

 

Our BRAND NEW 100% natural Strengthening toothpaste delivers not only a thorough, fresh, clean, but is designed to combat bacteria and strengthen teeth naturally with key ingredients; Hydroxyapatite, organic sea salt and Magnolia bark extract.

  • Made in New Zealand from 100% natural ingredients
  • Hydroxyapatite is a naturally occuring mineral form of calcium apatite and is actually the main mineral that our dental enamel is made of.
  • Calcium Carbonate is a mild natural abrasive which works to polish teeth
  • The antiseptic properties of Magnolia Bark Extract and Organic Sea Salt help to combat common oral bacteria, and keep the gums and mouth healthy.
  • Natural xylitol helps to prevent plaque build-up with regular brushing
  • Peppermint oil and spearmint oil leave teeth fresh and squeaky clean
  • The combination of carefully selected active natural ingredients and essential oils work together to maintain good oral health.
  • NO Sodium Lauryl Sulfate (SLS), NO Triclosan, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives
  • Fluoride, paraben and palm oil free
  • The only natural toothpaste available in New Zealand dental clinics
  • Not tested on animals
  • Does not contain gluten
  • Recycle the tubes through our recycling program

 

Key Active Ingredients

Magnolia Bark Extract
Magnolia bark extract works to control oral bacteria growth and prevent the build up of tartar. This active ingredient comes from the magnolia tree which is recognised for containing several natural, compounds that function as anti-inflammatory, anti-bacterial, and anti-allergic agents.
Natural Hydroxyapatite
Don’t let that scientific name fool you - hydroxyapatite is a naturally occuring mineral form of calcium apatite and is actually the main mineral that our dental enamel is made of.

Hydroxyapatite is the best alternative to fluoride and has been proven to provide the necessary minerals to remineralise subsurface areas of the tooth, restoring the enamel to its near natural state, without changing the composition of the enamel.
Organic Sea Salt
Ever wondered why dentists suggest rinsing with saltwater after a dental procedure? The alkaline nature of sea salt increases the pH balance of your mouth, creating an environment that bacteria really, really hate. The sea salt we’ve put in Grin is certified organic, so it retains more of the good stuff such as calcium, magnesium, silicon, phosphorus and iron.

 

 

About the company

We’re Grin Natural a 100% natural New Zealand made toothpaste brand. Back in 2013 with the surge of organic food and natural products we started to look at the ingredients in our toothpaste. Unable to find a toothpaste on the market that was 100% natural without any added chemicals we set out to make a new kind of toothpaste to treat our teeth and mouths to something better.

We wanted to create a product different to the rest, one that is 100% natural with NO sodium lauryl sulfate, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives. It was as much about what we were leaving out as what we were putting in. Read More

 

 

Company: Grin Natural
Brand: Grin Natural
Slogan: 100% Natural
Origin: New Zealand
Category: Toothpaste
Packaging: 100g
Claims: 100% natural with NO sodium lauryl sulfate, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives
Variants: View Here
Price: $8.50
Where to Buy: Buy Online, Store Locator
Website: www.grinnatural.co.nz

 

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Oral Care Spotlight: Burt’s Bees Clean & Fresh Mint Medley Toothpaste with Fluoride

 

 

This toothpaste, made with fluoride, is flavored with an essential oil Mint Medley, for freshness you can taste. Burt’s Bees toothpastes with fluoride are ADA accepted.

 

BENEFITS & CLAIMS

  • ADA-accepted
  • Crafted with the strengthening protection of fluoride
  • Experience the refreshment of Mint Medley which will leave your mouth feeling clean and fresh
  • Flavored with essential oils
  • Made without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Tubes and cartons are 100% recyclable (See Burt's Bees Oral Care Recycling for more details)

 

KEY INGREDIENTS

  • Hydrated silica: Originally derived from sand, hydrated silica whitens teeth by removing surface stains.
  • Peppermint, eucalyptus, and spearmint essential oils

 

HOW TO USE

  • Adults and children 2 years and older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist.
  • Do not swallow.
  • To minimize swallowing, use a pea-sized amount in children under 6. Supervise children’s brushing until good habits are established.
  • Children under 2 years: ask a dentist.

 

 

About the company

Burt's Bees is an American personal care products company that markets its products internationally. The company is a subsidiary of Clorox that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. Its products are distributed globally.

Burt's Bees manufactures products with natural ingredients,[8] using minimal processing, such as distillation/condensation, extraction/steamed distillation/pressure cooking, and hydrolysis, to maintain the purity of ingredients. In addition, every product has a "natural bar" which gives a percentage of natural ingredients in that product, often with detailed ingredient descriptions. Read More

 

 

Company: Burt's Bees
Brand: Burt's Bees
Origin: USA
Category: Toothpaste
Packaging: 4.7oz /133g
Claims: Made without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
Variants: View Range Here
Price: $6.00
Where to Buy: Buy Online, Store Locator
Websitewww.burtsbees.com

 

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Oral Care Spotlight: Colgate Revolutionizes Oral Care with New Breakthrough Colgate Total(SF)® Toothpaste

 

New Colgate Total(SF)® Toothpaste Designed for Enhanced Protection That "Does More for Your Mouth"

NEW YORK, Feb. 6, 2019 /PRNewswire/ -- The company that revolutionized the oral care market decades ago with the introduction of the world's first multi-benefit toothpaste is doing it again. Colgate has announced the launch of a new Colgate TotalSF toothpaste with a new formula that does more for your mouth -- once again raising the standard of everyday oral care.

Since the launch of the original Colgate Total, people's view of health has evolved. What had been a focus on treating specific problems and individual parts of the body has become a desire for a holistic approach that enables a full and connected life. When it comes to toothpaste, people are seeking reassurance that they've done the most complete job possible, freeing them to get out there and connect with the world around them.

"General wellness is important to everyone, and total self-care means caring for the whole mouth, too," said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. "We rely on healthy mouths to eat, drink, speak and laugh, but often neglect areas beyond teeth. Unlike ordinary fluoride toothpastes, the new Colgate TotalSF does more for your mouth. It fights harmful bacteria not just on teeth, but also on your tongue, cheeks and gums, providing multiple oral-health benefits."

New Colgate TotalSF® delivers on the brand's belief that everyone deserves a future they can smile about. It provides all the benefits of the original formula – excellent protection against plaque, gingivitis, stains, tartar and cavities, plus additional new benefits, including:

  • Sensitivity relief benefit across all variants
  • Instant neutralization of odors associated with bad breath
  • Enhanced enamel strength
  • New cooling flavors for lasting freshness

As part of the national product rollout, Colgate Total hosted a launch event on January 31 in New York City and featured the new product in a TV spot during Super Bowl® LIII on February 3, featuring actor Luke Wilson. The ongoing campaign includes digital, social media and PR elements to introduce this innovation to American audiences.

Colgate-Palmolive is the global toothpaste leader with a worldwide market share of more than 40 percent – more than double its nearest competitor. Colgate is replacing original Colgate Total following more than a decade of development, including dozens of laboratory and clinical studies. The breakthrough technology has 40 patents granted, and 86 pending patents globally.

"In our testing of the new formula, consumer feedback has been enthusiastic. People are thrilled to know that the new Colgate TotalSF works in all areas of the mouth, for improvement to their oral health," said Vice President, Marketing North America Bill Van De Graaf. "While people love the taste of Colgate Total, they love the new flavor even more, expressing that it is refreshing and long-lasting."

New Colgate TotalSF is currently available online at www.Colgate.com and in stores in the U.S.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate's global business, visit the Company's website at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-E

SOURCE Colgate-Palmolive

 

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IMAGE DISTRIBUTED FOR COLGATE - Football Wide Receiver, Victor Cruz, explores the science behind the new Colgate Total (SF) at the Colgate Total (SF) Experience on Thursday, Jan. 31, 2019 in New York. (Donald TrailAP Images for Colgate)

IMAGE DISTRIBUTED FOR COLGATE - Football Wide Receiver, Victor Cruz, explores the science behind the new Colgate Total (SF) at the Colgate Total (SF) Experience on Thursday, Jan. 31, 2019 in New York. (Donald TrailAP Images for Colgate)

 

 

 

 

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Oral Care Spotlight: Burt’s Bees Purely White Zen Peppermint Toothpaste Fluoride-Free

 

 

Purely White whitens teeth naturally, without peroxide

Purely White Zen Peppermint Toothpaste Fluoride-Free is rated 4.6 out of 5 by 95.

Burt's Bees Purely White Toothpaste with Zen Peppermint is crafted to leave your breath fresh, your mouth feeling clean, and your enamel strong. This fluoride-free toothpaste removes surface stains to help you achieve a beautiful smile.

 

BENEFITS & CLAIMS

  • Crafted to help remove surface stains to help you achieve a beautiful smile
  • Fluoride-free
  • Refreshing Zen Peppermint will leave your mouth feeling clean and fresh
  • Made without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
  • Tubes and cartons are 100% recyclable (See Burt's Bees Oral Care Recycling for more details)

 

KEY INGREDIENTS

  • Hydrated silica: Originally derived from sand, hydrated silica whitens teeth by removing surface stains.

 

HOW TO USE

  • Adults and children 2 years and older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist.
  • Do not swallow.

 

 

About the company

Burt's Bees is an American personal care products company that markets its products internationally. The company is a subsidiary of Clorox that describes itself as an "Earth friendly, Natural Personal Care Company" making products for personal care, health, beauty, and personal hygiene. Its products are distributed globally.

Burt's Bees manufactures products with natural ingredients,[8] using minimal processing, such as distillation/condensation, extraction/steamed distillation/pressure cooking, and hydrolysis, to maintain the purity of ingredients. In addition, every product has a "natural bar" which gives a percentage of natural ingredients in that product, often with detailed ingredient descriptions. Read More

 

 

Company: Burt's Bees
Brand: Burt's Bees
Origin: USA
Category: Toothpaste
Packaging: 4.7oz /133g
Claims: Made without: Sodium Lauryl Sulfate (SLS), Triclosan & Parabens, Artificial Flavors & Sweeteners, Preservatives & Blue, Red, Yellow Dyes, Plastic Microbeads
Variants: View Range Here
Price: $6.00
Where to BuyBuy OnlineStore Locator
Websitewww.burtsbees.com

 

Toothpaste_PurelyWhite_4

 

 

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toothmain

Oral Care Spotlight: Schmidt’s Naturals New Tooth-Mouthpaste

 
Our Tooth+Mouth Paste 3-Pack includes the following flavors:

Wondermint, Activated Charcoal (with Wondermint), and Vanilla Chai.
•Helps freshen breath and whiten teeth with regular brushing.
•With CoQ10, goji and pomegranate extracts, organic aloe leaf juice, magnolia bark extract, and vitamin E.
•Encourages mouth health, helping combat plaque and tartar with regular brushing.
•Free of SLS, SCS, PEG, artificial sweeteners and dyes.

 
Ingredients

•Water
•Hydrated silica
•Glycerin
•Xylitol
•Calcium carbonate
•Dicalcium phosphate
•Magnolia acuminate bark extract
•Sodium phosphate
•Zinc citrate
•Aloe barbadensis leaf juice
•Stevia rebaudiana leaf/stem powder
•Melaleuca alternifolia (tea tree) leaf oil
•Lyceum barbarum (goji berry) fruit extract
•Punica granatum (pomegranate) extract
•Ubiquinone (Coenzyme Q10)
•Tocopherol (Vitamin E, sunflower derived)
•Natural Flavor
•Charcoal Powder (Activated Charcoal Variant only)
•Xanthan gum
•Sodium methyl cocoyl taurate
•Sodium Benzoate

 

 

 

About the company

Schmidt's started humbly in a Portland, Oregon, kitchen, when founder Jaime Schmidt was pregnant with her son. Jaime had always had a passion for natural body care products and studied their benefits, and she became motivated to make natural products for her family's health. Knowing that natural deodorant had a reputation for being ineffective, Jaime made it her mission to change the way people think about deodorant, refusing to compromise any effectiveness when formulating her deodorant. The investment in research and testing proved to be invaluable when Jaime knew she had developed a product that legitimately worked all day, felt great on the skin, and smelled incredible. After sharing the deodorant with others, they were amazed at their effectiveness, motivating Jaime to introduce Schmidt's Deodorant to local farmer's markets and businesses. Jaime did, and the response was overwhelming. Demand for the product surged as local markets and co-ops began to carry the deodorant and found themselves quickly selling out. Read More

 

 

Company: Schmidt's Naturals
Origin: USA
Category: Oral Care
Packaging: 4.7oz
Claims: Helps Whiten Teeth and Freshen Breath. With Vitamins and Botanical Extracts
Variants: View Range Here
Price: $14.99
Where to Buy: Buy Online, Store Locator
Website: schmidtsnaturals.com

 

 

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carbonlab1

Oral Care Spotlight: Carbon 6 Lab Launches All-Natural Activated Charcoal-Based Toothpaste

 

 

Rocket Your Oral Health into a Realm of Pure Perfection

 

LOS ANGELES, Oct. 18, 2016 /PRNewswire/ -- Newly formed health, beauty and lifestyle company Carbon 6 Lab (C6L) launches this week with the debut of its first product: a signature activated charcoal-based toothpaste. This high quality, all-natural black paste is available now, via the company's website Carbon6Lab.com, followed by a curated retail launch expected in 2017.

C6L's signature toothpaste is the brainchild of Carbon 6 Lab co-founders Dr. Martin Giniger, a leading expert in oral health and teeth whitening product innovation, and Jonathon Anderson, a former LA-based publicist turned lifestyle, design and wellness expert. Seeing an opening in the marketplace for an activated charcoal-based toothpaste, the two joined forces to develop the perfect formula of all-natural, sulfate free ingredients, including activated charcoal, oral probiotics and plant-derived antimicrobial oils. Together, these ingredients remove stains without the harsh silica abrasives of standard toothpaste, and freshens your breath while absorbing and eliminating impurities.

 

Considered to be among the first black toothpastes to hit the market, C6L stands alone. Their scientific formulation of elemental ingredients provides an all-natural solution to maintaining a brilliant smile. Activated charcoal, being this modern brand's key ingredient has been utilized for over 10,000 years by healers from Chinese, Ayurvedic and Western medical traditions. The product's special formulation has been years in the making, drawing upon Dr. Giniger's experience (DMD, MsD, PhD, FICD) as one of the foremost national experts on teeth whitening and dental health, as well as Co-founder and CEO Jonathon Anderson's knowledge in natural health and design.

The brand has exciting plans to follow with the release of a complete line of all-natural, activated charcoal based health, beauty and lifestyle products. Available now at Carbon6Lab.com.

Pricing
Retail: $18.50 (2oz. 4-6 week supply)

About Carbon 6 Lab:
Carbon 6 Lab was co-founded by Dr. Martin Giniger, a leading expert in oral health and teeth whitening product innovation, and Jonathon Anderson, an LA-based publicist turned lifestyle, design and wellness expert. Formed in 2015, Carbon 6 Lab launches with the release of its high-quality, signature activated charcoal-based toothpaste in October 2016, which will be followed by the release of a complete line of all-natural, activated charcoal based health, beauty and lifestyle products. For more information, visit Carbon6Lab.com, Instagram: @Carbon6Lab.

 

 

 

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featured

Oral Care Spotlight: Power Toothpaste Announces Product Launch of World’s First Caffeinated Toothpaste

 

 

Company makes caffeinated toothpaste available to public after shipping 2,000 tubes pre-ordered through crowdfunding campaign

BROOKLYN, New York, September 14, 2016 - Today, Power Toothpaste starts selling the world’s first caffeinated toothpaste at www.powertoothpaste.com, available for immediate shipment. After raising over $40,000 in a crowdfunding campaign, shipping over 2,000 tubes of toothpaste to fulfill pre-orders, and receiving international press coverage from the likes of The Guardian, VICE, the New York Times, Daily Mail, and Uncrate, this first-of-its-kind oral care product is now available to the public on the company’s website.

Power Toothpaste is the world’s first toothpaste to contain caffeine. Unlike coffee, which takes up to an hour to fully absorb through the stomach, Power Toothpaste begins working immediately, absorbing through the gums and mouth, giving you a “rush while you brush”. Like a traditional toothpaste, Power Toothpaste still leaves the teeth clean and mouth feeling fresh.

Power Toothpaste was founded by Dan Meropol and Ian Nappier, two young entrepreneurs who became friends while attending Brown University, and who are now waking up the sleepy multibillion-dollar oral care industry. After learning from an ADA study that fewer than half of Americans brush twice per day, Dan set out to find a way to encourage people to take better care of their teeth. Dan spoke to his friend Ian about the problem he was trying to solve – and Ian suggested a caffeinated toothpaste.

The two founders decided to test the market to gauge interest in their idea. They immediately encountered overwhelming consumer demand, collecting over 30,000 email sign-ups in eight weeks. Ian and Dan launched a crowdfunding campaign for Power Toothpaste on Indiegogo and began accepting pre-orders, raising over $40,000.

After a year of research, development, formula refinement, a partnership with an FDA-compliant American manufacturer, and a drove of press coverage, the company has shipped over 2,000 tubes of toothpaste to customers who made pre-orders. Beginning today, Power Toothpaste is available to the general public at www.powertoothpaste.com.

“Too many people aren’t taking care of their teeth, even when they know they should,” said Dan Meropol. “At Power Toothpaste we believe a big part of this is that oral care hasn’t been exciting for decades, and the products that Big Toothpaste is offering just aren’t good enough. Our mission is to make oral care fun and exciting again, and above all else, to get people brushing.”

“I made the first version of this toothpaste in my kitchen,” said Ian Nappier. “As Dan and I shared it with our friends, it was clear we were onto something. Not only did caffeinated toothpaste work, but people were excited about something they used to dread: waking up.”

“It’s scary how well this works,” declared an early beta tester, two minutes after brushing with Power Toothpaste for the first time. “I want to use this every morning.”

Another beta tester, a schoolteacher from Brooklyn, NY, shared “Every workday I’m a zombie until I go out of my way to chug a bitter cup of coffee. Later in the day I have to worry about my coffee breath. Power Toothpaste is the perfect solution to my problem.”

Power Toothpaste has received coverage from over one hundred media outlets as well as a number of high profile blogs. Rachel Pick of VICE stated in a review that “Power Toothpaste really does work.”

 

Some of the key benefits of the product include:

REVOLUTIONARY SPEED: Power Toothpaste kicks into gear much faster than coffee, absorbing through the mouth and giving the user a boost within minutes after brushing. Power blasts away the morning fog, so users can feel good almost immediately upon waking up.

AFFORDABLE: 90 cups of coffee can cost up to $260. A single tube of Power Toothpaste contains 90 brushes, each of them comparable to a cup of coffee, for the price of $15. Power Toothpaste is $245 cheaper than three months of coffee, allowing users to stay energized while saving money.

CONVENIENT: Energy drinks and shots taste horrible in the morning, and obtaining coffee usually requires stopping at a cafe or spending 20 minutes with a coffee machine. In today’s busy world, some people require a quicker and more convenient way to get their morning fix. Power Toothpaste is a revolutionary solution to this problem.

HEALTHY: Power Toothpaste contains the same healthy ingredients as the leading brands to eliminate plaque, reduce stains, and freshen your breath. Not to mention that Power whitens your teeth, compared to coffee which stains and darkens.

 

About Power Toothpaste

Power Toothpaste is bringing innovation to the oral care market by changing the way people brush their teeth. Power is the world’s first caffeinated toothpaste, giving the user a rush while they brush that is faster, more convenient, and more affordable than coffee and energy drinks. 50% of Americans don’t brush twice a day; Power Toothpaste gives the brusher a boost while encouraging proper oral hygiene.

Learn more at: http://powertoothpaste.com

 

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mctoilonnit

Oral Care Spotlight: Onnit MCT Oil Toothpaste

 

 

 
A great tasting MCT Oil toothpaste, a completely new approach to oral care.

Onnit Cacao Mint Flavored MCT Oil Toothpaste is a completely new approach to oral care. Combining the multiple advantages of MCT Oil with the benefits of bentonite clay and a touch of theobromine, we’re reinventing your morning routine. We’ve also developed a great tasting, earth-grown, mouth-freshening Cacao Mint flavor that makes this brushing experience truly awesome.

 

BENEFITS
Paleo Friendly
Gluten Free
GMO Free
Soy Free
Corn Free
No Flouride
No Xylitol
No S.L.S.

 

 
The Key to Better Brushing
Each tube of Onnit MCT Oil Toothpaste comes with a reusable metal key that ensures you wind out every last bit of toothpaste from the tube.

 
A little dab’ll do ya
This paste is concentrated, so you’ll only need to use about the size of a pea each time you brush. Following that formula, this tube should last you about 5 months.

 

 

 
MCT Oil Toothpaste Ingredients & Use

mct-oil-toothpaste-supplement-facts
 

 

 

 

About Onnit

Our mission is to inspire peak performance through a combination of unique products and actionable information. Combining bleeding-edge science, earth-grown nutrients, and time-tested strategies from top athletes and medical professionals, we are dedicated to providing our customers with supplements, foods, and fitness equipment aimed at helping people achieve a new level of well-being we call Total Human Optimization. Read More

 

 

 

Company: Onnit Labs, LLC
Brand: Onnit
Origin: USA
Category: Oral Care
Packaging: 6.6oz (187g)
Claims: No Flouride, No Xylitol, No S.L.S
Variants: View Range Here
Price: $24.95
Where to Buy: Buy Online
Website: www.onnit.com

 

 

 
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