Tag Archives: THINSTERS


Industry News: THINSTERS Dark Chocolate Coconut Wins Silver sofi™ Award



The Specialty Food Association Confirms Deliciousness of THINSTERS® Flavors

FAIRFIELD, NJ (May 8, 2019)THINSTERS, the deliciously crunchy cookie made with real, simple ingredients, is commended on unprecedented category innovation. THINSTERS Dark Chocolate Coconut variety has been awarded a silver sofi™ Award from the esteemed Specialty Food Association. The brand is honored to be awarded such a prestigious accolade.

The Specialty Food Association’s sofi™ Awards have been recognizing the best in specialty food for 47 years. sofi™ Award honorees were selected through a blind tasting process and are judged for being true innovators in their categories. The sofi™ Award brings with it extra exposure to thousands of food buyers from top names in supermarkets, specialty retailers, foodservice and distributors, as well as the press. Winning a sofi™ Award is credited for being an invaluable business opportunities and global recognition.

“THINSTERS aims to challenge the category with wholesome ingredients, new formats and unrivaled flavor,” said Sam Kestenbaum, CEO of THINSTERS. “The sofi™ Awards represent innovation that pushes boundaries while delighting consumers. It’s a true validation that the THINSTERS brand is helping to evolve sweet snacks and raising the bar on quality and flavor.”


About Thinsters

Thinsters are thin, crunchy, bite-size cookies with bursts of flavor and simple ingredients. Oven-baked with real butter and real sugar, with no artificial ingredients, THINSTERS are non-GMO, have no corn syrup no processed oils. THINSTERS come a variety of flavors including Chocolate Chip, Toasted Coconut, Key Lime Pie, Vanilla Bean and award-winning Dark Chocolate Coconut. Visit Thinsters.com or @ThinstersCookies to learn more.









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Industry News: RMD Advertising Becomes Agency of Record for Two Beloved Food Snack Brands



THINSTERS and ParmCrisps Looks to Recognized Challenger Food Agency, RMD Advertising, For Public Relations and Brand Expertise

COLUMBUS, OH (April 3, 2019) – RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of THINSTERS and ParmCrisps to its list of established blue chip food clients. Under the same parent brand, That’s How We Roll, LLC, RMD will help bring both brands increased brand awareness and expanded reach of products. THINSTERS offers a variety of better-for-you cookie thins to satisfy your sweet tooth, while ParmCrisps offers a keto-friendly, 100 percent pure cheese cracker that packs a decadent, savory crunch. Both will lean on RMD’s public relations expertise to help raise awareness and knowledge about the brands.

THINSTERS tout “deliciously crunchy” cookie thins that are Non-GMO, made with better-for-you ingredients and without corn syrup or hydrogenated oils. With flavors like Chocolate Chip, Key Lime Pie, Toasted Coconut and more, each cookie is designed to give consumers a satisfying crunch. ParmCrisps are a keto-friendly, high protein and low carb snack. Coming in a variety of flavors with the latest being Brick-Oven Pizza, all ParmCrisps are 100 percent premium cheese crackers that also offer a satisfying crunch.

"These two national brands are on trend, to say the least. We're thrilled to be a part of the team that takes these well-known brands to the next level," shares RMD Advertising Managing Partner and Brand Strategist Sue Reninger. "With two different consumers and two completely different snacks and flavor profiles, we're eager to bring these consumers closer to these brands and the brands to consumers."

RMD's ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for THINSTERS and ParmCrisps.


About RMD Advertising

Founded in 1992, RMD has established itself as the leading food marketing agency working exclusively with Challenger food and beverage brands. As a fully integrated brand strategy, advertising, digital marketing, public relations and social media agency, we offer unprecedented expertise to brands in the food industry. While serving as a strategic resource, RMD diligently works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

For more information on RMD's documented tangible results contact Sarah Walters at walters@RMDadvertising.com









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Industry News: The Snack Food Enthusiasts’ Favorite Cookie Is Flying Sky High



THINSTERS®, Formally Mrs. Thinsters, Is Now Offered as an American Airlines In-Flight Snack Item

FAIRFIELD, NJ (March 15, 2019)THINSTERS, the deliciously crunchy cookie made with real ingredients has taken to the sky. THINSTERS is excited to announce a partnership with American Airlines in an effort to bring authentic flavor and crunch to a new snack food aisle. Consumer’s favorite thin cookie will now be available as a snack food option on the major airline. THINSTERS 1 oz. Chocolate Chip cookies will be offered in the American Airlines PM Domestic First Class Snack Basket starting April 10th, 2019 through September 2019 as a delicious, complementary mid-flight treat for jetsetters with a sweet tooth.

Emphasizing playfulness and great taste, THINSTERS are the delicious reality-escape that American Airlines First Class passengers crave. Weary travelers can get excited for tasty realness when presented with the signature American Airlines Snack Basket.

“We’re excited to introduce the magic of THINSTERS to jet setting snackers,” says Sam Kestenbaum, CEO of THINSTERS. “THINSTERS is the perfect cookie snack to take on-the-go, and what better way to showcase our portability than to our traveling consumers. With authentic flavor and premium ingredients, we provide a flavorful escape to American Airlines patrons with a transparent nutrition label that consumers can trust.”

THINSTERS is a cookie that checks all the boxes. Made with real butter, real sugar and simple ingredients, THINSTERS offers realness, snackability and flavor to the discerning snack food enthusiast. Full-sized THINSTERS are available for $3.49 at retailers nationwide in delicious flavors including Chocolate Chip, Toasted Coconut, Vanilla Bean and Key Lime Pie.



THINSTERS, formally Mrs. Thinster’s, are crunchy cookie thins that serve realness, snackability and flavor. With no artificial ingredients, THINSTERS are Non-GMO, have no corn syrup and no hydrogenated oil. THINSTERS are a magical snack break for consumers seeking real ingredients. Visit Thinsters.com or @ThinstersCookies to learn more.








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Industry News: Cookie brand Mrs. Thinster’s launches Transformative Re-Brand as “THINSTERS”



New Branding and Positioning aims to Revolutionize the Cookie Aisle for Consumers who Aspire to Eat Healthier

Mrs. Thinster’s Cookie Thins has revealed a new look to go along with a new positioning, THINSTERS, as it aims to challenge the status quo and merge “healthy” with “tasty” in the cookie category.

THINSTERS Cookies lead with taste, exceeding consumers expectations with a high re-purchase rate to prove it, according to IRI Panel Data. Its new identity, THINSTERS, uses all the same better-for-you ingredients to make the thin, crunchy cookie, but is now showcased through fun, flavorful branding.

As both manufacturers and retailers have taken on the responsibility to help consumers eat healthier, brands in categories like chocolate, snack bars and ice cream have integrated their healthier product with fun and taste-forward branding. Now THINSTERS is filling that void within cookies.

The THINSTERS re-fresh brings a burst of energy to an increasingly stale category, particularly within the better-for-you segment. Coined as “Bite-size Cookies with Outsize Flavor,” the eye-catching packaging displays colorful flavor cues, a prominent brand identity, and the promise of “Real Butter. Real Sugar. Real Good.” They’re keeping the same premium, better-for-you ingredients but emphasizing playfulness and taste. By shifting the focus from Non-GMO, No Artificial Ingredients and No Corn Syrup to Realness, Snackability, and Flavor, the cookie brand aims to inspire Millennials and Moms to make healthier choices without sacrificing fun and taste.

“We’re bringing magic back to the cookie category,” says Kevin Joseph, VP Marketing for THINSTERS. “Our goal is to inspire and engage young and young-at-heart consumers, and now we have a brand that’s just as powerful as our product. For those looking for a cookie that defies conventions and rejuvenates the aisle, look out for THINSTERS.”

THINSTERS are available for $2.99 at retailers nationwide, in delicious flavors including Chocolate Chip, Toasted Coconut, Vanilla Bean and Key Lime Pie. Visit www.thinsters.com and @thinsterscookies for additional information.





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