Tag Archives: Tetra Pak


Packaging Spotlight: Yili Milkshake

Designed by Tetra Pak Design Studio, Sweden.

Yili, one of the largest dairy producers in China, wanted to capture a market opportunity in the premium dairy beverage market, by developing a new high-end milkshake.

The package is a carton-based Tetra Prisma Aseptic, and Tetra Pak’s design studio was asked to create the brand identity and graphic design. Yili asked for a Scandinavian touch to the design, in order to stand out on the shelves in China. The design has white and clean surfaces, elegant hand-created typography, photography and illustrations tailored for the various package panels, and beautiful metallic details in addition to that.

It has been a tight collaboration between Tetra Pak in-house studio supported by No Picnic, Tetra Pak China and Yili, to create something unique for the Chinese Market. The product comes in 2 delicious flavours, chocolate and papaya - and has been a big hit on the Chinese market since spring 2012.



Full Article @ POTW

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Tin cans and cartons to replace glass wine bottles

The alternative packaging, long dismissed as downmarket, is set to grow by up to 15 per cent next year.

Paper, carton and foil can be cheaper to manufacture in bulk, more convenient for the consumer and more environmentally friendly, according to a study by The Grocer.

It found that ranges of boxed wine, previously associated with cheaper grape varieties, are increasingly being introduced into mainstream supermarket shopping.

Full Article @ Telegraph

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Wine Carton aimed at ‘active, modern lifestyle’

Eco-friendly wine producer introduces line of 500-mL cartoned wines for consumer convenience and portability.

Bota Box, an eco-friendly wine producer of premium 3-L California varietals in Napa, CA, has announced an extension of its environmentally sensitive portfolio with the launch of Bota 500-mL Tetra Pak packages. Bota Box will roll out its new, vintage-dated 500-mL wines nationwide with four of its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay. Each is priced at $4.99.

Full Article @ GP


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new color changing tetrapaks

New Tetra Pak cartons will change colour when milk is off

Packaging giant Tetra Pak will unveil new milk cartons that will change colour when left out of the fridge for too long, it was reported.

The smart cartons will be the latest innovation to improve food safety from the Swiss-based company as demand for sustainable packaging increases.

According to the Financial Times, the company is developing a chip that can be embedded in the cartons while containing information about how long the product has been out of the fridge.

The chip could then be scanned by a mobile phone to show details about the farm and cow that had produced the milk, in a partnership with Brazilian food co-operative Aurora.

Tetra Pak announced today that its net sales were up five per cent to EUR10.36 billion (£8.6 billion) over the last financial year.

In 2011, the company launched the first aseptic milk carton as well as supplying packaging for more than 76 billion litres of milk, juice and other drinks.

“We are committed to supporting our customers, retailers and suppliers over the long term and will continue to invest in products, services and facilities that look beyond tomorrow, while also making sure we deliver what is needed today,“ said Dennis Jönsson, president and chief executive of Tetra Pak.

He told the FT: "Resources are becoming scarcer and, with costs being higher, it is important to ... do more with less."

The firm will also be taking part in the Anuga FoodTec trade fair in Cologne, which starts tomorrow.

In a statement ahead of the four-day fair, Tetra Pak said: "As a part of a changing market landscape, there are new challenges and demands to be met, such as legislation on one side and producer/customer demands, consumer needs, product shelf-life, distribution requirements, and environmental impact on the other side."

via The Telegraph

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