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Packaging Spotlight: Patrón Tequila Perfects Holiday Gift Giving with Patrón Silver One-Liter Limited Edition Bottle

 

Mexican Folk Art-Inspired Large-Size Bottle, in Convenient Gift Bag, is the Must-Have Collectible for the 2017 Holiday Season

ATOTONILCO EL ALTO, Jalisco, Mexico, Nov. 1, 2017 /PRNewswire/ -- Patrón Tequila is once again perfecting the season of gift giving and holiday entertaining with the introduction of this year's Patrón Silver One-Liter Limited Edition bottle.  This third in a series of collectible large-size bottle designs for the holidays is inspired by Mexico's tradition of vibrant ceramic and textile folk art.

The brightly colored pewter bottle label on this year's special edition release features Patrón's iconic bee design and depicts elements of Patrón's meticulous production process, including renderings of the native Weber Blue Agave from which Patrón is created, the razor sharp ax used to chop the harvested agave, and the traditional "tahona" stone which crushes the cooked agave to begin the fermentation and distillation process. The bottle is topped with an intricately designed metallic stopper, mirroring the detailed aesthetic of the label, and is packaged in a beautiful green gift bag, reminiscent of Patrón Silver's signature box.

Inside this limited production bottle, every drop of ultra-premium Patrón Silver tequila is handcrafted in small batches from the highest quality 100 percent Weber Blue Agave, and distilled and bottled at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico.

"Patrón is always one of the most-gifted spirits during the holidays and our limited-edition large size bottle has become something that people look forward to every year, both as a gift for someone special, and for holiday entertaining," said Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits. "The distinctive label design of this year's bottle - influenced by our rich Mexican tradition of crafting artisanal tequila - offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits."

From gifting, to mixing-and-matching simply perfect cocktails this season, Patrón has the holidays covered. The Patrón Cocktail Lab, a library of hundreds of versatile cocktail recipes developed by Patrón's mixology team in collaboration with talented bartenders around the world, uses an interactive interface to tailor recommendations to each visitor to the site.  This fall and holiday season, hosts searching for their holiday go-to cocktail can find anything to match their tastes, from the herbaceous "Daylight Saver" (made with Patrón Silver tequila, Patrón Citrónge Orange liqueur, Lillet Blanc, fresh lime, and a touch of absinthe) to the tart and refreshing Cranberry Cooler (combining Patrón Silver tequila, Patrón Citrónge Lime liqueur, cranberry juice, and club soda).

The Patrón Silver One-Liter Limited Edition bottle is available at fine spirits and liquor retailers across the country for the suggested retail price of $59.99. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

 

 

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

2017 One-Liter Limited Edition Patron Silver (PRNewsfoto/Patron Tequila)

 

 

 

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Spirits Spotlight: Patrón Extra Añejo Tequila, the First New Addition to Patrón’s Core Tequila Range in 25 Years

 

 

From the Brand that Created the Ultra-Premium Tequila Category, a New Tequila that's Aged for More than Three Years in American, French and Hungarian Oak Barrels

ATOTONILCO EL ALTO, Jalisco, Mexico, Sept. 13, 2017 /PRNewswire/ -- As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today's range of aged tequila styles and tastes arguably rivals those of the world's finest bourbons, scotches and cognacs.  To meet this demand, Patrón - the global leader in ultra-premium tequila - today introduces Patrón Extra Añejo tequila.

Aged for more than three years, Patrón Extra Añejo is the first new addition to Patrón's core range of tequilas in 25 years, expanding an iconic line that includes Patrón Silver, Patrón Reposado (aged at least two months), and Patrón Añejo (aged for more than 12 months).  Extra añejo tequila, a classification that the Consejo Regulador de Tequila (Mexico's governing body for tequila) created in 2006, represents the fastest-growing category in aged tequila today.

"When Patrón launched nearly three decades ago, the world was a very different place for tequila," said Lee Applbaum, Global Chief Marketing Officer, Patrón Spirits. "Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognize and value the sophistication of this world-class spirit.  Patrón Extra Añejo is an excellent example of this rapidly changing consumer appreciation for fine tequila, and we're delighted to share this new expression with spirits aficionados everywhere."

Patrón Extra Añejo tequila is crafted from the highest-quality 100 percent Weber Blue Agave and distilled using the ancient tahona process and the more modern roller mill method. It is then aged for more than three years in a combination of new and used American, French and Hungarian oak barrels to impart an aroma and taste of dry fruits, banana, honey, and vanilla, together with the distinctive flavor of light agave and oak, making it perfect for enjoying on its own or mixing into cocktails such as the Patrón The Oldest Fashioned, made with vanilla simple syrup, chocolate bitters, orange peel, and grapefruit peel.

Patrón Extra Añejo is packaged in the same iconic bottle as Patrón's other core tequilas, hand-numbered and hand-labeled to ensure quality.  It is available at fine spirits and liquor retailers across the country for the suggested retail price of $89.99 (750ml). Patrón Extra Añejo tequila is also available in a 375ml size. For more information, please visit www.patrontequila.com.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

View original content with multimedia:http://www.prnewswire.com/news-releases/introducing-patron-extra-anejo-tequila-the-first-new-addition-to-patrons-core-tequila-range-in-25-years-300518721.html

SOURCE Patrón Tequila

Related Links

http://www.patrontequila.com

 

Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years (PRNewsfoto/Patrón Tequila)

Patrón Extra Añejo is the first new addition to Patrón’s core range of tequilas in 25 years (PRNewsfoto/Patrón Tequila)

 

 

 

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Tequila Spotlight: Patrón Tequila and Acclaimed Filmmaker Guillermo del Toro Create First-of-its-Kind Collaboration

 

 

'Patrón x Guillermo del Toro' Combines Imaginative Artistry, Exquisitely Aged Tequila, and a Shared Passion for Mexican Culture and Heritage

ATOTONILCO EL ALTO, Jalisco, Mexico, July 24, 2017 /PRNewswire/ -- Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter, has brought his creativity to an unlikely canvas: a partnership with Patrón Tequila, launching today on "International Tequila Day."

The "Patrón x Guillermo del Toro" collaboration is multi-dimensional, as it incorporates an exquisite physical package, two bottles (both extraordinary blends of Patrón aged spirits), and the ritual of opening and enjoying it. Highlighting the meticulous art and artisanal skill that goes into every bottle of Patrón, del Toro's vision for this project truly reflects his creative storytelling and hauntingly poetic beauty, much of which was inspired by his early years growing up in Guadalajara, Mexico, and the vivid culture and tradition that surrounded him.

"Tequila courses through the veins of my native land, Jalisco. It represents a communion between spirit and earth, steeped in time and tradition, and a source of pride that roots us and defines us both," says del Toro. "Through the years, I have been offered many collaborations in designing and executing different products. I have never been tempted. This creation has been an adventure, and a privilege."

For the outer package that houses both bottles in the "Patrón x Guillermo del Toro" piece, he designed a stark, matte black cover that peels away to reveal a box with carefully detailed black and silver drawings. These drawings were inspired by the "jimadores," the skilled laborers in Mexico who for generations have hand-harvested and trimmed the Weber Blue Agave that creates tequila. The images depict skeletons (one of del Toro's favorite expressions of the Mexican cultural celebration of life and death) working in the agave fields, the tranquil land where tequila is born.

The case then opens and unfolds to expose a warm red and orange color palate inside, in stark contrast to the black and silver exterior of the box. The beautiful and mysterious labyrinth of imagery furthers del Toro's narrative, with illustrations of the Hacienda Patrón distillery in the Highlands of Jalisco, where agave is transformed into Patrón tequila.

The most striking detail inside the box is the centerpiece glass bottle, which upon closer examination reveals not one, but actually two bottles. It resembles what looks like a fantastical winged creature straight out of one of del Toro's iconic films. A limited-edition 750ml bottle of extra añejo tequila sits upside down as the "torso," while the second, a 100ml bottle of aged orange liqueur, sits on top, a skull exquisitely carved into the crystal. The spirit in the larger bottle is a remarkable blend of rare Patrón tequilas aged for an average of more than five years in a combination of different new and used oak barrels. Complementing that tequila is the smaller bottle, a first-of-its-kind aged Patrón orange liqueur produced from aged Patrón tequila.

"This project is the meeting of two masters, one of monsters and film and the other of tequila. Guillermo honored us by visiting Hacienda Patrón several times, and experienced firsthand that tequila is the result of a world of values, customs, and traditions from Mexican culture," says Francisco Alcaraz, Patrón's Master Distiller who created the recipe and process for Patrón tequilas and liqueurs more than two decades ago. "Guillermo also has a deep respect for the basic philosophy of our production process at Patrón -- 'Tiempo, Vida y Madurez,' which means Time, Life and Maturity. The time it takes for the finest agave to reach maturity, the time it takes to cook, ferment and distill the agave, and the time that's needed for aging in oak barrels. And 'life,' to use all of our senses to enjoy this noble spirit."

In addition to creating a spectacular tequila and a masterpiece presentation, del Toro also envisioned a ritual, or process, for how the tequila should be enjoyed. Alongside the bottle are two candles, which are designed to be placed on a drawer that slides out from the interior of the box. Lighting the candle flames creates an alter, of sorts, where in the middle, one of several bespoke cocktails, also developed in collaboration to highlight these unique spirits, can be set.

The extra añejo tequila in the "Patrón x Guillermo del Toro" blend is characterized by its bright, golden color, with an aroma and flavor of light honey, nuts and raisins, slight vanilla, and oak. The sweet and fruity balanced taste makes way to a long finish of agave and oak. The orange liqueur is medium amber in color, with a distinctly sweet aroma and taste of citrus, clove, light French toast, and caramel.

This partnership marks one of the first commercial collaborations in which del Toro has engaged outside of the entertainment industry, and among a handful of partnerships carefully selected by Patrón throughout its long history.

"Like Guillermo del Toro, we very carefully consider partnership opportunities and only collaborate on projects that perfectly align with our brand and resonate with our consumers. It's rare, frankly, to have an opportunity like this to work together with someone as talented and recognized as Guillermo, who had a keen interest in learning and gaining a firsthand appreciation for our artisanal process, and our commitment to quality and craftsmanship," says Lee Applbaum, Patrón's Global Chief Marketing Officer. "This is not just Guillermo del Toro slapping his name on a product. He doesn't do that, and nor do we."

The original sketches and initial artwork for the project, several years in the making, are included in a hardcover book, "Tomo de la Creación," inside the box. The volume also contains personal introductions from del Toro and Alcaraz, as well as information and images about the tequila production process, and cocktail recipes.

Only a very limited number of sets were produced, and are currently available at fine spirits and liquor retailers across the country for the suggested retail price of $399.

 

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit www.patrontequila.com.

 

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Company Spotlight: Get Hot Tequila

 

 

Get Hot Tequila is a premium Tequila Reposado beautifully infused with Habanero. It starts off hot and finishes very smooth with elegant brown sugar notes found only in premium, aged tequila.

Distilled and Bottled in the Highlands of Jalisco, Get Hot Tequila uses 100% Blue Agave to double-distill its tequila and then ages the golden liquid in oak barrels until it captures the unmistakable quality of a fine Reposado. Only then is natural Habanero infused to create Get Hot Tequila.

Drink it neat and leave the lime and salt to those other brands. Mix it in a Margarita and add spice to your life. See our Recipes page for more ideas.

One taste and you'll never drink anything else.

Be Cool, Get Hot.

Breaking News: Get Hot Tequila featured in aol.com article.  Ask your local BevMo store for ordering!

Get Hot Tequila wins second Silver Medal and is Tastitngs.com highest rated Infused Tequila....ever! 

 

Beginning

It was winter and I was driving south. I wanted to get to a beach, and where I live, you go south for warmer weather. The sun was high and I was thirsty for something other than water. I spotted a joint that would probably do the trick. The cantina stood next to a giant cactus that was probably a thousand years old. I figured the adobe bricks could’ve been that age, too. The locals didn’t seem to mind a gringo's presence as I bellied up at the bar. “Want to Get Hot, señor?” the purveyor asked me. “Sure,” I said, and he slid a golden Reposado my way. I took it back and was struck by the spicy heat of a tequila that started bold but faded just as fast. No lime or salt needed here, I thought. That drink has lived with me ever since.

Hand-made in the Highlands of Jalisco from a historic distillery that bottled its first tequila in 1911. This is my contribution to fine living.

 

 

Company: Get Hot Tequila
Brand: Get Hot Tequila
Slogan: Be Cool, Get Hot.
Origin: Mexico / USA
Category: Tequila
Packaging: 750 ml
ABV: 40%
Claims: 100% Pure Agave. Hand-made.
Where to Buy: Retailers
Websitewww.gethottequila.com

 

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Spirits Spotlight: Dulce Vida Grapefruit Tequila

 

 

Our Dulce Vida Grapefruit Tequila is handcrafted from 100% blue agave, then infused and uniquely blended. Enjoy as a shot, on the rocks or simply add sparkling water.

 

PERFECT PALOMA

• 1.5 oz Dulce Vida Grapefruit

• 3 oz club soda

• Lime garnish

LOW CAL / LOW CARB
100% NATURAL GOODNESS
REAL GRAPEFRUIT

 

 

About Dulce Vida

Making great tequila means we start with the finest ingredients. The foundation of our tequila differentiates us from the competition: Organic. 100% Blue Agave. Los Altos (Highlands). Handcrafted.  Discover what happens when we infuse our award-winning 100% blue agave blanco tequila with refreshing all-natural flavors: Lime and Grapefruit.

 

 

Company: Dulce Vida
Brand: Grapefruit Tequila
Origin: US
Category: Spirits
Packaging: 700ml
Claims: Low calorie and carbs, contains real grapefruit, 70 proof.
Variants: View Range Here
Price: Coming soon
Where to Buy: US
Websitehttp://www.dulcevidaspirits.com/dulce-vida-spirits-home/

 

 

 

 

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Spirts Spotlight: Dulce Vida Lime Tequila

 

 

Our Dulce Vida Lime Tequila is handcrafted from 100% blue agave, then infused and uniquely blended. Enjoy as a shot, on the rocks or simply add sparkling water.

 

SKINNY MARGARITA

• 1.5 oz Dulce Vida Lime

• 3 oz club soda

• Lime garnish

 

LOW CAL / LOW CARB
100% NATURAL GOODNESS
REAL LIME

 

About Dulce Vida

Making great tequila means we start with the finest ingredients. The foundation of our tequila differentiates us from the competition: Organic. 100% Blue Agave. Los Altos (Highlands). Handcrafted.  Discover what happens when we infuse our award-winning 100% blue agave blanco tequila with refreshing all-natural flavors: Lime and Grapefruit.

 

Company: Dulce Vida
Brand: Lime Tequila
Origin: US
Category: Spirits
Packaging: 700ml
Claims: Low calorie and carbs, contains real lime, 70 proof.
Variants: View Range Here
Price: Coming soon
Where to Buy: US
Websitehttp://www.dulcevidaspirits.com/dulce-vida-spirits-home/

 

 

 

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Spirits Spotlight: Jose Cuervo Especial Cinge Cinnamon

 

 

Cinge™ Especial® Silver is infused with natural cinnamon, giving this smooth tequila an unexpected kick. It is the newest, and fieriest, member of the Cuervo® family, and has already earned a reputation as the shot of choice among the bold.

 

 

About the company

Jose Cuervo has been making tequila for over 250 years with the same experience, craftmanship, and recipes that have been handed down generation through generation. Scroll down to explore key moments in the brand's rich history.

In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since. Read More

 

 

Company: Jose Cuervo
Brand: Jose Cuervo
Slogan: An Original Since 1795
Origin: USA
Category: Tequila
Packaging: 750ml
ABV: 35%
Claims: Infused with cinnamon and natural flavors
Variants: View Product Range Here
Price: $26.00
Where to Buy: Buy Online, Find Near You
Websitecuervo.com

 

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Spirits Spotlight: Tequila Herradura Unveils Fifth Limited-Edition Colección de la Casa

 

Re-Release of Original and Critically-Acclaimed Tequila Herradura Small-Batch Experience Is the Ultimate Holiday Gift for Tequila Aficionados

LOUISVILLE, Ky., Nov. 15, 2016 /PRNewswire/ -- Tequila Herradura, crafted by the last true tequila-producing hacienda on the planet, announces the release of the fifth Colección de la Casa, Reserva 2016 – Port Cask Finished Reposado, a reintroduction of the critically-acclaimed Colección de la Casa, Reserva 2012. The ultimate holiday gift for tequila aficionados, Tequila Herradura Colección de la Casa, Reserva 2016 – Port Cask Finished Reposado is made from 100% blue agave, aged for 11 months in medium-char American oak casks, and then aged for an additional two months in hand-selected vintage port casks from the renowned Duoro Valley in Portugal. This process provides a complex body and extraordinarily smooth taste. Paying homage to the first of its series of small-batch tequila experiences, Tequila Herradura maintains its commitment to discerning spirits drinkers who appreciate hand-harvested artisanal tequila with the re-release of this limited edition expression.

"We are delighted to re-introduce Colección de la Casa, Reserva 2016 – Port Cask Finished Reposado to our loyal fans and Tequila enthusiasts in the United States just in time for the holidays," said Jennifer Simmonds, Brand Manager for Tequila Herradura. "The fifth edition in Tequila Herradura's small-batch tequila series is a reminder of one of the brand's most successful innovations, the first Colección de la Casa, Reserva 2012 – Port Cask Finished Reposado. This is a true exemplification of the brand's pioneering and experimenting with small-batch concepts that complement our traditional production methods credited for crafting the finest tequilas and surpassing industry standards with barrel aged expressions."

Crafted by Master Distiller Maria Teresa Lara, one of the only female Master Distillers in the tequila industry, this small-batch tequila is produced using only the finest blue agave plants, harvested at the peak of perfection. It is then fermented with natural yeast amid the warm breeze and citrus trees of Casa Herradura, a process entirely unique in the industry. The double-maturation process accentuates the notes of cooked agave, increases complexity and delivers a nose of dried fruit and ripe plum infused with hints of cinnamon, caramel and chocolate.  Bottled at 80 proof, Colección de la Casa, Reserva 2016 – Port Cask Finished Reposado is a gorgeous expression for true tequila lovers.

"I am excited to share Colección de la Casa, Reserva 2016 – Port Cask Finished Reposado with consumers throughout the United States," said Ruben Aceves, International Director for Brand Development and Tequila Herradura's Master Taster. "The 2012 expression was our first innovative barrel finish concept and one that resonated well with fans of Tequila Herradura. In many ways, the initial introduction of this expression was a milestone for the brand, consistent with our heritage as an industry innovator, introducing the first-ever Reposado in 1974 and Extra Añejo tequila in 1995."

Colección de la Casa, Reserva 2016 – Port Cask Finished Reposado will be available nationwide for a limited time beginning this month at a suggested retail price of $89.99.

Tasting Notes for Herradura Colección de la Casa, Reserva 2016 –Port Cask Finished Reposado
Color: Amber with shades of rose and copper
Aroma:  An enticing balance of sophisticated smoky notes, warm tobacco, dried fruit, and a hint of spice.
Taste: The distinctive taste of oak aged agave complemented by hints of rich port, plum, and pepper.
Finish: Finishes smooth with the familiar taste of Herradura tequila and with undertones of dark chocolate.

About Tequila Herradura
Tequila Herradura is an ultra-premium 100% agave tequila crafted by Casa Herradura in Amatitán, Jalisco, the last true tequila-producing hacienda on the planet and one of Mexico's most historic and renowned tequila producers. Since 1870, Casa Herradura has been hand harvesting and estate bottling 100% agave tequila using only the most mature blue agave and artisanal methods, such as slow cooking the agave in traditional clay ovens and natural fermentation. Tequila Herradura is distilled twice and aged to perfection in American white oak barrels.  Herradura Silver, Reposado, Añejo, and Seleccion Suprema Extra Añejo are available throughout the U.S., Mexico, and more than 80 other countries around the world. For more information about Tequila Herradura, visit www.herradura.com/ or connect with Tequila Herradura on Facebook, Instagram and Twitter.

 

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Industry News: Dulce Vida Spirits Expands Lineup of Craft Tequilas

 

 

 
Austin-based brand launches new 80-proof line and 70-proof infused tequilas, Lime and Grapefruit

 
AUSTIN, Texas, Aug. 16, 2016 /PRNewswire/ -- Dulce Vida Tequilas, recently acquired by newly formed alcohol beverage investor, Milestone Brands LLC, announces the introduction of 70-proof Dulce Vida Lime Tequila and Dulce Vida Grapefruit Tequila. Delivering outstanding quality for the price, Dulce Vida also adds an 80-proof portfolio (Blanco, Reposado and Añejo) to its existing lineup of 100 percent blue agave, organic, Los Altos tequila.

Like all Dulce Vida Spirits, Dulce Vida Lime and Dulce Vida Grapefruit hail from the Los Altos region of Jalisco in Mexico and are handcrafted from 100 percent blue agave. Infused with real fruit, Lime and Grapefruit are low-carb, low-calorie and simplify mixology for an easy Margarita or Paloma.

"Dulce Vida has seen amazing growth since our acquisition, and we're thrilled with the launch of these naturally infused flavors," said Eric Dopkins, Founder and CEO of Milestone Brands LLC. "These cocktail ready, category disruptors continue our standards in providing healthier cocktail solutions and handcrafted products."

In addition to Dulce Vida's award-winning 100-proof tequilas, the new 80-proof variants and 70-proof flavors create an impressive portfolio. Bottled immediately after distillation, Dulce Vida Blanco is the most vibrant with notes of citrus with a sweet agave finish. Aged from 9 to 11 months in American Oak whisky barrels, Reposado is the most versatile, with refreshing aromas of fruit and caramel and a mild, sweet finish. The full-bodied Añejo, aged up to 24 months in select American Oak whisky barrels, features aromas of vanilla and cinnamon.

Dulce Vida was formed in 2009 in Austin, TX and is now sold in 17 states. To learn more, visit http://dulcevidaspirits.com/.

ABOUT MILESTONE BRANDS LLC
Milestone Brands LLC, premium spirits company based in Austin, Texas, was founded in February 2016 by two veterans of the beverage and spirits industry, Eric Dopkins, former CEO of Deep Eddy Vodka and Chad Auler, creator of Savvy Vodka and co-founder of Deep Eddy Vodka. As a national spirits supplier and acquirer, innovator and marketer of alcohol beverage brands, Milestone Brands' portfolio includes Dulce Vida Spirits, parent company of the world's only 100 proof, USDA certified organic tequila, and American Born Moonshine, a family of moonshine whiskey products that honors the tradition and spirit of American moonshiners.

 

 

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Company Spotlight: Peligroso Tequila

 

 

Inspired by the dusty roads and big breaks of Baja, avid surfers Keith Ross and Bruce Beach decided to distill a spirit that embodied their adventures and memories made. A high-quality, traditional tequila that could stand up to their rugged lifestyle south of SoCal — a drink for anyone with the good sense to answer when rebellion calls.

 

 

 

 

Who We Are

After countless trips chasing swells, surfers Keith Ross and Bruce Beach set out to create a drink that embodied memories made on the dusty roads and beaches of Baja. Made the traditional way in the highlands of Jalisco, Mexico Peligroso® is that drink.

Inspired by the pursuit of big breaks and good times south of SoCal, Peligroso® is crafted for those who seek a life traveled off the beaten path. For those who make their own rules. Those who push to live every moment to the fullest. For those hell bent on fully experiencing the ride. For those born to rattle the cage.

¡Salud!

 

 

 

 

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