Tag Archives: teeth


Oral Care Spotlight: Colgate Revolutionizes Oral Care with New Breakthrough Colgate Total(SF)® Toothpaste


New Colgate Total(SF)® Toothpaste Designed for Enhanced Protection That "Does More for Your Mouth"

NEW YORK, Feb. 6, 2019 /PRNewswire/ -- The company that revolutionized the oral care market decades ago with the introduction of the world's first multi-benefit toothpaste is doing it again. Colgate has announced the launch of a new Colgate TotalSF toothpaste with a new formula that does more for your mouth -- once again raising the standard of everyday oral care.

Since the launch of the original Colgate Total, people's view of health has evolved. What had been a focus on treating specific problems and individual parts of the body has become a desire for a holistic approach that enables a full and connected life. When it comes to toothpaste, people are seeking reassurance that they've done the most complete job possible, freeing them to get out there and connect with the world around them.

"General wellness is important to everyone, and total self-care means caring for the whole mouth, too," said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. "We rely on healthy mouths to eat, drink, speak and laugh, but often neglect areas beyond teeth. Unlike ordinary fluoride toothpastes, the new Colgate TotalSF does more for your mouth. It fights harmful bacteria not just on teeth, but also on your tongue, cheeks and gums, providing multiple oral-health benefits."

New Colgate TotalSF® delivers on the brand's belief that everyone deserves a future they can smile about. It provides all the benefits of the original formula – excellent protection against plaque, gingivitis, stains, tartar and cavities, plus additional new benefits, including:

  • Sensitivity relief benefit across all variants
  • Instant neutralization of odors associated with bad breath
  • Enhanced enamel strength
  • New cooling flavors for lasting freshness

As part of the national product rollout, Colgate Total hosted a launch event on January 31 in New York City and featured the new product in a TV spot during Super Bowl® LIII on February 3, featuring actor Luke Wilson. The ongoing campaign includes digital, social media and PR elements to introduce this innovation to American audiences.

Colgate-Palmolive is the global toothpaste leader with a worldwide market share of more than 40 percent – more than double its nearest competitor. Colgate is replacing original Colgate Total following more than a decade of development, including dozens of laboratory and clinical studies. The breakthrough technology has 40 patents granted, and 86 pending patents globally.

"In our testing of the new formula, consumer feedback has been enthusiastic. People are thrilled to know that the new Colgate TotalSF works in all areas of the mouth, for improvement to their oral health," said Vice President, Marketing North America Bill Van De Graaf. "While people love the taste of Colgate Total, they love the new flavor even more, expressing that it is refreshing and long-lasting."

New Colgate TotalSF is currently available online at www.Colgate.com and in stores in the U.S.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate's global business, visit the Company's website at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-E

SOURCE Colgate-Palmolive



IMAGE DISTRIBUTED FOR COLGATE - Football Wide Receiver, Victor Cruz, explores the science behind the new Colgate Total (SF) at the Colgate Total (SF) Experience on Thursday, Jan. 31, 2019 in New York. (Donald TrailAP Images for Colgate)

IMAGE DISTRIBUTED FOR COLGATE - Football Wide Receiver, Victor Cruz, explores the science behind the new Colgate Total (SF) at the Colgate Total (SF) Experience on Thursday, Jan. 31, 2019 in New York. (Donald TrailAP Images for Colgate)





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Oral Care Spotlight: Hello Breath Spray



good, to go

With our breath spray you can get the perfect dose of freshness when you’re out and about. No alcohol, no ouch, and no worries.

directions: spray + greet freely.

- naturally friendly™
- refreshes
- delicious
- improves dates


- alcohol
- artificial colors
- artificial sweeteners



Company: Hello
Brand: Hello
Slogan: Naturally Friendly
Origin: USA
Category: Oral Care
Packaging: .24fl oz (7ml)
Claims: No Alcohol, No Artificial Colors, No Artificial Sweeteners
Variants: Supermint
Price: Coming Soon
Where to Buy: Store Finder on Website
Website: hello-products.com








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Oral Care Spotlight: Hello Natural Friendly Toothpaste



Meet the new squeeze

Our anticavity fluoride toothpaste strengthens and whitens teeth, and reduces tartar buildup. What you'll probably notice is that it tastes incredible, and the package looks beautiful from start to finish.

directions: brush + greet freely.

- naturally friendly™
- whitens
- strengthens teeth
- delicious


- artificial sweeteners
- artificial colors
- crinkled tubes
- exposed roots


What is hello?
Hello is a brand of seriously friendly™ oral care products. The line currently includes a range of toothpastes, mouthwashes, and breath sprays in delicious flavors and beautiful packages, as well as a toothbrush made with biodegradable corn resin and recycled plastic.

Is hello safe?
Of course! Safety and efficacy are our biggest concerns. The breath sprays and mouthwashes are all alcohol free, as well as free from artificial colors, artificial sweeteners, and dyes. The toothpaste contains the proven anticavity ingredient fluoride, and should be used as directed.

Is hello tested on animals?
All of our products are vegan, cruelty-free, and never tested on animals. Harbor, our head of HR, wouldn't have it any other way, and neither would the rest of us here at hello.

There are no directions on the packs. How do I use hello?
As someone who checks out the FAQ section of a website, you probably already know how to use these products. But since our lawyers say we should post some directions, here's the scoop:

Mouthwash: Pour a mouthful of hello mouthwash into the cap or just take a small swig. Swish for 20-30 seconds, spitting it out when you’re done. Breathe deeply and enjoy the yummy, cool feeling that’s left behind. And don’t worry if you swallow hello mouthwash – since it has no alcohol, it won’t hurt you. Sweet.

Toothpaste + Toothbrushes: Gently squeeze the paste tottle (it’s a combination of “tube” and “bottle”) from the top, putting a small amount of your favorite hello toothpaste onto your favorite hello toothbrush. Brush for about 2 minutes, getting to all surfaces of your teeth. (If you’re using the toothpaste for your kids, please follow the directions on the package.) Because of the unique shape and outer material of the paste package, we suggest you store it standing up on its cap to allow gravity to do its thing in terms of helping to get product out of the pack.

Breath spray: it’s good, to go. Just twist to open, and spray once or twice into your mouth to freshen your breath whenever and wherever you want. Don’t forget to twist the colorful top again to lock the sprayer into the closed position before you put it in your pocket or purse. And be sure to share, it’s the friendly thing to do.





Company: Hello
Brand: Hello
Slogan: Naturally Friendly
Origin: USA
Category: Oral Care
Packaging: 6.25oz
Claims: Natural, No Artificial Colors, No Artificial Sweteners
Variants: Supermint, Mojito, Pink Grapefruit Mint, Sweet Cinnamint
Price: Coming Soon
Where to Buy: Store Finder on Website
Website: hello-products.com









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Brush and app quantify teeth cleaning

The Beam Toothbrush comes with an app and provides the user with analyses of how well they take care of their teeth.

It wasn’t too long ago that the world’s first entirely compostable toothbrush was covered on these pages, and now another innovation is aiming to make the everyday objects more informative. The Beam Toothbrush comes with an app and provides the user with analyses of their oral hygiene.

The brush is a non-electric one that features sensors in the handle that transmit data wirelessly to smartphones with the Beam app installed. The sensors detect the duration of each brushing session and the regularity while the app collates the data, displaying it in an easy-to-understand chart. This can be used to help people improve their oral hygiene or provide dentists with a detailed cleaning history. The app has been designed so that children can easily work it, and multiple brushes can be tracked on one smartphone, meaning that parents can monitor their kids’ health. It also features a timer, an alert when it is time to change the brush head and optional challenges to encourage users to improve their teeth cleaning. The Beam Toothbrush is currently available to pre-order for USD 34.99, while replacement heads are USD 3.99. The following video shows the toothbrush and app in action:

According to the company, people take an average 46 seconds to brush their teeth. By providing a simple timer and making the process more engaging, the Beam device could go far to improving oral health. How else can everyday tasks be made more interesting?

Website: www.beamtoothbrush.com
Contact: info@beamtoothbrush.com

via SpringWise

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Play-A-Grill: Bling That Plays Music Through Your Teeth

Lil’ Wayne sporting a grill is cool. Lil’ Wayne listening to Lil’ Wayne through his grill is even cooler. Presenting the Play-A-Grill, a device that uses bone conduction to transmit sound from an MP3 player through the teeth, invented by Parsons student Aisen Chacin.

Chachin made it by first creating a mold of her own mouth. She used that to create a wax model of her top teeth, then outfitted it with parts from a hacked MP3 player, placing the buttons so that the wearer could press them with his or her tongue.

Apparently, you can hear the vibrations from the Play-A-Grill but not feel them, eliminating worries about pounding headaches. As an added bonus, “if the music is loud enough the concave shape of the palate makes the vibrations of bone conduction resonate, resulting in a mouth speaker.” Human boombox! If you hear the sounds of Hall & Oates mysteriously coming out of my head, you’ll know why.

Full Article @ TechLand

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Fruit drinks ‘can be as acidic as vinegar’ and rot away teeth enamel

Dentists have issued a warning about popular fruit drinks and smoothies after it emerged some can be as acidic as vinegar.

Fruity drinks are commonly given to children by well-meaning parents to ensure they get their ‘five a day’.

But an investigation found many contained a high acid level which can erode tooth enamel.

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Energy drinks start to destroy teenagers’ teeth after only five days

Teenagers' love of energy drinks is taking a terrible toll on their teeth, scientists have warned.

A study published in the Academy of General Dentistry charted an alarming increase in the consumption of both energy and sports drinks among young adults in the U.S. who use them to help get through the day.

But they said the habit is causing irreversible damage to teeth as the high acidity levels in the drinks erode tooth enamel, the glossy outer layer of the tooth

In some cases it can take as little as five days for the eroding effect to begin.

'Young adults consume these drinks assuming that they will improve their sports performance and energy levels and that they are 'better' for them than soda,' said lead author Dr Poonam Jain, from Southern Illinois University.

'Most of these patients are shocked to learn that these drinks are essentially bathing their teeth with acid.'

Researchers examined the acidity levels in 13 sports drinks and nine energy drinks. They found that the acidity levels can vary between brands of beverages and flavors of the same brand.

Full Article @ DM

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