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Spirits Spotlight: SVEDKA Vodka Blue Raspberry

 

 

Number-One Imported Vodka[i] Expands Award-Winning Portfolio With Electric New Flavor

SAN FRANCISCO, Jan. 31, 2017 /PRNewswire/ -- Today, SVEDKA Vodka announced SVEDKA Blue Raspberry, the dynamic new addition to its award-winning portfolio. Continuing SVEDKA's focus on flavor innovation, SVEDKA Blue Raspberry delivers on the extreme flavor trend with an explosive sweet berry and tart lemon profile. SVEDKA Blue Raspberry will be available nationwide beginning March 2017 (varies by market), in 50ML (Suggested Retail Price (SRP) $1.99), 375ML (SRP $6.99), 750ML (SRP $12.99), 1L (SRP $16.99) and 1.75L (SRP $21.99).

"SVEDKA constantly looks to break the mold by introducing bold flavors to the vodka category, and we're excited to unveil SVEDKA Blue Raspberry as the newest dynamic addition to our award-winning portfolio," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "SVEDKA Blue Raspberry is an electric, sweet and sour flavor combination, offering Millennials an adventurous new meta-flavor to match their exhilarating approach to life."

SVEDKA Blue Raspberry targets the palate thrill seekers who crave extreme flavors, a trend seen across the food and beverage space in sour candies, spicy snacks and electric energy drinks coveted by Generation-Y. With raspberry and blue raspberry being the most sought-after vodka flavors among LDA consumers[ii], SVEDKA Blue Raspberry answers the Millennial call for all things bold and audacious.

SVEDKA Blue Raspberry opens with bright raspberry and berry notes that build to an energetic, hard lemon twist. SVEDKA's iconic, shelf-popping, two-tone packaging further communicates the bold flavor blend with vibrant fuchsia raspberry tones transitioning to an electric blue hue.

SVEDKA Blue Raspberry is the most recent stateside launch from the Swedish-imported vodka brand, which boasts other innovative flavors that include SVEDKA Cucumber Lime, SVEDKA Grapefruit Jalapeño, SVEDKA Mango Pineapple, SVEDKA Strawberry Lemonade, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, in addition to SVEDKA's core flavors: SVEDKA Cherry, SVEDKA Citron, SVEDKA Clementine, SVEDKA Raspberry, SVEDKA Vanilla and SVEDKA Peach.

Blue Heaven

Ingredients:

Instructions:

1½ parts SVEDKA Blue Raspberry                              

Combine ingredients in a cocktail shaker over
ice. Shake and strain into a shot glass. Garnish
with a lemon wedge.

½ part Blue Curaçao

¼ part fresh lemon juice

Blujito

Ingredients:                                         

 

1½ parts SVEDKA Blue Raspberry                             

Instructions:

¾ part fresh lime juice

Muddle blueberries, raspberries and mint in a
shaker. Add remaining ingredients over ice and
shake. Strain into a rocks glass with fresh ice.

¾ part simple syrup

Pinch of mint

3 blueberries

2 raspberries

 

About SVEDKA Vodka

SVEDKA Vodka is the number-one imported vodka brand in the United Statesi. SVEDKA has won numerous category awards and accolades, including a Gold Medal for SVEDKA 80-Proof in the International Wine and Spirits Competition (2014), Impact's "Blue Chip" Brand Award (2012, 2013), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), and a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in 100-Proof (50% alcohol by volume), Cucumber Lime, Grapefruit Jalapeño, Peach, Mango Pineapple, Strawberry Lemonade, Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine, Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). Constellation Brands, SVEDKA's parent company, is the number-one multi-category supplier for beer, wine and spirits in the United States[iii]. For further information, please visit www.SVEDKA.com, follow us on Facebook and Instagram @SVEDKAVodka and on YouTube @SVEDKAofficial.

[i] 2016 Adams Liquor Handbook, 9L volume sold 2015
[ii] IRI Multi-Outlet + Conv + Liquor 52wk 1.8.17
[iii] IRI, Total U.S. Multi-Outlet + Convenience 52wk 1.3.16 and NABCA, 12 months through 12.31.15

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/svedka-vodka-continues-to-lead-category-innovation-with-the-introduction-of-blue-raspberry-300399370.html

SOURCE SVEDKA Vodka

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https://www.svedka.com

 

 

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Alcohol Spotlight: Svedka Grapefruit Jalapeño Vodka

 

 

Add kick to your cocktail with a sweet heat blend of grapefruit and jalapeño flavors.

 

 

About the company

SVEDKA Vodka has been making its mark since it was first imported in 1998. It’s now the 2nd largest imported vodka and the #7 spirit brand in the United States*. And its popularity keeps growing.

Imported to the US from Sweden – a country that has been perfecting vodka for centuries – SVEDKA Vodka is proudly named after its country of origin. SVEDKA is a mix of the word ‘Svenska’ (meaning ‘Swedish’) and ‘Vodka’ (derived from the Slavic word ‘voda’). As these two words are combined, SVEDKA is a name as catchy as it is clever – fitting for a brand renowned for its character, quality, and value.

 

 

Company: Svedka
Brand: Grapefruit Jalapeño Vodka
Slogan: Imported Vodka
Origin: US
Category: Spirits
Packaging: Coming soon
Claims: Sweet heat blend of grapefruit and jalapeno flavors.
Variants: View product range here
Price: Coming soon
Where to Buy: US, Store Locator
Website: http://svedka.com/

 

 

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Alcohol Spotlight: Svedka Launches 100 Proof Grapefruit Jalapeño Flavor

 

 

SAN FRANCISCO, Jan. 15, 2015 /PRNewswire/ -- Today, SVEDKA Vodka announces the newest additions to its award-winning line of vodkas with the debut of SVEDKA Grapefruit Jalapeno and SVEDKA 100 Proof. Further innovating and extending SVEDKA's superior line of flavored vodkas, SVEDKA Grapefruit Jalapeno capitalizes on consumer interest in fusing sweet and spicy, combining a bright citrus flavor with a hint of heat. Additionally, SVEDKA 100 Proof is the brand's entry into the 100-proof segment, which further leverages SVEDKA's reputation and commitment to delivering exceptional quality and a pure and smooth flavor profile.

Both new products will be available nationwide, March 2015 (varies by market), with Grapefruit Jalapeno in 50ML (MSRP $1.99), 375ML (MSRP $6.99), 750ML (MSRP $12.99), 1L (MSRP $16.99) and 1.75L (MSRP $21.99) and 100 Proof in 375ML (MSRP $8.45), 750ML (MSPR $15.35), and 1L (MSRP $18.45).

"We are poised to be more competitive than ever as we continue to introduce innovative offerings that engage and excite consumers," said Diana Pawlik, SVEDKA Vodka's Vice President of Marketing. "We're excited to enter the 100 Proof market with a product that over-delivers with the a superior quality experience for which SVEDKA is known, coupled with SVEDKA Grapefruit Jalapeno, which is brimming with a vibrant flavor profile and innovative packaging to match."

SVEDKA Grapefruit Jalapeno is leading the "sweet/heat" charge in the beverage industry by pairing sweet and tart, with hot and spicy. The proprietary grapefruit and jalapeno-flavored vodka begins with a bright, citrus entry, building to a smooth hint of heat, and intensifying with a tart, juicy finish and jalapeno bite.

SVEDKA 100 Proof is a grain neutral spirit formulation with a smooth, clean taste and a crisp, arid sensation that intensifies to the end with a deep, warm finish.

SVEDKA Grapefruit Jalapeno and 100 Proof are the latest additions to be introduced stateside by the Swedish-imported vodka brand, which also boasts a range of flavors including: SVEDKA Strawberry Lemonade, SVEDKA Mango Pineapple, SVEDKA Strawberry Colada, SVEDKA Colada, SVEDKA Orange Cream Pop, and SVEDKA's core flavors – Cherry, Citron, Clementine, Raspberry, Vanilla and Peach.

 

Signature Grapefruit Jalepeno cocktail recipes include:

SVEDKA Fuego

SVEDKA Dog Bite

2 parts SVEDKA Grapefruit Jalepeno

2 parts SVEDKA Grapefruit Jalapeno

1 Whole Jalapeno

4 Parts Grapefruit Juice

1 Slice Jalapeno

Remove the top of a jalapeno and deseed it thoroughly. Pour chilled SVEDKA Grapefruit Jalapeno into the jalapeno and enjoy.

Pour SVEDKA Grapefruit Jalapeno into a salt-rimmed rocks glass filled with ice. Top with grapefruit juice and stir. Garnish with a slice of jalapeno.

 

 

ABOUT SVEDKA
SVEDKA Vodka is the second largest imported vodka brand in the United States (Impact, 2014). SVEDKA has won numerous category awards and accolades, including a Gold Medal for SVEDKA 80 Proof in the International Wine and Spirits Competition (2014), Impact's "Blue Chip" Brand Award (2012), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), as well as a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in Peach, Strawberry Lemonade, Mango Pineapple, Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine, Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). For further information, please visit www.SVEDKA.com, or follow us on Facebook, Twitter and Instagram @SVEDKAVodka.

 

 

 

 

 

 

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Alcohol Spotlight: Svedka Mango Pineapple Vodka

 

 
An island beat for the city street. A tropical blend of ripe Filipino mango and juicy pineapple flavors.

 

 

 


 

 
About the Company
SVEDKA Vodka has been making its mark since it was first imported in 1998. It’s now the 2nd largest imported vodka and the #7 spirit brand in the United States*. And its popularity keeps growing.

Imported to the US from Sweden – a country that has been perfecting vodka for centuries – SVEDKA Vodka is proudly named after its country of origin. SVEDKA is a mix of the word ‘Svenska’ (meaning ‘Swedish’) and ‘Vodka’ (derived from the Slavic word ‘voda’). As these two words are combined, SVEDKA is a name as catchy as it is clever – fitting for a brand renowned for its character, quality, and value. Read More
 

 

Company: Svedka
Brand: Svedka
Origin: Sweden
Category: Liquor
Packaging: 750ml
Alcohol Percent: 35%
Price: $15.99
Where to Buy: Store Locator, Buy Online
Website: svedka.com

 

 

 

 

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Packaging Spotlight: SVEDKA Vodka, Before / After

 

Designed by
Dusan Fusion Tucakovic
Kragujevac, Serbia

 

 

Brief
SVEDKA Vodka has been making its mark since it was first imported in 1998. It’s now the 2nd largest imported vodka and the #7 spirit brand in the United States*. And its popularity keeps growing.

Imported to the US from Sweden – a country that has been perfecting vodka for centuries – SVEDKA Vodka is proudly named after its country of origin. SVEDKA is a mix of the word ‘Svenska’ (meaning ‘Swedish’) and ‘Vodka’ (derived from the Slavic word ‘voda’). As these two words are combined, SVEDKA is a name as catchy as it is clever – fitting for a brand renowned for its character, quality, and value.

 

svedka

 

 

 

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