Tag Archives: superfruit


Food News: thinkThin® Bakes Up a Game Changer with its New Protein & Superfruit Bars



Bars Pack 10 Grams of Protein and are Baked with Blueberries, Pomegranate, Coconut, Chia Seeds and More

LOS ANGELES, Feb. 8, 2017 /PRNewswire/ -- Today, thinkThin, a leader in creating nutritious, protein-rich foods, has introduced thinkThin Protein & Superfruit, a premium line of soft and chewy baked protein bars made with real fruit, whole grains, and nuts. Along with four delicious flavors that each offer 10 grams of protein and 10 grams of fiber, thinkThin Protein & Superfruit also includes a vegan bar, a first for the brand.

thinkThin Protein and Superfruit bars are the newest offering from thinkThin, which continues to innovate in the space of nutritious, protein-rich foods. Some of these recently-introduced products include High Protein Smoothie Mix and Protein & Fiber Hot Oatmeal, which each contain at least 10 grams of protein per serving.

"We saw a tremendous opportunity within the protein bar space to introduce a fruit-focused offering with high-quality protein and less sugar than other fruit-based bars," said Cherry Joh, Senior Marketing Director of thinkThin. "In addition to the benefits of protein and fiber, our Protein & Superfruit bars taste amazing, and are crafted using real fruit and a blend of wholesome chia seeds, nuts and whole grains. These attributes make them even more unique when compared to so many of the other fruit bars on the market."

Each full size bar also contains the Omega 3 ALA, is a good source of antioxidant vitamin A, and is offered in the following flavors:

  • Blueberry Beet Acai with whole blueberries and a hint of beet
  • Chocolate Pomegranate Cherry with dark chocolate, tart cherry pieces, and pomegranate
  • Coconut Almond Chia with shredded coconut, roasted almonds and dark chocolate
  • Lemon Cranberry Chia, a vegan bar with real lemon zest and cranberry pieces

thinkThin Protein & Superfruit bars are also available in snack size bars and are currently rolling out to retailers nationwide, and can be purchased on thinkThin's website as well.

About thinkThin® LLC
Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Los Angeles Times and Forbes, as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit www.thinkproducts.com.





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Snack Spotlight: ThinkThin Coconut Almond Chia Protein & Superfruit Bar



Nourish yourself with a delicious blend of sweet coconut, protein-packed almonds, and omega-rich chia seeds. Packed with protein and superfruit flavor, this soft and chewy baked bar will treat your taste buds and help energize you throughout the day. That’s what makes it the supercharged snack that gives you maximum goodness in every bite.

Ingredients: Protein Blend (Whey Protein Concentrate, Organic Almond Protein, Organic Sunflower Protein), Date Paste, Chicory Root Fiber, Whole Grain Oats, Almonds, Glycerin, Unsweetened Coconut, Extra Virgin Coconut Oil, Brown Rice Syrup, Organic Dark Chocolate drops (Organic Cane Sugar, Organic Chocolate Liquor, Organic Cocoa Butter, Organic Dextrose, Organic Vanilla), Chia Seeds, Natural Flavor, Sunflower Lecithin, Sea Salt, Baking Powder (Monocalcium Phosphate, Sodium Bicarbonate, Corn Starch), Vitamin A Palmitate.

Contains: Tree Nuts (Almonds, Coconut).

Made in a facility that also processes peanuts, soy, eggs, and other tree nuts.

These gluten free bars contain 10 grams of protein, 10 grams of fiber, and are made with nutritious ingredients such as chia seeds, nuts and whole grains.



About the Company
Finding nutritious snacks on the go had always been difficult for busy, single mother of two, Lizanne Falsetto. During her former career as a model, she had started making better-for-you versions of her Italian grandmother’s recipes and sharing them on photo shoots. Before long, word of her delicious, portable and nutritious snacks spread and the idea for thinkThin® was born. Read More




Company: Think Thin
Brand: Think Thin
Origin: USA
Category: Bars
Packaging:  1.9oz bar
Claims:  10 grams of protein, 10 grams of fiber
Price: $2.59
Where to Buy: Buy Online, Store Locator
Website: thinkproducts.com











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mymuesli feat1

Food Spotlight: My Muesli Superfruit Muesli



Raspberries, cranberries, strawberries, black currants, pomegranate seeds and acai fill this Superfruit muesli with more fruit than any other! Making it the deserving bearer of the Superfruit name.



List of ingredients

oat flakes, barley flakes, spelt flakes, wholemeal spelt flour, sunflower seeds, 4% freeze-dried pomegranate seeds, freeze-dried raspberries, freeze-dried strawberries, 3% freeze-dried black currants, 3% dried cranberries, wheat flakes, apple syrup, unrefined cane sugar, shredded oats, 0.9% Acai-powder, raw cane sugar, unhydrogenated palm oil, sea salt*, corn malt syrup, puffed rice, anti-caking agent sunflower oil, honey, ground cinnamon



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About the company

The story of our own organic muesli began with a car journey: We were on the way to lake for a swim and heard the radio ad of a well-known German muesli company. A few hours later we agreed: Not only did we want to make better radio ads - why not also make better muesli? It should be organic without added flavours or colours, and sugar-free. Most importantly it should be individually customisable.

However, muesli is an ideal customisation product owing to its different ingredients and myriad combination options. None of the traditional muesli producers had used its potential yet.

We thought that was surprising. After all, muesli fill shelf after shelf in supermarkets. And its hard to find anyone who doesn't like muesli.



Company: My Muesli
Brand: Superfruit Muesli
Slogan:  My Muesli
Origin: UK
Category: Breakfast
Packaging:  Coming soon
Claims:  100% organic, no artificial colors or flavors
Variants: View product range here
Price:  £7.90 each, 4-pack £30.90, 6-pack £46.90
Where to Buy: UK, Buy Online
Website:  http://uk.mymuesli.com/



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Crowdfunding Spotlight: Sant – dried superfruit infuses into a fresh beverage



Sant creates experiences that promote balance in minds, bodies, the environment & communities. First up, the superfruit beverage.


pic 1


The fruit, Garcinia indica, is super.  It's been used in Ayuervedic medicine for 1000's of years to prevent & treat illnesses and to balance the mind & body. It has Garcinol, HCA, xanthones; vitamins B1, B3, B9, B12, C; maganese, magnesium, and potassium and 5x more antioxidants than Kale.


• Promotes digestion
• Regulates sleep and mood
• Increases muscle tone and manages weight
• Strengthens heart
• Stabilizes cholesterol
• Cleanses skin
• Decreases inflammation
• Neutralizes ph levels
• It makes you feel good!


pic 2Simply drop fruit in water. It really is that easy.

pic 3Or get creative with additional ingredients

How long does it take the fruit to infuse?

The fruit can infuse for hours.  Since the fruit is organic and sun-dried, the fruit’s moisture content varies, which affects the infusion time.  I try to tell the earth elements to be exactly the same everywhere we grow and the sun to emit the exact same temperature when we dry, but the messages don’t seem to be getting through. There are some things you can control though.  If you want a faster infusion make the temperature of the water hotter or add more fruit up front.  You can also keep a pitcher infusing in you fridge to drink whenever you like.

What will the $$$ go to?

The money raised will go to the farmers and the women self-help groups to harvest this years crop.  The crop can only be harvested 1 month out of the entire year.  So we need to get enough fruit for the entire year, now.  $10,000 is the minimum we need, but more funds equals more fruit for everyone to enjoy.

Our stretch goal is $60,000

pic 4We work with farmers and women self-help groups in India.

pic 5

Visit www.idrinksant.com

Visit Their Crowdfunding Page

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Supplement Spotlight: Botanical Craft Palm Fruit


Revives Healthy Circulation

Increases artery-cleansing protein by 30%

Since 2011, several studies have uncovered unique cardiovascular benefits from palm fruit antioxidants. (1,6,7,†) Palm fruit antioxidants support cardiovascular health by I) reducing cholesterol mutation, II) improving artery flexibility, and III) increasing cleansing protein. (1-10,†)


Regrows Lost Scalp Hair

Increases scalp hairs by 38% in 8 months

In clinical trials, individuals experienced a 38% increase in the number of scalp hairs after 8 months on palm fruit antioxidants. (1,2) Palm fruit antioxidants I) reduce hair follicle damage, II) improve blood flow to the scalp, and III) optimize hair fiber growth. (1-13)


Restores Youthful Skin

Increases hydration & collagen in 8 weeks

Skin cells absorb the biocompatible palm fruit antioxidants 6x more than other antioxidants. (1-5) Palm fruit antioxidants reduce dryness & wrinkles by I) increasing skin hydration, II) regenerating collagen, and III) reducing sun damage. (1-14,‡)


The Prehistoric Superfruit

Restores essential nutrients lost for 3,000 years

In 2006, the Journal Of African Archaeology published findings on the fundamental role of palm fruit in the early human diet. (4) Evidence now suggests palm fruit antioxidants perform an essential role in human health and longevity -- yet nearly all populations have been deprived these antioxidants for the past 3,000 years.



Fills The Nutritional Gap

Restores the missing fat soluble antioxidants

In 2012, the American Society for Nutrition confirmed that 98% of Americans are negatively affected by a severe deficiency in fat soluble antioxidants -- the same antioxidants found in palm fruit. (1-16,‡)






Red Palm Oil Antioxidants

Delivers full spectrum tocotrienols & carotenoids

Red palm oil antioxidants are extracted by a vacuum filtration process; packing 1.7 gallons of red palm oil antioxidants into a single jar of Palm Fruit™ -- making it the most effective, convenient, and affordable way to capture the health benefits of palm fruit.






Supplement Facts

Provides a full clinically effective dose

Ingredients: Palm complex [Palm fruit extract (Elaeis guineensis), coconut palm nectar], modified starch, emulsifiers (E472e & c), silica, citric acid, stabilizer (E300).



About the Company
"Nature provides certain nutrients that activate functions within our cells; repairing DNA, rebuilding tissue, dissolving cancerous cells, and other functions that remain dormant throughout a lifetime unless directly triggered. Palm fruit became our first priority because it possesses a group of such nutrients. When people buy this product they allow us to continue doing what we love, which is to deliver these extraordinary nutrients by crafting extraordinary products." Read More





Company: Botanical Craft
Brand: Botanical Craft
Origin: USA
Category: Supplements
Packaging: 1.36 oz (28 servings)
Claims: Antioxidants
Price: $49.99
Where to Buy: Buy Online
Website: botanicalcraft.com






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Supplement Spotlight: Atacora Baobab Superfruit Powder


It’s the fruit from the African Tree of Life - delicious and nutritive. The wise women of the Atacora Fair Partnership Women’s Coop in Benin, West Africa, process our baobab. As guardians of the indigenous knowledge of product transformation, they create the tasty and versatile fruit powder.

The benefits of Atacora’s Baobab Superfruit Powder are numerous

Great source of whole food Vitamin C
Prebiotic soluble fiber to nurture beneficial microflora in the digestive tract
Insoluble fiber (roughage) aids digestion
One of the best plant sources of calcium and potassium
A raw, vegan and gluten-free functional food
High per serving antioxidant capacity: ORAC=650/gram




Company: Atacora
Brand: Atacora
Slogan: The Prebiotic Superfruit
Origin: USA
Category: Supplement
Packaging: 227g (8oz)
Claims: Prebiotic, Digestion, Fairtrade
Price: $19.95
Where to Buy: Buy Online
Website: atacora.com




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Snack Spotlight: Rich Nature Dark Chocolate Superfruit Mix


What It Is

A mix of all our snack ingredients with sweet, chewy, tart and savory flavors and a combination of crunchy, moist, and soft textures.

This ChocolateMix is a great power snack as well as slight indulgence and it contains:

Organic Golden Berries (peruviana physalis)
Organic Goji Berries (lycium barbarum)
Organic Mulberries (morus alba)
Dark chocolate golden berries with sea salt & turbinado sugar (with whole golden berries)
Dark chocolate goji berries (with whole goji berries)







Organic Mulberries (Morus Alba), dark chocolate golden berries (dark chocolate {sugar, chocolate liquor, cocao butter, milkfat, soy lecithin, vanilla}, organic whole golden berries, turbinado sugar, sea salt), Organic Golden berries (Peruviana Physalis) & Organic Goji berries (Lycium Barbarum), dark chocolate goji berries (dark chcolate {sugar, chocolate liquor,cocoa butter, soy lecithin, vanilla}, organic goji berries {lycium barbarum l}, gum arabic, confectioner’s glaze).

Benefits & Nutrition

Each rice paper eco friendly 8 oz bag contains:

24% Dietary Fibers
5 grams Protein
72% of daily recommended Vitamin A
29% of daily recommended Iron
6% of daily recommended Calcium
18% of daily recommended Vitamin C






About the Company
What’s so special about having our own Goji Berry CO-OP farm? It’s simple, really. Having our own Organic farm makes getting Goji Berries to you a 2-step process. AND, you have traceability with the food you’re eating – the Rich Nature customer knows where they got it from and who to hold accountable. Read More


Company: Rich Nature
Brand: Rich Nature
Slogan: Functional Foods to Improve Your Life
Origin: USA
Category: Snacks
Packaging: 227g (8oz)
Claims: All Natural, Gluten Free, Kosher
Variants: Chocolate Mix, Power Mix
Price: $3.45
Where to Buy: Buy Online
Website: richnature.com






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Drink Review: OOb Green Tea with Exploding Superfruit Pearls


14 months of R&D in order to select the ideal ingredients and deliver unique nutritional profiles best suited to satisfy your needs. We only add the best EU sourced ingredients to ensure they provide great goodness, so that the only thing you have to worry about is which flavour to choose!


Apple Green Tea & Lychee Pearls

The crisp flavour of green apples meets magic green tea and delicious pearls with a lychee core. Packed with vitamins and made with handpicked ingredients, this antioxidant powerhouse will help you rehydrate and energise.

are rich in antioxidant phyto-nutrients flavonoids and polyphenolics. These powerful allies help neutralizing the damaging effects of free radicals.

LYCHEE contains 15% more antioxidants than grapes and are a great source of Vitamin C!

Nutritional Information (per 100ml)
Energy: 116 kJ / 28 kcal
Protein: < 0.1g
Carbohydrate: 6.5g
Fat: < 0.1g
Caffeine: 2.8mg





Cranberry Green Tea & Açai Pearls

The seductive power of cranberries combined with antioxidant rich green tea and popping pearls fuelled by a luscious açai berry core. OMG! A vitamin packed, natural well-being wonder so hot that it’s best served chilled.

AÇAI berries are unusually rich in omega fats, electrolytes, amino acid, Vitamins A, B1 and E.

11 minerals, 18 amino acids, 6 vitamins, 5 unsaturated fatty acids, 5 cartenoids, and numerous phenolic pigments.

Nutritional Information (per 100ml)
Energy: 110 kJ / 26 kcal
Protein: < 0.1g
Carbohydrate: 5.9g
Fat: < 0.1g
Caffeine: 2.8mg







Mango Green Tea & Acerola Pearls

Tropical mango blended with pure green tea and delectable acerola pearls. This greenhouse of antioxidants and vitamins is never artificially sweetened and always made with love. Pure exotic goodness in a bottle.

“The King of the Fruits”, MANGO fruit is an excellent source of Vitamin A and flavonoids like beta-carotene, also contains Vitamin C, B6 and Pyridoxine.

ACEROLA contains Vitamins A, B1, B2 and B3 as well as carotenoids and bioflavonoids. 36 more times Vitamin C than 1 orange!

Nutritional Information (per 100ml)
Energy: 95 kJ / 23 kcal
Protein: < 0.1g
Carbohydrate: 5.3g
Fat: < 0.1g
Caffeine: 2.8mg





Company: OOb
Brand: OOb
Origin: UK
Category: Tea
Packaging: Bottle
Claims: Antoxidants, Low Calorie, No Added Sugar, 100% RDA
Variants: Apple Green Tea & Lychee Pearls, Cranberry Green Tea & Açai Pearls, Mango Green Tea & Acerola Pearls
Price: Coming Soon
Where to Buy: Stockists
Website: drinkoob.com


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Drink Spotlight: Big Shotz Mango & Passionfruit Vi+amineral Juice


UK diets are adequate in calories but too often inadequate in nutrients Maximising nutrients for every calorie is getting more important for all of us and that is more difficult to achieve in practice.

Only 31% of adults meet the "5-a-day" recommendation.
On average adults eat less than half of the oily fish they should.


Boost your Nutrition with Big Shotz

Essential fatty acids to help keep your heart and brain healthy.
9 specific nutrients to help reduce tiredness and fatigue.
10 specific nutrients to help keep your immune system healthy.
Zest Magazine called Big Shotz 'The Bug Blaster' – 'Strengthen
your immunity with a supercharged vitamin and mineral drink




The secret shortcut to nutritional wellness

Packing so many healthy nutrients into a great tasting mango and passion fruit shot took three years of research and development working with leading food scientists.




: Water, fruit juice from concentrate: apple (14%), mango (12%), passion fruit (5%), fructose, inulin, maltodextrin, fish oil, mineral premix: magnesium phosphate, calcium phosphate, zinc gluconate, sodium selenite, ferric pyrophosphate, copper gluconate; acidity regulators: citric acid, malic acid; flavourings, vitamin premix: vitamin C, vitamin E, niacin, beta-carotene, biotin, pantothenic acid, vitamin B6, folic acid, vitamin D, riboflavin. vitamin B12, vitamin K1: thickeners: guar gum, xanthan gum. Allergens: contains: fish, soy. May contain:sulphite






Company: Big Shotz
Brand: Big Shotz
Slogan: The great tasting shot of vi+amineral™ juice
Origin: UK
Category: Functional Beverages
Packaging: 120ml Bottle
Claims: Vitamin Enriched
Variants: Mango & Passionfruit
Price: £3.99 (4 pack)
Where to Buy: Buy Online, Store Locator
Website: shotzhealth.com


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Product Spotlight: MOAB Mangosteen Acerola Superfruit Blend


Mangosteen Superfruit Blend™ is a totally new fusion of exotic juices and a powerhouse with exceptional antioxidant strength to neutralize damaging free radicals and supercharge your health. Give your heart a boost with mangosteens from Thailand and acerola cherries from Brazil, blended with nutrient-rich peach, mango, and other key players. Enhanced with soluble fiber and heart healthy CoroWise™ cholesterol reducers*-Mangosteen Acerola-C Superfruit Blend™ will throw your day into high gear without missing a beat.

Natural Mangosteen Acerola-C Superfruit Blend™ by M.O.A.B.™ is all-natural, gluten-free. dairy-free, fat-free, GMO-free, wheat-free, vegetarian, vegan and tastes great!

*Plant sterols and Heart Disease: Foods containing at least 0.4g of plant sterols per serving consumed twice a day with meals for a daily total intake of at least 0.8g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of M.O.A.B.™ Mangosteen Acerola-C Superfruit Blend™ contains 0.4g of plant sterols.



Company: MOAB Superfruits
Brand: MOAB
Origin: USA
Category: Juice
Packaging: 32oz
Claims: 100% Juice

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