Tag Archives: superbowl


Advertising Spotlight: Strike Gold with Bud Light for a Chance to Win Super Bowl Tickets for Life




Find gold cans in specially-marked packs of Bud Light for a chance to win

NEW YORK, Nov. 22, 2016 /PRNewswire/ -- The rush is on for football fans around the league to "Strike Gold" for a chance to win the ultimate prize for any die-hard football fan: Super Bowl tickets for life.

Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition "Strike Gold" Super Bowl-themed packaging. Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give fans the opportunity to enter for a chance to score big at the end of the season and win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years).


"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," said Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. "Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?"

Beginning Nov. 28 and extending through Jan. 13, all packs of 18-, 24-, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature the new bold look. Just 37,000 gold cans will be randomly seeded in these limited-edition Strike Gold Bud Light packs, which opens the door to winning the grand prize.

Finding a gold Bud Light is the first step. In order to enter for a chance to win the coveted prize, follow these steps:

  • Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.
  • Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com*.
  • Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
  • One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.

*Consumers entering in California simply must take a picture showing their fan spirit and post on social media (Facebook, Instagram, or Twitter) with the hashtags #SBTix4Life, #Sweeps and #CA.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.








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Advertising Spotlight: Death Wish Coffee SuperBowl Commercial






About the Company

Every day Mike Brown would drag himself out of bed to open his small coffee shop, Saratoga Coffee Traders, in Saratoga Springs, NY. His customers would demand the strongest coffee he had to help them through their days. Mike would always offer them the darkest roast he had, but knew that this may not be the most caffeinated coffee because dark roast coffee contains less caffeine then their lighter roasted counterparts.


“What is the strongest coffee in the world?” Michael thought.

After some searching, nothing presented itself.

“Time to create the world’s strongest coffee.”


After countless weeks of late nights, early mornings, cupping, testing and tasting he finally discovered the perfect blend of beans. DEATH WISH COFFEE “The World’s Strongest Coffee”.

Knowing he had something special. Mike assembled a small team of dedicated workers to help him bring this blend to the world. We have been working tirelessly to get the word out.

Some people have called us irresponsible for making coffee this strong. We think that it is revolutionary. We love our jobs, we love our customers and we love this coffee!



Company: Death Wish Coffee
Brand:  Death Wish
Slogan:  World's Strongest Coffee
Origin:  US
Category:  Coffee
Packaging:  Coming soon
Variants:  View product range here
Where to Buy:  US, Buy Online
Website: http://www.deathwishcoffee.com/




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Fashion Spotlight: Pilot & Captain Limited Edition Superbowl Tees




Pilot & Captain is running a special for the upcoming Super Bowl. With the big game fast approaching, they've decided to release limited edition, two-color tees for both New England Patriots and Seattle Seahawks fans alike. And, to sweeten the deal, they'll be selling them at $20 (versus regular $32 retail).




Pilot & Captain is a line of travel inspired wearables that includes Shirts, Print products and Carry Ons.

The vintage designs are clean and attractive in a subtle way that had me not only reminiscing about past trips but longing for future adventures as well.  If you are passionate about travel or the city you live in, this new line is sure to inspire your nostalgic side.  We invite you to learn more about the line, its founders and hope you visit their site to view all of their beautiful creations.

Read more about Pilot & Captain in our earlier Post.


Please visit Pilot and Captain's website to view their entire collection and learn more about this amazing line.

Follow Pilot & Captain on Twitter

Follow Pilot and Captain on Facebook












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Ad Spotlight: Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser, Bud Light

Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser,

Bud Light Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX. This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

For more information on Anheuser-Busch’s Super Bowl XLIX ad campaign, visit newsroom.anheuser-busch.com/superbowl2015.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit anheuser-busch.com.








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Pepsi, Budweiser Team Up Against Coca-Cola for Super Bowl

Looks like Pepsi is buddying up to Bud Light; according to Ad Age, giant food companies Anheuser-Busch InBev (of Budweiser) and PepsiCo are teaming up against Coca-Cola to market for the Super Bowl.

The partnership involves joint promotions, in-store marketing, and advertisements building up to the big game. Sample ads involve images with two bags of Doritos, two bottles of Pepsi and two bottles of Bud Light, the Super Bowl Logo, and the catchphrase "Super Bowl. Super Team. Super Party."

Coca-Cola has yet to comment on this joining of forces, but this is the first time Bud Light and Pepsi will be marketed together.

"We've worked well together as official [NFL] sponsors," said Paul Chibe, AB- InBev's VP for U.S. marketing, told Ad Age. Of course, despite all this talk of "working well together," Budweiser and Pepsi will still air separate commercials during the game. How very Gretchen Weiners of them.

According to Ad Age, this isn't the first time the two companies have jumped in bed together. In 2009, the two companies reportedly signed a "joint-purchasing agreement" to save on travel, computers, and office supplies. We wonder if Coca-Cola will team up with PBR. That might just be the dream team, right there.

Full Article @ TDM

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