Tag Archives: super food


Product News: Pure Protein® Launches New Super Food Plant-Based Protein Powder



Three Delicious Vegan Flavors Provide a Complete Protein Blend to Help Fuel an Active Lifestyle

RONKONKOMA, N.Y., June 6, 2017 /PRNewswire/ -- Pure Protein, makers of protein-fortified bars, snacks, drinks and powders and one of the leading protein brands in the nation, announced today the launch of its newest innovation, Pure Protein® Super Food protein powder. A complete, vegan protein blend, Pure Protein® Super Food is available in three delicious flavors, Dark Cocoa, Vanilla Bean & Mixed Berry Super Fruits, each offering 20 grams of protein (per serving) from 100% plant-based sources.

Ideal for keeping an active, fitness-focused lifestyle on track, Pure Protein® Super Food is vegan, non-GMO, contains naturally sourced super greens, no soy or dairy, and is free of artificial flavors, colors and sweeteners. Each delicious flavor contains 140-160 calories, 5 grams or less of sugar, and 20 grams of plant-based complete protein, providing the essential amino acids for lean muscle and strength. Early this year, Pure Protein® Super Food was recognized for its delicious taste as both the Vanilla Bean and Mixed Berry Super Fruits flavors were awarded the American Masters of Taste 'SUPERIOR TASTE Gold Medal Seal.'

"With the rise in popularity of plant-based nutrition, we recognize that our consumers are looking for convenient ways to add more protein while also trying to incorporate more fruits, vegetables and greens into their diet," said Derek Bowen, Chief Marketing Officer, The Nature's Bounty Co. (makers of Pure Protein® line of products). "We're excited to add Pure Protein® Super Food to our portfolio, fulfilling the need for a complete, high-quality protein with the same great taste one can expect from the entire Pure Protein® product line. We believe the taste of our plant-based protein product sets us apart from the other plant protein offerings on the market – simply put, Pure Protein® Super Food is super delicious!"

Pure Protein® Super Food is currently available online on Amazon.com and, beginning this month, at select retailers nationwide including Kroger, Meijer, Food Lion & H-E-B.

In conjunction with the launch of the Super Food product, Pure Protein recently debuted a new marketing campaign showcasing the brand's belief that fitness is an all-encompassing lifestyle choice - an ongoing cycle in which a single good, smart choice can lead to a better one. The campaign will feature both Pure Protein's baseline (original) protein bars as well as the new Super Food product. The first video in the campaign - entitled "Cycle" - is currently live on YouTube and Pure Protein's social channels. The campaign will be supported with paid support across multiple social and digital platforms including Facebook, Instagram, Twitter and YouTube.


About Pure Protein
Pure Protein provides just what you need to keep your fitness goals on track with easy-to-eat and easy-to-love protein-fortified products. Our shakes, bars, snacks and powders supply the fuel you need to power through your day. A delicious addition to your active, fitness-focused lifestyle, Pure Protein is packed with quality protein – an essential nutrient for optimal body function, strength and lean mass. Visit www.pureprotein.com to view our products, recipes and tips for a fitness lifestyle; or follow us on FacebookTwitterYouTube or Instagram.





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Supplement Spotlight: Protein World New Super Food Range










About Protein World

Protein World is a brand for all who want to step up, put in the work, and enjoy the rewards. Everyone hates walking in to a clique-y fitness class, or waiting in line outside of the club all night. Our Pure, GMO free products are designed to help everyone capture the motivation ad spark of being at the top of their game. Read More



Company: Protein World
Brand: Protein World
Origin: UK
Category: Food Supplement
Packaging: 250g
Claims: All Natural Ingredients. Fibre rich.
Variants: View Range Here
Where to Buy: Buy Online





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super food feat1

Company Spotlight: Nutrilent Superfood



W E L C O M E  T O  N U T R I L E N T

Nutrition is the single most important thing in our lives. Our body is the most complicated and beautiful machine in the universe and fueling it perfectly will make it perform in optimal condition. However, performing this simple action costs great amounts of time and money. That is why we have been developing Nutrilent for the past 6 months. The cheapest, fastest and healthiest food ever created.


T H E  M O S T  A D V A N C E D  F O O D  Y E T

Nutrilent Super Food contains the perfect amount of every single nutrient your body needs. Every protein, fiber, vitamin, mineral, carbohydrate and fatty acid your body needs on a daily basis, packed into 3 tasty and easy shakes. You can live on Nutrilent for the rest of your life and you would probably be super healthy. We, however, envisioned it as the perfect meal replacement for the moments in life where you don’t have time to cook or eat.






What is Nutrilent Super Food made of?



Whey Protein

Whey protein is a dairy product with high protein content. Bodybuilders use whey protein on a daily basis since it’s perfect muscle food. We use the highest quality whey protein available in Nutrilent Super Food containing all essential amino acids.





Milled whole grain oats from European fields make nutritious flour, rich in valuable carbohydrates, protein, dietary fiber, unsaturated fat, minerals, vitamins an many more nutrients. The slow carbs in oat flour will provide your body with energy over an extended period of time without a rapid elevation in blood sugar.





The soybean is hailed as the most protective bean. Soy contains 40 percent protein and is rich in Omega-3 and Omega-6 fatty acids. It has the highest protein content amongst plant products. Soybean is the only vegetable food that contains all eight essential amino acids.




Real Fruit Powder

Freeze drying fruit keeps more than 90% of the nutrients intact. There are 1200gr of fresh fruit in 100gr of fruit powder. Each bag of Nutrilent Super Food contains around 5 strawberries or half a banana.





Maltodextrin is a quickly digested carbohydrate that supplies the body rapidly with energy. We have created the perfect ratio of fast and slow carbs in Nutrilent. Making sure that your energy level stays constant during the day.




Vitamins & Minerals

The biggest portion of these key nutrients are present in our starting materials in their natural form. To get the remaining vitamins and minerals to 100% we use a custom developed vitamin and mineral premix. Nutrilent Super Food contains all vitamins and minerals, which the body needs on a daily basis.






Visit their website






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Supplement Spotlight: Purasana Superfood Wheat Grass Raw Powder



Wheatgrass is being harvested while the plants are still young, these contain in their growth a unique composition with everything our body needs to function optimally. The wheatgrass of Purasana is being cultivated organic and outdoors where the combination of natural sunlight and rich fertile soil promote the assimilation of in the developing young herbs.



Special qualities & uses:
- detoxicant (chlorophyll)
- more than 80 different types of enzymes
- repairs the digestive tract
- contains lots of alkaline material
- satisfies daily requirement of green vegetables
- 3.5g = complete portion organic vegetables
- does not contain gluten
- ideal for supplementing shortages



Flavour properties & use:
- rather soft and round at the start, neutral and very typical
- dissolve in liquid of your choice
- add to soups
- use in a shake or smoothie; you can also add other Super Foods
- can be sprinkled over dishes





Company: Biovita
Brand: Purasana
Slogan: Your Natural Protection
Origin: Belgium
Category: Dietary Supplement
Packaging: 200g
Claims: Enzymes, Gluten Free
Price: Coming Soon
Where to Buy: Coming Soon
Website: purasana.be







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Product Spotlight: Kaibae Baobab Superfood Fruit Powder

Our Baobab (bao-bab) Fruit Powder is packed with nutrient rich vitamins and minerals. The fruit dries naturally in its pod – nothing added. The nutrient rich fruit boosts immunity and energy, supports healthy digestion, and reduces inflammation.


Baobab is called a SUPERFRUIT for a reason. Nature's best multi-vitamin to help maintain a healthy metabolism and support a happy, healthy YOU.


6X more Vitamin C than an orange
2X more Calcium than a glass of milk
4X more potassium than a banana
6X more Antioxidants than berries
12X more dietary Fiber than an apple



Health Benefits
Energy, Balance & Stress Relief - Receive the best nutrition in order to maintain good health and keep up with a fast paced life.
Skin Health - Experience radiance. Beautiful, healthy skin starts from within.
Reduces Inflammation - Reduce chronic inflammation with antioxidants and live a healthier life.
Immune System - Defend against infection and diseases with a stronger immune system
Digestive Health - Improve your well-being and happiness with better digestive health.
Weight Management - Increase the fiber in your diet and feel full and satisfied.





Tasty Suggestions:
Mix it with water or juice. Baobab by itself tastes naturally sweet and tangy, refreshing before, during and after exercise.
Add it to yogurt or smoothies for an antioxidant rich treat.
Stir a spoonful into breakfast cereal or oatmeal.
Mix it into the batter for pancakes or other baked goods. Use as a gluten free substitute.
Mix in ice cream, popsicles, delicious and nutritious.
Add it to tea, marinades or sauces.







About the Company
We are a lifestyle company based in Santa Barbara, CA founded by Dr. Luc Maes, a naturopathic doctor with a knowledge and passion for health and a really big goal to make the world a better place.

We like to be active, spend time with the people we love and try new things. We started Kaibae because we want to inspire a new way to think about the connection between people, our planet and products that support good health.

The Kaibae vision was inspired by the Baobab Tree. It’s fruit has sustained African communities for centuries with its SUPERFOOD qualities.

The mission is to source “lost crops” whose potential for health and economic opportunity are undiscovered or under-utilized. The Baobab fruit harvest initiated by Kaibae, provides new opportunities to improve access to education and healthcare for our partners in Northern Ghana.


Kaibae™ - The Story of Baobab - gokaibae.com from Luc Maes on Vimeo.



Company: Kaibae
Brand: Kaibae
Origin: USA
Category: Supplement
Packaging: 4 oz, 10 oz
Claims: Vitamin C, calcium, potassium, thiamine, fiber and vitamin B6, Antioxidant, Gluten Free, GMO Free, Vegan, Nut Free, Kosher
Price: 4oz - $18.00, 10oz - $34.00,
Where to buy: Direct on Website
Website: gokaibae.com/










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Product Spotlight: New Greens Organic

Just one scoop of NewGreens Organic provides over 20 servings of fruits and vegetables, as well as superfoods, antioxidants like Brazilian Acai and Goji berries, fiber, and gentle detox foods to help boost the immune system, increase energy, promote optimal digestive health, remove toxins from the body, and regenerate cells.

What’s more?  Well, all ingredients in New Greens Organic are 100% certified organic, vegan, gluten freewith no artificial flavors, colors or dyes, sugar, or dairy.  Pretty great, right?  New Greens can be mixed with cold water or enjoyed with in smoothies.  Even those who don’t like eating vegetables will love New Greens Organic- including kids.    Each pouch contains a 30-day supply.

Another great thing about New Greens is that every sale benefits Vitamin Angels, a charitable organization dedicated to providing critical nutrients to impoverished children and families.

NewGreens is actually available in 3 varieties – Orignial, Berry, and Organic and they offer slightly different benefits.  Organic would be my personal choice because I love organic products!  Both the Original and Organic formulas are minty and can be used for the whole family. However, the NewGreens Berry flavor is for adults only as it has ingredients for energy.



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Product Review: Health Warrior Chia Bar

Health Warrior is a line of chia based snack bars.  Developed by two friends the products aim to provide energy and power in a natural and healthy way.  Recently Health Warrior secured entry into Whole Foods Market which is a natural springboard for this type of healthy snack.

“Chia seeds are on the march to regain their historic place at the top of the nutrient-dense real food chain, and Health Warrior is excited to help lead the way with our chia bars, our community of warriors and great partners like Whole Foods Market.”

Health Warrior Chia Bars provide a convenient way to “chia on-the-go” and offer less than 5g of sugar per bar. The bars also are vegan, dairy and soy free, the news release says.

Available in Acai Berry, Coconut or Chocolate Peanut Butter, the product retails for approximately $1.89 per bar, or $29.99 for a box.


Analysis & Impact
Chia is quickly finding its way into all types of food and drink categories.  Health Warrior is a perfect example of how to combine powerful ingredients with a great story to sell a quality product.  New research into old ingredients is turning out information that has the food industry spinning.  Functional food and beverage products are on the rise and will continue to grow as new research is done.  There are plenty of opportunities out there for more chia based products.  The challenge for manfucturers will be to not get on the chia craze too late and if they do, to find the next super ingredient.

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