Tag Archives: super bowl

snacksmain

Industry News: Score Healthier Snacks without Sacrificing Taste for The Big Game

 

 

LAKE SUCCESS, N.Y., Jan. 26, 2017 /PRNewswire/ -- While your guests may be rooting for opposite end zones, when it comes to snacks, everyone will cheer for brands from The Hain Celestial Group, Inc. (Nasdaq:   HAIN). Build a winning team with Hain Celestial's portfolio of natural and non-GMO snack brands including Garden of Eatin'®, Sensible Portions® and TERRA®.

  • The Big Game is the second largest day in American food consumption after Thanksgiving: 14,500 tons of chips, 4,000 tons of popcorn, and 8 million pounds of guacamole are eaten on game day each year. [1] But consumers are still looking for great tasting snacks with simple ingredients and labels.
  • While nearly 75% of consumers surveyed wish there were healthier snack options, more than 60% agree taste is more important than how healthy the snack is for them.[2]

This year, consumers will find tasty new options from their favorite better-for-you Hain Celestial snack brands.

"Consumers are searching for better choices when it comes to snacking, but aren't willing to sacrifice taste," said Brett Hartmann, Director of Marketing, Snacks at Hain Celestial. "Hain Celestial has created new and exciting snacks from Garden of Eatin'®, Sensible Portions® and TERRA® that fulfill consumer's desires to have flavorful, yet better-for-you options!"

A New Line-up of Better-for-You Snacks

Garden of Eatin'® brand has launched two new boldly seasoned corn tortilla chips in Nacho, featuring creamy farmhouse cheddar with paprika and Ranch with hints of buttermilk, garlic, and onion.

  • The new corn tortilla chips are certified USDA organic and contain 25 percent less fat than the leading conventional competitor.*
  • Like all Garden of Eatin'® products, these new flavors are made with non-GMO ingredients and gluten-free.

For more information, visit www.gardenofeatin.com or www.facebook.com/gardenofeatin

Sensible Portions® Garden Veggie Chips introduce a brand new, fan-favorite flavor to snack on in 2017–Salt & Vinegar Stacked Veggie Chips.

  • Made from potatoes, sweet potatoes, carrots, and pumpkin, these chips are gluten-free, non-GMO and contain no artificial flavors or preservatives.

The score may have you stressed, but these stackable chips make snacking stress-free. For more information, visit www.sensibleportions.com or www.facebook.com/SensiblePortions

TERRA® brand continues to make first downs while creating a unique snacking experience.

  • New TERRA® Plantain chips are premium tropical snacks made with coconut oil, that give these chips a rich flavor and a perfectly crisp crunch.
  • Available in two varieties, Plantain with Sea Salt and Sweet Plantains, these satisfy sweet and savory cravings.

For more information visit www.terrachips.com or www.facebook.com/TerraChips.

The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India.  Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, Happy®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®.  Hain Celestial has been providing A Healthier Way of Life™ since 1993.  For more information, visit www.hain.com

[1] http://www.thedailymeal.com/entertain/12-things-you-might-not-know-about-super-bowl
[2] http://www.mintel.com/blog/food-market-news/a-balancing-act-six-trends-in-snacking-for-2016
*Garden of Eatin' Corn Tortilla Chips in Nacho and Ranch flavors have 6 grams Total Fat, while the leading conventional competitor has 8 grams Total Fat.

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/score-healthier-snacks-without-sacrificing-taste-for-the-big-game-300396394.html

SOURCE The Hain Celestial Group, Inc.

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miche

Industry News: Michelob ULTRA Makes Strong Return to Super Bowl with “Breathe,” Directed by Antoine Fuqua

 

 

 America’s fastest growing beer uses America’s biggest advertising stage to boldly announce its 2016 brand platform: “Brewed for Those Who Go the Extra Mile”

NEW YORK (Feb. 4, 2016) – Michelob ULTRA, the fastest growing beer brand in the country, will lead Anheuser-Busch’s advertising charge on Super Bowl Sunday by airing “Breathe” in the coveted A1 position following kickoff. To set the tone for the game (and ads) to follow, the 30-second spot by FCB Chicago will bring the energy and dedication of the Michelob ULTRA drinker to life through the vision of acclaimed action film director and fitness enthusiast Antoine Fuqua.

“Breathe” highlights the many ways that Michelob ULTRA drinkers put in the effort to live an active, balanced life, in a disruptive, grittier style that people haven’t seen before in the brand’s previous marketing. The spot also debuts Michelob ULTRA’s new tagline and 2016 brand platform, “Brewed for Those Who Go the Extra Mile,” which conveys the idea that enjoying a beer socially and living an active life don’t need to be mutually exclusive. This is the brand’s first Super Bowl appearance since 2010.

 

 

“We know that Michelob ULTRA drinkers exercise regularly and still make time to have a social life,” said Edison Yu, Vice President, Michelob ULTRA. “Doing this isn’t easy, especially with so many other demands, so we made ‘Breathe’ to celebrate those who put in this extra effort and choose a beer that they can enjoy without sabotaging their hard work.”

In addition to “Breathe,” Michelob ULTRA and Antoine Fuqua teamed up for another 30-second spot that will air during the Super Bowl only if the game goes into overtime. This additional high-energy spot will also air throughout the first part of 2016 and be part of an integrated marketing campaign rooted in the effort it takes to live an active, balanced life.

“I love the idea of getting into the head of the everyday athlete—the person who wants to do their best and be their best,” said Fuqua. “I tried to capture this person’s perseverance, resilience, focus, and how Michelob ULTRA fits into their everyday life.”

Celebrating the active life has been central to Michelob ULTRA since its launch in 2002. This differentiated positioning has accelerated Michelob ULTRA’s growth, making it the fastest growing beer in the industry in 2016.  And with just 95 calories, 2.6 carbohydrates, and an exceptional taste, Michelob ULTRA is the superior light beer that doesn’t undo all the hard work our drinkers put in every day.

Fans can follow Michelob ULTRA on Twitter (Twitter.com/MichelobULTRA), Instagram (Instagram.com/MichelobULTRA) and Facebook (Facebook.com/MichelobULTRA).

 

 

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hellen

Industry News: Budweiser and Helen Mirren Put Drunk Driving on Notice for Super Bowl 50

 

 

BUDWEISER AND HELEN MIRREN PUT DRUNK DRIVING ON NOTICE in BOLD NEW SUPER BOWL CAMPAIGN

 

Beer Industry Leader Taps Award-Winning Actress to Start a Movement and Make People Take Personal Responsibility for Not Driving Drunk

NEW YORK (Feb. 2, 2016) – Budweiser is using the bright lights of advertising’s biggest stage—Super Bowl 50—to take on drunk driving in an unexpected, unorthodox and powerful way. To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, to demand that beer drinkers make a plan to get home safely. “Simply Put,” Budweiser’s new 60-second spot by Anomaly, stands apart from the typical drunk driving PSA by forcefully calling out drivers to #GiveADamn and protect their lives and the lives of others, in a tone that only Mirren can deliver.

 

Budweiser and Anheuser-Busch have a strong and proud history of promoting responsible drinking over the past 30 years, and the “Simply Put” movement goes far beyond just advertising. To encourage fans to find safe rides home on game night, Budweiser created StandWithBud.com, which provides people with the most convenient transportation options based on their locations, from taxis to car services (including discount codes where permissible). StandWithBud.com also invites people to take a pledge to #GiveADamn and not drive drunk on Super Bowl Sunday, then share their commitment on social media using Mirren’s brazen tone.

 

 

For each use of campaign hashtag #GiveADamn through 11:59 p.m. ET on Sunday night, Budweiser will spend an additional $1 on safe ride home programs (up to $1 million) in 2016. The hashtag also triggers an eye-catching Twitter emoji that will facilitate additional shares of the campaign message.

 

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“We can all agree that driving drunk is a very bad idea, yet people still do it. If we’re able to make one person think twice and not get behind the wheel, then this campaign has done its job,” said Brian Perkins, vice president, Budweiser. “We care about our consumers, and we wanted to address the issue differently than anyone ever has before, in an effort to start as many conversations as possible and get people to make a plan.”

 

During the game, Budweiser will debut an additional 30-second spot by Anomaly titled “Not Backing Down,” which will unapologetically celebrate all the things that make Budweiser America’s No. 1 full-flavored lager. The spot will show the Budweiser Clydesdales in a new light, highlighting their strength, power and size as symbols of the hard work and care that goes into brewing Budweiser. “Not Backing Down” is the 27th Super Bowl ad to feature the Budweiser Clydesdales.

 

Fans can watch the “Simply Put” creative on Budweiser’s YouTube page and follow the brand on Twitter, Instagram, and Facebook. For more on Anheuser-Busch’s involvement in Super Bowl 50, visit newsroom.anheuser-busch.com/superbowl2016.

 

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About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same recipe and ingredients used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

 

Anheuser-Busch and Responsible Drinking

Over the past 30 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in the U.S. to promote alcohol responsibility. This includes connecting with millions of fans each year through partnerships with major league sports, music festivals and other marquee events. Through Anheuser-Busch’s Safe-Ride Home programs, the company has provided more than 2.8 million rides from bars and restaurants since 1989. Also, in partnership with AAA, Budweiser’s “Tow to Go” program has removed more than 24,000 impaired drivers from the road over the past two decades.

 

Through its new Global Smart Drinking Goals, Anheuser-Busch has committed to investing a billion dollars in marketing campaigns globally to influence social norms and change behaviors to measurably decrease harmful alcohol use over the next 10 years. In addition, Anheuser-Busch’s new global initiative Tackle Impossible will create breakthrough solutions to reduce drunk driving accidents and champion designated driving.

 

 

 

 

 

 

 

 

 

 

 

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anheuser

Ad Spotlight: Anheuser-Busch Announces Advertising Lineup for Super Bowl 50

 

 

Budweiser, Bud Light, Shock Top and Michelob ULTRA to air new creative spots

 

NEW YORK (Jan. 15, 2016) – Anheuser-Busch announced today that it will return to the Super Bowl as the exclusive category advertiser for the 28th year in a row. On Sunday, Feb. 7, the brewer will use the world’s most prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob ULTRA.

 

Anheuser-Busch is scheduled to have three full minutes of advertising in this year’s game, including the A1 spot immediately following kickoff.

 

“People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “A powerful Super Bowl ad can set the tone for a brand’s performance throughout the following year and beyond, and we’ve made significant investments to ensure that this year’s spots will connect with fans in new and unexpected ways.”

 

A stalwart of the Super Bowl stage, Bud Light – the Official Beer of the NFL – will continue its more than 30-year Super Bowl advertising tradition, and Budweiser, an iconic in-game advertiser since its first Super Bowl appearance in 1975, will also return. Shock Top will make its Super Bowl advertising debut, and Michelob ULTRA will return with its first Super Bowl spot since 2010. Anheuser-Busch’s Super Bowl advertising legacy also includes 14 Ad Meter wins since the award began in 1989 – the most of any advertiser.

 

Several of Anheuser-Busch’s commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7. Fans should check each brand’s social media channels leading up to the game for details. For more on Anheuser-Busch’s involvement in Super Bowl 50, visit newsroom.anheuser-busch.com/superbowl2016.

 

 

 

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 17 local breweries, 21 distributorships and 23 agricultural and packaging facilities across the United States. The company committed to investing more than $1.5 billion in its U.S. brewing, agriculture, packaging and distributing operations by 2018. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically-capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

 

 

 

 

 

 

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dog

Advertising Spotlight: Super Bowl First Look: Budweiser Releases Full “Lost Dog” Spot

 

 

 

Budweiser has released its much anticipated “Lost Dog” Super Bowl XLIX spot.

 

In the emotional spot, directed by Jake Scott, the Budweiser Clydesdales help the puppy learn the true meaning of friendship by reminding us that #BestBuds always have your back.

 

Some more fun facts about “Lost Dog”:

  • Eight puppies – seven females and one male – are featured in Budweiser’s “Lost Dog” spot, all of which were just 11-12 ½ weeks old at the time of filming.
  • Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for Budweiser’s “Lost Dog” ad.
  • Budweiser’s “Lost Dog” ad was shot at a ranch outside Santa Barbara, Calif., in early December.
  • In Budweiser’s “Lost Dog” ad, actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time. Don is originally from Houston and now lives in Los Angeles.
  • The song in the spot, “I’m Gonna Be (500 Miles)” is performed by Sleeping At Last.

 

Last year, Budweiser broke records with its Super Bowl spot, “Puppy Love,” which was a Top 10 branded content video and Top 10 video overall on YouTube.

 

 

 

 

 

 

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budmain

Advertising Spotlight: Budweiser Releases Teaser for “Lost Dog” Super Bowl Ad

 

 

Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

Energy BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

 

 
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budlight-696x308

Advertising Spotlight: Bud Light Releases Super Bowl Ad Teaser

 

Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX.

This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

Check out images from the Budweiser Super Bowl XLIX ads:

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A broadcast quality version of the Bud Light “Coin” teaser video can be downloaded here.

 

 

 

 

 

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budlight

Ad Spotlight: Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser, Bud Light

 
Anheuser-Busch Super Bowl XLIX Ads to Spotlight Budweiser,

Bud Light Budweiser Clydesdales Here to Stay, Bud Light is ‘Up for Whatever’

ST. LOUIS (Jan. 7, 2015) – As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent Anheuser-Busch with new creative.

“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”

Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad that highlights the brewing credentials for America’s No. 1 full-flavored lager.

The second Budweiser ad, “Lost Dog,” will feature the world-famous Budweiser Clydesdales and their favorite companion. In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, vice president, Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”

The creative agency for both Budweiser spots is Anomaly.

As the “Perfect Beer for Whatever Happens,” Bud Light will bring the unexpected to Super Bowl XLIX. This year’s 60-second ad, “Coin,” features an everyday Bud Light fan who experiences an unforgettable night with ‘80s iconic old school fun simply by indicating he is “Up for Whatever.”

“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, vice president, Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with millennials through unforgettable, authentic experiences.”

BBDO is the agency producing the Bud Light spot. Mosaic is executing the Bud Light House of Whatever.

For more information on Anheuser-Busch’s Super Bowl XLIX ad campaign, visit newsroom.anheuser-busch.com/superbowl2015.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit anheuser-busch.com.

 

 

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superbowldrink

Introducting The $10,000 Super Bowl Cocktail

Let's just break down this math of a $10,000 Super Bowl cocktail: you can get one outrageously expensive cocktail at the Windsor Court Hotel, or you can buy a round of 1,000 $10 pitchers of Bud Light at your neighborhood bar — you choose.

Of course, as is the case with cocktails that cost thousands of dollars, there are plenty of perks that come with the Key to the City cocktail. Served at the New Orleans Polo Club at the Windsor Court Hotel, the Key to the City cocktail includes:

  • D’Oliveiras Malvasia 1907 Madeira Cobbler (garnished with fresh fruit)
  • A silver julep cup
  • A souvenir gold cup
  • A two-night stay in the hotel's exclusive Penthouse with concierge and butler service
  • Round-trip airport transportation
  • A bottle of champagne upon arrival
  • Two spa treatments
  • A New Orleans city tour
  • An evening at Irvin Mayfield’s Jazz Playhouse

Can't quite afford a $10,000-trip-included-cocktail? At least there's the $2,000 Key to the Court: a Sazerac made with Louis XIII cognac. That includes just about everything in the Key to the City cocktail, except it's a one-night stay at the Club Level. The New Orleans Polo Club also has a cocktail menu that ranges from $16 tp $75. And if you're looking for New Orleans Super Bowl drink specials that don't include the kitchen sink (or hotel stays), NOLA.com has the scoop.

Full Article @ TDM

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anheiser

Anheuser-Busch Launching Hipster Beer at the Super Bowl

Remember that hipster, craft beer experiment Anheuser-Busch did with its Project 12 beers? And the ultimate winning recipe of the Project 12 brews, the Budweiser Black Crown? Now, it's being touted as the Super Bowl XLVII beer, coming out this month.

Budweiser Black Crown is scheduled for sale Jan. 21, and will also have a big, splashy Super Bowl ad, according to a press release. (Because nothing says "small and artisanal" like a Super Bowl ad, right?) Anheuser-Busch is the exclusive beer advertiser of the Super Bowl, says USA Today  — and the ad was created by a director who won an Emmy for his previous Super Bowl commercials. So, it better be good.

The brew was born from Project 12, where 12 of Bud's brewmasters created new brew recipes that fans could vote on. Ultimately, the Black Crown — a "golden amber lager" with caramel malts, domestic hops, and the original Budweiser strain of yeast used by Adolphus Busch in 1876 — was the winner.

USA Today reports that it's the second year in a row Anheuser-Busch has touted a new beer during the Super Bowl; Bud Light Platinum was the ultimate Super Bowl beer last year. And much like its hipster story, AB execs hope that Black Crown will capture the millenial drinker. "This brand will appeal to a broad range of beer drinkers, but especially to 21-to-34-year-old, trend-setting-type consumers," said Budweiser vice president Rob McCarthy to USA Today. Well, with 110 million viewers expected to tune in to the Big Game this year, we can imagine that's a lot of hipsters (hey, hipsters can like sports, too!).

Full Article @ TDM

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