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Industry News: STARCO BRANDS’ HONUTM SUNSCREEN WINS COVETED PRODUCT OF THE YEAR 2019

 

 

– Largest Consumer Survey of Product Innovation Selects Honu as Skin Protection Category Winner Recognizing Company’s Dedication to Product Innovation –

(SANTA MONICA, CA – February 8, 2019) Starco Brands (OTC: STCB) proudly announces its
innovative sunscreen Honu, has been named Product of the Year for 2019. Product of the Year
is the world’s largest consumer-voted award for product innovation, where winners are
determined by the votes of 40,000 consumers in a national representative survey conducted by
research partner Kantar, a global leader in consumer research. Honu has been awarded the top
honors for the skin protection category.

“Backed by the votes of over 40,000 everyday consumers, the distinctive Product of the Year logo
helps shoppers identify the best new products in the supermarket, and saves them valuable time
and money during the shopping experience,” said Mike Nolan, CEO of Product of the Year. “In an
increasingly competitive and saturated marketplace, the Product of the Year seal of approval
gives our winning products a powerful tool proven to increase product trial, consumer
awareness, distribution and sales."

Honu is the first and only sunscreen with a patented spray wand that allows sunscreen
coverage to hard-to-reach spots such as backs, necks and shoulders. The first spray design of
its kind, Honu is an ideal sunscreen for anyone – including kids – who wants the peace of mind
knowing they can protect their entire body on their own.

“We’re honored that Honu, one of our cutting-edge, safe and efficacious products, has been
selected by consumers as a 2019 Product of the Year Award winner,” said Ross Sklar, CEO of
Starco Brands. “It gives us tremendous pride to enable a healthy and convenient change to an
everyday behavior that simply improves people’s lives.”

Honu was honored at the 2019 Product of the Year awards ceremony at the Edison Ballroom in
New York City on February 7, 2019.

Honu, powered by air, is a broad-spectrum SPF 50 sunscreen and is water resistant for up to 80
minutes. In addition, Honu contains an antioxidant that helps to reduce the development of
free radicals. It also contains aloe vera and coconut oil, providing the skin with hydration,
nourishment and soothing properties.

In keeping with Starco Brand’s interest in consumer and environmentally safe products, Honu
doesn’t contain oxybenzone or octinoxate, making it 100% Reef Safe. Oxybenzone and
octinoxate were recently named banned sunscreen ingredients by the state of Hawaii and Key
West, Florida, showcasing a trend toward reef-friendly skin protection products like Honu.

“Honu has been out in front of product development trends as validated by legislation that
started in Hawaii and is now being embraced as far away as Florida,” said David Dreyer, EVP of
Marketing. “We built our company to solve consumer problems with behavior-changing brands
and Honu is just the latest example of breakthrough brands in our portfolio.”

Honu’s win comes on the heels of another Starco Brands achievement. In December 2018, the
company’s Breathe household cleaning line, was named Partner of the Year by the
Environmental Protection Agency’s Safer Choice Program.

 

About Starco Brands
Starco Brands, born out of The Starco Group is an innovative consumer packaged goods
company focused on technological innovation that changes the current landscape. Starco
Brands invents cutting edge products that change our behavior. Starco Brands develops
products across 10 different categories including: Household Cleaning, Personal Care, Food,
Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe
product line, please visit www.breathecleaning.com. For more information about Starco
Brands, please visit www.starcobrands.com.

 

About Product of the Year
Product of the Year is the world's largest consumer-voted award for product innovation.
Established over 30 years ago, POY currently operates in over 40 countries with the same
purpose: Guide consumers to the best products in their market and reward manufacturers for
quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers
in a national representative study conducted by research partner Kantar, a global leader in
consumer research. The award is a powerful merchandising program for marketers proven to
increase product sales, distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the Year logo in marketing
communications for two years. For more information, visit productoftheyearusa.com.

 

About Kantar
Kantar is the world’s leading marketing data, insight and consultancy company. We know more
about how people live, feel, shop, vote, watch and post worldwide than any other company.
Working across the entire sales and marketing lifecycle, we help brands uncover growth in an
extraordinary world. Kantar is part of WPP and its services are employed by over half of the
Fortune 500 companies in 100 countries.

 

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Industry News: STARCO BRANDS’ BREATHE HOUSEHOLD CLEANING LINE NAMED 2018 SAFER CHOICE PARTNER OF THE YEAR BY EPA

 

 

(SANTA MONICA, CA – DECEMBER 4, 2018) Starco Brands (OTC: STCB) proudly announces it has been named a 2018 Safer Choice Partner of the Year for its outstanding achievement in the design, manufacture and promotion of its household cleaning aerosol line Breathe.

Breathe, manufactured with BreatheSafeTM Technology, is the first and only aerosol cleaning line powered by air, uses eco-friendly ingredients and does not produce harmful fumes. The original technology was created and licensed from our manufacturing partner Chase Products, who has been developing and manufacturing for more than 90 years. Breathe is the only cleaning line of its kind ever certified by the Environmental Protection Agency (EPA’s) Safer Choice Program, Breathe is being recognized for its chemistry, which is safer for families, workplaces, communities, and the environment.

"Congratulations to the 2018 Safer Choice Partner of the Year Award winners. EPA is pleased to have this opportunity to recognize companies and other organizations that are working successfully with the Agency to advance protection of health and the environment," said Nancy Beck, Deputy Assistant Administrator for the Office of Chemical Safety and Pollution Prevention, EPA.

Breathe is to be honored at the 2018 Safer Choice Partner of the Year Awards during a public ceremony on December 4, 2018 at the Marriott Harbor Beach in Ft. Lauderdale, Florida.

“Our mandate, since our beginning, is to create behavior-changing products and brands. Having products that are family-safe, extremely efficacious and cost-conscious allows consumers the ability to make smart choices. Consumer safe, environmentally safe and high performing solutions must work hand in hand,” said Ross Sklar, Chief Executive Officer, Starco Brands. “Being named Partner of the Year validates our strategy and commitment to creating novel and disruptive consumer products.”

To qualify for the Safer Choice label, a product must meet EPA’s Safer Choice Standard, which includes stringent human and environmental health criteria. The Safer Choice program currently has about 500 formulator-manufacturer partners who make more than 2,000 products for both retail and institutional customers.

In addition to being named Partner of the Year, Breathe has been honored with three prestigious industry awards from organizations and outlets that promote family- and environmentally-friendly products: National Parenting Product Awards (NAPPA), Mom’s Choice Awards® Silver Recipient and Clean Eating Magazine Clean Choice Award.

 

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HouseCare Spotlight: Breathe – First EPA Safer Choice Program-Certified Household Aerosol Cleaning Line– Now Available

 

 

(LOS ANGELES, CA – August 15, 2017) Breathe, the first aerosol cleaning line ever certified by the Environmental Protection Agency (EPA)’s Safer Choice Program, is now available at all 93 Wegmans Food Markets stores. Products that carry the Safer Choice label have been carefully evaluated by EPA scientists to ensure they contain ingredients that are safer for human health and the environment.

Powered by air with BreatheSafeTM technology, Breathe represents a major technological advancement in aerosols versus traditional cans that use hazardous and flammable petrochemical propellants such as liquefied petroleum gas.

"We are honored to offer Breathe to Wegmans' consumers first, as the retailer has a history of supporting products that are both efficient and safer for people, pets and the environment," said Ross Sklar, chief executive officer, Starco Brands. "Breathe's air powered technology is the future of aerosols by removing the toxic, flammable and carbon foot-printing propellants that make you need to open a window just to clean your bathroom."

Breathe uses nontoxic ingredients and does not produce harmful fumes so consumers no longer need to be concerned about the harmful inhalation and environmental effects of aerosol cleaners while still retaining the efficacy they desire.

Wegmans, recognized by the EPA as an outstanding Safer Choice Retailer three years in a row, is a longtime champion of the Safer Choice Program and products. The company is committed to offering national and Wegmans brand cleaning products that meet Safer Choice standards. Breathe fits with their mission to provide best-in-class, effective and environmentally responsible product offerings to their customers.

 

Breathe's product benefits include:
• EPA’s Safer Choice Program Certified – Only aerosol line ever certified by the EPA Safer Choice Program;
• Efficacy – Industrial strength formulas proven to be as effective as the national brands, as certified by an independent, third party research lab;
• Performance – pressure of aerosol spray penetrates deeper into a surface than trigger sprays;
• Efficiency – aerosols provide significantly more coverage compared to trigger sprays;
• Multi-Category - First multi-category household aerosol cleaning line powered by air with BreatheSafeTM Technology;
• Value – Breathe is competitively priced compared to national branded cleaning products.

Wegmans is now offering the full line of Breathe aerosol household cleaners for stainless steel, furniture, bathrooms, and multi-surface cleaning. The national roll-out of Breathe will be expanded to other retailers in early 2018. For more information about Breathe products, visit www.breathecleaning.com.

About Starco Brands
Starco Brands, born out of The Starco Group is an innovative consumer packaged goods company focused on technological innovation that changes the current landscape. Starco Brands invents cutting edge products that change our behavior. Starco Brands develops products across 10 different categories including: Household Cleaning, Personal Care, Food, Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe product line, please visit www.breathecleaning.com. For more information about Starco Brands, please visit www.thestarcogroup.com.

 

 

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