Tag Archives: sports

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Supplement Spotlight: New Rainbow Light Vibrance premium multivitamin line launches; supports millennials’ on-the-go lifestyles

 

 

Leading whole food-based vitamin brand introduces non-GMO project verified multivitamin line with research-based, targeted nutrition for Gen Yers

SUNRISE, Fla., Feb. 22, 2017 /PRNewswire/ -- Rainbow Light® (http://www.rainbowlight.com), the leading manufacturer and pioneer of whole food-based vitamins, today announced the launch of Rainbow Light Vibrance™ - a new premium line of non-GMO Project Verified multivitamins, specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials.

The new Rainbow Light Vibrance line was developed after the brand invested in extensive psychographic research of America's largest generation, recruiting a global market intelligence firm to conduct an exhaustive quantitative research study on millennials' lifestyles. This comprehensive research revealed the generational lifestyles that shape the way millennials live. Equipped with this granular data, the brand formulated Rainbow Light Vibrance to meet Gen Yers' unique nutritional supplementation needs.

"We discovered a number of factors that contribute to the way millennials live, which ultimately influence their nutritional needs for maintaining optimal health and wellness," states Michele McRae, BS, CN, senior director of research and development at Wellnext™, the parent company of Rainbow Light. "These insights enabled us to formulate targeted whole-food based multivitamins that address nutritional needs unique to millennials' lifestyles. Rainbow Light Vibrance provides custom-tailored nutritional blends of clinically researched ingredients that millennials need to meet the demands of life."

The Rainbow Light Vibrance line features eight different key multivitamins for Gen Y women, men, moms-to-be, and teens:

  • Women's Multivitamin plus Balance and Energy.
  • Women's Multivitamin plus Stress Support.
  • Men's Multivitamin plus Energy and Vitality.
  • Men's Multivitamin plus Stress Support.
  • Prenatal Multivitamin plus Energy Support.
  • Prenatal Multivitamin plus Immune Support.
  • Teen Girl's Multivitamin with Healthy Skin Support.
  • Young Men's Multivitamin with Healthy Skin Support.

Rainbow Light's focus on research, science, and innovation has pioneered the natural products space. Since its founding in 1981, the brand has developed such first-to-market supplements as the first whole food-based multivitamin (1984), the first whole food-based one-per-day multivitamin (1995), the first vitamins formulated with probiotics and enzymes (1995), and the first age-specific prenatal for moms mid 30s or older (2013). Today, it continues to lead the natural products space with the launch of Rainbow Light Vibrance.

The Rainbow Light name originates from its very first product—the superfood spirulina, a single-cell algae with soft cell walls, making it easy to digest. While testing spirulina's nutritional content with a microscope, the brand discovered it refracts a rainbow; each color identifying a different nutritional component. Inspired by nature, viewed through the lens of science, the Rainbow Light brand was born. Today, spirulina is a base ingredient found in most of Rainbow Light's scientifically developed formulas.

Rainbow Light ensures the integrity, quality, potency, and safety of all its ingredients and formulas via third-party testing, auditing, reporting, and certification. Its products contain no artificial preservatives, colors, flavors or sweeteners, and are vegetarian and allergen-free. From sourcing raw materials to production to finished goods testing, the brand maintains top quality assurance and control practices at every stage of its manufacturing.

The Rainbow Light Vibrance line is available for purchase online or at natural food stores and specialty retailers nationwide. For more information on Rainbow Light and their complete catalogue of products, visit http://www.rainbowlight.com.

About Rainbow Light®
Rainbow Light is a leading manufacturer and pioneer of whole food-based vitamins. Each formulation is research-backed to deliver optimal health benefits with a customized blend of superfood concentrates, organic, non-GMO spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption. Through the Rainbow Light 1% for Global Good donation program, every customer is a partner in ending under-nutrition. Each product sale helps provide life-changing prenatal supplements to mothers and babies around the world creating positive ripple effects for generations to come. Rainbow Light is a leader in environmental responsibility. Its 100% upcycled Eco Guard® packaging keeps millions of plastic bottles from oceans and natural habitats every year. To learn more, visit http://www.rainbowlight.com or follow the brand on Facebook (http://www.facebook.com/RainbowLight).

About Wellnext
Headquartered in Sunrise, Florida, Wellnext LLC, family of brands delivers research-backed nutritional supplements for every consumer life stage. Anchor brands within the Wellnext portfolio include Nature's Products Inc. (NPI), a GMP-certified manufacturer with 30 years of leadership in supplement manufacturing, Rainbow Light®, Champion Performance®, and Natural Vitality®, among many other leading brands. Guided by three generations of family heritage, Wellnext is committed to the highest standards of corporate social responsibility, including product quality and purity testing, sustainability practices, and corporate giving programs, to help foster a vibrant state of health in families everywhere. For more information, visit http://www.wellnexthealth.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-rainbow-light-vibrance-premium-multivitamin-line-launches-supports-millennials-on-the-go-lifestyles-300411331.html

SOURCE Rainbow Light

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Supplement Spotlight: Gold’s Gym Introduces Protein Powders and Kitchen Appliances

 

 

 

LOS ANGELES, Feb. 15, 2017 /PRNewswire/ -- Gold's Gym, the world's leading authority on health and fitness, continues to expands its brand footprint, this time entering into a partnership with C+A Global to develop Gold's Gym's own line of protein powders and small kitchen appliances such as blenders, juicers, healthy grills and more.  The launch of these products speaks to Gold's Gym's commitment to overall health and acknowledgement that diet and nutrition are essential components to maintaining an active lifestyle.

"While we are constantly seeking innovative ways to enhance the gym-going experience, the launch of Gold's Gym protein powders and small kitchen appliances also gives fitness enthusiasts the opportunity to further engage with Gold's Gym in their homes," said Michael Cobb, chief marketing officer of Gold's Gym.  "C+A Global's experience and spirit for innovation makes them a strong partner for us in these categories and we are excited about seeing products in the marketplace."

 

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blackcurrants

Industry News: Research Reveals Blackcurrants Offer a Nutritional Breakthrough for Sports Performance, Recovery and Fat Burning

 

 

LONDON, November 29, 2016 /PRNewswire/ --

BRITISH sports performance research is revealing how blackcurrants may offer a next-generation breakthrough for sports and diet supplements.

The program of gold-standard, peer-reviewed science is revealing how blackcurrants deliver an unusual combination of performance, fat burning and recovery actions.

A range of University studies have shown athletes supplemented with a New Zealand blackcurrant extract could train harder, run further, cycle faster and burn more fat to an unprecedented level.

For dieters, blackcurrant extract can help by losing fat almost 30% more efficiently while undertaking exercise - with fast recovery and reduced muscle soreness.

The world-first studies were conducted on a capsule supplement called CurraNZ, made from New Zealand blackcurrant extract and sold in the UK.

The four-year program of sports performance research from the University of Chichester has found:

Subjects burn more fat

  • In short and long-duration cycling tests, participants increased fat burning by 15% and up to 27% at low and moderate cycling intensities

Ability to exercise to a higher intensity

  • Participants had elevated lactate values, meaning they could exercise harder before tiring

Ability to run further before reaching exhaustion

  • In high-intensity, intermittent running tests, participants increased their running distance by on average 10.6%, or 411m
  • Participants increased distance during sprints by up to 10.8%, with one in three athletes showing improvements of greater than 15%.

Better maintained fastest maximal sprint times

  • In an intermittent shuttle test, designed to mimic the activity patterns of football and real game demands, athletes were better able to sustain their fastest running speeds, with reduced fatigue and less perceived effort.
  • These outcomes suggest blackcurrant supplementation could influence team sports outcomes in the latter stages of game play

The findings on this highly nutritious berryfruit are a key development for active people, who can exercise for longer at a higher intensity, lose more fat and recover faster.

As a result of this research, premiership rugby and football teams and world-class athletes are now turning to blackcurrant extract for a competitive edge.

Blackcurrant fruit pigments, called anthocyanins, have been shown to increase blood flow up to 20% and act as powerful antioxidants and anti-inflammatories.

CurraNZ is retailed by Health Currancy Ltd, Surrey. 30 x 300mg CurraNZ capsules (the equivalent of 2,500 berries) retail for £21.75.

 

 

 

 

 

 

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Supplement Spotlight: Optimum Nutrition Introduces Gold Standard Gainer

 

 

Newest product in sports nutrition leader's "Gold Standard" line sets new bar for taste and mixability

DOWNERS GROVE, Ill., Oct. 18, 2016 /PRNewswire/ -- Sports nutrition leader Optimum Nutrition ("ON"), the makers of the world's most popular whey protein products, today announced the release of Gold Standard Gainer™ to help support weight gain, muscle building and recovery. The newest addition to the brand's prestigious Gold Standard line addresses consumer demand for a gainer that mixes easily and delivers superior taste.

"Our athletes spoke, and we listened," said Stuart Heflin, director of North American marketing for ON. "They wanted a gainer that delivers high quality ingredients, that isn't gritty and that actually tastes good. We met that challenge, and in the process set a new standard for mass gainers – that's why the product earned the ON 'Gold Standard' label. Gold Standard Gainer is a game-changing formulation."

ON formulated Gold Standard Gainer™ for easy mixability – no blender required. It blends conveniently in a shaker cup for athletes on the move. Gold Standard Gainer™ is available in four flavors, including: Colossal Chocolate, Vanilla Ice Cream, Cookies & Cream and Cinnamon Bun.

At 760 calories per serving, Gold Standard Gainer™ provides a 2:1 ratio of carbohydrate to high quality protein - plus good fats from flax and chia seed with added medium chain triglycerides (MCTs). Each serving contains 55 grams of premium protein, mostly from isolate sources, to support muscle building. Gold Standard Gainer contains complex carbohydrates from whole foods like pea starch, potato starch and oats to help support energy and recovery. The product is banned substance tested.

Gold Standard Gainer™ is available wherever Optimum Nutrition products are sold, including sports nutrition retailers, gyms and online. For more information on Optimum Nutrition, Gold Standard Gainer™, and other ON products, please visit www.optimumnutrition.com.

 

About Optimum Nutrition
Optimum Nutrition was established in 1986 to satisfy consumer demand for consistent quality in sports nutrition. The company is also known for anticipating ever-changing customer needs and meeting the demands of a dynamic market with innovative products. With five state-of-the-art manufacturing facilities based in the United States and in the United Kingdom, ON is the only sports nutrition company to manufacture items in every product category, including nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle. The brand's Gold Standard 100% Whey™ is universally recognized as one of the world's best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms, and fitness centers, and most online retailers. ON products are also sold in 130 countries around the world.

 

 

 

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Drink Spotlight: Nooma Blueberry Peach Organic Electrolyte Drink

 

 
Don’t be shy, take a couple gulps of this Blueberry Peach NOOMA - it’s a refreshing combination of two classics that will help you un-zonk in no time. Think of it as your 500mL life-support, here to rehydrate and help you recover in the most natural way possible.

 
INGREDIENTS: Water, Organic Coconut Water from Concentrate, Organic Natural Blueberry Flavor, Organic Natural Peach Flavor, Organic Stevia Leaf Extract, Sea Salt (electrolyte)

 

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About the Company
Really crazy, we know. But that simple thought led us on a journey filled with launching projects, making mistakes, a lot of learning and taking big risks. We finally landed on a drink that we loved to put in our bodies after a sweat

And while we still can’t get enough of those electrolytes in our lives, we realized that the real magic of NOOMA is more than the liquid inside the package. It’s a part of something much bigger. Fueling something much more important

It’s all about the people. The ones that think it’s fun to use the wind as resistance training on a run. Smile when they hear it’s burpee challenge day. Who live for that feeling you get lying on the floor after a workout, totally spent. They’re out there going for…whatever they’re going for

So as you head out in this pursuit, know that we’re right there with you. Working to inspire people to do things that move them. Literally and figuratively. Happily supplying the electrolytes along the way.
 

 

Company: NOOMA
Brand:  NOOMA
Slogan: N/A
Origin: US
Category:  Sports Drinks
Packaging: 16.9fl oz (500ml)
Claims: Electrolyte, Organic, Vegan, No Preservatives, Gluten Free, No Sugar added, Non GMO
Variants: View product range here
Price:  $27.99 (12 pack)
Where to Buy: US, Buy Online
Website: drinknooma.com

 
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Food Spotlight: Bulk Powders High Protein Snack Bars

 

 

WHAT ARE HIGH PROTEIN SNACK BARS?

High Protein Snack Bars are another BULK POWDERS™ exclusive product, providing an alternative (or addition!) to our ever popular High Protein Flapjacks.

As the name suggests, these bars are packed with protein. In fact, each bar delivers a massive 27g protein, wrapped up in a delicious, soft and doughy texture. They are a perfectly convenient snack and are the ideal way to add quality protein to your diet.

The protein content of High Protein Snack Bars is derived entirely from high quality protein sources: Whey Protein Concentrate and Milk Protein Isolate. Many similar bars are loaded with cheap sources of Gelatin  – whilst this may be great for the texture of a bar, it is an inferior protein source and is not utilised effectively by the body. To this extent it is not only important what goes in to a bar, but also what does not! BULK POWDERS™ are only interested in providing a quality product – and in our opinion that is one without ingredients such as Gelatin.

 

HOW DO HIGH PROTEIN SNACK BARS TASTE?

There are 3 unique and delicious flavours to choose from:

Chocolate Praline – a soft and fluffy chocolate praline centre, complemented with a smooth chocolate coating and real hazelnut pieces for added texture.

Strawberries & Cream – a heavenly strawberry centre, complemented with a luxurious white chocolate coating and real strawberry pieces for added flavour.

Chocolate Orange - A soft and zesty orange centre, containing freeze dried orange pieces, layered in a gorgeous dark chocolate coating.

High Protein Snack Bars are luxurious enough to satisfy a sweet tooth and almost make you feel like you are eating something a little bit naughty – when in fact you are consuming an impressive 27g protein with minimal amounts of fat and sugar. Throw out the pack of chocolate biscuits and replace them with a box of BULK POWDERS™ High Protein Snack Bars. We assure you that they will be just as satisfying, minus all the junk!

 

WHAT IS IN HIGH PROTEIN BARS™?

Milk Protein Isolate

Made from ultra-filtered skimmed milk, Milk Protein Isolate is made from 80% casein and 20% whey. This combination of both fast and slow release protein means that High Protein Snack Bars are a great addition to your diet, anytime of the day.

Whey Protein Concentrate

Our premium and best-selling Whey Protein Concentrate provides further protein content, whilst also being rich in BCAA and Glutamine – fuelling muscle growth and recovery.

Real Strawberry Pieces (Strawberries & Cream Variant)

Delicious 100% strawberry pieces that burst with flavour and provide added health and antioxidant benefits.

Roasted Hazelnut Pieces (Chocolate Praline Variant)

Real, tasty hazelnut pieces rich in monounsaturated fats as well as Vitamin E, B6 and Folate.

Freeze Dried Orange Pieces (Chocolate Orange Variant)

Real free dried orange pieces providing bursts of zesty orange flavour throughout the bar.

LactoSpore®

A high quality, superior Probiotic documented to support the immune system, digestive system and general health.

 

WHAT IS NOT IN HIGH PROTEIN SNACK BARS?

Unlike other brands and well-known protein bars, High Protein Snack Bars contain no cheap filler ingredients such as Gelatin and Soya. These are often included to bolster protein content, improve taste, enhance texture and reduce costs. When demolishing a High Protein Snack Bar, you can rest assured that the protein content is derived entirely from quality sources such as Milk and Whey. 

 

HIGH PROTEIN SNACK BARS BENEFITS

Each 85g High Protein Snack Bar gives you a massive 27g protein (*26g for Chocolate Praline). With their high protein content, only from quality sources, low fat (≤4.5g) and sugar (≤3.9g) levels, LactoSpore® Probiotic content, as well as being high in dietary fibre, BULK POWDERS™ High Protein Snack Bars have an unrivalled nutritional profile. Helping to promote both muscle growth and recovery, whilst also supporting the immune system and digestive function, these bars are the perfect snack for anytime of the day.

Whether it's after a workout or before bed – High Protein Snack Bars deliver an instant, yet sustained supply of premium protein, amino acids and nutrients.

 

About the company

BULK POWDERS™ began trading exclusively online in 2005. Since then the company has grown from a small unit in a self-storage facility to a state of the art 16,000 sq ft. warehouse and manufacturing facility based in Colchester, Essex. We’re certainly not a company that stands still, and as part of our mission we are striving to ensure that we offer the most comprehensive range of health and performance nutrition supplements available – at the lowest prices and the highest quality!

BULK POWDERS™ is unique within the sports nutrition industry. We only sell directly to the consumer (i.e. you!) and manufacture the vast majority of our products in-house. This enables us to sell at the absolute lowest prices possible, by avoiding the additional overheads that are built in to products from other brands.
By selling directly to you, we avoid the need to use distributors and wholesalers, who would apply an additional mark-up to our products in order to satisfy their own profit margin. Additionally, by manufacturing in-house, we are able to keep our production costs to a minimum and prevent the need for expensive outsourced manufacturers.

 

Company: Bulk Powders
Brand: High Protein Snack Bars
Origin: UK
Category: Bars
Packaging: 12-pack
Claims: 3 delicious flavours, real fruit and nut pieces, gelatin and soy free.
Variants: View product range here
Price: £19.99
Where to Buy: UK, Buy Online
Website: http://www.bulkpowders.co.uk/

 

 

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Drink Spotlight: BOS Lemon Lime Sports Drink

 

 

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About the Company

The BOS ethos: Good health does not need to be at the expense of good let-your-hair-down living. One can have it all - brilliant looking packaging, a great tasting tea and robustly beneficial ingredients.

Our style represents a purity of purpose as well as the energy and spirit of the BOS brand. BOS operates in the realm of the cool and the contemporary, employing potent African mythology and rich symbolism to articulate its message. There’s the Lion, striking emblem of Africa and first sign of the Zodiac; and above it, Sirius, The Dog Star, The Celestial Wolf, and The Leader, brightest star in the night sky. For ancient Egyptians, Sirius’s heliacal rising heralded the annual flooding of the Nile, bringing with it sustenance, wellbeing and abundance. We hope our product brings you plenty.

The Business of BOS – a short history:
BOS Brands (Pty) Ltd is a privately held South African company. BOS is headquartered in Woodstock, Cape Town and has offices in Gauteng, Durban and Port Elizabeth.

The BOS brand, packaging and range of ice teas were conceived by its founder Grant Rushmere. In 2009, Rooibos farmer & entrepreneur Richard Bowsher joined Grant as a co-founder of the business. Together they established the business and launched BOS’s initial range of ice teas into the South African market in June 2010.

In early 2011, Marié van Niekerk (Marketing Director) and Dave Evans (CEO) joined Grant and Richard as Owners and Directors of BOS Brands. In mid-2011, Invenfin, the VC division of the investment company Remgro Limited, and Sir Alex Ferguson, manager of internationally renowned and hugely popular Manchester United Football Club, made investments in BOS Brands.

 

 

 

 

 

Company: BOS Brands
Brand: BOS Sport
Origin: South Africa
Category: Sports Drinks
Packaging: 500ml
Claims: No added colors, preservatives or caffeine
Varieties: View Range Here
Price: Coming Soon
Where to Buy: South Africa, Buy Online
Website: bosicetea.com

 

 

 

 

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nuaquos

Sports Beverage Spotlight: NuAquos Pomegranate Acai Blueberry Premium Sports Beverage

 

 

 

NuAquos is a premium sports beverage that provides advanced hydration, promotes recovery, and restores nutrients, all with unparalleled taste for the active and healthy consumer, who is performance oriented. Their Pomegranate Acai Blueberry flavor is a blend of superfruits to create a great tasting super drink. Like all flavors, NuAquos’ Pomegranate Acai Blueberry contain all of the GOOD and none of the BAD. All five flavors have 12 grams of complete protein, all 6 base electrolytes, 19 vitamins and minerals and 3 grams of fiber to support an active lifestyle. In addition to not having gluten or lactose, NuAquos also leaves out fat, caffeine, cholesterol and high fructose corn syrup to provide a better for you sports beverage. (www.NuAquos.com)

Nothing has ever been created quite like NuAquos. We have formulated the perfect blend of essential nutrients into one great tasting beverage that is like no other on the market today. We have created a new "sub-category" of functional beverage; we have created the future. It rehydrates, promotes recovery, and restores nutrients, all with unparalleled taste.

 

 

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About the Company
NuAquos is brought to you by New Whey Nutrition, the makers of New Whey 42g Liquid Protein. New Whey Nutrition was the key player in creating a market for protein shots and remains America's favorite liquid protein.

 

 

 

Company: New Whey Nutrition
Brand: NuAquos
Slogan: Rehydrate. Restore. Recover
Origin: USA
Category: Sports Beverage
Packaging: 20 fl. oz.
Claims: No fat, caffeine, cholesterol or high fructose corn syrup
Varieties: Pomegranate Acai Blueberry
Price: $2.49
Where to Buy: Buy Online
Website:  www.nuaquos.com

 

 

 

 

 

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nuaquos

Drink Spotlight: NuAquos Premium Sports Beverage

 

 

 

NuAquos is a premium sports beverage that provides advanced hydration, promotes recovery, and restores nutrients, all with unparalleled taste for the active and healthy consumer, who is performance oriented. NuAquos contain all of the GOOD and none of the BAD. All five flavors have 12 grams of complete protein, all 6 base electrolytes, 19 vitamins and minerals and 3 grams of fiber to support an active lifestyle. In addition to not having gluten or lactose, NuAquos also leaves out fat, caffeine, cholesterol and high fructose corn syrup to provide a better for you sports beverage. (www.NuAquos.com)

 

 

 

Company: New Whey Nutrition
Brand: NuAquos
Slogan: Rehydrate. Restore. Recover
Origin: USA
Category: Sports Beverage
Packaging: 20 fl. oz.
Varieties: Peach Mango, Pomegranate Acai Blueberry, Orange, Kiwi Strawberry, Watermelon
Price: $2.49
Where to Buy: Buy Online
Website:  www.nuaquos.com

 

 

 

 
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Food Spotlight: BEET IT Sport Bar

 

 

The BEET IT SPORT beet and oat flapjack has been developed specifically to taste great! As well of course being packed with natural high-nitrate beet concentrate. Each bar has a natural dietary nitrate content of 0.4g, the same as a BEET IT SPORT shot.

The BEET IT SPORT shots are very intense - made only with concentrated beet juice cut with lemon to reduce sweetness - an acquired taste not to everyone's liking. However, our BEET IT SPORT flapjack is designed to be easier to consume. Plus they have a 50% oat content - an excellent source of slow release energy.

Eat between 1 to 12 hours before activity - a tasty way to Beet your personal best!

 

 
About the Company
BEET IT is the most recent best-selling brand to be developed by the Suffolk-based James White Drinks company. James White have been producing fruit and vegetable juices at Whites Fruit Farm in Ashbocking for over 23 years now and with such a vast amount of experience to draw on, it is not surprising that Beet It has taken the sport and nutrition world by storm!

A team of researchers initially approached our managing director (Lawrence Mallinson) a few years ago with regard to our Organic beet Juice and since then, BEET IT has been cemented in the worldwide research and commercial markets.

Supplying more than 90 universities and research institutes throughout the world, we are proud to have such a close relationship with leading scientists and professors. It is also important to make clear that we do not financially support any research and would never try to influence a project. We remain dedicated to developing the research in this field and as a result, we have developed a version of the BEET IT shots which have the nitrate removed to provide a virtually indistinguishable placebo for use in double-blind cross-over testing.

The BEET IT brand has grown over the last few years to include not only our original beet juice in 1l and 750ml cartons, 750ml glass bottles and 250ml PET bottles, but also the original concentrated Organic shot (0.3g nitrate content) and the SPORT shot (with 0.4g nitrate, this is now the favourite of the sporting elite and researchers); our newest flavour mixes are BEET IT with Ginger and BEET IT with Passion(fruit)!

 

 

 

 

Company: James White Drinks
Brand: BEET IT
Slogan: BEET Your Personal Best
Origin: UK
Category: Bars
Packaging: 60g Bar
Claims: Organic
Varieties: View Range Here
Price: £1.36
Where to Buy: Buy Online
Website: beet-it.com

 

 

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