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2before Performance Nutrition - 2before™ launches the most effective legal sports performance enhancer in time for Tokyo.

Supplement Spotlight: 2before™ Launches the Most Effective Legal Sports Performance Enhancer in Time for Tokyo


AUCKLAND, New Zealand, May 29, 2020 /PRNewswire/ -- Latest research in an international sports nutrition journal has identified the polyphenols in 2before™ blackcurrant powder as a breakthrough natural sports performance enhancer.

The meta-analysis published in the Journal of the International Society of Sports Nutrition confirms that the polyphenol anthocyanins[1] in 2before™ blackcurrant powder, deliver a significant sports performance improvement (0.45%), higher than the common athlete go-to caffeine (0.41%).

This discovery could be crucially important to elite athletes, considering the average difference between gold and silver at the Rio Olympics was 0.54%.

The International Olympic Committee (IOC) has identified only five legal supplements with evidence for performance enhancement. Some of these can be found occurring naturally (caffeine from coffee beans and nitrates from beetroot), but most are synthetically manufactured (creatine, sodium bicarbonate and beta-alanine).

Conclusions from this meta-analysis show that 2before™ anthocyanins have a larger performance effect than all other natural performance enhancers. This also puts 2before™ blackcurrant powder into pole position as one of the most effective legal sports performance enhancers available to elite athletes.

"2before™ is at the cutting edge of sports nutrition. The brand represents a shift in approach to performance. Everyone wants to advance their potential, and many are now looking to do so through natural, clean food. This product is made from a natural, non-GMO berry and is a category creator for the food first performance market," says Brendan Vercoe, CEO of 2before Performance Nutrition.

The meta-analysis was undertaken by scientists at the University of Auckland and Plant & Food Research, New Zealand's largest research institute. The publication build on more than ten years of research conducted by Plant & Food Research and other organizations into the exercise recovery and immunity benefits of Adaptive™ New Zealand blackcurrants. With this new evidence of performance enhancement, Plant & Food Research has launched "2before Performance Nutrition," a new consumer brand subsidiary to sell the elite performance food system to athletes around the world. 2before™ is banned substance tested and Informed Sports certified.

The 2before range currently consists of a stable 120mg dose of 2before™ anthocyanins in a water-soluble berry juice powder that is easily consumed in the shot format pre-activity. The brand name reflects the bioavailability profile showing 2before™ anthocyanins peaking in the bloodstream 2 hours after consumption. It is during this time that the priming mechanism switches on the body's own cellular defense systems, helping athletes to better prepare and adapt for peak performance and recovery.

2before blackcurrant powder allows dietitians to follow food first principles and would support those athletes following a plant-based diet. 2before™ blackcurrant powder has also just been selected as a finalist in this year's NutraIngredients USA Awards for the Sports Nutrition Product of the Year category.

"We believe we have something really special, and we now have the scientific evidence to create a new pre-performance ritual for athletes," says Vercoe. "We know the optimum effective dose and consumption time for peak performance. We also know that 2before™ powder has a unique mechanism of action that is unlike traditional anti-oxidants, and supports rather than hinders training adaptation. The long-term vision for 2before™ is to be the best natural sports performance enhancer in the world. We believe we have formulated a great product, and we are investing much more into science to build out the product range."

2before is available for purchase online at www.2before.com.

Released by 2before Performance Nutrition

1. Polyphenol anthocyanins give the blackcurrant berry its deep purple color. While other berries contain anthocyanins, the naturally occurring anthocyanins found in Adaptive™ New Zealand blackcurrants are a unique mix of close to 50:50 bioavailable red (anti-oxidant) and blue (pro-oxidant) anthocyanins. While some may already be familiar with anti-oxidants, it's this rare combination of both and their high-balanced concentration that is the secret.

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SOURCE 2before Performance Nutrition

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Sports Supplement Spotlight: Sheer Platinum Pre-X



FINALLY: The #1 best pre workout supplement for men and women who demand the most from their supplements is now available.


SHEER PRE-X Platinum is designed specifically to give you a clean energy lift while also increasing your body’s natural nitric oxide levels using 100% scientifically proven and clinically dosed ingredients.


REAL RESULTS YOU CAN FEEL, RIGHT AWAY: SHEER PRE-X Platinum’s powerfully effective and non-habit forming formula has been optimized to ensure you get to start enjoying all the benefits of clean energy and higher nitric oxide levels from day 1, which can include:

⇒ Enhanced exercise performance

⇒ Improved energy levels

⇒ Decreased post-workout soreness

⇒ Better results in (and out) of the gym

and so much more…


As with all Sheer Strength Labs products, SHEER PRE-X Platinum is built on a foundation of proven science, and is made with only proven ingredients. In fact, SHEER PRE-X Platinum’s formula has been demonstrated to be so powerfully effective that your order is backed by the Sheer Strength Labs 100% Satisfaction Guarantee- SHEER PRE-X Platinum will be the best pre workout supplement you’ve ever tried, or your money back.



About the company

Sheer Strength Labs is one of the fastest growing sports nutrition companies in the United States. Why? Because all of our muscle building supplements and products start with science.

Sheer Strength runs away from ‘proprietary blends’ and instead lets the formulas speak for themselves. Every ingredient in each product is carefully selected to provide the maximum benefit without any added fillers.

While the big retail companies too eagerly oversell and under deliver, Sheer Strength consistently releases the most potent muscle building supplements and products possible, guaranteeing the results that you crave. That’s why celebrities, trainers, professional athletes, and hundreds of thousands of happy customers around the world use products by Sheer Strength Labs to give themselves an edge.



Company: Sheer Strength
Brand: Sheer Platinum Pre-X
Origin: US
Category: Supplement
Packaging: 422g
Claims: Enhanced exercise performance, improved energy levels, decreased post-workout soreness.
Variants: View product range here
Price: $64.99
Where to Buy: US, Buy Online
Website: https://sheerstrengthlabs.com/



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Supplement Spotlight: Bulk Powders Complete Protein Coffee

Key Features
Real coffee drink with 22g protein per cup

Hydrolysed Whey Protein Isolate

Added healthy fats in the form of MCT Powder


Not to be confused with coffee flavoured protein, Complete Protein Coffee™ is just like your regular coffee drink, but with an incredible 22g protein per cup.

Made with Colombian coffee, Hydrolysed Whey Protein Isolate and Medium Chain Triglycerides, Complete Protein Coffee™ can be made in seconds by simply adding boiling water.

Using Hydrolysed Whey Protein Isolate as the protein source ensures that BULK POWDERS™ Complete Protein Coffee™ is the world's only heat-stable Protein Coffee. There are others on the market using regular Whey Protein, which is not heat stable and will curdle if boiling water is added.

The addition of 2g Medium Chain Triglycerides per serving also makes Complete Protein Coffee™ unique – providing a source of healthy fats to complement the high protein levels.

Try Complete Protein Coffee™ today and never drink regular coffee again! Available in black and white versions.





Combine contents of sachet with 200ml of hot water in your favourite coffee mug. Stir, don’t shake (much to Mr Bond’s disapproval), until you get a smooth consistency.

Warning: Complete Protein Coffee™ should be used as you would ‘normal’ coffee. If using your shaker, do not put the lid on and shake as the heat will cause pressure to build and the contents to explode – please be careful!



About the Company
BULK POWDERS™ began trading exclusively online in 2005. Since then the company has grown from a small unit in a self-storage facility to a state of the art 16,000 sq ft. warehouse and manufacturing facility based in Colchester, Essex. We’re certainly not a company that stands still, and as part of our mission we are striving to ensure that we offer the most comprehensive range of health and performance nutrition supplements available – at the lowest prices and the highest quality! Read More




Company: Sports Supplements
Brand: Bulk Powders
Slogan: Performance Delivered
Origin: UK
Category: Supplement/Coffee
Packaging: 1 serving
Claims: Protein, Vegan, Non GMO, Gluten Free, Soy Free
Variants: Black Coffee, White Coffee
Price: £1.49
Where to Buy: Buy Online
Website: bulkpowers.co.uk



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Supplement Spotlight: MMUSA Goat Protein


This is the highest quality organic goat’s milk protein powder available anywhere. It’s ideal for anyone who wants a natural, whole food protein that’s both easy-to-digest and additive free.

Our story begins with organic milk collected from healthy, happy goats, raised in a humane and sustainable environment in the mountain-sheltered meadows of the Pacific Northwest.

Our goats are not fed growth hormones, or antibiotics. And lazily graze on herbicide-free grasses and other plants that grow in the rich hill soil that contains all its natural minerals - because we never use industrial fertilizers, pesticides or desiccants.

PERFECT PROTEIN FORMULA contains all the essential amino acids you need for optimal health. And is easily digested by almost everyone- of any age- even the lactose intolerant.

To assist the natural digestion and absorption, Perfect Protein Formula is lacto-fermented, a process which provides optimal levels of beneficial pro-biotics and enzymes.

Because PERFECT PROTEIN FORMULA is a complete source of whole protein, it has many significant advantages over vegetarian sources (such as soy). Because soy protein is typically low in one or more essential amino acids even though its overall protein content may be high.

(There is also the problematic use of genetically modified soybeans to consider, both as a direct protein source and as a processed food for industrially farmed dairy cows.)

Cow’s milk protein powders, while claiming to be minimally processed, typically use several invasive steps, including heating at high temperatures, which has a destructive effect on the milk’s naturally occurring beneficial elements.

To keep this product as close to nature as possible, PERFECT PROTEIN FORMULA is minimally processed, using a Refractance Window Drying machine. This drying method uses conduction, convection and infrared to apply minimal and variable heat sources that gently dry the product and preserves its molecular integrity.

We use this unique drying process to allow the powerful probiotics and digestive enzymes to thrive during the lacto-fermentation process. This makes PERFECT PROTEIN FORMULA the ideal protein supplement choice for the very young and the very old and everyone in between.

What’s in PERFECT PROTEIN FORMULA for you? 15 grams of protein per serving. And lot’s more of the good stuff. And nothing else


Superior Milk /Whey Protein Combination
Contains All Essential Amino Acids
Lacto-Fermented for Easy Digestion
Beneficial Pro-Biotics & Enzymes
No Antibiotics or Growth Hormones
No Harsh Processing or High Heat Treatment
Beneficial K to Na Ratio




About the Company
We are athletes, scientists, and coaches. We passionately pursue just one mission. The creation of the safest and most effective athletic supplements on the planet. We are quality control fanatics.

Our standards exceed all industry and international codes of conduct. We are global citizens who believe in peace through sport. And patriots, who are honoured to produce world class products, proudly made in the USA. Read More




Company: MMUSA
Brand: MMUSA
Slogan: Leaner, Smarter, Stronger
Origin: USA
Category: Dietary Supplements
Packaging: 500g
Claims: No Antibiotics or Growth Hormones
Varieties: Vanilla Bean
Price: $49.99
Where to Buy: Buy Online






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