Tag Archives: spirits


Drink Spotlight: Ritual Zero Proof Whiskey Alternative



The perfect complement to a good friend or a good book, Ritual Whiskey Alternative packs all the soul-warming heat and rich spice of a great American whiskey. A new-fashioned way to enjoy an Old Fashioned, it doesn't just play nice with orange or bitters, it cozies up to them like a fire on a cold day.

Ten calories and zero alcohol means it’s all upside any time. Balance achieved.



Filtered water, sugar, natural flavors, xanthan gum, citric acid.




About the Company
To eat too, and have adventures. We like to wrestle with our kids and climb mountains. We like to make art and we like to stay out too late laughing. We, by the way, are three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens. Read More


Company: Ritual
Brand: Ritual Zero Proof
Origin: USA
Category: Non Alcoholic Mixer
Claims: 1:1 Spirit Replacement, Non GMO, Low Calorie, Gluten Free, Nut Free
Variants: View Products Here
Packaging: 750ml
Price: $26.99
Where to Buy: Buy Online
Website: https://www.ritualzeroproof.com









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Spirits Spotlight: Cascade Hollow Distilling Co. Launches a New Chapter with Cascade Moon Whisky Limited Release



General Manager and Distiller Nicole Austin Introduces A New Line of Whisky from Cascade Hollow Distilling Co. that Is 'Mellow as Moonlight'

TULLAHOMA, Tenn., Oct. 7, 2020 /PRNewswire/ -- For more than a century, the team at George A. Dickel & Co. has brought incredible whiskies to consumers in Tennessee and beyond. Now, 150 years since its founding, the company is looking ahead to its next chapter with the launch of the Cascade Moon Whisky series - a brand new line of highly limited whiskies that are sure to be sought after by whisky fans around the country and pay homage to the distillery's history while setting the tone for the future of the whisky category.

Even the name of the series, which is inspired by Cascade Hollow's original Cascade Pure Whisky that used the tagline 'mellow as moonlight', strikes a balance between the traditional and contemporary. The first release from the lineup, Cascade Moon Edition No. 1, brings the best of Cascade Hollow to market, with Austin blending a specialized whisky that is inspired by, and features, similar tasting notes found in a gose-style beer.

Whisky fans and afficionados can expect variety with each release, as each variant will differ based on what Austin's current inspirations are and offer drinkers a unique tasting experience. For Cascade Moon Edition No. 1, this 11-year-old whisky offers savory pretzel-like notes, along with bright and fruity notes of raspberry, pineapple and coconut. At 84 proof (42% ABV), Cascade Moon Edition No. 1 is surprising and unexpected, encouraging you to sip again and again to taste its unique flavors.

"Over the past few years, I've loved blending for George Dickel Tennessee Whisky, creating innovations that respect the heritage and history of Tennessee Whisky. In that process, I've found some incredible whiskies we've produced at Cascade Hollow that wouldn't necessarily fit within the George Dickel portfolio," said Austin. "With the release of Cascade Moon, I'm excited to have found a way to showcase these amazing whiskies and be able to showcase our depth as a distillery, outside of George Dickel and the traditional Tennessee Whisky category."

The initial launch of Cascade Moon includes two variants that will be released over the next year. Beginning this fall, Cascade Moon Edition No. 1 will be regionally available in Tennessee, California and Texas for a limited time at a suggested retail price of $89.99. Consumers can also expect a second release from the series coming later this fall.

As with all whiskies in the Cascade Hollow Distilling Co. family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America:


Cascade Moon Whisky

Cascade Moon Whisky




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Pulp Culture Lineup

Alcohol Spotlight: Pulp Culture Disrupts The Alcohol Status Quo


Get Buzzed The Way Mother Nature Intended With Full Spectrum Fermentation

LOS ANGELES, June 16, 2020 /PRNewswire/ -- Pulp Culture is thrilled to introduce a new category of better-for-you booze that's set to disrupt the definition of alcohol consumption as we know it. Officially launching today, Pulp Culture is the brainchild of two fitness-minded foodies, Brendan Brazier and Mark McTavish, who've committed themselves to the pursuit of "better" everything.

Before incubating this unprecedented beverage category, Brendan had not enjoyed an alcoholic beverage in 14 years. This all changed when he discovered 101 Cider House at his local Whole Foods Market, learned about the unrivaled production process and felt motivated to join forces with Mark to create this one-of-a-kind, Full Spectrum™ hard-pressed juice.

Pulp Culture uses 100% raw, fresh juice that naturally ferments over three months with the help of Mother Nature and nothing else. Called "wild fermentation," the result is a zero-additive, zero-sugar, bone-dry beverage with 6 billion naturally-occurring probiotics, organic acids, vitamins, and 4.9% ABV. The final touch is blending in fermented, nutrient-dense super fruits and performance-boosting botanical adaptogens. Long story short, say goodbye to hangovers and the alcohol status quo.

Each of the four carefully curated blends showcases all ingredients on the front label, providing total transparency with function-first reasoning for the inclusion of each component.

"The ambitious folks I know are committed to high-performance living and are, of course, meticulous about what they put in their body. They would never eat anything without reading the full list of ingredients and understanding how they were processed. Yet, when it comes to alcohol, they lower their standards or remove them altogether. I wasn't willing to compromise, so I hadn't consumed alcohol in 14 years before discovering natural fermentation and tasting 101 Cider's one ingredient drink (just apples). The simplicity and elegance of the solution inspired me to get involved (and start drinking again)!" - Brendan Brazier, Co-Founder

"When wild fermented beverages are enjoyed mindfully and in their natural form, they deliver the best buzz on the planet. Beyond the alcohol itself, you're getting the full spectrum of active components that combine to create a coveted "entourage effect." Until now, consumers have had limited or no access to this category of "full spectrum" adult beverages, aside from making them at home. We decided it was time to do better, put function first, and deliver the healthiest drinking experience to our consumers, whether it's a Hustle before the gym or a Restore after a big meeting." - Mark McTavish, CEO and Co-Founder

Pulp Culture retails for $14.99 per pack, which includes four 12 oz. cans of a single blend. As of today, Pulp Culture is available online at www.pulpculture.la with direct-to-consumer shipping across the United States as well as premium retailers such as Whole Foods.

About Pulp Culture: Pulp Culture is the epitome of a "better for you" beverage. Pulp Culture uses fresh, source-verified ingredients, resulting in a zero sugar, low calorie, "better for you" alcohol. Every blend contains only the ingredients seen on the front label of the can. It is naturally fermented, raw pressed juice that's sourced from local farms, and fermented for three months, yielding a naturally alcoholic and certified probiotic beverage. This drink ensures you are getting all of the benefits that Mother Nature intended: billions of live probiotic cultures, and a vast array of beneficial vitamins and nutrients found in the plants used for fermentation. Cold-pressed juice just got healthier and hangovers have officially left the building. Enjoy a drink with mother nature and get to know her wild side.






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Spirits Spotlight: Devils River Whiskey Adds Cold Brew Blend To Wake Up Your Spirit


New Coffee Bourbon Wins Gold Medal at 2020 San Francisco World Spirits Competition

SAN ANTONIO, June 10, 2020 /PRNewswire/ -- Devils River Whiskey, maker of premium small batch whiskeys, announces the launch of Devils River Coffee Bourbon Whiskey, a San Francisco World Spirits Competition Gold Medal winner and a rich, smoky addition to their family of whiskies.

When it comes to popular drinks, coffee and whiskey score pretty high up on the list. So what do you get when you combine them in one bottle? A heavenly fusion of flavors and the makings of an instant classic.

"We believe coffee and whiskey are natural companions. Both have intense character and intricate processes," says Mike Cameron, co-founder and Distiller of Devils River Whiskey. "We decided to take on the challenge of marrying these two beverages into one sinfully smooth whiskey. With our emphasis on quality and technique, they're a match made in bourbon whiskey heaven."

The Texas based team chose a local San Antonio coffee roastery with standards to match its own meticulous distilling process. All of the beans are "fair trade" and come responsibly sourced from Columbia, Brazil and Honduras.

"After trying a variety of roasting styles, we found that the dark Vienna Roast best compliments our whiskey, adding another layer to its deep flavor profile," states Cameron. "The Vienna Roast is the most difficult roast to achieve on a consistent basis, so of course we had to take on the challenge. Besides being darker, richer and more aromatic, this blend has a full body that features caramel, citrus and berry notes with a rich, satisfying finish."

But the team at Devils Whiskey didn't stop there. To further enhance the flavor of their Coffee Bourbon, they opted for a cold brew process. "During our research we discovered hot brewing forces the flavor from the bean, but cold brew likes to take its own sweet time," says Devils River Whiskey Vice President of Marketing, Eric Hundelt. "We steep our Devils River Bourbon with the dark roasted Vienna coffee beans for at least 24 hours at a low temperature to bring out the smooth, sweet flavor cold brew coffees are known for."

As if adding a jolt of java to a world-class whiskey isn't enough, the Coffee Bourbon is then naturally infused with 100% blue weber agave nectar to mellow the finish and add a touch of sweetness. The result: a perfectly balanced, premium drinking experience.

"The gold medal our Coffee Bourbon won at this year's San Francisco World Spirits Competition was a great honor to receive prior to the launch of this expression," says John Potts, Devils River Whiskey Executive Vice President of Sales and Marketing. "It supported the hundreds of hours of research, planning and work that went into making this idea a reality."

At 80-proof, you can enjoy Devils River Coffee Bourbon Whiskey like any traditional whiskey: neat, on the rocks or in your favorite cocktail. Natural oils from the dark roasted beans provide a creamy mouthfeel, while touches of dark chocolate and spice permeate its understated coffee flavor. Soft on the palate, this high rye bourbon has a warm, soothing and perfectly balanced finish.

Its subtle coffee aroma balanced with caramel, smoke and a touch of fruit, makes Devils River Coffee Bourbon Whiskey a great cocktail companion. Here are a few great recipes!

Bourbon Spiked Iced Coffee

1.5 oz Devils River Coffee Bourbon 2 oz coffee or cold brew2 oz nitro stout beer.75 oz Demerara syrup

.5 oz. heavy whipping cream Freshly grated cinnamon

Instructions: Pour all ingredients except beer into a shaker tin with ice, shake generously and strain into a Tom Collins glass. Top with nitro stout beer and enjoy!

Wake-Up Whiskey Sour

1.5 oz. Devils River Coffee Bourbon1 oz. simple syrup1 oz. lemon juice.25 oz Heering cherry liqueur (optional) 1 egg white

Instructions: Place all ingredients in a shaker tin without ice and shake rapidly for 15-20 seconds. Strain over large ice cubes, retaining froth at top of the drink. Garnish with a lemon peel.

Coffee Colada

2oz Devils River Coffee Bourbon .5oz simple syrup1.5oz pineapple juice1.5oz orange juice

1.5oz coconut cream (Coco Lopez)

Instructions: Add all ingredients to shaker tin with ice and shake for 20 seconds. Strain into a hurricane glass with ice.

Devils River Coffee Bourbon Whiskey begins shipping this month. To find your bottle, go to www.devilsriverwhiskey.com/coffee-bourbon/. More delicious recipes can be found at www.devilsriverwhiskey.com/ways-to-enjoy/.

About Devils River WhiskeyDevils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.

Devils River Whiskey is now available in the following 29 states: TX, CA, LA, OK, AR, CO, NE, KS, MO, WI, IL, IN, KY, TN, GA, SC, FL, MD, ME, NJ, RI, MA, NY, CT, AL, NC, PA, DC, and NV

Follow Devils River Whiskey on Facebook, Instagram, and LinkedIn.

SOURCE Devils River Whiskey

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Spirits Spotlight: Tasmanian Pure Vodka™ Launches in the United States


S.J Tasmanian Pure Vodka, LLC Brings New Class of Pure, Gluten-Free, Small-Batch Vodka from Tasmania to the U.S.

LONG BRANCH, N.J., June 1, 2020 /PRNewswire/ -- S.J. Tasmanian Pure Vodka, LLC has announced the launch of Tasmanian Pure Vodka™ (TPV™), a first-of-its-kind, uniquely crafted vodka set to bring the allure of Tasmania, Australia, to consumers in the United States. Sourced directly from the cleanest air and purest water, TPV™ will be initially available in New Jersey, Massachusetts, Texas and Florida beginning in June of 2020.

Tasmanian Pure Vodka™ is unlike anything on the market. Our pure, gluten-free blend serves to meet the demand of consumers, including the likes of millennials and generation Z, who are increasingly seeking natural and more artisanal products," said Joe Orrico, TPV™'s Founder and Principal. "And while TPV™ addresses and exceeds the latest consumer consumption trends for uniqueness and superior quality, the product is here to stay and is carving out a niche category of naturally pure vodka that has yet to exist."

TPV™ is derived from Tasmanian Mountain Waters® Natural Spring Water, which provides a well-balanced base of natural and essential minerals, ultimately delivering a clean, crisp taste. The water is extracted at Scott's Rising, South of Mole Creek Karst National Park, after running through a series of 300 limestone caves, dating back over 30 million years. The pristine water is then gently treated using a natural sterilization method free from chemicals and artificial components, adding to its purity and unrivaled taste.

"Purity is the key differentiator in the development of TPV™, as is the deliverance of the mystique of Tasmania, a land of far away and seemingly make-believe; one that many perceive as mysterious and fantastical," added Ross Sheppard, TPV™'s consulting production partner.

TPV™ is delivering a new standard of purity, as the distillation process has resulted in the product exceeding the Alcohol and Tobacco Tax and Trade Bureau (TTB) and Bureau of Alcohol, Tobacco, Firearms and Explosives' (BATF's) standards for gluten-free certification. TPV™ is also kosher certified.

For more information, contact: Joseph Orrico, jorrico@tpvodka.com

For press inquiries, contact: Paige Taylor, ptaylor@tpvodka.com

About Tasmanian Pure Vodka

Tasmanian Pure Vodka™ (TPV™) is derived from 30 million years of CraftTM. Its small-batch, premium recipe is produced from the purest water and air of Tasmania, Australia, and is rolling out across the United States. The premium vodka's core ingredient, water, is supplied by Tasmanian Mountain Waters, the purest on the planet, which runs through a series of 300 limestone caves to the point of extraction. TPV™'s mission is to transform nature's purest water into vodka in its most natural form.

40% ABV. 4X Distilled. 80 Proof. Imported by SJ Tasmanian Pure Vodka; Long Branch, NJ, Tasmanian Pure: Pure Air. Pure Water. Pure Vodka™



S.J. Tasmanian Pure Vodka LLC

S.J. Tasmanian Pure Vodka LLC



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Introducing The Spirits Collection: Seven incredible combinations of the finest spirits and your favorite Häagen-Dazs® ice creams.

Ice Cream Spotlight: Häagen-Dazs® Announces New Spirits Collection Hitting Shelves Across the US


The highly anticipated line of seven boozy treats perfectly pairs extraordinary ice cream with finely crafted spirits


OAKLAND, Calif., Feb. 7, 2019 /PRNewswire/ -- Cheers! The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavors, a new cookie square and a decadent non-dairy option.

"The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences," said Rachel Jaiven, Häagen-Dazs Brand Manager. "The Spirits Collection was expertly crafted to offer new, extraordinary ways to indulge. Each flavor is perfect to pair with your favorite cocktail, elevate a boozy float or simply enjoy on its own."

The Häagen-Dazs Spirits Collection includes:

  • Irish Cream Brownie: Rich Irish Cream-infused ice cream is folded together with chocolate brownie pieces and a decadent fudge swirl
  • Rum Tres Leches: A Latin American inspired indulgence, smooth white rum-infused ice cream pairs with thick ribbons of dulce de leche and chunks of Tres Leches cake
  • Bourbon Vanilla Bean Truffle: A classic pairing: creamy vanilla bean ice cream is studded with chocolate truffles and finished with a spicy bourbon swirl
  • Stout Chocolate Pretzel Crunch: A pub-inspired indulgence: Stout infused chocolate ice cream with notes of toasted malt is studded with chocolaty covered pretzels and decadent fudge swirls
  • Bourbon Praline Pecan: Raise a spoon to lusciously smooth bourbon ice cream infused with brown sugar bourbon swirls and the intense crunch of praline pecans
  • Non-Dairy Amaretto Black Cherry Almond Toffee: Sweet black cherry jam and almond toffee pieces are folded into nutty Amaretto-infused non-dairy frozen dessert
  • Irish Cream Cookie Squares: Chocolate cookie topped with Irish Cream-infused ice cream dipped in coated in rich dark chocolate

The Häagen-Dazs Spirits Collection is making its way to freezer aisles nationwide now and will be widely available by April 2019. All flavors are available in 14 oz. cartons (and in a 3-ct. package for the Cookie Square) at a suggested retail price of $5.29. Products contain less than 0.5% alcohol, so you can indulge freely.

Starting March 1, ice cream fans can also stop by Häagen-Dazs Shops locations for select Spirits flavors available in a cup, cone, sundae or premium milkshake. Visit www.haagendazs.us/shops to find the nearest location.

Visit www.haagendazs.us for more information on Häagen-Dazs Spirits.

Häagen-Dazs® was founded by Reuben Mattus in 1960 on a passion for transforming simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the original super-premium brand is committed to using only the finest ingredients in crafting the world's finest ice cream. Today, the HÄAGEN-DAZS brand offers ice cream, non-dairy frozen dessert, sorbet and bars in more than 65 flavors available around the globe. For more information, please visit www.haagendazs.us. You can also check out the latest updates at facebook.com/HaagenDazsUS, on Instagram or Twitter (@HaagenDazs_US).

The Häagen-Dazs® trademark is used under license. ©HDIP, Inc.

SOURCE Haagen-Dazs

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Spirits Spotlight: Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.


World's most awarded gin introduces contemporary, strawberry-flavored pink expression for a new "gin-eration" of cocktail lovers

NEW YORK, Oct. 3, 2018 /PRNewswire/ -- The nation that's fallen in love with all things pink has another reason to rejoice: Beefeater®, the world's most awarded gin, has announced the U.S. launch of Beefeater Pink, a new bold expression created by Master Distiller Desmond Payne – a world-renowned leading expert in gin.

Beefeater Pink begins with the traditionally distilled Beefeater dry gin base, fusing it with natural strawberry flavors, citrus and classic juniper botanicals to deliver a delicate, finely balanced gin. Its transparent glass bottle was created to showcase its statement-making pink shade while its graffiti style logo brings to life the playful spirit of its London home.

"Gin consumption is on the rise, because there is a real appetite for new and innovative expressions that offer a different drinking experience for consumers," says Shefali Murdia, Beefeater Brand Director. "Beefeater Pink delivers exactly what U.S. consumers are looking for – high-quality taste and flavors that make for fun and delicious cocktails."

As a London Dry Gin still distilled in London, Beefeater has strong historical ties. Payne was inspired by Beefeater's founder James Burrough, a distiller whose inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Burrough's creativity, curiosity and passion for combining craftsmanship with experimentation influenced Payne to create this strawberry flavored gin for the new generation of gin drinkers. Beefeater Pink captures the contrast between tradition and modernism.

Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet. It is now available in the U.S with the suggested retail price of $19.99/750 ml bottle.

For more information please visit: https://us.beefeatergin.com/our-gin/pink

Beefeater® Pink. Strawberry Flavored  Gin. Product of the U.K.  100% Neutral Spirits. Distilled from Grain. 37.5% Alc./Vol. (75 Proof). ©2018 Imported by Pernod Ricard USA, New York, NY.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

SOURCE Beefeater



Beefeater Pink






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Spirits Spotlight: Conor McGregor Launches Proper No. Twelve Irish Whiskey


CRUMLIN, Ireland, Sept. 17, 2018 /PRNewswire/ -- Eire Born Spirits today announces the launch of Proper No. Twelve Irish Whiskey. Mixed Martial Arts (MMA) Champion and one of the world's most iconic athletes, Conor McGregor, is the founder, chairman and majority owner of the company. McGregor is proud to introduce this exciting Irish whiskey to the world, launching in Ireland and the United States, with further expansion in 2019 and onward. McGregor, being the perfectionist that he is, took a detailed, time-intensive approach to creating his whiskey.

Numerous Irish whiskey makers sought McGregor's endorsement over the years, but as a true born and bred Irishman, he did not want to simply endorse an Irish whiskey. Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud.

For years, McGregor developed the brand under the project name "Notorious" through which came the foundation of what was to eventually become Proper No. Twelve. It became a longer and more complicated project than originally expected, so McGregor turned to the world's oldest whiskey distillery, located in Ireland, with a proven history of quality whiskey making. He met David Elder, esteemed master distiller, previously of Guinness, and together they took painstaking measures to bring the whiskey to fruition. "We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend.  We took the time to develop an incredible whiskey and I'm excited to share it with the world," said McGregor.

Proper No. Twelve's global launch expression is a blend of the finest golden grain and single malt.  It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.

"I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart. It's where I learned how to fight; it made me who I am today. It's a place I'm still very much a part of every single day of my life. So, that's where the name came from. It's proper Irish whiskey and twelve is my hometown," said McGregor. "Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all," he continued.

It is important to McGregor to give back in a meaningful way. First responders exemplify his core values and those of Proper No. Twelve – commitment, loyalty and community – a "ONE FOR ALL" mentality. "First responders all over the world are the unsung heroes who act with courage and answer the call of duty every day for people in need," McGregor commented. "I have great respect for these men and women." The company has committed to donate $5 for every case sold to local first responder organizations/charities, up to $1 million annually. The organizations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place.

Proximo has been named the global distribution partner for Proper No. Twelve, which will be available in McGregor's homeland of Ireland and the United States this month. Proper No. Twelve is 80 proof. Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.

About Conor McGregor:

Conor McGregor is a Mixed Martial Arts World Champion, family man, philanthropist and entrepreneur who now can add Founder and Chairman to his name with the launch of Proper No. Twelve Irish Whiskey, owned by his company Eire Born Spirits.

McGregor has catapulted into stardom not only as a Mixed Martial Arts World Champion, but as a cultural phenomenon recognized for his outspoken personality and incredible work ethic. He is among the biggest pay-per-view draws in MMA history, having headlined four out-of-the six highest ever-selling Mixed Martial Arts, UFC pay-per-view events. His boxing match with Floyd Mayweather drew 4.3 million pay-per-view buys in North America, the second most buys in combat sports history.

McGregor's strong work ethic and dedication to MMA have allowed him to achieve his tremendous success. In the last five years, McGregor has gone from a plumber receiving social welfare to becoming one of the highest paid athletes in the world.

Media Contact: Kate Laufer Gorenstein | prpr@properwhiskey.com

SOURCE Eire Born Spirits


Conor McGregor and Proper No. Twelve Irish Whiskey

Conor McGregor and Proper No. Twelve Irish Whiskey


Proper No. Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey



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Spirits Spotlight: The Makers of ”Not Your Father’s Root Beer®” Debut New Bourbon from Small Town Craft Spirits


Small Batch Bourbon with A Hint of Vanilla Now Available

LOS ANGELES, Nov. 14, 2017 /PRNewswire/ -- Small Town Craft Spirits announced today the launch of Not Your Father's Bourbon™, the first in a new line of spirits for the spirits company. The innovative company is putting an exciting spin on the centuries-old spirit for a new generation of whiskey drinkers and cocktail connoisseurs. Crafted for veteran and novice bourbon drinkers alike, Not Your Father's Bourbon is an 86 proof (43% ABV), small batch bourbon with a hint of vanilla for a subtly sweet taste. Small Town Craft Spirits is from the makers of Small Town Brewery, pioneer of the flavored craft category with fan-favorite, Not Your Father's Root Beer.

With more than 12% percent1 growth in the 85+ proof bourbon sector, Small Town Craft Spirits saw an opportunity to break ground in this category with a unique and accessible flavor profile that stands out from competitive brands. The distinctive blend of ingredients combined with the brand's smooth finish creates a spirit that is far from ordinary.  Small Town Craft Spirits is excited to offer a bourbon at an affordable price point with top-shelf taste that can be enjoyed during any occasion – from relaxing at home to celebrating a night out with friends.

The folks at Small Town Craft Spirits celebrate the rich history and heritage behind bourbon, but are excited to launch an option with a unique flavor twist and finish, different from what is expected. While most flavored whiskeys taste more like the flavor than the whiskey, Not Your Father's believes that the whiskey is the most important part.  A touch of Madagascar vanilla was added to enhance the flavor, not mask it.

Created to be approachable for all spirits drinkers, Not Your Father's Bourbon appeals to those who want to savor the traditional taste of bourbon, on the rocks, as well as to those who prefer enjoying their bourbon in a mixed drink. Try mixing it with Not Your Father's Root Beer for an indulgent cocktail that's hard to refuse.

Not Your Father's Bourbon comes in 750 ml bottles and is available in Illinois and Wisconsin with plans to launch nationwide by the first quarter of 2018.

About Small Town Craft Spirits
Small Town Craft Spirits internalizes small town American values – passion, pride, and ingenuity – and incorporates them into every aspect of its distillation. From the makers of Small Town Brewery, pioneer of the flavored craft category with fan-favorite, Not Your Father's Root Beer, Small Town Craft Spirits prides itself on distilling with a special blend of ingredients that have laid the foundation for Not Your Father's uniquely flavored products. For more information about Not Your Father's Bourbon, check out www.smalltowncraftspirits.com.

1. IRI Total US, latest 13 weeks ending October 1, 2017 vs. same period last year.


(PRNewsfoto/Small Town Craft Spirits)

(PRNewsfoto/Small Town Craft Spirits)



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Spirits Spotlight: Whiskey Prison Releases First Bourbon: Conviction



MT. PLEASANT, N.C., Nov. 2, 2017 /PRNewswire/ -- Conviction Small Batch Bourbon has been released from prison. Southern Grace Distilleries, the first distillery in the United States to be located in a former prison, has released their first bourbon after opening their doors three and a half years ago: Conviction Small Batch Bourbon.

"The hard time aging in oak barrels behind bars here at Whiskey Prison has created a cask strength bourbon that's subtly sweet and smooth," said Southern Grace Distilleries CEO Leanne Powell.

Reviews seem to agree. As John Trump wrote for Liquor.com, "It's remarkably smooth and complex. The nose reveals ripe cherries and a comforting hint of cinnamon, bringing to mind warm apples covered in brown sugar. A sip offers hints of honey and just a touch of oak. The barley brings a soft sweetness, much like an Irish whisky, especially after adding a drop of water. Soft vanilla and bright orange linger on the palate."

Conviction Small Batch Bourbon enters the world bourbon market having already received high praise for its taste. Earlier this week the spirit won a Gold Medal at the MicroLiquor Spirit Awards.

Southern Grace Distilleries makes a charitable contribution for every bottle they sell, and the charitable partner for Conviction is the Carolina Farm Stewardship Association, the oldest and largest sustainable agriculture organization in the Southeast. "Without corn you can't have bourbon. When you enjoy bourbon, thank a farmer. I'm so glad we can help support the efforts of the Carolina Farm Stewardship and their project at the Lomax Incubator Farm which is right down the road from our distillery," said Powell.

Southern Grace Distilleries, known as Whiskey Prison, was founded in 2014 and is located in a former North Carolina state prison in Cabarrus County, NC, located about 25 minutes northeast of Charlotte. Conviction is now available in North Carolina, South Carolina, Washington, DC, and available online via cellar.com. For more information about Conviction or Whiskey Prison, please visit www.whiskeyprison.com or call Leanne Powell at 704-622-6413


Conviction Small Batch Bourbon behind prison bars. (PRNewsfoto/Southern Grace Distilleries)

Conviction Small Batch Bourbon behind prison bars. (PRNewsfoto/Southern Grace Distilleries)






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