Tag Archives: safe and fair


Food Spotlight: The Safe + Fair Food Company Introduces New Line of Top 8 Allergen-Free Baking Mixes




Company Continues to Expand Portfolio with Safe, Easy-to-Make Brownie, Blondie and Red Velvet Mixes

NEW YORK, March 12, 2019 /PRNewswire/ -- The Safe + Fair Food Company announces its latest line extension to its allergy-friendly, great-tasting, clean label product offerings – baking mixes that are free from the top eight allergens, as well as gluten-free and vegan.

The new, easy-to-make mixes come in three delicious flavors: Double Chocolate Brownie, Red Velvet Brownie and Birthday Cake Blondie. The Top 8 Free Mixes are made with real, dairy-free and soy-free chocolate chips, natural color sprinkles, ancient grains and a specially-crafted blend of five gluten-free flours – to meet the consumer demand for a great-tasting, quality bar mix. Now food allergy families no longer have to forgo convenience by starting from scratch to get a delicious, safe baked treat.

"Finding a delicious baked good mix for a birthday party, bake sale or sweet tooth craving, that is safe for all, can seem impossible. Creating your own recipe requires a long list of ingredients and steps, and many of the current top 8 free mixes are grainy, dry and fall apart easily," says CEO of The Safe + Fair Food Company, Will Holsworth. "We created these mixes not only to satisfy both food allergy sufferers and sweet-lovers alike, but to bring convenient and versatile products to families across the country."

The new bar mixes join SAFE + FAIR's existing portfolio of granola, pea protein chips, popcorn quinoa chips, cookies and grahams.

Today, more than 15 million Americans suffer from food allergies, with eight food categories accounting for 90 percent of all allergic reactions – milk, eggs, peanuts, tree nuts, wheat, soy, fish and shellfish.  As a testament to its mission to serving the food allergy community, The Safe + Fair Food Company donates three percent of proceeds to the Sean N. Parker Center for Allergy and Asthma Research at Stanford University to help find treatments and develop cures for people with food allergies.

The new baking mixes are now available for purchase at www.safeandfair.com and can be shipped nationwide. Each flavor is sold in a 20.6-ounce bag and can be purchased for $4.99 with free shipping for a limited time.

To learn more about and purchase the bar mixes and other SAFE + FAIR products, please visit www.safeandfair.com.

About The Safe + Fair Food Company 
The Safe + Fair Food Company was founded by friends Dave Leyrer and Pete Najarian, who found themselves frustrated by the lack of safe foods for their kids, Abby and Remy, who both happened to have nut allergies. Dave and Pete set out to make living with food allergies easier and more delicious for families like theirs by creating products both safe for food allergic kids AND so appealing that all kids love them. The SAFE + FAIR mission is to provide food with clear information and affordable prices – so whoever does the shopping can make easier, faster, more inclusive choices. We donate 3 percent of our proceeds to the Sean N. Parker for Allergy and Asthma Research at Stanford University. Learn more at www.safeandfair.com.

SOURCE The Safe + Fair Food Company

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Industry News: The Safe + Fair Food Company Unveils First Two Brands In Portfolio



New Non-GMO, Clean Label and Allergy-Friendly Food Options are Available for Purchase Nationwide on Company's E-Commerce Site

CHICAGO, Nov. 13, 2017 /PRNewswire/ -- The Safe + Fair Food Company, creator of non-GMO, clean label and allergy-friendly foods, today announced the launch of the first two brands in its portfolio, The Kid's Stuff and Good to Give. These brands are the first rollout in the company's expanding line of free-from products, created to serve the millions of families impacted by food allergies, with safe foods at fair prices. All products are available for purchase at www.safeandfair.com and shipping nationwide.

"We're thrilled to announce the launch of our exciting new brands that embody our mission to create affordably priced, safe and delicious foods that will impact real change in the allergy-friendly food market," says CEO Will Holsworth. "At SAFE + FAIR, all our products are carefully crafted with the best ingredients to elevate the standards of great tasting foods that everyone can afford. As a father, I believe all children should have access to real foods; and as a company, we believe we have a responsibility to the millions of families with food allergies to make the safe food choice the easy and affordable choice."


The Kid's Stuff (Box of 36 for $14.99)

Made to please the kid in you, The Kid's Stuff products are named after SAFE + FAIR's founders' children. All of these products are clean label and nut-free. They are made with whole grains and free-from peanuts, tree nuts, GMO's, artificial ingredients and trans fats.

The initial product offering includes Abby's Chocolate Chip Cookies and Remy's Cinnamon Grahams. Forthcoming products include Gavin's Granola, Quinn's Crackers, Jane's Trail Mix and Claire's Bars which are currently in development. Next available on the website are Gavin's Cinnamon Granola and Remy's Honey Grahams.

Good to Give ($1.99$2.99)

Created to make every day more carefree, the Good to Give brand includes delicious desserts, meals and snacks that are made with clean ingredients and without nuts, artificial colors, flavors and preservatives.

To start, this line will offer Chocolate and Vanilla Cake Mix and Cheddar Macaroni and Cheese. Good to Give products that will soon follow include Brownie Mix, Pancake and Waffle Mix, Granola Cereal, Granola Bars, Oatmeal, Trail Mix and more. Many of these options will also be gluten-free, including soon to be released gluten-free Cheddar Macaroni and Cheese, Chocolate Brownie Mix, and Blonde Birthday Cake Brownie Mix.

The Safe + Fair Food Company's innovation and direction is developed in house by the company's seasoned executive team. The company is led by Will Holsworth, former President and Chief Growth Officer at Muscle Milk (which sold to Hormel for $470M). Jessica Grelle, SVP of Innovation + R&D, leads the creation of the company's original and clean label recipes, and Jessica Kelly, Head of Design + Customer Engagement, is in charge of the company's product packaging and design. Under their leadership, SAFE + FAIR's near-in innovation pipeline will continue to grow rapidly and introduce a wide variety of clean label and allergy-friendly products.

To learn more about The Safe + Fair Food Company and purchase products, please visit www.safeandfair.com.

About The Safe + Fair Food Company
The Safe + Fair Food Company was founded in 2017 by friends, Dave Leyrer and Pete Najarian, two fathers of children with food allergies. Their vision was to create a wide corridor of safety and transparency around their own (and other) kids with food allergies through wholesome, delicious foods that are safe and fairly priced. To further its mission, The Safe + Fair Food Company will donate 3 percent of all proceeds to the Sean N. Parker Center for Allergy and Asthma Research at Stanford University to support science, research and care. The company will continue to execute against its vision by creating and acquiring great brands and products that share the core attributes of being SAFE + FAIR, and make it easier and fun for families and communities to snack safe. Learn more at: www.safeandfair.com.



The Kid's Stuff (PRNewsfoto/The Safe + Fair Food Company)

The Kid's Stuff (PRNewsfoto/The Safe + Fair Food Company)


Good to Give (PRNewsfoto/The Safe + Fair Food Company)

Good to Give (PRNewsfoto/The Safe + Fair Food Company)







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