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Food Spotlight: Sabra Announces New Greek Inspired Herbs & Olive Oil Hummus

 

CHESTERFIELD COUNTY, Va., Sept. 6, 2017 /PRNewswire/ -- Sabra Dipping Company announced today that it is introducing a new limited-edition flavor, Greek Inspired Herbs & Olive Oil, to its line of 16 delicious flavors of hummus.

"In the past, our consumers have really enjoyed our limited-edition releases and we are thrilled to introduce Greek Inspired Herbs & Olive Oil Hummus today," said Eric Greifenberger, VP of Marketing at Sabra. "Everybody loves the fresh taste of Mediterranean foods and in fact this is one of the most delicious we've ever had."

Greek Inspired Herbs & Olive Oil hummus is an explosion of flavor from a simple mix of traditional Greek herbs including oregano, thyme, mint and black pepper with a strong punch of lemon.

"Limited edition flavors help us to understand reactions to our culinary creations by both loyal consumers, as well as new consumers," said Sara Braca, Marketing Director at Sabra. "One-third of those who have never tried hummus find familiar flavors very compelling."

Greek Inspired Herbs & Olive Oil hummus is launching in September and will be available in the deli section of grocery stores and supermarkets nationwide. The limited-edition flavor is Vegan, Non-GMO and Gluten Free. The suggested retail price is $3.99 for a 10-ounce container.

Find locations of where to buy Greek Inspired Herbs & Olive Oil hummus here: http://www.sabra.com

 

About Sabra Dipping Company
Sabra Dipping Company is the leader in the Fresh Dips category and producer of America's top-selling hummus. Sabra's award-winning products offer consumers fresh new ways of eating and connecting and include more than a dozen flavors of hummus and a wide range of refrigerated dips including salsa, guacamole and tzatziki. Sabra's range of offerings includes items that are non-GMO, vegetarian, organic, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.youtube.com/sabra, www.facebook.com/sabra, www.instagram.com/sabra, www.twitter.com/sabra and www.pinterest.com/sabradips.

Sabra Dipping Company is a U.S./Canadian joint venture between PepsiCo and Strauss Group.

 

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Product Launch: Sabra’s New Zesty 3-Pepper with Red Beans Hummus

 

 

 

 

 

Limited Edition Hummus Flavor Released Just in Time for Fall

 

CHESTERFIELD COUNTY, Va., Oct. 12, 2016 /PRNewswire/ -- Sabra Dipping Company announced today that it is adding a little heat to the fall season by introducing a new limited edition flavor to its hummus product portfolio, Zesty 3-Pepper Chili with Red Beans.

"Consumers have really enjoyed our limited edition offerings in the past and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus today," said Eric Greifenberger, director of marketing at Sabra.  "All Sabra innovation starts with consumer insights.  We asked consumers to choose this fall's limited edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line so we can't wait to listen to consumer feedback on this – we are definitely looking forward to consumers reaching out to us after they give it a try!"

 

Zesty 3-Pepper Chili with Red Beans Hummus is a limited edition flavor that has bits of red beans mixed with red and green bell peppers and just the right amount of jalapenos to give its unique flavor.

Zesty 3-Pepper Chili with Red Beans Hummus is launching in October and will be available in the deli section of grocery stores and supermarkets nationwide.  The limited edition flavor is Non-GMO certified and gluten-free.  The suggested retail price is $3.99 for a 10-ounce container.  Learn more at http://www.sabra.com/hummus.html

 

 

About Sabra Dipping Company, LLC

Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products offer consumers fresh new ways of eating and connecting and include more than a dozen flavors of hummus and a wide range of refrigerated dips and spreads including salsa, guacamole and Greek yogurt dip.  Sabra's range of offerings includes items that are non-GMO, vegetarian, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service.   Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and Instagram.

Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.

 

 

 

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