Tag Archives: RXBAR

rxmain

Breakfast Spotlight: RXBAR Expands Into the $1.3 Billion Hot Cereal Category with the Launch of New RX A.M. Oats

 

 

RXBAR debuts single-serve oatmeal cups, now available nationwide

CHICAGO, Aug. 12, 2019 /PRNewswire/ -- RXBAR today announced its expansion into the hot cereal category with the launch of new RX A.M. Oats, now available nationwide at RXBAR.com. RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for.

 

"RXBAR is known for disrupting the protein bar category, and now we're doing the same for oats," said Victor Lee, CMO, RXBAR. "We're committed to providing foods with simple, real food ingredients that taste good and are good for you, and new RX A.M. Oats are no exception."

RX A.M. Oats are made with the same wholesome, high-quality core ingredients found in RXBAR and RX Nut Butter products--egg whites, fruits and nuts--with the addition of gluten-free oats. RX A.M. Oats are available in three delicious flavors--Maple, Apple Cinnamon and Chocolate. Each single-serve flavor is packed with 12g of protein and 6g of fiber.

Consumers can prepare the single-serve cups in one of three ways: with hot water, in the microwave or as overnight oats. RX A.M. Oats are now available for purchase online at RXBAR.com, and will start to rollout in-store at select grocery retailers in September, with plans to expand to additional grocery, natural and specialty retailers this fall. To find locations where RX A.M. Oats are sold, visit https://www.rxbar.com/storelocator.

Hot cereal is the newest category RXBAR is entering, following a successful expansion into almond and peanut butters. Today, RX Nut Butters are seeing a 13 percent gain in distribution year over year,** while the brand's signature line of bars are available at more than 125,000 locations across the United States.

About RXBAR
RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RXBAR Kids, RX Nut Butter and new RX A.M. Oats, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

*Source: Information Resources, Inc., dollar sales, 52 weeks ending Dec. 30, 2018
**Source: Nielsen, %ACV CPP, 52 weeks ending Jul. 13, 2019

SOURCE RXBAR

 

Related Links

https://www.rxbar.com

RXBAR today announced its expansion into the hot cereal category with the launch of new RX A.M. Oats, now available nationwide at RXBAR.com. RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for.

RXBAR today announced its expansion into the hot cereal category with the launch of new RX A.M. Oats, now available nationwide at RXBAR.com. RXBAR developed RX A.M. Oats to provide consumers with a premium oatmeal option made with real ingredients, increased protein and delicious flavors. RX A.M. Oats are a simple, convenient breakfast worth waking up for.

 

RX AM Oats Logo

 

 

 

 

 

 

Please rate this product:

f

Bar Spotlight: RXBAR Limited Time: Mango Pineapple

 

 

Summer isn't over yet. To celebrate the remaining days of the season, we’re excited to introduce this small-batch, limited-time only RXBAR flavor. Combining the sweet flavor of real mango with refreshing notes of pineapple, this Limited Edition RXBAR is a tropical delight. Mango Pineapple is only available on RXBAR.com and will be gone before summer is — don't miss out.

 

What's Inside

p1

  • Egg Whites
  • Dates
  • Almonds
  • Cashews
  • Mango
  • Pineapple
  • Natural Flavor

 

mp-nf

 

 

About the company

It’s 2013, and we called B.S. on protein bars. CrossFit’s taking off. People are going paleo. We couldn’t believe there wasn’t a more nutritious protein bar out there. Maybe we were a little naïve, but we decided to stop talking and try to make it ourselves.

We started RX in our kitchen. No venture capitalists. No consultants. No office. Just best friends. Eager and broke. Arms shaved with hairnets and lab coats. We went to work on a five quart mixer and made the bar we were looking for. Then launched it from scratch the old-school gritty way. Door-to-door and bar-by-bar. Read More

 

 

Company: Chicago Bar Company LLC.
Brand: RXBAR
Origin: USA
Category: Protein Bar
Packaging: 1.03oz (52g) Bars
Claims: 200 Calories. 12g Protein. 4g Fiber
Variants: View Product Range Here
Price: $25.99 (Box of 12)
Where to Buy: Buy Online, Store Locator
Websitewww.rxbar.com

 

b1

 

b2

 

 

Please rate this product:

rxbar feat2

Bar Spotlight: RX Blueberry Protein Bar

 

 

Blueberry is a go-to favorite. Bursting antioxidants, 12 grams of egg white protein and only 6 ingredients, this nutritional powerhouse packs a true-blue flavor punch.

 

 

INGREDIENTS

Dates, Egg Whites, Almonds, Blueberries (Apple Juice Infused), Cashews, Natural Blueberry Flavor

 

 

rxbar nutr2

 

 

 

About the company

When we couldn’t find a real-food bar that lived up to our standards, we decided to make our own. RxBars are simple and delicious without compromising nutrition, and handmade with quality ingredients, regardless of cost. Meant to be consumed as nature intended, every bar provides functional nutrition and satisfies hunger.

Every Paleo-friendly bar contains only eight ingredients or less and 15 grams of muscle-building protein, derived naturally from egg whites and raw almonds. Plus, they’re high in energy and free of grains, added sugars, gluten, soy, dairy or any artificial or processed ingredients.

 

 

Company: RXBAR
Brand:  Blueberry Bar
Slogan:  RXBAR
Origin: US
Category: Bars
Packaging:  52g per bar
Claims:  12g protein per bar, only 6 ingredients
Variants: View product range here
Price:  12-pack $25.99, 12-pack every 30 days $24.69
Where to Buy: US, Buy Online, Store Locator
Website:  http://www.rxbar.com/

 

 

rxbar 2

 

 

 

Please rate this product:

rxbar feat1

Bar Spotlight: RX Coconut Chocolate Bar

 

 

Coconut Chocolate is one of our original examples of just how delicious whole food protein can be and it just got better. 100% chocolate (aka cacao), just the right amount of coconut and now with cashew instead of fig, this refined flavor blend is rich in antioxidants, has 12 grams of egg white protein and contains no added sugars.

 

 

INGREDIENTS

Dates, Egg Whites, Almonds, Cashews, Cacao, Coconut, Sea Salt, Natural Coconut Flavor

 

 

rxbar nutr1

 

 

About the company

When we couldn’t find a real-food bar that lived up to our standards, we decided to make our own. RxBars are simple and delicious without compromising nutrition, and handmade with quality ingredients, regardless of cost. Meant to be consumed as nature intended, every bar provides functional nutrition and satisfies hunger.

Every Paleo-friendly bar contains only eight ingredients or less and 15 grams of muscle-building protein, derived naturally from egg whites and raw almonds. Plus, they’re high in energy and free of grains, added sugars, gluten, soy, dairy or any artificial or processed ingredients.

 

 

Company: RXBAR
Brand:  Coconut Chocolate Bar
Slogan:  RXBAR
Origin: US
Category: Bars
Packaging:  52g per bar
Claims:  12g protein per bar, 100% pure chocolate, rich blend of antioxidants
Variants: View product range here
Price:  12-pack $25.99, 12-pack every 30 days $24.69
Where to Buy: US, Buy Online, Store Locator
Website:  http://www.rxbar.com/

 

 

rxbar 1a

 

 

 

Please rate this product:

rxbar feat3

Bar Spotlight: RX Apple Cinnamon Bar

 

 

The classic. Tastes like the apple cinnamon oatmeal your mom used to make, without sugars and sweeteners she used to add. And like all of our bars, it’s packed with 12 grams of egg white protein and nutrition-rich fruits and nuts.

 

 

INGREDIENTS

Dates, Egg Whites, Almonds, Cashews, Apples, Cinnamon, Natural Apple Flavor

 

 

About the company

When we couldn’t find a real-food bar that lived up to our standards, we decided to make our own. RxBars are simple and delicious without compromising nutrition, and handmade with quality ingredients, regardless of cost. Meant to be consumed as nature intended, every bar provides functional nutrition and satisfies hunger.

Every Paleo-friendly bar contains only eight ingredients or less and 15 grams of muscle-building protein, derived naturally from egg whites and raw almonds. Plus, they’re high in energy and free of grains, added sugars, gluten, soy, dairy or any artificial or processed ingredients.

 

 

Company: RXBAR
Brand:  Apple Cinnamon Bar
Slogan:  RXBAR
Origin: US
Category: Bars
Packaging:  52g per bar
Claims:  No sugar or sweeteners, 12g of egg white protein
Variants: View product range here
Price:  12-pack $28.49
Where to Buy: US, Buy Online, Store Locator
Website:  http://www.rxbar.com/

 

 

rxbar 3

 

 

 

Please rate this product: