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Bar Spotlight: New RXBAR Layers: When the Best of Nut Butters and Protein Bars Collide

 

RXBAR debuts its new layered protein bar, a perfect balance of indulgence and nutrition, now available nationwide

CHICAGO, Aug. 3, 2020 /PRNewswire/ -- Life is all about balance - ups and downs, work and play, crunchy and creamy - and RXBAR's latest recipe is no different. Today, the brand announced the launch of its new layered protein bar, RXBAR Layers, inspired by its signature, simple protein bar with an added layer of deliciously rich nut butter for the perfect balance between indulgent and nutritious.

"Now more than ever, fans expect more from their snacks," said Jim Murray, President, RXBAR. "They want something they can feel good about eating, but they also want something that's decadent and delicious. We created RXBAR Layers to provide the best of both worlds and a whole new eating experience. From their chewy, creamy, crunchy texture, to their wholesome ingredient list, RXBAR Layers are sure to satisfy any snack craving."

New RXBAR Layers have two distinct sides - combining the same wholesome core ingredients of RXBAR, egg whites for protein, nuts for texture and dates to bind, with nut butter and real honey for an added layer of indulgence. With 14-15 grams of protein per bar and decadent flavors, RXBAR Layers are the highest protein offering from RXBAR, providing another option for fans looking for post-workout fuel, a midday pick-me-up or to satisfy their snack cravings.

Fans can experience RXBAR Layers in two delicious flavors - Chocolate Almond and Peanut Butter Chocolate. Both are gluten free and made with real, simple ingredients. RXBAR Layers are now available for purchase online at RXBAR.com and in select Whole Foods Market stores nationwide, with plans to expand to additional grocery, natural and specialty retailers and Amazon.com this fall.

For more information, or to purchase, visit: www.rxbar.com/layers.

About RXBAR
RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RX Nut Butter, RX A.M. Oats and new Layers and RX Kids, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

SOURCE RXBAR

 

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Bar Spotlight: Introducing the New RX Kids™ Protein Snack Bar:

 

RXBAR debuts a reformulated kids bar, featuring the taste and texture kids love and nutrition parents want - now available nationwide

CHICAGO, June 17, 2020 /PRNewswire/ -- When it comes to providing nutritious snacks for kids, more doesn't always mean better - especially when it comes to ingredients they can't pronounce. That's why RXBAR launched its new, reformulated RX Kids line, featuring protein snack bars made with a short list of real, wholesome ingredients that kids can count on two hands.

RX Kids Protein Snack Bars provide the taste kids love and the nutrition parents want, including 0 grams of added sugar*, 5 grams of real food protein and no artificial colors or flavors.

"Our new RX Kids bars are rooted in consumer feedback," said Jim Murray, President, RXBAR. "We want to provide a convenient snack option that parents can feel good about buying and kids are happy to eat, so the bar's easy-to-chew oat base and kid-friendly flavors are direct results of what we heard from fans."

RX Kids Protein Snack Bars couple key ingredients from the simple core profile RXBAR is known for - egg whites and dates - with whole grain, gluten-free oats and a few other real, high-quality ingredients. This combination creates a wholesome, nutritious snack that's perfect for eating on-the-go, stocking in the pantry and for all snack times in between.

Available in four kid-friendly flavors - Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip - RX Kids Protein Snack Bars make snack time easy as pie, and just as delicious. Starting today, the new kids bars are available for purchase online at RXBAR.com and Amazon.com, and will begin hitting shelves in select grocery, natural, specialty, club and mass retailers nationwide.

About RXBAR
RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR®, RX Nut Butter®, RX A.M. OatsTM and new RX KidsTM Protein Snack Bars, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

* Not a low calorie food. See nutrition for calories and sugar content.

SOURCE RXBAR

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Food Spotlight: RX Pumpkin Spice Bar

 

 

The warming flavors of autumn are all here, but they’ll last only as long as the season. Better make like a squirrel and stock up on these 12 grams of egg white protein and high-nutrition fruits and nuts. Once the leaves are off the trees, Pumpkin Spice will be off the shelves.

 

 

Ingredients
Dates, Egg Whites, Almonds, Cashews, Pumpkin, Ginger, Nutmeg, Cinnamon, Cloves, All Spice

 

 

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Company: Chicago Bar Company
Brand:  RX
Slogan:  PROBAR
Origin: US
Category:  Bars
Packaging: 52g
Claims: 12g of protein
Variants: View product range here
Price: $25.99 (box of 12)
Where to Buy: US, Buy Online, Store Locator
Website:  www.rxbar.com

 

 

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