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Drink Spotlight: Runa Clean Energy Drinks

 

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Berry

Berry Clean Energy gives you the same guayusa energy you love with some extra sweetness and light carbonation. It’s just the organic boost you need to feel focused, fired up, and fully alive.

 

INGREDIENTS:

Brewed Organic Guayusa (Purified Water And Organic Guayusa Leaves), Organic Cane Sugar, Citric Acid, Organic Blueberry Flavor, Organic Blackberry Flavor, Natural Flavor, Ascorbic Acid (Vitamin C).

Caffeine: 8.4oz – 105mg / 12oz – 150mg

 

 

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Lime

Our Lime Clean Energy is a refreshing concentrated brew of guayusa, lightly carbonated and naturally filled to the brim with antioxidants and caffeine. It gives you the energy you need without any sugar or artificial chemicals.

 

INGREDIENTS:

Brewed Organic Guayusa (Purified Water And Organic Guayusa Leaves), Organic Lime Juice Concentrate, Organic Lime Flavor, Citric Acid, Natural Flavor, Ascorbic Acid (Vitamin C).

Caffeine: 8.4oz – 105mg / 12oz – 150mg

 

 

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Blood Orange

With the perfect balance of citrus and a hint of sweet and tart, Blood Orange is a crowd favorite— especially with 0 calories.

 

INGREDIENTS:

Brewed Organic Guayusa (Purified Water And Organic Guayusa Leaves), Organic Pear Juice Concentrate, Organic Lemon Juice Concentrate, Citric Acid, Organic Passion Fruit Flavor, Organic Blood Orange Flavor, Organic Tangerine Flavor, Natural Flavor, Ascorbic Acid (Vitamin C).

Caffeine: 8.4oz – 105mg / 12oz – 150mg

 

Certifications

CERTIFICATIONS

 

 

About Runa

RUNA was founded in 2009, days after we graduated from college. But our story begins several years earlier, when Tyler was living with the Kichwa people in the Ecuadorian Amazon. It was then he was introduced to guayusa – a naturally caffeinated tree leaf brewed like tea, consumed early in the morning to help interpret dreams and late at night to provide energy and clarity while hunting in the jungle. He loved the earthy flavor, smooth taste, and energy boost he got from the leaf.

Living and working in Latin and South America, we both saw how unsustainable activities like logging were enticing ways for people living in the rainforest to pay for education and medicine. We also saw how development projects implemented by NGOs often floundered because they lacked buy-in from local stakeholders.

 

 

Company: Runa
Brand: Clean Energy Drinks
Origin: USA
Category: Energy
Packaging: 8.4 fl oz. cans
Claims: Sourced from the guayusa lefa
Variants: View Range Here
Price: $38.15 - $45.36, per 12 or 24 pack
Where to Buy: Buy Online, Store Locator
Websitehttp://runa.org/

 

 

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Drink Spotlight: Runa Orange Passion Clean Energy

 

 
CLEAN ENERGY DRINKS

An entirely new take on energy drinks. One can of Runa Clean Energy has 120 mg of caffeine, 650 mg of polyphenol antioxidants, and a clean, smooth taste. The kicker? It all comes naturally from a brewed leaf – not a lab.

 

 

EnergyOP

 

Orange Passion
With the perfect balance of citrus, sweet and tart, Orange Passion is a crowd favorite, especially since it has just 10 calories.

 

Ingredients
Organic Lemon Juice, Brewed organic guayusa (purified water and organic guayusa leaves**), organic mandarin flavor, organic passion fruit flavor, natural flavors, citric acid, vitamin C (ascorbic acid).

 

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About the Company
Runa was founded in 2009, days after we graduated from college. But our story begins several years earlier, when Tyler was living with the Kichwa people in the Ecuadorian Amazon. It was then he was introduced to guayusa – a naturally caffeinated tree leaf brewed like tea, consumed early in the morning to help interpret dreams and late at night to provide energy and clarity while hunting in the jungle. He loved the earthy flavor, smooth taste, and energy boost he got from the leaf.

Living and working in Latin and South America, we both saw how unsustainable activities like logging were enticing ways for people living in the rainforest to pay for education and medicine. We also saw how development projects implemented by NGOs often floundered because they lacked buy-in from local stakeholders.
Upon returning to college we teamed up to write the business plan for Runa. We entered and won several business plan competitions. After graduating from school we moved to Ecuador to begin working with local Kichwa communities to build a guayusa supply chain.

Together with these communities we envisioned a business that could share energizing, rich-tasting guayusa with the world – a business that would respect cultural traditions, support small farmers, and maintain the integrity of the Amazon rainforest. Runa now buys guayusa leaves from over 2,300 farming families. Those leaves are processed in a plant in Ecuador and then shipped to the U.S. where they are shared with a growing number of people.

Runa is proving that businesses in the Amazon can be good for the environment and the preservation of traditional cultural practices while supporting producers and connecting them to consumers around the world.

We couldn’t be more excited.

- Tyler and Dan
 

 

Company: Runa
Brand: Runa Clean Energy
Slogan: Focused Energy
Origin: USA
Category: Energy Drink
Packaging: 250ml can
Claims: Natural, Low Calorie, Non GMO, Fair Trade Certified, Organic
Varieties: Original, Berry, Orange Passion
Where to Buy: Store Locator
Website: runa.org

 

 

 

 

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Actor Channing Tatum Joins the RUNA Tribe at Expo West

 

Actor Channing Tatum to Appear at Amazonian Beverage Maker RUNA's Booth at Natural Products Expo West, World's Largest Natural and Organic Products Trade Show

Best known for his starring roles in 21 Jump Street, White House Down and Magic Mike, Actor Channing Tatum will join the RUNA team at Booth #3005
at Natural Products Expo West on Friday, March 6, at the
Anaheim Convention Center in Anaheim, CA

 

Brooklyn, New York (February, 24, 2014) – So, how does Hollywood action star Channing Tatum stay energized through a grueling film schedule? By exercising, getting plenty of rest, and drinking RUNA beverages, made with Guayusa (pronounced “gwhy-you-sa”), an Amazonian “super leaf” with a long tradition of use as a natural, healthy energy drink by the indigenous peoples of Ecuadorian Amazon. Speaking about the benefits of Guayusa, Tatum riffed to Jimmy Fallon on the Tonight Show that Guayusa gives him "the energy of the gods."

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In fact, Tatum was so taken by the sustained energy he gets from Guayusa and the social mission behind RUNA that he befriended the owners, traveled last year to the Amazon with them, and invested in the company. From its roots as nothing more than a class project at Brown University, RUNA has emerged as one of the fastest-growing organic, ready-to-drink tea brands in the U.S.

Channing Tatum will join RUNA founders Tyler Gage and Dan MacCombie at their exhibit booth, #3005, on Friday, March 6, at Natural Products Expo West. Now in its 34th year, Natural Products Expo West is the world’s largest natural and organic products trade exposition, drawing more than 70,000 trade visitors from over 100 countries.

“We are pumped to host Channing at our booth at Expo West to help spread the word about RUNA and educate people about the benefits of Guayusa," said RUNA co-founder Tyler Gage, who also noted that RUNA’s booth, made from renewable bamboo, will feature a sustainable rainforest design. The company also plans to introduce three new flavors of its ready-to-drink Guayusa beverages at the show.

Guayusa is a native Amazonian super-leaf with as much caffeine as a cup of coffee and double the polyphenols of leading green tea products. However, unlike traditional teas, Guayusa has no tannins, so it tastes surprisingly smooth and naturally sweet. Indigenous peoples in the Ecuadorian Amazon have brewed Guayusa like tea for thousands of years as an essential part of what makes them “RUNA” – fully alive.

“The tradition of Guayusa and why the indigenous tribes drink it is very intriguing,” said Tatum. “Being down in the Amazon and getting to spend time with the Kichwa and Sapara people, and really trying to understand how and why they use Guayusa and some of their other medicinal plants has given me a much greater understanding of how people can relate to nature on a deeper level.”

With a mission to improve the livelihoods of indigenous farmers in the Amazon, RUNA’s founders believe that consumers everywhere can benefit from the bounty of the rainforest without destroying it, starting with the people who live there. RUNA works directly with more than 3,000 indigenous farming families who are proud to see guayusa shared around the world. These families are RUNA’s partners in a Fair Trade relationship, and by organically growing guayusa in traditional forest gardens they help protect the rainforest.

About RUNA
RUNA is a Brooklyn-based social enterprise founded in 2009 by college classmates Tyler Gage and Dan MacCombie that makes beverages brewed with the Guayusa “super leaf” and improves the livelihoods of Amazonian farming families through its supply chain. RUNA’s products are sold in more than 6,000 stores across the country, and are an effective alternative to the legions of artificial beverages and energy drinks on the market. The journey continues at www.RUNA.org.

About RUNA Foundation 501c3
RUNA Foundation works with Amazonian communities to improve livelihoods and protect the Amazon rainforest. While a million acres of rainforest are destroyed every year to meet the global demand for precious hardwoods, sugar, cattle, and agricultural commodities, this exploitation does not benefit the farming families whose land and culture is being destroyed.  RUNA Foundation provides sustainable land management training, community development support and business development services to indigenous communities so that they can work toward their vision of sustainable development in the Amazon. The mission continues at www.runafoundation.org.

 

 

 

 

 

 

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Product Spotlight: Runa Clean Energy

 

 

Each can of Runa Clean Energy contains only carbonated water, Amazon guayusa, citric acid and natural flavors. Functionally, this natural brew has 120 mg of caffeine (50 percent more than other leading energy drinks) and 680 mg of polyphenol that serve as antioxidants. Guayusa contains no tannins, resulting in a smooth and naturally sweet flavor.

 

 
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Berry
Berry Clean Energy gives you the same guayusa energy you love with some extra sweetness and light carbonation. It’s just the organic boost you need to feel focused, fired up, and fully alive.

 

 

Ingredients
Brewed organic guayusa (purified water and organic guayusa leaves**), organic sugar cane, natural flavors, citric acid, vitamin C (ascorbic acid).

 

 

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Ingredients
Brewed organic guayusa (purified water and organic guayusa leaves**), organic lime extract, natural flavors, citric acid, vitamin C (ascorbic acid).

 

 

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About the Company
Runa was founded in 2009, days after we graduated from college. But our story begins several years earlier, when Tyler was living with the Kichwa people in the Ecuadorian Amazon. It was then he was introduced to guayusa – a naturally caffeinated tree leaf brewed like tea, consumed early in the morning to help interpret dreams and late at night to provide energy and clarity while hunting in the jungle. He loved the earthy flavor, smooth taste, and energy boost he got from the leaf.

Living and working in Latin and South America, we both saw how unsustainable activities like logging were enticing ways for people living in the rainforest to pay for education and medicine. We also saw how development projects implemented by NGOs often floundered because they lacked buy-in from local stakeholders.
Upon returning to college we teamed up to write the business plan for Runa. We entered and won several business plan competitions. After graduating from school we moved to Ecuador to begin working with local Kichwa communities to build a guayusa supply chain.

Together with these communities we envisioned a business that could share energizing, rich-tasting guayusa with the world – a business that would respect cultural traditions, support small farmers, and maintain the integrity of the Amazon rainforest. Runa now buys guayusa leaves from over 2,300 farming families. Those leaves are processed in a plant in Ecuador and then shipped to the U.S. where they are shared with a growing number of people.

Runa is proving that businesses in the Amazon can be good for the environment and the preservation of traditional cultural practices while supporting producers and connecting them to consumers around the world.

We couldn’t be more excited.

- Tyler and Dan
 

 

 

 

Company: Runa
Brand: Runa Clean Energy
Slogan: Focused Energy
Origin: USA
Category: Energy Drink
Packaging: 250ml can
Claims: Natural, Low Calorie, Non GMO, Fair Trade Certified, Organic
Varieties: Original, Berry, Orange Passion
Where to Buy: Store Locator
Website: runa.org
 

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runadrinks

Product Spotlight: Runa Guayusa Tea Drinks

Summary
Runa is a line of functional beverages that use Guayusa tea as their main ingredient.  Guayusa is a native Amazonian tree leaf that has been brewed like tea for thousands of years by indigenous communities in the Ecuadorian Amazon. Guayusa Tea offers a clear, focused energy by balancing as much caffeine as one cup of coffee with twice the antioxidants of green tea.

Runa currently offers four flavor varieties for their Guayusa based drinks.  The ingredients are all natural and centered around fresh brewed organic guayusa.  Other ingredients include organic cane sugar for sweetness and for flavor:  organic spearmint, lemongrass extract and organic hibiscus flowers.

The Guayusa leaves are purchased from Indigenous Amazonian farmers in Ecuador.  While Guayusa leaves are widely consumed throughout the Indigenous communities, Runa has given these farmers access to the international market in a way that previously was not possible.  This partnership has created social benefits far beyond simple buying and selling of tea leaves.  Runa is investing in community development projects and by helping plant over 150,000 trees every year.

Guayusa Benefits:
Guayusa contains the same amount of the world’s most prized stimulant, caffeine, as one cup of coffee. However, guayusa also has other stimulating compounds- theophylline and theobromine that combined create a balanced energy effect without any jitters, crash, or jolted buzz. Theophylline is a clarifying and uplifting compound also found in green tea. Theobromine is the stimulant found in dark chocolate that offers that pleasant whole body feeling many are familiar with.

Analysis
Runa is truly a unique story that is easy to fall in love with.  Some products are simply made from a mix of ingredients that are put in a package with a label and set on a shelf.  Runa, however, has a deep story behind the origins of the product that goes far beyond simply selling a natural energy drink.  The founders decided that not only would they use Guayusa to develop a natural energy drink but that they would help entire communities of Ecuadorian farmers in the process.  This impact cannot be measured only by the number of Guayusa leaves purchased, trees planted and financial investment in the communities.  The benefits extend far beyond that.  There is a delicate balancing act that will need to be played out as Runa ramps up production and more Guayusa leaves are consumed than may be available.  Increased volume will certainly have repercussions througout these Indigenous communities and Runa will need to work closely with these groups to understand the long term effects.

You would be hard pressed to find a more natural energy drink product on the market with such a unique story.

 

Company: Runa
Brand:  Runa
Category: Tea Drinks
Location: USA
Packaging: 14oz bottle
Claims: Certified Organic, Natural, Low Calorie
Slogan:
Focused Energy
Price:
$2.65
Flavor Varieties
Traditional, Mint, Hibiscus-Berry, Lemon-Lemongrass
Website
drinkruna.com

 

 

 

 

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