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Industry News: Rold Gold Holiday Dipped Pretzels Return To Celebrate The Holiday Season



PLANO, Texas Nov/2015 /PRNewswire-USNewswire/ -- The holidays are upon us, bringing parties, potlucks, and gatherings galore. 'Tis the season for celebrating with family and friends, but no fête is complete without sweet and savory snacks. The Rold Gold brand, one of the flagship brands from PepsiCo's Frito-Lay division, is here to help you steal the scene at all your parties this season with the return of limited-edition Rold Gold Holiday Dipped Pretzels.

Whether you're hosting your annual holiday bash or looking for the perfect way to thank your host or hostess, the fan-favorite snack is sure to be a crowd pleaser. With four unique flavors - Classic Dipped Tiny Twists, Dark Dipped Bavarian Twists, Peppermint Dipped Snowflakes and White Dipped Honey Braided - Rold Gold Holiday Dipped Pretzels will satisfy every flavor craving and discerning palate.

The Rold Gold brand has even dressed for the occasion with redesigned festive packaging, making it the perfect treat to bring along to all your holiday occasions. Forget about gift wrap, Rold Gold Holiday Dipped Pretzels' new look makes this snack a gift that looks (almost) as good as it tastes.

"During the busiest time of the year, finding something unique to bring as a party snack or gift can be a struggle," said Ryan Matiyow, senior director of marketing, Frito-Lay. "Rold Gold Holiday Dipped Pretzels will surprise and delight the party with one flavor-filled bag."

The fun doesn't have to stop with snacks. Up the holiday spirit at your celebration with Break Happy TV's 2014 hit "Holiday Extravaganza!" and other original content from Rold Gold at www.youtube.com/user/RoldGoldSnacks.

Available in select retail stores nationwide, Rold Gold Holiday Dipped Pretzels can be found in Classic Dipped Tiny Twists, Dark Dipped Bavarian Twists, Peppermint Dipped Snowflakes and White Dipped Honey Braided flavors in 7 and 7.5 oz. bags for a suggested retail price of $3.29.


About Rold Gold
Rold Gold is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. To find more information on Rold Gold, visit Facebook at www.facebook.com/roldgold.


About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.






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