Tag Archives: rexam


Dairy Drink Spotlight: MIO, Milkshake in a Can

Rexam and Alcon Group lead the way in dairy with the launch of Mio, milkshake in a can

Alcon Group, has chosen to partner with Rexam to launch MIO, a unique and refreshing lemonade flavoured milkshake. Recognising a gap in the market amongst teenagers and young adults for a carbonated milk based drink, Rexam and Alcon have worked together to produce an innovative can design to launch the first beverage of this type in Russia.

The launch of MIO sees Rexam working with a dairy product, demonstrating the growing demand for the use of aluminium cans in the category. Produced out of Rexam’s Vsevolozhsk plant in Russia, the bright and concise design is being produced in a 33cl Sleek can.

Nikita Volkov, MIO Marketing Director says, “It was great to work closely with Rexam to produce a can that represents our brand image – young, fun and dynamic. The aluminium can is the perfect packaging for MIO offering an alternative format and giving us stand-out in the dairy based beverage category.”



Company: MIO & Rexam
Brand: MIO
Category: Dairy Drinks
Origin: Russia
Packaging: 330ml can
Variants: Blackcurrant and mint, pear, apple, strawberry and vanilla
Where to Buy: Sold in retail outlets and local networks across Russia
Website: rexam.com






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Rexam’s FUSION bottle Gives Pepsi Twist a New Look

Rexam’s award winning FUSION aluminium bottle has given Pepsi Twist a new look, with the original lemon flavoured cola from PepsiCo Italy being repackaged and launched for a trial run in Italy.

PepsiCo Italy has designed the new Pepsi Twist bottle to appeal to young, dynamic consumers, seeking new trends and fashionable drinking solutions. The FUSION bottle guarantees a striking image and a contemporary feel, with Rexam’s innovative design and printing solutions ensuring the bottle has stand-out shelf appeal.

Full Review @ EP


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Guayaki Rolls Out Sparkling Yerba Mate Beverages

Yerba Mate, the caffeine alternative with the “strength of coffee, the health benefits of tea and the euphoria of chocolate” is now available in a sparkling beverage.

Guayaki Sparkling Yerba Mate beverages—which are sold in 12-oz. Sleek® cans from Rexam—help stimulate focus and clarity and boost physical energy. These lightly carbonated drinks are USDA Organic and Fair Trade Certified, and feature a delicious and refreshing taste that is available in cola-flavored Classic Gold, Cranberry Pomegranate and Grapefruit Ginger.

Full Article @ TSR

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