Tag Archives: redesign

gardenmain

Packaging Spotlight: Garden Lites® Gets a Fresh New Look and Unveils New Product Line

 

 

RAHWAY, N.J., Sept. 7, 2018 /PRNewswire/ -- Garden Lites®, the leader in delicious veggie-rich foods, unveils a major brand refresh to strengthen its unique positioning. Garden Lites is prominently featuring its new sub-brand name "Veggies Made Great" on its packaging and boldly highlights "veggies as the #1 ingredient." "At Garden Lites we are passionate about our brand purpose: make surprisingly delicious veggie-rich foods so people can incorporate more veggies into their diet. This is a great way to strengthen our message," notes Andy Reichgut, Executive Vice President of Garden Lites.

Garden Lites new packaging coincides with the debut of an exciting new breakfast category item, the Garden Lites Frittatas. The new Frittatas tastily add veggies into your breakfast routine with flavors including the Egg White Spinach Frittata and Veggie Bacon & Potato Frittata (with Veggie Bacon made from Pinto Beans). The new Frittata products join the existing vegetable rich line of Garden Lites products such as Garden Lites Muffins, Super Food Veggie Cakes, and Garden Lites Superfood Mac and Cheese. 

Garden Lites Frittatas can now be found in Stop &Shop, Giant Landover and select Costco stores. To see the new Frittata line visit http://www.gardenlites.com/introducing-frittatas

The bright green look of "Veggies Made Great" on every package signals a shift in the visual language in which Garden Lites proudly emphasizes vegetables as the primary ingredient in all Garden Lites products. The packaging change also helps highlight the company's dedication to clean and simple, gluten free, non-GMO, nut free and kosher ingredients as well as proudly displaying the prestigious Good Housekeeping Nutrition Seal of Approval, the first health-conscious, lifestyle-aware seal in the food and beverage industry. The back of the package also shows the ingredients in a clear veggie wheel graphic.

"This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase," says Andy Reichgut, Executive Vice President of Garden Lites. "We are confident that the brand refresh will drive new consumers to the brand."

The Garden Lites Frittata line is the latest product to reinforce the company as an innovative leader in the frozen food category. The Garden Lites product line continues to exceed all projections, with a sales spike of over 100 percent over the past two years. With the explosive growth still ongoing, Garden Lites recently moved to a new 40,000 square foot plant in Avenel, New Jersey, where they manufacture their broad variety of products.

Garden Lites products can be found nationwide at such retailers including: Costco, Kroger, Meijer, Target, Shop Rite, Publix, Stop & Shop, Giant, HEB, Ralph's, Fry's, and Whole Foods or at www.thehealthfoodstore.com

About Garden Lites®:

Garden Lites® is a Classic Cooking, LLC brand based in Avenel and Rahway, NJ that produces delicious vegetable snack foods. Since 2009, Garden Lites has raised the bar in healthy foods by delivering full flavor that's also veggie rich. Garden Lites has the Good Housekeeping Nutrition Seal of Approval and is the recipient of numerous awards, including Cooking Light - The Healthiest Frozen Foods in the Supermarket: Breakfast; Grocery Headquarters Trailblazer Award; Parents Magazine 25 Best Frozen Food for Families; – Gluten Free Digest Chocolate Muffins; Pioneers of Better For You: Refrigerated and Frozen Foods and Runner's World Editor's Pick.

For more information on Garden Lites products, visit www.GardenLites.com and www.thehealthfoodstore.com and be sure to "Like" on Facebook and Follow on Twitter!

 

Veggie Bacon & Potato Frittata (PRNewsfoto/Garden Lites)

Veggie Bacon & Potato Frittata (PRNewsfoto/Garden Lites)

 

Spinach and Egg White Frittata (PRNewsfoto/Garden Lites)

Spinach and Egg White Frittata (PRNewsfoto/Garden Lites)

 

 

 

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nowcow

Industry News: The No Cow Revolution Just Got Real As D’s Naturals Rebrands To No Cow And Expands Portfolio Of High Protein, Low Sugar, Dairy Free Products

 

Developed by then 18-year-old Entrepreneur, No Cow Gets Fresh New Look and Launches New Cookie Line and Additional Flavors of its Rapidly Growing Protein Bars

DENVER, Nov. 14, 2017 /PRNewswire/ -- D's Naturals, creator of the innovative, low sugar, dairy free No Cow protein bars, announced today it has changed its name to No Cow. The name celebrates the company's successful and growing selection of products, all made with high quality ingredients, that are high protein, dairy free, and have just 1 gram of sugar. In conjunction with its new brand name, No Cow revealed a new high protein, low sugar, dairy free cookie that will be available in four delicious flavors, along with two new flavors of its signature protein bars.

D's Naturals was founded in 2015 by the then 18-year-old serial entrepreneur and fitness enthusiast Daniel Katz ("D") after realizing he had a dairy sensitivity. After failing to find a low sugar, plant-based protein bar on the market, D began developing the No Cow Bar. The No Cow Bar launched, and through its overwhelming success, became the symbol of D's ultimate goal to create low sugar, plant-based protein products with great taste and texture to help support consumers' active and healthy lifestyles.

Today, the brand officially becomes No Cow, celebrating its mission with the tagline, "No Cow. No Bull. No Whey!" Consumers will see products rolling out in stores nationwide beginning November 2017 with a cool new logo and updated packaging.

"I created the No Cow Bar from a personal need and it has since acted as the inspiration for our mission here at No Cow- to create high-protein, dairy free, and ridiculously low sugar products that people love," said Katz. "Now that I'm 21, we thought it was time for us to 'grow up' and ditch my name as the brand. By transitioning to No Cow, we're signaling our brand evolution, but are staying true to our mission of creating a true No Cow Revolution.  Our new No Cow Cookies are the next iteration of our brand promise and epitomize the type of cross-category brand we are quickly creating. We like to think of our amazing consumers as an extension of our team, and we are extremely pumped to share our sick new packaging and increased product offering with them and new No Cow fans everywhere!"

Today, No Cow is introducing:

  • No Cow Cookies, a new product line that is high protein, low sugar, dairy free and guilt free:
    • Four flavors of No Cow Cookies deliver at least 12 grams of plant-based protein per cookie with only 1 gram of sugar. Cookie flavors include Peanut Butter, Chocolate Chip, Double Chocolate and Snickerdoodle.
  • No Cow Bars, in delicious new flavors:
    • The flagship bar delivers at least 20 grams of dairy free protein per bar with only 1 gram of sugar. New flavors hitting the market are Carrot Cake and Chunky Peanut Butter. They join current flavors of Chocolate Fudge Brownie, Mint Cacao Chip, Peanut Butter Chocolate Chip, Raspberry Truffle, Blueberry Cobbler and Lemon Meringue Pie.

The new cookies and bar flavors join fan-favorite No Cow Fluffbutter, which is a protein infused almond or peanut butter spread and contains 1 gram of sugar and 10 grams of protein per serving.

"No Cow is no longer just a protein bar company; we are quickly becoming the trusted brand in all things dairy free, low sugar, and high protein," Katz continued. "We're not here to save the world, or make promises that we can't keep. At No Cow, we cut through the bull and say it how it is. We aim to make people's lives easier by providing products that were created out of a true personal need, knowing that there are others just like me. This fact is reinforced by the growth of our devoted No Cow fan-base. Each day marks a significant turning point for the company… we're one step closer to a No Cow Revolution."

To learn more and to fall in love with No Cow, visit www.NoCow.com

ABOUT NO COW
No Cow, formerly known as D's Naturals, was created by Daniel Katz on his mission to redefine high protein, low sugar, dairy free foods to fuel an active lifestyle. Made with simple ingredients like brown rice and pea protein, No Cow Bars, Cookies, and Fluffbutter are vegan, non-GMO, low in sugar, and free of gluten, dairy, lactose and soy.  Products are available at over 12,000 retail locations nationwide. To learn more and to fall in love with No Cow, please visit www.NoCow.com.

 

 

 

 

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tesamain

Packaging Spotlight: Tessemae’s Enters into the Organic Produce Category with a Fresh New Look

 

 

BALTIMORE, April 12, 2017 /PRNewswire/ -- Tessemae's Fresh Food Company, a leader in the fresh salad dressing and condiment category, is looking forward to an exciting year as it transforms into a fresh food company.  A new brand refresh will kick off the company's expansion into the organic produce market.

Tessemae's is disrupting the produce category with its innovation and will continue to rely on its use of clean and organic ingredients as a differentiator. Their product portfolio will be expanding this year to include a new line of creamy salad dressings, a line of organic condiments, salad toppers, single serve and family style salad kits, veggie trays, and dips.

"People are tired of eating science projects. They want clean, fresh, meal solutions. Tessemae's is here to enable that clean eating for everyone, everywhere," said Greg Vetter, CEO of Tessemae's.

The new brand look, created with the consumer in mind, is clean and flavor forward. The hand-dipped wax they are perhaps best known for has been replaced in favor of an easy-to-open color coordinated shrink seal. The condiment line features fun, playful imagery that is sure to connect with consumers. The new packaging can be found on shelves now. The company will be re-launching their website, Tessemaes.com, in April with a new look and improved user experience.

In January, Tessemae's launched single serve salad kits – exclusive to Kroger and Kroger banner stores but will now be expanding to other retailers in the near future. The salad kits are a delicious grab and go meal solution featuring organic grilled chicken, salad greens, Tessemae's dressing, and a salad topper to add flavor and crunch.  The salad kit is available in four flavor varieties: Spinach Bacon Ranch, Power Kale Caesar, Sweet Kale Crunch, and Sesame Ginger Greens.

"The most important thing to us is how a product tastes, and how it makes us feel. It all connects back to our mission of simplifying food to amplify life. That's what drives our innovation," said Kristen Dittami, EVP of Research and Development.

About Tessemae's Fresh Food Company
Tessemae's is an organic fresh food company that makes products with real, whole, source food ingredients.  The Vetter brothers, Greg, Brian, and Matt, launched the brand in 2009 at their local Whole Foods Market in Annapolis, Maryland, using a simple salad dressing recipe created and used by their mom throughout their childhood.  Tessemae's commitment to healthy eating and living is the core of their mission. Provide simple, yet delicious food to consumers made with real ingredients.  Available in Whole Foods Market, Kroger, Safeway, Target, The Fresh Market, WalMart, and Earthfare retailers across the country, Tessemae's products are creating a new standard in the product department and raising consumer awareness on the importance of consuming real, clean ingredients.  For more information please visit www.tessemaes.com.

 

 

Tessemae's Family Shot (PRNewsfoto/Tessemae’s Fresh Food Company)

Tessemae's Family Shot (PRNewsfoto/Tessemae’s Fresh Food Company)

 

 

 

 

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ciaomain

Packaging Spotlight: Ciao Bella Is Now Bigger And More Beautiful

 

 

Premium Gelato and Sorbetto Brand Launches its New Pint with Fresh New Packaging

NEW YORK, March 7, 2017 /PRNewswire/ --  Ciao Bella, maker of premium, artisan gelato and sorbetto, announced a packaging overhaul aiming to evolve the brand to be more on trend, competitive, and "approachable."  While the new brand design maintains some familiarity, it also brings back its iconic "C" swirl reminiscent of its early days.  Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats' natural colors. Along with the new logo, Ciao Bella, in an unprecedented move, is replacing its current 14oz jar with a larger, cylindrical shaped 16oz container without raising prices.

"The premium segment within the specialty frozen dessert category has witnessed tremendous growth in the last several years, particularly in the pint segment. We believe there is great opportunity to give back to our consumers with the larger container at no cost to them.  We expect the introduction of our new design and pint will appeal to new fans while also maintaining our loyal brand fans through extraordinary flavor profiles and value," says Carlos Canals, CEO of Ciao Bella. "As a company, it was important for us to create packaging that best reflects who we are as a brand and what we stand for, that means clean, natural, transparent, and approachable. Now, you'll see our unwavering commitment to the best tasting ingredients from around the world and the excitement and appreciation of what crafting authentic gelato and sorbetto really means to us."

The new Ciao Bella 16 oz. pints will start to hit retail shelves nationwide this month and will maintain its $4.99 SRP.

Ciao Bella Gelato + Sorbetto
Established in 1983, Ciao Bella began creating authentic gelato & sorbetto in a small gelateria in New York City's Little Italy, a neighborhood rooted in flavor and a love for delicious food. Committed to hand selecting the finest ingredients and crafting them into today's best flavor interpretations, Ciao Bella's premium products are driven by the creative vision and artistry of our chef, and inspired by Mediterranean culture and cuisine. Ingredients are sourced responsibly from quality partners in all parts of the globe, and include Non-GMO Project verified ingredients and hormone-free dairy. For more information, please visit Ciao Bella at ciaobellagelato.com, facebook.com/CiaoBella and instagram.com/CiaoBellaGelato 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ciao-bella-is-now-bigger-and-more-beautiful-300418598.html

SOURCE Ciao Bella Gelato Co.,Inc.

Related Links

http://www.ciaobellagelato.com

 

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petemain

Packaging Spotlight: Texas Pete® announces new, more convenient packaging

 

 
WINSTON-SALEM, N.C., Sept. 6, 2016 /PRNewswire/ -- Consumers will soon enjoy new, easier to use bottles of their favorite hot sauce, but the manufacturer of Texas Pete® says the product inside is the same great formula they love. TW Garner Food Co., the 87-year-old company, is the maker of one of the nation's leading hot sauce brands.

"We've made it easier to enjoy the bold, balanced flavor of Texas Pete® by adding a convenient flip-top lid," explains Ann Garner Riddle, the Chief Executive Officer. "Adding a few drops of Texas Pete® to your favorite foods will be the same great experience with our new flip-top cap. You can also remove the top to pour Texas Pete® into a measuring cup or spoon for using our mouthwatering sauce as an ingredient in your recipe. We want everyone to know that while we have improved our bottles, the same great products you've come to know and love are inside." The new style bottles are now appearing on store shelves nationwide.

The new six-ounce bottles are used for the company's popular Texas Pete® Original Hot Sauce, Hotter Hot Sauce and Garlic Hot Sauce. New 12-ounce bottles are now used for Texas Pete® Original Hot Sauce, all Wing Sauce flavors, Honey Mustard Sauce and Cocktail Sauce. A larger, 24-ounce bottle of Texas Pete® Original Hot Sauce is also available. The three-ounce bottle of Texas Pete® Original Hot Sauce will remain in the heritage-style design.

"We are always trying to improve our product to benefit our loyal customers. With this new bottle and cap, making food delicious with Texas Pete® is easier than ever," says Glenn Garner, the company's Chief Marketing Officer. "And we added the iconic cowboy to the bottle to make it cooler too."

About TW Garner Food Company

Founded in 1929, four members of the Garner family began selling their sauce to consumers and restaurants in the Winston-Salem area. The family-owned and operated company has since grown into one of America's leading sauce brands among consumers who purchase Texas Pete® at retailers and use the sauces at restaurants, within the military, and at other venues.
 

 

 

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p28main

Packaging Spotlight: TricorBraun Creates a True Game Changer for P28

 

 

ST. LOUIS, Aug. 4, 2016 /PRNewswire/ -- The P28 brand is all about changing the game and they needed a package redesign and a decoration method to go along with that notion. The company was launched by three brothers in the baking business who decided they needed to get in shape and lose weight. Initially, they turned to an exercise and nutrition program but when that didn't produce the results they were looking for, they turned to their personal trainer who was also a nutritionist. The brothers plus one joined forces and in 2008, they introduced a bread and the original high protein spread.

Originally, the high protein spread was packaged in a "peanut butter style" jar and wasn't well differentiated nor was it disruptive on shelf. According to Jeff Prince, Director of Operations, P28, "We wanted to get away from being just another typical spread jar on the shelf. With P28, we are always looking to change the game. We're always looking to be original and offer our customers high quality, innovative products. We wanted that same idea to hold true in our packaging."

 

Prince goes on to say, "We chose TricorBraun because of their game changing design capabilities, the quality of their work and their top notch communication." The process at TricorBraun began with the discovery phase. This allowed the team to clearly comprehend, define and help P28 realize their vision. Many things were taken into consideration including brand, competitive landscape, technical restraints and success criteria.

It was clear that the package needed to be a PET 16 oz. jar and that there were seven skus but according to Prince, "We were searching for something unique, exciting and high quality that screamed pick me up! If the consumer picked up the jar just to feel the difference in the structure, we knew this would ultimately lead them to reading about our product and its benefits."

According to Samantha Juna, Package Design Manager, TricorBraun, "We looked at a variety of shapes, closures and different deco methods including labeling vs. shrink sleeving the bottle but the big turning point came when we agreed to play up the sports angle and truly differentiate from a regular peanut butter. We explored surface changes, more pronounced textures and athletic silhouettes. We took inspiration from some of the sports drinks on the market." She explains further, "We essentially left the peanut butter category and went to nutraceutical."

About the time of reaching design freeze, Molly Fuehrmeyer, Graphic Design Manager, TricorBraun was revamping the current graphics and applying them to the structure for visualization. According to Fuehrmeyer, "The goal was to highlight the attributes of the shape of the bottle and we were confident that a shrink sleeve would be the best deco method to capture the vignette on the arch."

Additionally she states, "The first approach was to take the original artwork and conservatively make it work with the new structure but P28 felt that a more playful look was needed while retaining the established sku colors and the logo positioning." The final artwork includes opaque areas where the text is clearly readable. This leads to a vignette that accentuates the shape and then a clear arch that reveals how much product is left. It was important for the flavors: almond butter, signature blend, white chocolate, banana raisin, caramel turtle, peanut butter and apple crisp to be very visible on shelf.

After a year in the making, the product was launched in the summer of 2015 and in 2016, the package design recently won the PAC™ Global Leadership Award: Silver in the Food & Beverage Brand Revitalization category.

TricorBraun orchestrated the process with multiple outside suppliers. The bottle is manufactured by Pretium, the stock closure is from PANO and the shrink sleeve is done by Metro Label. The bottles are filled by P28 and can be found in retail in the US at all Vitamin Shoppe locations, 800+ Wal-Mart locations, all Wegmans and thousands of others. In Canada, the product can be found at Popeye's and online at SupplementSource.ca and SupplementsCanada.com.

P28 Foods is a high protein food company located in Syracuse, NY.  Founded by third-generation bakers, we are dedicated to providing our customers the most delicious and nutritious high protein food products available.  For more information about P28 Foods, contact Jeff Prince, Director of Operations, at jeff@p28foods.com or 888-667-7533. www.p28foods.com.

TricorBraun's Design & Engineering Group is a business unit of TricorBraun, one of North America's leading providers of rigid, corrugated and flexible packaging. The Design Group's primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun's more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.

 

 

http://www.tricorbraun.com

 

 

TricorBraun's new package design for P28 is a true game changer. (PRNewsFoto/TricorBraun)

TricorBraun's new package design for P28 is a true game changer. (PRNewsFoto/TricorBraun)

 

 

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proteinmain

Packaging Spotlight: Protein2o Unveils Brand Revamp

 

 

Chicago, IL (March 22, 2016)—Protein2o, manufacturer of the nation’s top selling high protein, low-calorie waters, just unveiled a beautifully contemporary brand revamp and complete reformulation to 100% whey protein isolate at The NGA Show 2016 in Las Vegas, NV earlier this month.

The package refresh was led by New York based design agency Flood Creative, responsible for iconic brands like FUZE, Body Armor and NOS Energy. Flood designed the new brand identity to appeal to the mass consumer with a cleaner aesthetic, more pronounced fruit imagery and bold nutrition callouts.

“Every aspect of the new package design was backed by consumer research surveys we conducted throughout each phase of this project,” said Robert Kral, Vice President of Marketing & Procurement for Protein2o. Kral said that in addition to protein content, respondents viewed sugar, calorie and carb content as the most compelling aspects of the drink. The feedback led to the bold nutritional callouts on the front panel along with an added focus on fruit imagery and more sophisticated flavor names.

The innovations reflect the brand’s new tagline, “The Lighter Side of Protein” and will be backed by a new marketing campaign centered on the messaging “Packed with Protein. Not Calories”.

Along with the new look, Protein2o has revamped their formulas and transitioned to a new custom Amcor PowerFlex bottle. Some of the brand improvements include:

• Now made with 100% ion exchange whey protein isolate

• Improved flavor profiles with amped up flavors

• New 5th flavor Tropical Coconut with a hint of pineapple

• Preservative Free

• Certified OU-D Kosher

“We’ve previewed the new product innovations to many of our key retail customers over the past several months and the response has been overwhelming,” said Brian Stuckelman, Vice President of Sales for Protein2o. “There’s a lot of excitement from Buyers who see protein waters as expanding their category to consumers who are interested in protein; there is a general consensus that the new branding and flavor profiles will be widely accepted by veteran and first time protein consumers alike.”

The revamped line is now available at select retailers, and Protein2o will continue to rapidly expand availability over the next two months.

About Protein2o

Protein2o® was created as a low calorie, low carb alternative to protein drinks packed with empty calories, carbs and sugar. It has been expertly formulated with 15g of the purest whey protein isolate in the world, rich in branched chain amino acids with the highest Leucine content of any known protein, necessary for muscle protein synthesis. To learn more visit DrinkProtein2o.com, facebook.com/Protein2o, twitter.com/Protein2o and Instagram @Protein2o. The Lighter Side of Protein.™

 

 

 

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driven feat1

Coffee Spotlight: Driven Coffee Roasters Scandinavian Blend

 

 

Our Scandinavian blend consists of equal portions of Brazilian and Mexican coffees.

Just as many exotic locations with none of the jet lag, Mexico is the closest coffee producing country to the United States. A burgeoning tourism destination, Mexico is a diverse country with deserts, blue waters, mountains, huge cities, and small hamlets. Taking a step away from the new resorts and seaside resort complexes will land you right in the middle of prime coffee country.

Ease of access and abundant quality coffee has turned greater buyer interest towards Mexico in the recent years. This has helped elevate Mexico’s status from blend coffee to single-source and organic specialty offerings. Specifics:

 

  • Name:Mexico Single High Ground
  • Origin: Mexico
  • Region: Concordia, Chiapas
  • Farm: Various
  • Varietal: Typica, Bourbon, Mundo Novo
  • Altitude: 1250 to 1550 meters
  • Processing Method: Fully Washed

 

Brazil’s hot, humid climate lends itself to be the perfect place to grow coffee. That being said, Brazil is one of the highest coffee producing countries in the world. Despite the large amount of coffee that is produced in Brazil, more than 70% of the coffee farms in Brazil are less than 10 acres. Smaller farms have unique processing practices, and each farm adds its own special touch to the coffee beans; however, all farms conform to the same coffee standards to ensure high quality product.

The coffee beans are hand harvested and dry processed; the dry process method involves drying the cherries, and removing the beans once the cherries are dried. This process adds a slight fruity flavor to the coffee, resulting in a heavy, sweet, and complex brew. Treat yourself to the wonderful flavors of Brazil Santos gourmet coffee.

 

 

About the company

Driven Coffee is a small team of artisans from across the Midwest that came together in Minneapolis, Minnesota to share a common passion for specialty coffee. We focus our efforts on responsibly sourcing, craft roasting, and meticulously brewing the best coffees possible to serve our customers across the country.

We roast our coffees on a vintage German Gothot Roaster that gives us the freedom to manually control all stages of the roasting process to further develop our unique blends and single origins. We maintain strict quality control and cup our coffees endlessly to ensure our customers receive a consistent product that highlights the delicate nuances of each and every bean. In a world that is full of massive commercial coffee companies, we stand apart as a small craft roaster focused on delivering fresh, complex coffees.

 

 

Company: Driven Coffee
Brand: Scandinavian Blend
Origin: US
Category: Coffee
Packaging: 12 oz. or 3 lb
Claims: Combines Brazilian and Mexican coffees, organic, hand harvested and dry processed.
Variants: View product range here
Price: 12 oz. $10.75, 3 lb $35.00
Where to Buy: US, Buy Online
Website: http://www.drivencoffee.com/

 

 

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chiastar1

Industry News: Chia Star Launches Line of HPP Coconut Milk Shakes, Unveils Brand Revamp

 

 

Chia Star, a chia seed-based beverage brand, has launched a new line of dairy-free, high pressure processed (HPP) chia seed and coconut milk shakes. The product line debuted at Whole Foods locations in the retailer’s Northeast region at the top of the year and recently underwent a packaging update that coincided with a brand revamp of Chia Star.

Chia Star founder and CEO Sara Erb discussed the line extension in a call with BevNET on Tuesday.

“The coconut milk shakes came out of me thinking about meal replacements and protein shakes and how we could further expand on all of the benefits of our fully soaked chia,” Erb said.

The three-SKU line of 10 oz. shakes comes in Very Vanilla, Caramel Coconut and Cold Brew Coffee varieties, the latter of which is infused with coffee from Brooklyn-based Grady’s Cold Brew. The product includes a callout of “Made with Grady’s” on the front of the label and uses the coffee company’s logo. The Caramel Coconut protein shake, which contains 10 grams of plant-based protein via a composite of pea, quinoa and sprouted brown rice protein, will be available as a Whole Foods-exclusive item for its first six months on the market.

The new shakes feature branding that is a significant departure from Chia Star’s previous look. Erb described the revamp as a “modern upgrade” for the company as it looks to expand its distribution network.

“The original Chia Star brand was so neat and quirky, and it was hard to give up, but this rebrand was important as we look to get these products out into more of the marketplace,” Erb added.

Chia Star will introduce the new branding to its flagship line of chia seed and juice drinks in the coming weeks. Currently available in Whole Foods’ Northeast and Southeast regions the beverages are set to enter tri-state area speciality grocery chain King’s Food Markets, which has authorized placement of both the brand’s flagship chia beverages as well as the new shakes.

As Chia Star looks to increase distribution, Erb has begun the process of raising new capital. According to a January filing with the U.S. Securities and Exchange Commission, the company has raised $260,000 in a seed round targeting $750,000. Erb indicated company will be pitching more potential investors in the coming weeks.

Erb revealed the new funding will also go towards supporting the upcoming launch of an HPP line of high electrolyte sports drinks, which will be powered by chia, high-antioxidant berries and natural trace minerals. Erb said she expects the Chia Star sports drinks to debut later this year.

 

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banzmain

Packaging Spotlight: Banza Chickpea Pasta Has a New Look

 

 

Banza's got a brand-new outfit, and we wanted you to be one of the first to see. We noodled on it for a long time, and today we're proud to unveil a look that's as simple and bold as our pasta.

They've got a shiny new website and brave new box - but never fear, it's the same delicious Banza you know and love on the inside

 

 

 

 

About the Company
Our mission is to change pasta forever, for the better. We believe in the power of improved nutrition. I learned about the importance of diet first hand.

Throughout college I had sinus infections. After four consecutive years of seeing doctors and going through antibiotics, I was told I would need to get surgery. Around the same time, I started to focus on my diet. It wasn't long before I realized that certain foods were flaring up my sinuses. By cutting gluten out of my diet, I learned I could forego sinus infections and surgery alltogether, and do it naturally.

I know I'm not the only one with a story like this. There are millions of people out there who would benefit from eating the right foods. Most probably don't even know it yet.

That's why we do what we do. By making a simple substitution, Banza for pasta, we believe that people will be one step closer to an improved diet, and maybe an improved livelihood.

 

 

 

Company: Banza LLC
Brand: Banza
Origin: USA
Category: Pasta
Packaging: 227g box
Claims: High Protein, Low GI, Non GMO, Gluten Free, Heart Healthy
Variants: View Range Here
Price: $30.00 (6 x 227g)
Where to BuyBuy Online
Website: eatbanza.com

 

 

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