Tag Archives: recycle


Oral Care Spotlight: Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle


Tom's of Maine is Pioneering the Movement to Make Tubes Widely Accepted for Recycling

KENNEBUNK, Maine, Nov. 14, 2019 /PRNewswire/ -- Tom's of Maine has begun shipping a first-of-its-kind recyclable toothpaste tube recognized by the Association of Plastic Recyclers. The tube is designed to be compatible with the #2 HDPE plastic stream and will begin shipping just ahead of National Recycling Day on November 15.

Until now, toothpaste tubes haven't been recyclable because most are made of a mixed material that doesn't have a second life and has to be landfilled. The #2 plastic continues to have a strong recycling stream and is the same material used in most laundry detergent bottles. The new Tom's of Maine recyclable tube is designed to be "circular," so that the material can be re-processed into new products and packaging.

"We're thrilled to offer a first-of-its-kind recyclable toothpaste tube that's been recognized by the Association of Plastic Recyclers, which sets the standard for North America. There is no oral care or personal care tube on the market with this APR recognition," said Esi Seng, general manager at Tom's of Maine. "We're already hard at work engaging with The Recycling Partnership and their network to communicate with recycling centers and win their acceptance of our recyclable tube. We're proud to be blazing a trail for other toothpaste brands to follow," Seng added.

Tom's of Maine Antiplaque & Whitening Peppermint Natural Toothpaste will be the first variant in the new tube, available on shelves in the coming weeks, with all full size Tom's of Maine toothpastes in the new recyclable tube by the end of 2020. For more information, please visit: https://www.tomsofmaine.com/our-promise/caring-for-the-planet.

"When it comes to recycling, shoppers interested in natural products are also more committed, active participants in working to keep waste out of landfills," said Julie Sprague, stewardship manager at Tom's of Maine. "This is another commitment we're making as a company guided by a rigorous set of standards called our Stewardship Model, which ensures we're operating sustainably and responsibly every day. Taking care of the planet is a goal we all share and this exciting launch is a new way we can work together in this ongoing effort," Sprague added.

To recycle the tube at home, people should check the back of their tube for the blue "flag" that tells you what to do: once empty, replace cap and recycle with #2 plastics. Tom's of Maine tubes without the blue flag haven't yet transitioned to the new recyclable material. Recycling practices vary by municipality and if a town doesn't accept #2 plastic, the Tom's of Maine Natural Care Recycling Program, a partnership with TerraCycle, is a recommended option for recycling all personal and oral care packaging regardless of the brand.

Tom's of Maine recently became a Certified B Corporation®, joining the ranks of top socially responsible companies. Through this accreditation, the company continues its commitment to transparency, caring for the planet and communities, and setting a positive example for future generations. 2020 marks the 50th anniversary of the brand still headquartered in Kennebunk, Maine. You can learn more about Tom's of Maine, its complete product portfolio and how the company makes its products by visiting www.TomsofMaine.com and www.Facebook.com/TomsofMaine.

About Tom's of Maine
Tom's of Maine has been making safe, effective natural personal care products for 49 years.  It all began when Tom and Kate Chappell moved to Maine in 1968 looking for a healthier, simpler life for their growing family. And when they couldn't find personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives, they decided to make their own. Tom's of Maine products – including toothpaste, deodorant, mouthwash, antiperspirant, bar soap, body wash, dental floss, and toothbrushes – are made from naturally sourced and naturally derived ingredients and never tested on animals. A Certified B Corporation, Tom's of Maine is committed to upholding a purpose-driven business and has a long-standing commitment to supporting nature and healthy families. Tom's of Maine has supported hundreds of nonprofits by giving back 10% of its profits, and employees are encouraged to use 5% of their paid time (12 days) volunteering for causes they are passionate about. Most Tom's of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities.   Visit us online at http://www.tomsofmaine.com/ or at http://www.facebook.com/TomsofMaine.

SOURCE Tom's of Maine

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Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle

Tom’s of Maine Brings First-of-its-Kind Recyclable Toothpaste Tube to the Oral Care Aisle





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Packaging Spotlight: Hellmann’s Commits to Using Recycled Plastic Packaging in Over 200 Million Bottles and Jars by 2020


ENGLEWOOD CLIFFS, N.J., April 16, 2019 /PRNewswire/ -- Today, Hellmann's announced that by 2020, all of its Mayonnaise and Mayonnaise Dressing plastic containers sold in U.S. retail stores will be made from recycled plastic materials. This initiative is part of Hellmann's ongoing commitment to advance sustainable packaging.

The recycled plastic packaging is rolling out now, beginning with Hellmann's Mayonnaise and Mayonnaise Dressing squeeze bottles and followed by Hellmann's jars by the end of 2019. Over 200 million Hellmann's bottles and jars will be impacted, and the new containers will feature the How2Recycle® label and artwork that highlights the brand's commitment to using recycled plastic.

"Switching to recycled plastic has a positive impact on the environment by reducing the amount of bottles sent to landfills and lowering greenhouse gas emissions," said Benjamin Crook, Senior Director, Dressings & Condiments, Unilever. "At Hellmann's we strive for sustainability in all that we do, including helping customers make a responsible choice while still enjoying the products they love."

This is the first step for Hellmann's to move its portfolio of products toward fully recyclable bottles and jars that are made from 100 percent recycled materials. The brand's commitment to using recycled plastic packaging that is also recyclable is one way the brand is delivering on the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth. Specifically, Hellmann's efforts will support the company's goal of ensuring 100 percent of plastic packaging will be designed to be fully reusable, recyclable or compostable by 2025. The company is also developing reusable packaging innovations in an effort to reduce single-use plastics as part of TerraCycle's Loop platform.

Consumers are encouraged to learn more about Hellmann's commitment to using recycled plastic packaging by visiting here: https://www.hellmanns.com/us/en/new-recycled-plastic-packaging.html

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Personal Care, Food & Refreshment and Home Care products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt's Naturals, Seventh Generation, Simple, Sir Kensington's, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever's Sustainable Living Plan underpins the company's strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com

Contact: Allison Ranshous, aranshous@webershandwick.com

SOURCE Unilever

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Starbucks’ Lauching $1 Reusable Plastic Cup

NEW YORK (AP) — Starbucks Corp. is rolling out a $1 reusable plastic cup at its cafes starting Thursday.

The Seattle-based coffee chain already gives customers a dime discount each time they bring in reusable cups for refills. Now it's hoping the new cups — which bear its logo and resemble its white paper cups — will increase the habit.

As with other reusable cups, the new cups will be cleaned with boiling water each time customers bring them in. The cups were tested in 600 stores in the Pacific Northwest over the past few months and will be rolled out nationwide and in Canada.

In 2008, Seattle-based Starbucks had said it wanted to serve 25 percent of all drinks in reusable cups by 2015. That goal has since been reduced to 5 percent.

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In Mexico, scheme exchanges rubbish for fresh produce

Launched in Mexico City, the government-led Mercado de Trueque is a barter service which offers fresh food in exchange for recyclable materials.

Mexico City has proven to be a resourceful place for the recycling of unwanted items. We’ve seen sneaker swaps in the past that make use of unwanted footwear and now a recent government-led barter service, Mercado de Trueque, offers fresh produce in exchange for recyclable materials.

Having started in March this year, the market will run every Sunday until the end of the year from Chapultepec Park in the country’s capital. Residents can visit the location with glass (clear, amber, green and blue), paper/cardboard, aluminum beverage cans, PET (polyethylene terephthalate) bottles and tetrapak cartons, handing them over in return for ‘green points’ that can be used to purchase local farmers’ goods at the market. Market customers can exchange up to ten kilograms of waste and must separate and clean their rubbish. Organized by the Secretaría del Medio Ambiente (Ministry of Environment), the scheme aims to demonstrate how waste products can retain their value beyond initial use; the goods on sale are purchased with money received from the waste management companies receiving the recyclable goods.

Full Article @ SpringWise

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Starbucks recycling bin

Starbucks Has Venti Recycling Goals

If you've ever finished your drink in a Starbucks cafe, then looked around in vain for a recycling bin in which to deposit the empty cup, you're not alone. With fewer than 10% of Starbucks in Los Angeles County equipped with customer recycling bins, a lot of our cups end up in landfills. There are 364 company-owned Starbucks in L.A. County. Of those, 34 have customer recycling bins in the front of the store. In addition, there are 52 stores that have recycling used by employees behind the counter (or in the "back of the house"). While some customers go the extra mile and take the empty cups to their home or other recycling bins, more often, the cups are tossed in the trash.

It's a problem Starbucks is well aware of, and is looking to solve in the coming years, according to its just-released annual global responsibility report. The aim is for all company-owned Starbucks to have 100 percent of cups recyclable or reusable by 2015.

"That's absolutely our goal. ... We do think it's possible," Jim Hanna, Starbucks' director of environmental impact, told L.A. Weekly Friday in a phone interview.

Hanna conceded that the current system in Los Angeles is confusing for customers, with some Starbucks having customer recycling bins and others only trashcans, often depending on how a landlord handles waste collection and recycling.

The new report points out that some communities don't have the infrastructure in place to recycle Starbucks cups: "With more than 17,000 retail locations globally, conditions vary from city to city and from store to store -- making it a challenge for us to efficiently and effectively implement uniform recycling strategies."

While many communities' recycling programs can process the plastic Starbucks cups used for cold drinks, a challenge is what to do with the cups designed to hold hot coffee. The outer layer of these cups is paper, but the inside has a waxy coating to prevent leakage. The perception has been that these cups are not recyclable, but Hanna says the company has been working with paper mills, which have found it is indeed possible to separate the paper from the lining. (Check with your community's recycling program to see if it will accept the cups.)

Customers may not be aware that some Starbucks stores recycle behind the counter, focusing on the "big three" items: plastic milk jugs, cardboard and coffee grounds. (And if you would like used coffee grounds to go, just ask. Most Starbucks stores are happy to hand over grounds for your composting needs.)

One ongoing effort is getting customers to bring in their own cups. Last year, Starbucks served more than 34 million beverages in reusable cups. Sounds like a lot, but this represents less than 2% of all drinks served. Originally, Starbucks had a goal that one quarter of its beverages would eventually be served in reusable cups. But the new report is scaling back that number to "serve 5 percent of beverages made in our stores in personal tumblers by 2015." Evidently, we just don't like bringing in our own cups.

Starbucks is making progress in building greener cafes, with 75% of its new stores now achieving environmentally friendly LEED certification. The company also is working to reduce energy and water consumption by 25% by 2015. And Starbucks strives to ensure that all of its coffee will be ethically sourced by 2015.

Included in the report is a message from Starbucks CEO Howard Schultz, stating that the company believes "more than ever that Starbucks has a shared responsibility to operate our business in ways that contribute to the economic and environmental well-being of the communities we touch."


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