Tag Archives: rebrand

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Branding Spotlight: The Real Coconut Products Company Announces Rebrand to Sana Foods


Leader in plant-based, gluten, grain and dairy free CPG sees future expansion with brand refresh

LOS ANGELES, June 17, 2021 /PRNewswire/ -- The Real Coconut Products Company, the plant-based, gluten, grain and dairy free packaged food company, unveiled today a comprehensive rebrand including a brand name change to Sana Foods and an entirely new look and feel for its family of products. The new name and brand identity reflect the company's commitment to making globally-minded, plant-focused food more accessible and furthers its mission of creating sustainably grown products that nourish and heal.

The name Sana is a derivation of Sanará - one of its sister companies, a wellness-forward hotel and kitchen in Tulum, Mexico run by company founder, Daniella Hunter. Sanará, meaning to heal or regain health in Spanish, embodies the brand's ethos of putting health and wellness first by choosing clean, organic ingredients that are easy to digest and sourcing those ingredients through a conscious supply chain. While the current products are all coconut based, the name change also reflects the company's ongoing evolution and plans to expand beyond coconut as a base for future products.

"Four years ago when we began offering this new approach to packaged food, we could only hope we would make a global impact," said Daniella Hunter, Founder of Real Coconut Kitchen and Sana. "Global food demand is increasing at an alarming rate and we must achieve a sustainable food future that meets these demands while also preserving and restoring land. We are humbled that so many people are awakening to this new reality and demanding more sustainable food options. Sana is the next step on  this journey, and we can't wait to take everyone with us."

Mirroring the name change, Sana Foods is also revealing new packaging. The brand has spent years innovating the grain free market to make clean, organic-certified tortilla wraps and chips that are unmatched in function and taste appeal, and needed a look that delivered the same excitement. Sana's logo is bright and inviting with the packaging dressed in an array of pinks, greens and blues. The brand hopes the new look will create more shelf appeal and get consumers thinking about plant-based foods in a more mainstream way.

"Over the last few years we have learned that 1 in 3 Americans said they want to reduce or eliminate gluten consumption, 82% of U.S. households buy organic-certified foods, and grain-free was the fastest growing wellness claim," said Camille Gibson, CEO of Sana Foods. "Sana checks all of these boxes, and has quickly advanced from an entry level one category food company to a rapidly growing organization. The rebrand was an obvious next step to embrace our forward momentum and make a larger impact on people's health and the planet."

The rebrand comes on the heels of two big announcements earlier this year with the appointment of longtime General Mills Exec Camille Gibson as CEO and an entry into foodservice with the industry's first functional, gluten and grain free tortilla wrap in Tocaya Organica. The brand is currently on track to double its sales, continue growth in the foodservice channel, increase distribution, and expand into other market categories.

To learn more about Sana Foods, please visit www.sanafoods.com, follow us on Instagram @eatsanafoods.


Sana Foods is a USA Food CPG brand under The Real Coconut Products, LLC that includes a collective of grain, gluten and dairy-free chip and tortilla products that are sold in over 5,000 stores across the USA and Canada including Whole Foods Market, Publix, and Sprouts Farmers Market. Sana products are dedicated to digestive wellbeing and provide a philosophy of health and eating as a regimen for sustainable living, both personally and for the planet. All Sana products are Certified Organic, Gluten Free Certified, and are vegan and paleo friendly. They are made with ingredients derived from low-impact crops like coconut, yucca, and plantain that require a relatively low amount of irrigated water.

Founded by holistic food innovator Daniella Hunter in 2016, Sana Foods is the sister brand of Real Coconut Kitchen, a conscious eatery and market committed to nourishing its customers, while nurturing the world. For more information, please visit www.sanafoods.com, follow us on Instagram @eatsanafoods.


Sana Foods unveils new packaging for their full product line up.

Sana Foods unveils new packaging for their full product line up.







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Pyure Organic's sweetener line up revealing rebranded packaging

Packaging Spotlight: Pyure Organic Announces Rebrand


Pyure Organic partnered with Ideabar, a national media agency, to develop a new look and language for their stevia sweetened products.

NAPLES, Fla., May 20, 2021 /PRNewswire/ -- Pyure Organic, one of the fastest-growing brands in the low-to-no-calorie sweetener category, announces a major rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers and spreads.

Pyure Organic partnered with Ideabar, a leading marketing and media agency to develop integrated marketing strategies to maximize business growth and brand equity. After conducting market research and consumer feedback, the brand and messaging were repositioned along with redesigned packaging across the entire portfolio of 25 Pyure products.

The new Pyure branding uses friendly fonts with grain-like textures, green leaf accents, bold colors and photos of delicious-looking sweets to appeal to all ranges of customers. The new copy emphasizes "love" language, as in the brand's new tagline: "Love is pure. Pyure is love."

"We could all use a little more love in our lives," said Benjamin Fleischer, Pyure's founder and CEO. "Pyure is the result of my ongoing passion for creating plant-based sugar substitutes that taste great and that love you back. Our rebrand, which gives us a new look that's accessible and exciting, perfectly captures the vibrancy of our product line today and tomorrow. We think consumers will fall in love with it as much as we have."

Pat Fox, Director of Marketing at Pyure, said "The ultimate goal of the rebrand is to become a pantry staple in millions of homes, and to challenge sugar as America's most popular sweetener. I'm proud to say that every decision we made focused on our customer. Their insights were our 'North Star' on the evolution of Pyure."

Pyure has continually outpaced its competition as more consumers have become aware of the threat of sugar to their well-being and seek sugar-free sweetening solutions that are better-for-you without compromising on taste."

Ideabar boasts agency expertise in products that appeal to Natural-Minded Consumers, so the partnership was a natural fit.

"We believe in brands that innovate and lead markets. We are inspired by Pyure's focus on bringing plant-based, organic, sugar alternatives to market," said Dana Wardeh, Director of Client Engagement of Ideabar. "Pyure Organic is a brand that aligns with Ideabar's passion to provide Natural-Minded Consumers with choices in their pursuit of personal wellness. This rebrand will help further establish Pyure as the undisputed pioneer of organic, sugar-free foods."

For more information on Pyure, click here.

For more information on Ideabar, click here.

About Pyure Brands
Pyure Brands, LLC, the fastest-growing independent organic sweetener company in the U.S. serving global food, beverage, cosmetic and nutraceutical brands and manufacturers. Since its founding more than 10 years ago, Pyure has been at the forefront of the stevia renaissance, leading the market in plant-based alternatives to sugar. Pyure is distinguished as first to market introducing USDA Certified and non-GMO Project Verified Stevia. The company's sweetening solutions are sugar-free, zero-glycemic and safe for diabetics. Headquartered in Naples, Florida, Pyure Brands has deep roots in Southwest Florida and has a history of giving back to the local business community.

For more information on Pyure Brands, visit www.pyureorganic.com or follow Pyure on Instagram (@pyureorganic) and Facebook (@pyureorganic).

About Ideabar
Ideabar is an integrated marketing and media agency based in West Palm Beach, Fla., and Atlanta, Ga. The agency changes minds and moves markets through research, branding, creative, integrated media and interactive services. The team of brand strategists, creative professionals, research analysts and media planners are data-driven, wildly creative and fluent in all media. To learn more about Ideabar, visit ideabar.agency.

About Cox Enterprises
Cox Enterprises is dedicated to building a better future through our leading communications and automotive services. Our major operating subsidiaries include Cox Communications and Cox Automotive. Headquartered in Atlanta, Ga., Cox is a global company with $21 billion in annual revenues and brands that include Autotrader, Kelley Blue Book and Cox Homelife. Founded in 1898 by Ohio Governor James M. Cox, the company is a family-owned business committed to its people, communities and the planet. To learn more about Cox, visit coxenterprises.com, view our Sustainability Report at coxcsrreport.com, or us follow us on Twitter via @CoxEnterprises and @AlexTaylor_Cox.






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Packaging Spotlight: Path of Life Brand to Showcase New Packaging at Expo West



CHICAGO, March 4, 2019 /PRNewswire/ -- Path of Life, known for their plant-based gourmet quinoa and veggie blend side dishes, is gearing up to debut their exciting new look at this year's Natural Products Expo West Booth 120.

Made with simple, all-natural ingredients, Path of Life's savory sides have upgraded their packaging after a complete rebrand to include bright colors, funny catchphrases, and tasty recipes. The fresh design will also now include the gluten-free, Non-GMO Project Verified seal for the entire line-up, staying true to their core mission: "Live simple… Grown simple  simple ingredients, simple preservation and simple to prepare."

"We're growing up!" said Audrea Fulton, vice president of sales for Path of Life. "We've been in the market for 3 years – now we're ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging."

Aiming to dispel the notion that healthy food doesn't taste good, Fulton shared how Path of Life places great importance on making sure each item they put out into the market has great taste and flavor.

The attention-grabbing rebrand aims to attract family-friendly Millennial shoppers who are short on time but crave a healthy, home-cooked meal. All Path of Life sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.

"The new look has attitude and brings our brand to life," explained Fulton. "It's fun, it's edgy and more informative so consumers don't have to wonder how to use and apply the dishes – making meal prepping a breeze."

Come check out and taste the flavorful sides for yourself at Booth 120. To join the fun and vote #TeamQuinoa or #TeamCauli, follow @pathoflifebrand on social with the hashtag #celebratesides.

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, will be held from March 5-9, 2019 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, CA 92802. For more information, please visit www.expowest.com.

About Path of Life
As one of the fastest growing all-natural frozen plant-based brands, Path of Life is a family owned, natural and organic food company based in Chicago, Illinois. Created with the desire to make eating better, flavorful and easy for the entire family, Path of Life products are simply good, clean food.


Path of Life's Southwest Mango Quinoa Blend

Path of Life's Southwest Mango Quinoa Blend





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Industry News: The No Cow Revolution Just Got Real As D’s Naturals Rebrands To No Cow And Expands Portfolio Of High Protein, Low Sugar, Dairy Free Products


Developed by then 18-year-old Entrepreneur, No Cow Gets Fresh New Look and Launches New Cookie Line and Additional Flavors of its Rapidly Growing Protein Bars

DENVER, Nov. 14, 2017 /PRNewswire/ -- D's Naturals, creator of the innovative, low sugar, dairy free No Cow protein bars, announced today it has changed its name to No Cow. The name celebrates the company's successful and growing selection of products, all made with high quality ingredients, that are high protein, dairy free, and have just 1 gram of sugar. In conjunction with its new brand name, No Cow revealed a new high protein, low sugar, dairy free cookie that will be available in four delicious flavors, along with two new flavors of its signature protein bars.

D's Naturals was founded in 2015 by the then 18-year-old serial entrepreneur and fitness enthusiast Daniel Katz ("D") after realizing he had a dairy sensitivity. After failing to find a low sugar, plant-based protein bar on the market, D began developing the No Cow Bar. The No Cow Bar launched, and through its overwhelming success, became the symbol of D's ultimate goal to create low sugar, plant-based protein products with great taste and texture to help support consumers' active and healthy lifestyles.

Today, the brand officially becomes No Cow, celebrating its mission with the tagline, "No Cow. No Bull. No Whey!" Consumers will see products rolling out in stores nationwide beginning November 2017 with a cool new logo and updated packaging.

"I created the No Cow Bar from a personal need and it has since acted as the inspiration for our mission here at No Cow- to create high-protein, dairy free, and ridiculously low sugar products that people love," said Katz. "Now that I'm 21, we thought it was time for us to 'grow up' and ditch my name as the brand. By transitioning to No Cow, we're signaling our brand evolution, but are staying true to our mission of creating a true No Cow Revolution.  Our new No Cow Cookies are the next iteration of our brand promise and epitomize the type of cross-category brand we are quickly creating. We like to think of our amazing consumers as an extension of our team, and we are extremely pumped to share our sick new packaging and increased product offering with them and new No Cow fans everywhere!"

Today, No Cow is introducing:

  • No Cow Cookies, a new product line that is high protein, low sugar, dairy free and guilt free:
    • Four flavors of No Cow Cookies deliver at least 12 grams of plant-based protein per cookie with only 1 gram of sugar. Cookie flavors include Peanut Butter, Chocolate Chip, Double Chocolate and Snickerdoodle.
  • No Cow Bars, in delicious new flavors:
    • The flagship bar delivers at least 20 grams of dairy free protein per bar with only 1 gram of sugar. New flavors hitting the market are Carrot Cake and Chunky Peanut Butter. They join current flavors of Chocolate Fudge Brownie, Mint Cacao Chip, Peanut Butter Chocolate Chip, Raspberry Truffle, Blueberry Cobbler and Lemon Meringue Pie.

The new cookies and bar flavors join fan-favorite No Cow Fluffbutter, which is a protein infused almond or peanut butter spread and contains 1 gram of sugar and 10 grams of protein per serving.

"No Cow is no longer just a protein bar company; we are quickly becoming the trusted brand in all things dairy free, low sugar, and high protein," Katz continued. "We're not here to save the world, or make promises that we can't keep. At No Cow, we cut through the bull and say it how it is. We aim to make people's lives easier by providing products that were created out of a true personal need, knowing that there are others just like me. This fact is reinforced by the growth of our devoted No Cow fan-base. Each day marks a significant turning point for the company… we're one step closer to a No Cow Revolution."

To learn more and to fall in love with No Cow, visit www.NoCow.com

No Cow, formerly known as D's Naturals, was created by Daniel Katz on his mission to redefine high protein, low sugar, dairy free foods to fuel an active lifestyle. Made with simple ingredients like brown rice and pea protein, No Cow Bars, Cookies, and Fluffbutter are vegan, non-GMO, low in sugar, and free of gluten, dairy, lactose and soy.  Products are available at over 12,000 retail locations nationwide. To learn more and to fall in love with No Cow, please visit www.NoCow.com.





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Packaging Spotlight: Nestle Monsters



Designed by
Joana Pascoal
Lisbon, Portugal


After doing a rebranding of Nestlé brand, I present this collection of chocolates that was made up for children.
The main theme are the little monsters eating the element where they're inserted.









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Packaging Spotlight: Chosen Vitamins Re-brand



Designed by
Cezar Bianchi
Chicago, United States

Chosen Vitamins is a south florida based company, one that manufactures and sells vitamins and supplements in a way that was initially geared towards a very explicit clientele base. Over the course of the years 2012 and 2013, the company decided to expand its market and present itself as more professional brand boasting a far more attention-grabbing and universal image.

In order to successfully do so, the visual identity of the product needed to be distinguishable from its competitors while representing a more modern and arresting brand. Contemporary, energetic brands are still lacking significantly within the american vitamin market, undeniably giving Chosen Vitamins a leg up on the competition.







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