Tag Archives: rebrand


Packaging Spotlight: Path of Life Brand to Showcase New Packaging at Expo West



CHICAGO, March 4, 2019 /PRNewswire/ -- Path of Life, known for their plant-based gourmet quinoa and veggie blend side dishes, is gearing up to debut their exciting new look at this year's Natural Products Expo West Booth 120.

Made with simple, all-natural ingredients, Path of Life's savory sides have upgraded their packaging after a complete rebrand to include bright colors, funny catchphrases, and tasty recipes. The fresh design will also now include the gluten-free, Non-GMO Project Verified seal for the entire line-up, staying true to their core mission: "Live simple… Grown simple  simple ingredients, simple preservation and simple to prepare."

"We're growing up!" said Audrea Fulton, vice president of sales for Path of Life. "We've been in the market for 3 years – now we're ready to take the brand to the next level. Our new look and messaging set the stage for new line extensions later this fall. With the changes made to the brand, we feel consumers will resonate with our live simple messaging."

Aiming to dispel the notion that healthy food doesn't taste good, Fulton shared how Path of Life places great importance on making sure each item they put out into the market has great taste and flavor.

The attention-grabbing rebrand aims to attract family-friendly Millennial shoppers who are short on time but crave a healthy, home-cooked meal. All Path of Life sides are gluten-free, non-GMO, ready in 6 minutes or less and made with plant-based ingredients.

"The new look has attitude and brings our brand to life," explained Fulton. "It's fun, it's edgy and more informative so consumers don't have to wonder how to use and apply the dishes – making meal prepping a breeze."

Come check out and taste the flavorful sides for yourself at Booth 120. To join the fun and vote #TeamQuinoa or #TeamCauli, follow @pathoflifebrand on social with the hashtag #celebratesides.

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, will be held from March 5-9, 2019 at the Anaheim Convention Center located at 800 West Katella Avenue, Anaheim, CA 92802. For more information, please visit www.expowest.com.

About Path of Life
As one of the fastest growing all-natural frozen plant-based brands, Path of Life is a family owned, natural and organic food company based in Chicago, Illinois. Created with the desire to make eating better, flavorful and easy for the entire family, Path of Life products are simply good, clean food.


Path of Life's Southwest Mango Quinoa Blend

Path of Life's Southwest Mango Quinoa Blend





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Industry News: The No Cow Revolution Just Got Real As D’s Naturals Rebrands To No Cow And Expands Portfolio Of High Protein, Low Sugar, Dairy Free Products


Developed by then 18-year-old Entrepreneur, No Cow Gets Fresh New Look and Launches New Cookie Line and Additional Flavors of its Rapidly Growing Protein Bars

DENVER, Nov. 14, 2017 /PRNewswire/ -- D's Naturals, creator of the innovative, low sugar, dairy free No Cow protein bars, announced today it has changed its name to No Cow. The name celebrates the company's successful and growing selection of products, all made with high quality ingredients, that are high protein, dairy free, and have just 1 gram of sugar. In conjunction with its new brand name, No Cow revealed a new high protein, low sugar, dairy free cookie that will be available in four delicious flavors, along with two new flavors of its signature protein bars.

D's Naturals was founded in 2015 by the then 18-year-old serial entrepreneur and fitness enthusiast Daniel Katz ("D") after realizing he had a dairy sensitivity. After failing to find a low sugar, plant-based protein bar on the market, D began developing the No Cow Bar. The No Cow Bar launched, and through its overwhelming success, became the symbol of D's ultimate goal to create low sugar, plant-based protein products with great taste and texture to help support consumers' active and healthy lifestyles.

Today, the brand officially becomes No Cow, celebrating its mission with the tagline, "No Cow. No Bull. No Whey!" Consumers will see products rolling out in stores nationwide beginning November 2017 with a cool new logo and updated packaging.

"I created the No Cow Bar from a personal need and it has since acted as the inspiration for our mission here at No Cow- to create high-protein, dairy free, and ridiculously low sugar products that people love," said Katz. "Now that I'm 21, we thought it was time for us to 'grow up' and ditch my name as the brand. By transitioning to No Cow, we're signaling our brand evolution, but are staying true to our mission of creating a true No Cow Revolution.  Our new No Cow Cookies are the next iteration of our brand promise and epitomize the type of cross-category brand we are quickly creating. We like to think of our amazing consumers as an extension of our team, and we are extremely pumped to share our sick new packaging and increased product offering with them and new No Cow fans everywhere!"

Today, No Cow is introducing:

  • No Cow Cookies, a new product line that is high protein, low sugar, dairy free and guilt free:
    • Four flavors of No Cow Cookies deliver at least 12 grams of plant-based protein per cookie with only 1 gram of sugar. Cookie flavors include Peanut Butter, Chocolate Chip, Double Chocolate and Snickerdoodle.
  • No Cow Bars, in delicious new flavors:
    • The flagship bar delivers at least 20 grams of dairy free protein per bar with only 1 gram of sugar. New flavors hitting the market are Carrot Cake and Chunky Peanut Butter. They join current flavors of Chocolate Fudge Brownie, Mint Cacao Chip, Peanut Butter Chocolate Chip, Raspberry Truffle, Blueberry Cobbler and Lemon Meringue Pie.

The new cookies and bar flavors join fan-favorite No Cow Fluffbutter, which is a protein infused almond or peanut butter spread and contains 1 gram of sugar and 10 grams of protein per serving.

"No Cow is no longer just a protein bar company; we are quickly becoming the trusted brand in all things dairy free, low sugar, and high protein," Katz continued. "We're not here to save the world, or make promises that we can't keep. At No Cow, we cut through the bull and say it how it is. We aim to make people's lives easier by providing products that were created out of a true personal need, knowing that there are others just like me. This fact is reinforced by the growth of our devoted No Cow fan-base. Each day marks a significant turning point for the company… we're one step closer to a No Cow Revolution."

To learn more and to fall in love with No Cow, visit www.NoCow.com

No Cow, formerly known as D's Naturals, was created by Daniel Katz on his mission to redefine high protein, low sugar, dairy free foods to fuel an active lifestyle. Made with simple ingredients like brown rice and pea protein, No Cow Bars, Cookies, and Fluffbutter are vegan, non-GMO, low in sugar, and free of gluten, dairy, lactose and soy.  Products are available at over 12,000 retail locations nationwide. To learn more and to fall in love with No Cow, please visit www.NoCow.com.





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Packaging Spotlight: Nestle Monsters



Designed by
Joana Pascoal
Lisbon, Portugal


After doing a rebranding of Nestlé brand, I present this collection of chocolates that was made up for children.
The main theme are the little monsters eating the element where they're inserted.









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Packaging Spotlight: Chosen Vitamins Re-brand



Designed by
Cezar Bianchi
Chicago, United States

Chosen Vitamins is a south florida based company, one that manufactures and sells vitamins and supplements in a way that was initially geared towards a very explicit clientele base. Over the course of the years 2012 and 2013, the company decided to expand its market and present itself as more professional brand boasting a far more attention-grabbing and universal image.

In order to successfully do so, the visual identity of the product needed to be distinguishable from its competitors while representing a more modern and arresting brand. Contemporary, energetic brands are still lacking significantly within the american vitamin market, undeniably giving Chosen Vitamins a leg up on the competition.







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