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Industry News: REBEL KITCHEN UNVEILS NEW COCONUT WATER AT 2016 EXPO EAST

 

 

Sustainable Coconut Company Launches 100 Percent Organic Coconut Water in U.S.

NEW YORK, NY (Sept. 20, 2016) – Rebel Kitchen, the UK-based company, will unveil the newest addition to its lineup – 100 percent organic, single sourced coconut water made from young green Philippines coconuts (“Nature’s Best Nuts”) at this year’s Natural Products Expo East. Held from September 22 through September 24 at the Baltimore Convention Center (1 West Pratt St., Baltimore, Maryland 20201), attendees will have the chance to sample the new to market coconut water in addition to the brand’s Mylk line. Rebel Kitchen, known for their simple, yet bold tasting products can be found at Natural Products Expo East booth #130.

True to their motto of “nothing added”, the new coconut water has no refined sugar, additives, or preservatives - just 100 percent young green coconut water, made from Nature’s Best Nuts. Doing things right is at the core of Rebel Kitchen’s ethos and their commitment to sustainable practices is reflected in their supply chain and manufacturing process – the company uses only organic coconuts from small farm holders and their facilities use the whole coconut so absolutely nothing is wasted. Coconut water goes into bottles, coconut meat into their yogurts (recently launched in the UK), and coconut husks fuel power at the plant - sustainability at its best.

“This is hands down the best tasting premium coconut water. It’s crisp, clean, and not too sweet,” said Rebel Kitchen founder and CEO Tamara Arbib. “In a crowded coconut water market it’s a challenge to cut through, but we know we can offer consumers something different from the vast majority of other premium coconut waters. Additionally, unlike other brands, we source our coconuts from the Philippines rather than from Thailand, which creates a unique taste profile.”

After giving attendees a chance to try it at Expo East, Rebel Kitchen plans to debut their coconut water in the New York City market prior to expanding nationwide. The coconut water will be available in 8.4-ounce and 16-ounce bottles and has a suggested retail price of $2.99 and $4.99 respectively. The water is already a hit in the United Kingdom, where Rebel Kitchen is headquartered, and has received numerous accolades such as placing in “Great Taste 2016.”

In addition to debuting their new organic coconut water, Rebel Kitchen will have their full line of Mylks on display and available for sampling at Expo East. Rebel Kitchen Coconut Mylks are available across the U.S. in three flavors (Chai, Coffee and Chocolate), and are crafted with nothing but organic coconut milk, organic date nectar, spring water and / or organic cacao, organic spices and coffee. The 11-ounce units (SRP: $2.99) are USDA Organic Certified and 100 percent compliant with vegan and paleo lifestyles.

For more information on Rebel Kitchen please visit www.rebel-kitchenusa.com. For more information on Natural Products Expo East, please visit www.expoeast.com.

 

About Rebel Kitchen
Founded in the United Kingdom in 2014, Rebel Kitchen makes delicious dairy-free coconut beverages. Always doing things simply and right, they have a deep-rooted commitment to sustainable business practices. The company has committed themselves to helping the 1% foundation and are in the process of certifying as a B Corp. All Rebel Kitchen products cater to every lifestyle, as they are non-GMO Project Verified, dairy-free, refined sugar free, carrageenan free, gluten free, soy free, vegan and use only paleo- approved ingredients. Rebel Kitchen jumped the pond in fall of 2015 and is now expanding rapidly in healthy grocers across the United States. Rebel Kitchen offers a line of 11-ounce Coconut Mylks (SRP: $2.99) along with 8.4 and 16-ounce coconut waters (SRP: $2.99 and $4.99 respectively). Rebel Kitchen can be found on shelves at select Whole Foods Market, Sprouts, Shaw’s and various other retailers across the country. To learn more, please visit www.rebel-kitchenusa.com.

 

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Drink Spotlight: Rebel Kitchen Raw Coconut Water

 

 

Rebel Kitchen is unheated and alive. It often turns pink because of naturally occurring anti-oxidants. Rebel Kitchen is uncompromised and undeniably good

Not all coconuts are the same. Rebel Kitchen often turns a beautiful pink because of the high levels of anti-oxidants present, and is the world's first 100% raw coconut water made entirely from young green coconuts.

They never heat treat their coconut water and never add anything, resulting in a refreshing drink that has the nutritional and taste profile identical to drinking straight from the fresh coconut.

The fact that Rebel Kitchen often turns pink shows the coconut water really is from the young green coconut (mature coconut water doesn't turn pink), that it is raw (pasteurized coconut water doesn't turn pink) and that it's untouched (if you add (natural or unnatural) flavours, sweetners or preservatives), it doesn't turn pink!

 

Ingredients

 

 

About the company

When Planet Organic opened its doors in 1995, it was Renée Elliott's dream to offer the best and widest range of organic foods available, and her mission to promote health in the community and to bring a sense of discovery and adventure into food shopping. We hope that you find inspiration, excitement and good health from the food you eat, and learn, like us, that to eat well is to live better.

 

 

Company: Planet Organic
Brand: Raw Coconut Water
Origin: US
Category: Water
Packaging: Coming soon
Claims: 100% organic.
Variants: View Full Range Here
Price: £1.96
Where to Buy: Buy OnlineStore Locator
Website: http://www.planetorganic.com/

 

 

 

 

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Drink Spotlight: Rebel Kitchen Chocolate Mylk

 

 

Dairy free coconut goodness made with love

Chocolate Mylk (12 x 330ml)

 

 

About the company

Every other day there is a study on what we should be eating and what we shouldn't. The negative messaging is scary and unhelpful and leaves us more confused than empowered.

One thing is for sure: the over-processing of our food is causing health problems and a disconnection from nature. In our drive to create efficiencies in our ever-busy lives, we’ve gone too far.

We need to get back to basics, use foods that are available to us in nature and package them up for convenience with as little intervention as possible. Food is nature's medicine after all!

 

 

Company: Rebel Kitchen
Brand:  Chocolate Mylk
Slogan:  Keeping It Real
Origin: UK
Category: Milk
Packaging:  12 x 330ml
Claims:  Dairy free
Variants: View product range here
Price: £20.00
Where to Buy: UK, Buy OnlineStore Locator
Website: http://www.rebel-kitchen.com/home-uk.html

 

 

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Drink Spotlight: Rebel Kitchen Kids Chocolate Orange Mylk

 

 

Dairy free coconut goodness made with love

Kids Chocolate Mylk (12 x 200ml)

 

 

About the company

Every other day there is a study on what we should be eating and what we shouldn't. The negative messaging is scary and unhelpful and leaves us more confused than empowered.

One thing is for sure: the over-processing of our food is causing health problems and a disconnection from nature. In our drive to create efficiencies in our ever-busy lives, we’ve gone too far.

We need to get back to basics, use foods that are available to us in nature and package them up for convenience with as little intervention as possible. Food is nature's medicine after all!

 

 

Company: Rebel Kitchen
Brand:  Kids Chocolate Orange Mylk
Slogan:  Keeping It Real
Origin: UK
Category: Milk
Packaging:  12 x 200ml
Claims:  Dairy free
Variants: View product range here
Price: £10.00
Where to Buy: UK, Buy OnlineStore Locator
Website: http://www.rebel-kitchen.com/home-uk.html

 

 

rebel 4

 

 

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Drink Spotlight: Rebel Kitchen Matcha Green Tea Mylk

 

 

Dairy free coconut goodness made with love

 

Matcha Green Tea Mylk (12 x 330ml)

 

 

About the company

Every other day there is a study on what we should be eating and what we shouldn't. The negative messaging is scary and unhelpful and leaves us more confused than empowered.

One thing is for sure: the over-processing of our food is causing health problems and a disconnection from nature. In our drive to create efficiencies in our ever-busy lives, we’ve gone too far.

We need to get back to basics, use foods that are available to us in nature and package them up for convenience with as little intervention as possible. Food is nature's medicine after all!

 

 

Company: Rebel Kitchen
Brand:  Matcha Green Tea Mylk
Slogan:  Keeping It Real
Origin: UK
Category: Milk
Packaging:  12 x 330ml
Claims:  Dairy free
Variants: View product range here
Price: £20.00
Where to Buy: UK, Buy OnlineStore Locator
Website: http://www.rebel-kitchen.com/home-uk.html

 

 

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Drink Spotlight: Rebel Kitchen Coffee Mylk

 

 
Dairy free coconut goodness made with love
 

 

About the Company
Our gang's different. Forget oily denims and bar brawls – we're vigilantes fighting a new kind of battle. A battle against illness, obesity and snacks that taste like rubbery old boots.

Yeah, we're hard-wired to like salt, sweet and fat because in nature we didn’t get much of it and had to work hard to find it. But mother nature didn’t plan on big corporations processing food within an inch of it’s life , lacing it with too much sugar, salt, fat, additives and preservatives, where the lists of ingredients are so long and so hard to pronounce that they are no longer even food. We’ve been delivered a bum deal for far too long. But we've seen the light. We know snacks can taste good AND be healthy and deliver a mighty punch in the flavour department - that's what's inspired us to unite behind OUR REBEL CODE:- Read More

 

 

 

 

Company: Rebel Kitchen
Brand: Mylk
Slogan: Keeping it Real
Origin: UK
Category:  Dairy Drink Alternatvies
Packaging: 330ml
Claims: Dairy Free
Varieties: View Range Here
Price: £20.00
Where to Buy: Buy Online, Stockists
Website: rebel-kitchenuk.com

 

 

 

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mylk

Drink Review: Rebel Kitchen Adult Mylk

 

If you’re tired of feeling that healthy eating is a chore, or bored of having to source niche, artisan produce at a high price, you need to join the rebellion!

Launching with exciting dairy-free and totally yummy ‘mylk’ drinks, Rebel Kitchen is on a mission to make tasty, nourishing snacks available to everyone, everyday, everywhere.

 

 

About the Company
Our gang's different. Forget oily denims and bar brawls – we're vigilantes fighting a new kind of battle. A battle against illness, obesity and snacks that taste like rubbery old boots.

Yeah, we're hard-wired to like salt, sweet and fat because in nature we didn’t get much of it and had to work hard to find it. But mother nature didn’t plan on big corporations processing food within an inch of it’s life , lacing it with too much sugar, salt, fat, additives and preservatives, where the lists of ingredients are so long and so hard to pronounce that they are no longer even food. We’ve been delivered a bum deal for far too long. But we've seen the light. We know snacks can taste good AND be healthy and deliver a mighty punch in the flavour department - that's what's inspired us to unite behind OUR REBEL CODE:- Read More

 

 

Company: Rebel Kitchen
Brand: Mylk
Origin: UK
Category:  Dairy Drinks
Packaging: 330ml
Claims: Dairy Free
Varieties: Chocolate, Matcha Green Tea, Chai
Price: Coming Soon
Where to Buy: Buy Online, Stockists
Websitedixieelixirs.com

 

 

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rebelmain

Packaging Spotlight: Rebel Kitchen Kids Drink Range

 

 

Designed by
Adam Montague
London, United Kingdom

 

 

Brief
Branding and packaging design for a new health brand specializing in coconut based milk drinks.

 

 

rebelbody

rebelweb

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