Tag Archives: Raybern’s

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Industry News: Raybern’s Launches New Sandwich Line for Grocery Deli

 

 

San Ramon, CA (April 15, 2020) – Raybern’s, a brand known for offering authentic deli-style Philly Cheesesteak sandwiches, has yet again changed the sandwich category with its first-ever line of ready-to-eat deli sandwiches. Designed for all day parts, Raybern’s now provides ready to eat, breakfast biscuit and hoagie roll sandwiches, as well as the traditional lunch and dinner sandwiches that Raybern’s consumers have come to know and love. This new line is available at an SRP of $3.49 per sandwich in stores nationwide, beginning June 2020.

 

A first for the brand, these sandwiches will be available in the deli section and ready to heat counters awaiting consumers who are looking for a satisfying meal on-the-go, straight from their favorite grocery store. Raybern’s new breakfast sandwich includes a Sausage, Egg & Cheese Sandwich and an Egg, Bacon & Cheese Sandwich variety, on either a hoagie roll or biscuit. Lunch and dinner options include many traditional fan favorites, including Philly Cheesesteak, Chicken Bacon Ranch, Roast Beef & Cheddar, Pastrami & Cheese, Southwest Steak, BBQ Pulled Pork and Ham & Swiss on a Pretzel Roll.

 

“We’re excited to share our favorite sandwiches with consumers in this new format,” shares Doug Hall, Director of Marketing at Raybern’s Foods. “We know many of our fans are looking for individual, heat and eat and grab and go meals. This is our solution to providing a quick meal consumers have come to love and trust, readily available for on-the-go consumption, but with the same great taste we’re known for.”

 

When it comes to sandwiches, Raybern’s has proven it is a brand that knows how to bring amazing flavor from the freezer or refrigerator to the microwave. Over thirty years ago, the founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as their signature Philly Cheesesteak and Pastrami recipes. Today, Raybern’s is proud to make millions of sandwiches each year, including the best-selling Philly Cheesesteak in America, according to 2017 Nielsen Scan Data. Now, the brand introduces their new deli ready to eat sandwiches for all day meal solutions.

 

About Raybern Foods

Raybern’s believes that the New York-style deli sandwich reigns supreme. Since 1978, they have been crafting incredibly delicious sandwiches with bakery-soft bread, slow-roasted meats and chef-created sauces. Now, consumers can enjoy authentic deli goodness at home or while on-the-go. It is Raybern’s mission to share its love of great sandwiches with as many people as possible and has succeeded in that the brand remains the top-selling Philly Cheesesteak in America, according to 2017 Nielsen Scan Data.

http://www.Rayberns.com/

https://www.facebook.com/Rayberns

https://twitter.com/RaybernsNews

https://www.instagram.com/RaybernsSandwiches/

 

 

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Industry News: Raybern’s Launches New Deli-Style Variety in Select Costco Stores

 

 

Authentic Deli Sandwich Brand Introduces Meaty Magnificence to Family and Convenience Shoppers

San Ramon, CA (August 8, 2019)Raybern’s, a brand already known for offering authentic deli-style Philly Cheesesteak sandwiches, has launched two new innovative sandwich varieties: Meatball Marinara and a revamped Philly Cheesesteak, now available with 10 percent more meat. These two new varieties are available at an SRP of $11.99 for a package of six sandwiches at regional Costco stores starting in August 2019.

Costco shoppers in the Midwest, Southeast and in San Diego will be able to enjoy Raybern’s new, renovated Philly Cheesesteak sandwich, complete with 10 percent more richly seasoned USDA choice beef and melted American cheese. Costco shoppers in Texas will be able to try Raybern’s exclusively new Meatball Marinara sandwich with Italian-style seasoned meatballs with marinara sauce and melted mozzarella cheese. Both varieties will be available in a new, enhanced packaging encapsulating the Raybern’s handcrafted, family-friendly persona.

“We’re eager to share our enhanced line with the discerning Costco shopper,” shares Doug Hall, Director of Marketing at Raybern’s Foods. “Costco is renowned for offering families quality meals and Raybern’s is no exception to that standard. We hope that Costco shoppers will not only enjoy our flavorful sandwich varieties, but come back for seconds and continue to invite Raybern’s to dinner!”

When it comes to sandwiches, Raybern’s has proven it is a brand that knows how to bring amazing flavor from the freezer to the microwave. Over thirty years ago, the founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as their signature Philly Cheesesteak and Pastrami recipes. Today, Raybern’s is proud to make millions of sandwiches each year, including the best-selling Philly Cheesesteak in America, according to 2017 Nielsen Scan Data. Now, the brand introduces bigger and better sandwiches to continue giving deli consumers what they crave.

 

About Raybern Foods

Raybern’s believes that the New York-style deli sandwich reigns supreme. Since 1978, they have been crafting incredibly delicious sandwiches with bakery-soft bread, slow-roasted meats and chef-created sauces. Now, consumers can enjoy authentic deli goodness at home or while on-the-go. It is Raybern’s mission to share its love of great sandwiches with as many people as possible and has succeeded in that the brand remains the top-selling Philly Cheesesteak in America, according to 2017 Nielsen Scan Data.

 

http://www.Rayberns.com/
https://www.facebook.com/Rayberns
https://twitter.com/RaybernsNews
https://www.instagram.com/RaybernsSandwiches/

 

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Industry News: The “Steaks” are High for Raybern’s on National Cheesesteak Day with Interactive Social Media Contest

 

 

San Ramon, CA (March 14th, 2019) Raybern’s, a brand known for offering authentic, deli-style sandwiches in the freezer and deli aisle, is giving away a year’s supply of cheesesteak sandwiches and a $100 gift card in celebration of National Cheesesteak Day (March 24th). This year’s campaign will celebrate the mighty American sandwich on National Cheesesteak Day and throughout the month of March.

Top food influencers, @kaieatsworld and @findingzest, who have a combined number of 45K followers, were asked to help Raybern’s celebrate National Cheesesteak Day. Each took the Raybern’s Philly Cheesesteak and put their own spin on the sandwich. Cheesesteak fans are asked to vote for their favorite take on the classic Philly sandwich all month long, with the contest closing on National Cheesesteak Day, March 24th

Fans can vote through March for their favorite sandwich, and one fan will be the lucky winner of a year’s supply of Raybern’s sandwiches plus a $100 gift card. Tune in this month for details regarding Cheesesteak Day and cast your vote on who did the Philly Cheesesteak best.

Visit Instagram.com/RaybernsSandwiches to enter the National Cheesesteak Day contest.

The contest “The Steaks are High” runs through March 24th and ending with a final tally on contest posts. The Grand Prize Winner will be announced on or before April 1st.

 

MEDIA CONTACT:

Sarah Walters, walters@rmdadvertising.com or 614.794.2008.

 

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Industry News: Raybern’s Launches New Line Of Flavorful Breakfast Sandwiches

 

 

Sandwich Brand Introduces Microwaveable Convenience for The Most Important Meal of the Day

San Ramon, CA (January 8, 2019)Raybern’s, a brand already known for offering authentic deli-style sandwiches in the freezer aisle, has launched its newest innovation: Hearty Breakfast Sandwiches available at an SRP of $3.49. This new line of sandwiches comes in three delicious classic combinations, including:

  • Egg, Bacon and Cheese on a Hoagie Roll
  • Ham, Egg and Cheese on a Pretzel Roll
  • Sausage, Egg and Cheese on a Hoagie Roll

Today’s on-the-go consumers are increasingly interested in breakfast sandwich options. According to Mintel, 42 percent of consumers surveyed were interested in seeing more breakfast sandwiches offered in restaurants, c-stores and retailers. When searching for protein-packed sandwich options, six in 10 consumers are willing to pay more for premium proteins. By offering breakfast sandwiches in the refrigerated or frozen aisles, Raybern’s makes it easy for consumers to prepare a satiating breakfast packed full of protein, with 17 grams or more per sandwich

“Our breakfast line allows Raybern’s lovers to start the day with the same great taste and quality they know and love,” shares Marissa Gomes, Director of Marketing at Raybern Foods. “With these breakfast flavors, we offer a convenient protein-packed meal for today’s busy lifestyle.”

When it comes to sandwiches, Raybern’s has proven it is a brand that knows how to bring amazing flavor from the freezer to the microwave. Over thirty years ago, founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as their signature Philly Cheesesteak and Pastrami recipes. Today, Raybern’s is proud to make millions of sandwiches each year, including the top-selling frozen Philly Cheesesteak in America, according to Nielsen Scan Data. Now, the brand introduces a breakfast innovation that gives sandwich lovers another reason to enjoy Raybern’s.

 

About Raybern Foods

Raybern’s believes that the New York-style deli sandwich reigns supreme. Since 1978, they have been crafting incredibly delicious sandwiches with bakery-soft bread, slow-roasted meats and chef-created sauces. Their bread is baked fresh daily and they carefully select each and every ingredient to provide a high quality product. With Raybern’s sandwiches, consumers can enjoy authentic deli flavors at home or on-the-go.

 

http://www.Rayberns.com/
https://www.facebook.com/Rayberns
https://www.instagram.com/RaybernsSandwiches/

 

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