The office supply industry RAFA® existed for over 20 years. When sought our design studio to work a new brand positioning and packaging realized that there was a project that would be very pleasurable to develop and have a great result. In the research we could identify how this type of product has low competition and visual appeal to all competitors. For activation of the materials we define own icons and a revival in all packages. The largest project of the differential was to create packaging with great emotional and visual appeal, based on the fact that the products are direct competitors have packaging with few colors and low saturation. So we prefer to use pure colors PANTONE with high saturation, that the graphics processes stay aligned. Thus the packages we have created cause a faster visual impact than the competition.