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Food News: Rachel’s Unveils First-Ever Organic Lactose Free Yogurt

 
Lactose Free range taps into “free-from” trend with new alternative yogurts

AUGUST 2017 - Rachel’s, the premium organic dairy brand, has announced the launch of its brand new Organic Lactose Free range. Combining two innovative industry firsts, the range will not only be the first organic yogurt of its kind, but the first British-made Lactose Free yogurt to be made available to UK shoppers. The new range will provide more variety for those with lactose intolerance in a selection of flavours including Natural and Strawberry, which will both launch in October 2017.
While only 4.7 per cent of the UK population are lactose intolerant, some 65 per cent of consumers have previously bought a “free from” product, with 28 per cent stating that it is a lifestyle choice[1].
Responding to an increasing demand from consumers to provide “free from” products that don’t compromise on taste or quality, the Lactose Free range promises to deliver the same dairy goodness that Rachel’s is celebrated for, allowing Rachel’s to widen its audience base, without modifying its luxurious creamy taste and texture.
Daniel Wheeler, Marketing Manager at Lactalis Nestle Chilled Dairy, commented: “In light of the increasing number of consumers seeking “free-from” products, here at Rachel’s we were keen to broaden the appeal of this type of yogurt to a wider audience. We wanted to reach those who may have been reluctant to try them before due to their underwhelming taste and flavour, by bringing to market the first organic and British and big pot yogurt range. The Lactose Free category is currently under-developed with limited options available for those that are lactose intolerant or simply looking for ways to avoid foods which contain lactose. With many of these consumers being advocates of natural, organic and unprocessed foods, Rachel’s is a natural fit, bringing a touch of luxury to this growing sector.”
The Natural and Strawberry flavours will be launching in Sainsbury’s and all other good retailers from 16th October 2017, priced at £1.89 (RRP) for a 450g pot.

 
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Industry News: Rachel’s Improves Greek Style Breakfast Pots To Now Include To Now Include Spoons

 

 
To keep up with consumer demand for healthy, on-the-go breakfast options, the organic dairy brand has made its breakfast offering even more convenient

JANUARY 2017 - Rachel’s, the premium organic dairy brand, who recently expanded its popular Breakfast pot range with the launch of two new Greek style flavours, natural and honey; is now making its breakfast offering even more convenient for busy consumers, thanks to the addition of on-the-go spoons. The thick, creamy Greek style yogurt, topped with crunchy granola, is the perfect boosting breakfast for those on the move and can now be enjoyed whenever and wherever thanks to this latest product update.

The launch of these new and improved SKUs responds to the increasing consumer demand for convenient and healthy breakfast alternatives. With half of shoppers eating breakfast more often than five years ago and as the carried-out sector reports the fastest growth in the category (over 15 per cent increase)[i] the demand for such offerings is rising.

Last year, Rachel’s made the decision to expand its portfolio in order to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years[ii], account for only 18.3 per cent of yogurts in the UK

The organic natural and honey Greek style flavours were chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complemented the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “We are always looking at ways to improve and evolve our products and following some great consumer feedback on our Breakfast pot range, it was evident that the inclusion of on-the-go spoons should be the next step. While the range provides a quick, nutritional and convenient breakfast option, many consumers felt that including handy spoons would help to increase the versatility of the product, as many found themselves eating the product on the go. We hope that through listening to this important feedback, more consumers will be able to enjoy our breakfast pots and ensure they get their most important meal of the day.”

Last year, Rachel’s made the decision to expand its portfolio in order to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years[ii], account for only 18.3 per cent of yogurts in the UK[iii].

The organic natural and honey Greek style flavours were chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complemented the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “We are always looking at ways to improve and evolve our products and following some great consumer feedback on our Breakfast pot range, it was evident that the inclusion of on-the-go spoons should be the next step. While the range provides a quick, nutritional and convenient breakfast option, many consumers felt that including handy spoons would help to increase the versatility of the product, as many found themselves eating the product on the go. We hope that through listening to this important feedback, more consumers will be able to enjoy our breakfast pots and ensure they get their most important meal of the day.”

The new products will be available through the food service sector and in selected convenience stores with the inclusion of the new on-the-go spoons from 13th March 2017 (RRP 99p). All Rachel’s products are made simply and with care, using the finest organic ingredients and locally sourced milk for a gorgeously pure taste. Certified Organic by the Soil Association, you can be sure that there are no colourings, no artificial flavourings or preservatives added.
Visit rachelsorganic.co.uk
 

 

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Dairy Spotlight: Rachel’s sponsors Best Organic Independent Retailer category at BOOM: Awards 2017

 

 

Following last year’s massive success, the Soil Association is opening the BOOM Awards 2017 (Best of Organic Market) for entries. The BOOMs will make some noise about organic and celebrate the very best in organic products and places to eat. This year, Rachel’s is pleased to announce that it will be sponsoring the Best Organic Independent Retailer category, championing leading organic retailers throughout the UK.

The BOOM awards celebrate the people and businesses working so hard to give us food as it should be. They will be judged by an independent panel of well-known experts in good food and the awards also include categories for the growing range of places organic food is available – from restaurants to caterers, retailers to box schemes. The public can also nominate their organic heroes; the people who really make a difference every day. All organic food and drink businesses are encouraged to enter.

Rosie Birkett the cook, food writer and author is this year’s celebrity ambassador. The awards are now open (Monday 6 February 2017).

The Awards will provide a platform for all businesses looking to profile their organic ranges as well as an opportunity to see who’s who in organic. Judging takes place on 2-5 May 2017 in central London with a collection of high profile judges on the panel. Anyone in the organic industry or who has organic as part of their business can enter the BOOM Awards and there is a discount available for Soil Association Certification licensees who apply.

To find out more and enter: https://www.soilassociation.org/organic-living/the-boom-awards-2017/. The winners will be announced at an awards ceremony at London’s iconic Market Hall in Borough Market on Wednesday 5 July 2017.

 

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Industry News: Rachel’s Announces Sponsorship of Good Food Channel for 2017

 

 
JANUARY 2017 – Rachel’s, Britain’s first organic dairy brand, will be back on the nation’s screens from 23rd January, as it today announces a 12-month sponsorship of the Good Food channel; the number one dedicated food channel in pay TV. Taking a 360° approach, the sponsorship will be supported by dedicated in-store, digital, PR and social media activity, following a significant £1million investment.

The sponsorship will see 14 unique idents featuring Rachel’s bestselling yogurts appear before some of the nation’s most loved food TV shows including content from across BBC and Channel 4, such as Great British Bake Off and Lorraine Pascale: How to be a better cook, as well as Good Food’s own commissioned content.

The idents, created by global agency The Story Lab, are inspired by Rachel’s naturally luxurious and irresistible yogurts and offer consumers pure indulgence. Depicting various characters enjoying Rachel’s yogurts in moments where they should be focusing their attention elsewhere, such as taking the kids to swimming lessons or carrying out household chores; the idents highlight that Rachel’s is too delicious to ignore, offering a piece of ‘Food Heaven’, featuring the official campaign strapline ‘Food Heaven, sponsored by Rachel’s’.

In addition, the sponsorship ensures brand association with trusted food experts and enables Rachel’s to reach an audience of food enthusiasts, 75% of which are interested in trying new recipes and 74% trialing and reviewing new products online, offering the potential for further brand promotion through other platforms.

Daniel Wheeler, Marketing Manager at Rachel’s, commented: “We are pleased to announce our ‘Food Heaven’ sponsorship with the Good Food channel and are confident that it will help us to reach consumers who are as equally fanatic about high quality, organic food produce as we are. We’re extremely proud of the Rachel’s range which offers a wide variety of different yogurts for different occasions. Not only are our yogurts intended to be enjoyed on their own in all of their glory, but our big pots are also the perfect ingredient for cooking. We were keen to highlight this unique versatility within the idents and through the use of different scenarios, we are really pleased with the finished result which perfectly communicates the different moments where Rachel’s can be enjoyed.”

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Dairy Spotlight: Rachel’s Limited Edition Caramel Latte

 

 

Make your morning, with Rachel’s coffeehouse inspired Limited Edition smooth low fat yogurt, made with real coffee.

 

Ingredients

Organic yogurt (from milk), organic caramel coffee preparation (10%) (organic sugar, organic brown sugar, organic glucose syrup, organic salted butter (from milk) (salt), organic rice starch, natural flavouring, organic coffee (1.7%) (organic soluble coffee, organic ground coffee), organic concentrated lemon juice, salt, organic sugar

 

Why is it good?

This bio-live yogurt contains cultures Lactobacillus acidophilus and Bifidobacterium

 

Allergy advice

Contains milk

Suitable for vegetarians

 

Nutritional information

Typical nutritional composition per 100g:

Energy 401kJ/96kcal

Fat 2.4g

of which saturates 1.5g

Carbohydrate 14.0g

of which sugars 13.1g

Protein 4.4g

Salt 0.2g

Size 450g

 

 

About the company

Founded by the eponymous Rachel Rowlands, the inspiring story of Rachel’s Dairy begins many years ago on the fields of Brynllys Farm in rural west Wales.

Nurtured by Rachel's family since 1942, Brynllys has been farmed organically for generations. In fact, Rachel’s mother was one of the first people to sign up to the Soil Association in 1952. So, it was only natural that Brynllys went on to become Britain’s first ever certified organic dairy.

 

 

Company: Rachel's
Brand: Limited Edition Caramel Latte
Origin: UK
Category: Yogurt
Packaging: Coming soon
Claims: low fat and made with real coffee.
Variants: View Full Range Here
Price: Coming soon
Where to Buy: Store Locator
Website: http://www.rachelsorganic.co.uk/

 

 

 

 

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Industry News: Rachel’s Celebrates The Name Behind the Brand with New TV Ad

 

 

JULY 2016Rachel’s, Britain’s first organic dairy brand, will be back on the nation’s screens on 4th July for the first time in four years, when it launches its new heavyweight TV ad campaign. Airing during some of the UK’s best-loved TV shows, the light-hearted ad looks to emulate the brand’s core values of bringing naturally, luxurious organic dairy products to the foreground, something which differentiates Rachel’s and makes its products special.

Working with Ogilvy & Mather, the creation centers around a group of women who regularly meet for book club, but appear to become distracted as they indulge in a pot of Rachel’s popular Greek style Honey yogurt and conversation soon turns to discussing just how delicious Rachel’s yogurt truly is.

The members praise ‘Rachel’, helping to personify the real person behind the brand and finishes with her putting pen to pot to write her name, cleverly becoming the brand’s logo. This central scene highlights her pride in putting her name on each product, as the closing line “Crafted by Rachel’s, loved by you” is read.

Daniel Wheeler, Marketing Manager at Rachel’s, commented: “We’re thrilled to be back on TV supporting Rachel’s with a new television commercial and are confident that it will resonate with consumers. For those that aren’t familiar with Rachel’s, we wanted to introduce them to our incredible Organic Greek Style yogurts which are a result of Rachel and her strong ethos. For those already familiar with the brand, it is about reaffirming the importance we place on producing great tasting yogurts using organic produce, a key factor at point of purchase, so they know what makes our products so special. Having a reference to Rachel herself, the embodiment of the brand, really helps to communicate this. We are committed to supporting the brand over the short and long term and we hope people will enjoy it.”

Giles Montgomery, Creative Director at Ogilvy & Mather, added: “The TVC perfectly captures all that is great about Rachel’s, personifying the name behind the brand. By bringing Rachel to life, the audience learn of her unique passion for quality, great tasting yogurts and begin to understand why Rachel’s yogurts are a cut above the rest. We were thrilled to be involved in this project and it was great to encapsulate these core values in our creative for the ad.”

The TVC follows the relaunch of the Rachel’s website earlier this year, which included the addition of the Rachel’s farmer’s page, a place to show consumers the hard work that goes into providing Rachel’s organic dairy produce.

 

 

About Rachel's

As Britain’s first ever certified organic dairy we are passionate about letting nature shine through in our delicious range of organic yogurts, milk, desserts, cream and crème fraiche.

As well as being the first, we are proud to be the fastest growing organic dairy in Britain. With our delicious products now stocked in all major supermarkets nationwide, we believe our success is down to our passion for working in harmony with nature and our commitment to using only the best organic ingredients to create gorgeous products that taste as ravishingly good as they look.

And, once you’ve tried just one mouthful of any of our great tasting organic dairy products, we’re sure you will agree - organic tastes better, naturally!

To find out more about Rachel’s story please visit http://www.rachelsorganic.co.uk/about/

Please visit http://www.rachelsorganic.co.uk/recipes for mouth-watering recipe ideas, and become a fan of Rachel’s on Facebook or a follower on Twitter to receive regular news and information

 

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Dairy Spotlight: Rachel’s Greek Style Banana & Dulce de Leche

 

 

The ripe banana flavour, deliciously combined with sweet, creamy and rich Dulce de Leche creates a perfect partnership that is absolutely irresistible. This bio-live yogurt contains cultures Lactobacillus acidophilus & Bifidobacterium.

 

Ingredients

Organic Ingredients
Yogurt (from milk), cream (from milk), dulce de leche (6%)[brown sugar, salted butter (from milk)(salt*), natural flavourings*, thickener: rice starch, pectin* concentrated lemon juice]’ sugar, bananas (3.5%) *permitted non organic ingredient

 

Allergy advice

Suitable for Vegetarians

 

Nutritional information

Typical values per 100g
Energy 572kJ/137kcal
Fat 7.5g
of which saturates 4.6g
Carbohydrates 14.3g
of which sugars 14.1g
Protein 3.1g
Salt 0.1g

 

 

About the company

Founded by the eponymous Rachel Rowlands, the inspiring story of Rachel’s Dairy begins many years ago on the fields of Brynllys Farm in rural west Wales.

Nurtured by Rachel's family since 1942, Brynllys has been farmed organically for generations. In fact, Rachel’s mother was one of the first people to sign up to the Soil Association in 1952. So, it was only natural that Brynllys went on to become Britain’s first ever certified organic dairy.

 

 

Company: Rachel's
Brand: Greek Style Banana & Dulce de Leche
Origin: UK
Category: Yogurt
Packaging: Coming soon
Claims: Suitable for vegetarians.
Variants: View Full Range Here
Price: Coming soon
Where to Buy: Store Locator
Website: http://www.rachelsorganic.co.uk/

 

 

 

 

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Food launch: RACHEL’S OFFERS HEALTH ON-THE-GO WITH NEW GREEK STYLE BREAKFAST POTS

 

MAY 2016 - Rachel’s, the premium organic dairy brand, is expanding its popular breakfast pot range with the launch of two new Greek style flavours; natural and honey. The thick, creamy Greek style yogurt, topped with crunchy granola, is the perfect boosting breakfast for those on the move.

The launch of these two new SKUs responds to the increasing consumer demand for convenient and healthy breakfast alternatives. With half of shoppers eating breakfast more often than five years ago and as the carried-out sector reports the fastest growth in the category (over 15 per cent increase) the demand for such offerings is rising.

Complementing the existing best-selling Vanilla breakfast pot, Rachel’s is expanding its portfolio to close the gap in the convenience category for Greek and Greek style products, which, despite delivering solid growth for the past six years, account for only 18.3 per cent of yogurts in the UK.

The organic natural and honey Greek style flavours have been chosen to champion the extension of the Breakfast pot range following their success in big pot form. The combination of these popular flavours, along with the demand for on-the-go, satiating breakfast options complement the brand’s best-selling existing singles range, whilst staying relevant and on trend.

Daniel Wheeler, Marketing Manager for Rachel’s comments: “Following the popularity of our Greek style big pots and our existing single Vanilla breakfast pot, it seemed a natural step to combine the two, offering the shopper even more variety and satisfaction when it comes to the most important meal of the day. With a clear gap in the market for such an offering, we’re pleased to be pioneers in the category and we’re looking forward to hearing the feedback from our customers.”

The new products will be available through the food service sector and in selected convenience stores from May (RRP 99p). All Rachel’s products are made simply and with care, using the finest organic ingredients and locally sourced milk for a gorgeously pure taste. Certified Organic by the Soil Association, you can be sure that there are no colourings, no artificial flavourings or preservatives added.

 

 

About Rachel’s

Rachel’s is based in Aberystwyth, West Wales, and is Britain’s first organic dairy and pioneer of branded organic dairy produce.

All products are made simply using the highest quality organic ingredients, with no artificial colours, flavours or preservatives. The complete range of delicious organic products are available from major supermarkets and independent organic food stockists throughout the UK
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As Britain’s first ever certified organic dairy we are passionate about letting nature shine through in our delicious range of organic yogurts, milk, desserts, cream and crème fraiche.

As well as being the first, we are proud to be the fastest growing organic dairy in Britain. With our delicious products now stocked in all major supermarkets nationwide, we believe our success is down to our passion for working in harmony with nature and our commitment to using only the best organic ingredients to create gorgeous products that taste as ravishingly good as they look.

And, once you’ve tried just one mouthful of any of our great tasting organic dairy products, we’re sure you will agree - organic tastes better, naturally! Read More

 

 

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Packaging Spotlight: Rachel’s launches first new packaging redesign in five years

 

NEW PACKAGING RANGE CELEBRATES RACHEL’S PASSION AND CREATIVITY

First major redesign in five years puts emphasis on taste and texture

 
June 2015 - Rachel’s, the premium organic dairy brand, has unveiled its first packaging redesign in five years across the full range including its big and small pots, Divine Rice and Divine Desserts.

Keeping the signature black & white colour pallet associated with Rachel’s, the new simplified packaging, designed by branding agency Parker Williams, showcases the brands food credentials using eye-catching photography and coloured roundels, yet continuing to proudly reinforce its Organic status. The refresh also marks the return of Rachel Rowlands on pack, with the brand’s founder speaking passionately about individual flavours and explaining why her recipes are so special.

With 96% of households buying in to the dairy market[1], brand recognition and standing out from the competition has become increasingly important to brands. The new design places an emphasis on consumer demand for a focus on taste, highlighting the highest quantity of fruit in the yogurt, its distinctive creamy texture as well as ensuring the fat content is clearly visible – an element which has become more and more important to consumers.

The latest refresh will roll out in-store across the range from June, as part of a wider marketing strategy, which includes PR and social media support; Rachel’s hopes to appeal to a more food conscious audience as well as set itself apart from the competition.

Daniel Wheeler, marketing manager at Rachel’s, comments: “Our new design represents a positive change for Rachel’s, and with our last refresh taking place five years ago, this new design proudly showcases Rachel’s unique flavours and texture which makes the brand so special. We know taste is a key purchase driver for shoppers in the category and to the Rachel’s brand, which this re-design delivers upon in full. Extensive shopper and consumer research has shown this new design shows significant improvements in purchase rate and conviction in-store, plus increased visibility among non-users. This new design keeps true to the style and sophistication expected from Rachel’s and to our proud organic credentials.”

 

 

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Dairy Spotlight: Rachel’s Organic Cherry & Dark Chocolate Bio Live Yogurt

 

 
Sweet, juicy cherries and the finest dark couverture chocolate combine with Rachel’s velvety yogurt to make the perfect rich and delectable treat for chocoholics.

 

Ingredients
Yogurt (from milk), sugar, cream (from milk), cherries (5%), dark chocolate (0.7%) (sugar, cocoa mass, cocoa butter), rice starch, natural flavouring*

 

Nutritional information
Per 100g
Energy: 125kcal/524kJ
Fat: 5.9g
of which saturates: 3.7g
Carbohydrates: 14.5g
of which sugars: 14.1g
Protein: 3.5g
Salt: 0.1g

 

 

 

About the Company
As Britain’s first ever certified organic dairy we are passionate about letting nature shine through in our delicious range of organic yogurts, milk, desserts, cream and crème fraiche.

As well as being the first, we are proud to be the fastest growing organic dairy in Britain. With our delicious products now stocked in all major supermarkets nationwide, we believe our success is down to our passion for working in harmony with nature and our commitment to using only the best organic ingredients to create gorgeous products that taste as ravishingly good as they look.

And, once you’ve tried just one mouthful of any of our great tasting organic dairy products, we’re sure you will agree - organic tastes better, naturally! Read More

 

 

 

Company: Rachel's Organic
Brand: Rachel's Organic
Origin: UK
Category: Yogurt
Packaging: 135g
Claims: Organic
Variants: View Range Here
Where to Buy: Tesco, Ocado, Store Locator
Website: www.rachelsorganic.co.uk

 

 

 

 

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