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rachels

Industry News: Rachel’s Announces Sponsorship of Good Food Channel for 2017

 

 
JANUARY 2017 – Rachel’s, Britain’s first organic dairy brand, will be back on the nation’s screens from 23rd January, as it today announces a 12-month sponsorship of the Good Food channel; the number one dedicated food channel in pay TV. Taking a 360° approach, the sponsorship will be supported by dedicated in-store, digital, PR and social media activity, following a significant £1million investment.

The sponsorship will see 14 unique idents featuring Rachel’s bestselling yogurts appear before some of the nation’s most loved food TV shows including content from across BBC and Channel 4, such as Great British Bake Off and Lorraine Pascale: How to be a better cook, as well as Good Food’s own commissioned content.

The idents, created by global agency The Story Lab, are inspired by Rachel’s naturally luxurious and irresistible yogurts and offer consumers pure indulgence. Depicting various characters enjoying Rachel’s yogurts in moments where they should be focusing their attention elsewhere, such as taking the kids to swimming lessons or carrying out household chores; the idents highlight that Rachel’s is too delicious to ignore, offering a piece of ‘Food Heaven’, featuring the official campaign strapline ‘Food Heaven, sponsored by Rachel’s’.

In addition, the sponsorship ensures brand association with trusted food experts and enables Rachel’s to reach an audience of food enthusiasts, 75% of which are interested in trying new recipes and 74% trialing and reviewing new products online, offering the potential for further brand promotion through other platforms.

Daniel Wheeler, Marketing Manager at Rachel’s, commented: “We are pleased to announce our ‘Food Heaven’ sponsorship with the Good Food channel and are confident that it will help us to reach consumers who are as equally fanatic about high quality, organic food produce as we are. We’re extremely proud of the Rachel’s range which offers a wide variety of different yogurts for different occasions. Not only are our yogurts intended to be enjoyed on their own in all of their glory, but our big pots are also the perfect ingredient for cooking. We were keen to highlight this unique versatility within the idents and through the use of different scenarios, we are really pleased with the finished result which perfectly communicates the different moments where Rachel’s can be enjoyed.”

rachelsorganic.co.uk
 

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featured

Dairy Spotlight: Rachel’s Organic Granola with Low Fat Vanilla Yogurt

 

Perfect for the post school run or as a lunch box treat, the delicious combination of our low fat vanilla yogurt with a generous helping of crunchy granola makes a tasty addition to any day.

 

Ingredients

Low fat yogurt (from milk), granola (11%) (oat flakes, sugar, wheat flakes, sunflower oil, flour (from wheat, rye)), coconut flakes, organic rice, maize, honey, wholemeal flour (from wheat, rye, barley), salt*, barley, malt), sugar, vanilla extract
*Permitted non-organic ingredient

 

Nutritional information

Typical Nutritional Composition per 100g:

Energy 529kJ/125kcal
Fat 3.0g
of which saturates 1.3g
Carbohydrate 19.5g
of which sugars 14.3g
Protein 5.1g
Salt 0.2g

 

 

About the company:

As Britain’s first ever certified organic dairy we are passionate about letting nature shine through in our delicious range of organic yogurts, milk, desserts, cream and crème fraiche.

As well as being the first, we are proud to be the fastest growing organic dairy in Britain. With our delicious products now stocked in all major supermarkets nationwide, we believe our success is down to our passion for working in harmony with nature and our commitment to using only the best organic ingredients to create gorgeous products that taste as ravishingly good as they look.

And, once you’ve tried just one mouthful of any of our great tasting organic dairy products, we’re sure you will agree - organic tastes better, naturally! Read More

 

 

Company: Rachel's Organic
Brand: Rachel's Organic
Origin: UK
Category: Yogurt
Packaging: 135g
Claims: low fat
Variants: View Range Here
Where to Buy: Tesco, Ocado
Website: www.rachelsorganic.co.uk

 

 

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rachelscinnamon

Product Spotlight: Rachel’s Organic Limited Edition Apple & Cinnamon Biolive Yogurt

 

 

At Rachel’s we’re passionate about gorgeously pure tastes. This limited edition apple & cinnamon bio-live yogurt has been made simply, with care, using only the finest organic ingredients. It contains the yogurt cultures Lactobacillus acidophilus & Bifidobacterium.

 

Ingredients
organic yogurt (from milk), organic cream (from milk), organic sugar, organic apple (5%), organic dark brown sugar, organic raisins, organic rice starch, natural flavouring, organic cinnamon

CONTAINS COW’S MILK
GLUTEN FREE
Suitable for vegetarians

 

Nutrition Info
Typical values Per 100g
Energy 552kJ/132kcal
Fat 7.0g
of which saturates 4.4g
Carbohydrate 14.0g
of which sugars 13.8g
Protein 3.1g
Salt 0.1g

 

Company: Rachel's Organic
Brand: Rachel's Organic
Origin: UK
Category: Yogurt
Packaging: 450g
Claims: Organic, Probiotic, Gluten Free
Price: £1.85
Where to BuyOnline
Website: rachelsorganic.co.uk

 

rachelscin

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rachelsplittop

Product Spotlight: Rachel´s Debut Greek Yogurt Split Pot Range

 

Rachel’s unveils its first ever organic split pot yogurt range, incorporating three innovative flavour combinations

Rachel’s is extremely proud to announce the exciting launch of the first ever organic split pot yogurt collection, arriving in stores nationwide from October 2013.

Fans of the much loved dairy brand will be left spoilt for choice with three delicious split pot combinations to choose from - each made simply and with care using Rachel’s Greek style natural yogurt, lovingly combined with a separate portion of the finest organic ingredients.

Greek Style Natural Yogurt with Raspberry Compote
Pour a section of fresh, juicy raspberry compote onto Rachel’s signature thick and creamy Greek style natural yogurt and mix together to strike a perfect balance of sweetness. Savour the flavour as a healthy afternoon snack or as an after dinner palette cleanser.

Greek Style Natural Yogurt with Red Berry Granola
Give your breakfast a new lease of life with Rachel’s velvety smooth Greek style natural yogurt, effortlessly complemented with a generous helping of crunchy organic red berry granola.

Greek Style Natural Yogurt with Mango & Passion Fruit Compote
Simply swirl a spoonful of chunky organic mangos and exotic passion fruit on top of Rachel’s natural yogurt for a tantalising tropical taste sensation that is sure to leave you lusting for more.

Sophie Giraudel, Rachel’s brand manager, commented: “Rachel’s new split pot range sets itself apart as the first ever premium, organic split pot yogurt collection on the market. With three innovative flavour combinations to choose from, the new Greek Style collection is ideal for consumers that are not willing to compromise on taste, texture or flavour”.

However you choose to enjoy them, all three of Rachel’s delicious new split pots are available from October onwards at Sainsbury’s and online at Ocado*, priced at a RRP of £1.69 for a pack of two*.

 

Company: Rachel´s Organic
Brand: Rachel´s Organic
Origin: UK
Category: Yogurt
Packaging: 2 x 130g, 2 x 115g
Claims: Organic
Variants: Raspberry Compote, Red Berry Granola, Mango & Passionfruit Compote
Price: £1.69
Website: rachelsorganic.co.uk

 

 

rachelssplit

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elderfloweryogurt

Product Spotlight: Elderflower Yogurt

 

 

Elderflower is quickly becoming a very popular ingredient in food and beverage products.  We bring you two yogurt products that currently used Elderflower.

Elder flower, additionally called elderberry, is a big bush local to Europe, Africa as well as Asia. The berries and also blossoms of the Elder flower whole hedge have actually been made use of medicinally for centuries. The elder has been used for four thousand years and is reportedly the oldest herb cultivated by man.

Many of the health benefits of Elderflower are related to helping fight allergies.  To learn more about this amazing super ingredient contact Insights Media regarding their Super Ingredient Trends Report that includes detailed information about Elderflower, it's benefits, applications and product samples.  reports@insights-media.com

 

 

Rachel's Organic low fat apple & elderflower bio live yogurt.

We've improved our luscious low fat apple and elderflower bio live yogurt to make it thicker and even more delicious but still with less than 2% fat. It contains the health giving probiotic cultures Lactobacillus acidophilus & Bifidobacterium to help improve and maintain a healthy digestive system.

At Rachel's we're dedicated to creating gorgeously pure tastes. This apple and elderflower bio live yogurt combines the best locally sourced organic milk with the juicy crisp taste of apple and the delicate scent of elderflower. The result is a deliciously refreshing yogurt with a unique luscious texture and less than 2% fat. Savour on its own, enjoy as a fruity accompaniment to cereals and desserts or why not try as a home baking ingredient for a quintessential taste of the summer?

rachelsorganic.co.uk

 

 

Yeo Valley Family Farm Blackcurrant & Elderflower Yogurt

Our Limited Edition Blackcurrant & Elderflower Yogurt was such a success that we’ve decided to make it a permanent member of the family! We couldn’t possibly take the sublime mix of zingy blackcurrants and the floral sweetness of elderflower off the shelves – so we’re keeping this purple pot of English fruity paradise right where it belongs.

Ingredients: Organic whole milk yogurt (86%), organic sugar, organic blackcurrant puree (5%), organic maize starch, organic elderflower extract, organic concentrated lemon juice, natural flavouring.

450g

yeovalley.co.uk

 

 

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