Tag Archives: Quaker Oats

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Packaging Spotlight: Aunt Jemima Brand To Remove Image From Packaging And Change Brand Name

 

 

Brand Commits to Making Meaningful Changes, Including Multi-Million Dollar Commitment to Black Community

CHICAGO, June 17, 2020 /PRNewswire/ -- Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., today announced it will remove the image of Aunt Jemima from its packaging and change the name of the brand. Packaging changes without the Aunt Jemima image will begin to appear throughout Q4 of 2020. The name change will be announced at a later date and will quickly follow the first phase of packaging changes.

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," said Kristin Kroepfl, Vice President and Chief Marketing Officer, Quaker Foods North America. "We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough."

The Aunt Jemima brand has existed for more than 130 years and has evolved over time with the goal of representing loving moms from diverse backgrounds who want the best for their families.

"We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today," said Kroepfl. "We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry."

PepsiCo was built on the foundation that we thrive because of our diversity and, when we embrace the full spectrum of humanity, we succeed together. In that spirit, the Aunt Jemima brand will donate a minimum of $5 million over the next five years to create meaningful, ongoing support and engagement in the Black community.

A Time for Change
In addition to the changes on Aunt Jemima, PepsiCo is committed to making significant change for its people, its business and the communities in which we live and work.

Yesterday PepsiCo Chairman and CEO Ramon Laguarta announced the next step in PepsiCo's journey for racial equality: a more than $400 million set of initiatives over five years to lift up Black communities and increase Black representation at PepsiCo. These initiatives comprise a holistic effort for PepsiCo to walk the talk of a leading corporation and help address the need for systemic change. The activities focus on three pillars—People, Business, and Communities. More details can be found at: https://www.pepsico.com/racial-equality-journey

PepsiCo's History of Diversity and Inclusion
PepsiCo has a long history of advancing diversity and inclusion, grounded in the belief that, as a consumer goods company, we must reflect not only our consumers, but also our customers and the communities where we live and work. This belief is woven into our values and our guiding philosophy of Winning with Purpose, which says that to be a Faster, Stronger, Better company, we must be as close as possible to the communities we serve. It's both a tremendous responsibility and a business opportunity.

Upholding this commitment to diversity and inclusion means embracing our local ties, especially in the U.S., where we are woven into fabric of communities from coast to coast. Our efforts to be a good neighbor touch every part of our organization, from Public Policy, to Human Resources, the PepsiCo Foundation, and our businesses, including PepsiCo Beverages North America (PBNA) and PepsiCo Foods North America (PFNA).

In everything we do, we strive not only to give back, but also to create new value for people and the communities where we live and work. We do this through investments, partnerships, and community engagement work. With each effort, we build new bridges and become better citizens, more attuned to the needs of the people who count on us most. Because we know that when our communities thrive, our business thrives, too.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

SOURCE The Quaker Oats Company

 

Aunt Jemima Syrup

 

Aunt Jemima Mix

 

 

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Drink Spotlight: Quaker Oat Beverage Splashes Into Dairy-Alternative Market

 

 

Leader in oats introduces a new heart-healthy beverage that delivers delicious taste and super smooth texture

CHICAGO, Feb. 27, 2019 /PRNewswire/ -- According to a Nielsen Homescan survey last year, 39 percent of Americans are actively trying to eat more plant-based foods. With the needs of today's health-conscious consumer in mind, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is making its debut in the growing dairy-alternative market with the launch of Quaker Oat Beverage, a new line of heart-healthy, oat bran-based beverages.

Quaker's newest product line stands out in the dairy-alternative category because it is specifically formulated with fiber from oat bran to qualify for the FDA heart health claim, which the brand helped establish more than 20 years ago. Each 8-ounce serving of Quaker Oat Beverage offers .75 grams of the soluble fiber beta-glucan from oat bran. Studies show 3 grams or more of beta-glucan daily from oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

"As the leader in oats for more than 140 years, Quaker is uniquely positioned to deliver a breakthrough innovation within the dairy-alternative category," said Robbert Rietbroek, Senior Vice President and General Manager of Quaker Foods North America. "With more consumers gravitating toward plant-based lifestyles and seeking functional foods, we're excited to offer a heart-healthy, plant-based beverage that addresses these wants and is accessible to a wide consumer base."

With its delicious taste and super smooth texture, Quaker Oat Beverage can be enjoyed on its own, in smoothies or coffee, or swapped into your favorite recipes – offering a nutritious plant-based option for any time of the day. In addition to being heart-healthy, Quaker Oat Beverage also offers:

  • An excellent source of calcium and vitamin D (per 8-ounce serving)
  • A good source of dietary fiber from oat bran and chicory root extract.
    • Experts recommend eating at least 28 to 38 grams of fiber a day from a variety of grains, fruits and vegetables. However, most people aren't getting the recommended amount1. Quaker Oat Beverage offers a convenient way to add more dietary fiber to your diet with each 8-ounce serving providing 4 grams of fiber.
  • 30 to 50 calories (per 8-ounce serving)
  • A lactose free option

Quaker Oat Beverage will be available in three delicious flavors – Original, Original Unsweetened and Vanilla – and sold in 48 oz. bottles for a suggested retail price of $4.29. The product can be found at retailers nationwide in the refrigerated dairy-alternative section. To learn more about Quaker Oat Beverage and The Quaker Oats company, visit www.quakeroats.com/products/oat-beverage.

About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 140 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter and Instagram @Quaker.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

1 2015–2020 Dietary Guidelines for Americans - health.gov [Internet]. [cited 2017 Oct 5]. Available from: https://health.gov/dietaryguidelines/2015/

SOURCE The Quaker Oats Company

Related Links

https://www.quakeroats.com/

 

 

Original Quaker Oat Beverage

Original Quaker Oat Beverage

 

Original Unsweetened Quaker Oat Beverage

Original Unsweetened Quaker Oat Beverage

 

Vanilla Quaker Oat Beverage

Vanilla Quaker Oat Beverage

 

 

 

 

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Cereal Spotlight: Quaker Oats Pumpkin Spice Life Cereal

 

 

Pumpkin Spice Life Cereal

Add a little pumpkin spice to your Life. We've taken the simple and sweet family favorite and spiced it with the fragrant flavors of fall. With a subtle taste of sweetness and a whole lot of crunch, you might be pointing fingers at who was lucky enough to finish off the box.

  • Excellent source of B vitamins to help convert food into energy
  • 20 grams of whole grains per serving
  • Helps promote healthy hearts*

*Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol, may help reduce the risk of heart disease.

 

Ingredients

WHOLE GRAIN OAT FLOUR, SUGAR, CORN FLOUR, WHOLE WHEAT FLOUR, RICE FLOUR, CALCIUM CARBONATE, SALT, NATURAL FLAVOR, DISODIUM PHOSPHATE, REDUCED IRON, NIACINAMIDE*, ZINC OXIDE, BHT (PRESERVATIVE), YELLOW 5, THIAMIN MONONITRATE*, RIBOFLAVIN*, PYRIDOXINE HYDROCHLORIDE*, FOLIC ACID*, YELLOW 6.

*ONE OF THE B VITAMINS

 

 

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About the company

For over 140 years, we've been inspired by the power and wholesome goodness of the amazing oat.
See how we've grown with it.

1850. Ferdinand Schumacher founds German Mills American Cereal Company in Akron, OH. During the same period, John Stuart established the North Star Mills Company in Canada.

1877. Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as "a figure of a man in 'Quaker garb.'" Both former owners, Henry Seymour and William Heston, claimed to have selected the Quaker name as a symbol of good quality and honest value. Read More

 

 

Company: Quaker Oats Company
Brand: Quaker Oats
Origin: USA
Category: Cereal
Packaging: 13 oz (370 g)
Claims: Naturally flavored with other natural flavors.
Variants: View Product Range Here
Where to Buy: Store Locator
Websitewww.quakeroats.com

 

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featured

Food Spotlight: New Quaker® Breakfast Flats Are Full of Delicious Ingredients

 

Open a box of Quaker® Breakfast Flats and discover a treasure trove of taste with three delicious flats! With real fruit, crunchy nuts and 18g of whole grains—all at less than 200 calories—it’s a great snack to help satisfy your morning hunger, wherever the day takes you. Try pairing it with coffee and yogurt for a marvelous morning.

 

CRANBERRY ALMOND

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We think cranberries are too delicious to be saved for Thanksgiving, which is why we love them mixed with the crunchiest of almonds, flax and sunflower seeds and 18 grams of whole grains in our Cranberry Almond Breakfast Flats. It’s the satisfying snack you’ll be thankful you tried!

 

BANANA HONEY NUT

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There are few pairings in this world that are more made-for-each-other than banana and honey. That rich, tropical touch of banana with just a drizzle of smooth honey is enough to make your taste buds swoon. Add a hint of nuttiness, flax seeds and 18 grams of whole grains and you’ve got a snack made in heaven with our Banana Honey Nut Breakfast Flats. They’re a great hit-the-spot snack to help satisfy your hunger when you’re on the go!

 

GOLDEN RAISIN CINNAMON

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Long ago, cinnamon was considered to be more precious than gold and it’s easy to see why. Its soothing and aromatic taste, both sweet and savory can be paired with almost anything. We like it best with golden raisins, flax seed, quinoa and 18 grams of whole grains in our Golden Raisin Cinnamon Breakfast Flats; we think you will too! It’s a great way to help keep your hunger at bay.

 

 

About the company

Inspiring your mornings, inspiring your life. Wherever you're headed, count on the goodness of Quaker Oats to keep you going. Off You Go!

For over 130 years, we've been inspired by the power and wholesome goodness of the amazing oat. Read More

 

 

Company: Quaker Oats Company
Brand: Quaker Oats
Slogan: Helps Keep You Going
Origin: USA
Category: Breakfast bars
Packaging: 1.41 oz (40 g) bars
Claims: Delicious. Real fruit. Natural flavors
Variants: View Range Here
Where to Buy: Store Locator
Website: www.quakeroats.com

 

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