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Drink Spotlight: Purity Organic Green Lemonade Superjuice

 

 

Lemonade goes green with organic mint, kale and spinach blended together with honey, agave, and coconut water.

 

15% Juice
Not from Concentrate

 

 

 

 

 

About the company

The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in the juicy quality of each bushel of apples.

Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).

With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003. We’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended from fruits, roots, veggies, and spice.

 

 

Company: Purity Organic
Brand: Green Lemonade Superjuice
Slogan:  Purity Organic
Origin: US
Category:  Juice
Packaging: 14 fl oz.
Claims: Organic mint, kale and spinach, 15% juice, not from concentrate
Variants: View product range here
Price:  Coming soon
Where to Buy: US, Store locator
Website: http://purityorganic.com/

 

 

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Drink Spotlight: Purity Organic Lemon Agave Ginger Superjuice

 

 

Spicy from fresh-pressed ginger, sweet from agave, and tart from lemon, this Superjuice is an intriguing blend of fruits and roots.

 

10% Juice
With a Splash of Agave
Not From Concentrate

 

 

 

 

About the company

The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in the juicy quality of each bushel of apples.

Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).

With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003. We’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended from fruits, roots, veggies, and spice.

 

 

Company: Purity Organic
Brand: Lemon Agave Ginger Superjuice
Slogan:  Purity Organic
Origin: US
Category:  Juice
Packaging: 14 fl oz.
Claims: Fresh pressed ginger, 10% juice
Variants: View product range here
Price:  Coming soon
Where to Buy: US, Store locator
Website: http://purityorganic.com/

 

 

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Drink Spotlight: Purity Organic Beet Apple Ginger Lemon Superjuice

 

 

Beets never tasted so super! How? We’ve blended them with organic apple juice and a touch of fresh-pressed ginger and lemon.

 

85% Juice
No Added Sugar
Not From Concentrate

 

 

 

 

About the company

The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in the juicy quality of each bushel of apples.

Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).

With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003. We’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended from fruits, roots, veggies, and spice.

 

 

Company: Purity Organic
Brand: Beet Apple Ginger Lemon Superjuice 
Slogan:  Purity Organic
Origin: US
Category:  Juice
Packaging: 14 fl oz.
Claims: Organic apple juice, 85% juice
Variants: View product range here
Price:  Coming soon
Where to Buy: US, Store locator
Website: http://purityorganic.com/

 

 

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Drink Spotlight: Purity Organic Kale Coconut Water Apple Spinach Superjuice

 

 

Kale, spinach, celery and cucumber bring the “greens” in this super blend with organic coconut water and apple juice.

 

85% Juice
No Added Sugar
Not From Concentrate

 

 

 

 

About the company

The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in the juicy quality of each bushel of apples.

Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).

With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003. We’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended from fruits, roots, veggies, and spice.

 

 

Company: Purity Organic
Brand: Kale Coconut Water Apple Spinach Superjuice
Slogan:  Purity Organic
Origin: US
Category:  Juice
Packaging: 14 fl oz.
Claims: 85% juice, not from concentrate, no added sugar
Variants: View product range here
Price:  Coming soon
Where to Buy: US, Store locator
Website: http://purityorganic.com/

 

 

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Drink Spotlight: Purity Organic Mango Coconut Water

 

 

We blend organic coconut water with a touch of organic mango for a refreshing, tropical twist on nature’s source of hydration.

 

100% Juice
No Added Sugar

 

 

 

 

About the company

The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in the juicy quality of each bushel of apples.

Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).

With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003. We’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended from fruits, roots, veggies, and spice.

 

 

Company: Purity Organic
Brand:  Mango Coconut Water
Slogan:  Purity Organic
Origin: US
Category:  Juice
Packaging: 17 fl oz.
Claims: Contains 100% coconut water, natural source of hydration
Variants: View product range here
Price:  Coming soon
Where to Buy: US, Store locator, Buy Online
Website: http://purityorganic.com/

 

 

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Drink Spotlight: Purity Organic Chocolate Coconut Water

 

 

We enhance our organic coconut water with organic cocoa, so you can refresh and indulge while benefiting from five essential electrolytes.

 

85% Juice
Dairy Free

 

 

 

 

About the company

The journey to provide organic goodness began 20 years ago on a friendly organic apple farm.
Our founder, Greg, watched how farmers took care of the orchard and he tasted the difference it made in the juicy quality of each bushel of apples.

Ever since then, we’ve been working with farmers to bring you deliciously pure, certified organic fruits and vegetables (just look for the Purity.Organic logo on the produce you pick up at your local market).

With a mission to create more demand for organic produce – with no GMO’s – the first Purity.Organic drink was born when we pressed 100% Apple Juice in 2003. We’ve continued to bottle certified organic ingredients to offer a variety of Juices, Teas, Coconut Water, and Superjuices blended from fruits, roots, veggies, and spice.

 

 

Company: Purity Organic
Brand: Chocolate Coconut Water
Slogan:  Purity Organic
Origin: US
Category:  Juice
Packaging: 17 fl oz.
Claims: Contains 85% juice, dairy free
Variants: View product range here
Price:  Coming soon
Where to Buy: US, Store locator, Buy Online
Website: http://purityorganic.com/

 

 

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Daily Insight: Natural food trends to look out for

 

 

Modern society is transforming their faith to natural and organic food. Information is readily available and consumers are becoming aware of the benefits and disadvantages of using each food item. Consumers are concerned about healthy consumption and the environment and are looking for ways to maximize the overall wellness. It is becoming increasingly important for the marketers to incorporate the changing trends in order to keep pace with time.
Packaged food remains to be the highest priority especially in the developed countries where people are excessively busy and can’t allocate time to cooking. However, they are reluctant to buy packaged products that are unhealthy in nature. Three products that are unanimously considered healthy are turmeric, watermelon and coconut. Marketers should be looking to incorporate these products in their manufacturing models to attract larger market.

 

 

1. Turmeric is the bright yellow of the spice rainbow, is a powerful medicine that has long been used in the Chinese and Indian systems of medicine as an anti-inflammatory agent to treat a wide variety of conditions, including flatulence, jaundice, menstrual difficulties, bloody urine, hemorrhage, toothache etc. Following are the brands which are already making use of this ingredient in their products :-
a. Purity Organic’s super juice is a mix of carrot, orange, turmeric and mango.
b. HealtheeUSA has introduced a line of organic turmeric juices in the flavours of cinnamon etc.

 
2. Watermelon is another popular trend which contains 92% water; each juicy bite has significantlevels of vitamins A, B6 and C, lots of lycopene, antioxidants and amino acids. Brands making use of it are :-
a. Juici has made clever use of watermelon along with lemon. The drink is full of electrolytes and is a very good source of hydration.
b. Wtrmlnwtr has launched a cold pressed juice which is popular among sportsmen and workout lovers.

 
3. Coconut is classified as a superfood with unique combination of fatty acids and can have profound positive effects on health. This includes fat loss, better brain function. Producers are already incorporating the nutritious coconut in their production lines especially the likes of:-
a. Dang Foods producing Dang toasted coconut chips which are making waves in the snack market.
b. Vita Coco has introduced a line of coconut water with added flavors of pineapple, orange, peach and mango along with many others

 

 

By Farah Jawad

 

 

 

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purity

Product Spotlight: Citrus Burst Fruit Juices

 

Citrus Burst™ is a range of high quality drinks containing fruit juice, for a refreshing modern taste. The premium packaging targets the more discerning adult market, where quality not cost is the prime buying motivation.

Although this is not strictly a flavored water, it aligns itself with the current market shift towards still drinks; a market which has been increasing year-on-year since 2001. These thirst quenching soft drinks are healthy and convenient, and packaged in 500ml PET bottles.
Orange Mango Passionfruit
Ingredients: Water, Sugar, Orange juice from concentrate (4,5%), Mango juice from concentrate (1%), Passion Fruit juice from concentrate (0,5%), Citric Acid, natural flavouring, Colour: Beta-Carotene, Stabiliser: Locust Bean Gum.

Summer Fruits
Ingredients: Water, Sugar, Juices from concentrate; Orange (4.1%), Lemon (2.1%), Grape (0.5%), Citric Acid, Juices from concentrate; Raspberry (0.1%), Blackcurrant (0.1%), Blueberry, Elderberry, Blackberry, Sour Cherry, flavouring, vitamin blend: Niacin, Vitamin E, Pantothenic Acid, Vitamin B6, Vitamin B1, Folic Acid, Biotin, Vitamin B12, Colour: Allura Red E129, Stabilisers: Pectin and Locust Bean Gum.

E129 may have an adverse effect on activity and attention in children.

Orange Lemon
Ingredients: Water, Sugar, Lemon juice from concentrate (6.6%), Orange juice from concentrate (2.2%), Lime juice from concentrate (0.6%), natural flavouring, Citric Acid, Antioxidant: Ascorbic Acid, Stabiliser: Locust Bean Gum.

 

Company: Purity Soft Drinks
Brand:  Citrus Burst
Slogan: A Great Flavour
Category: Functional Beverages
Origin: UK
Packaging: 500ml
Varieties: Orange Mango Passionfruit, Orange Lemon, Summer Fruits
Website: puritysoftdrinks.co.uk

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juiceburst

Packaging Redesign: Juice Burst by Purity Soft Drinks

Designed by Williams Murray Hamm | Country: United Kingdom

“Purity Soft Drinks, today unveils plans to completely overhaul its leading brand – JUICEBURST™, which will be completely digitally interactive using Blippar technology. The brand, valued at £30 million, will receive a new look and feel and marketing campaign to support the launch.

New packaging, created by London based brand design agency, Williams Murray Hamm, will be unveiled at the start of February making JuiceBurst ‘the world’s first digitally interactive soft drink brand.’ New to the industry, the interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smart phones. The exploding fruit will reveal links to JuiceBurst social media channels inviting further consumer engagement including consumer competitions.”

“Garrick Hamm, creative director of Williams Murray Hamm, the agency behind the design of the JuiceBurst new look said; “It’s typical WMH – taking the brand name JuiceBurst and putting an idea behind it.  The clue is in the name.  It’s packaging as media. A series of ‘outbursts’ with the pack literally shouting from the shelf as the fruit ‘bursts’. Artem, the special effects company behind some of the opening ceremony scenes at the Olympics, blew the fruit up for us whilst the action was filmed at high speed.  We just loved the idea of people watching the bursting fruit on their smart ‘phones as they shop the fixture. I don’t think anyone’s done that before’.”

images via LP

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