Tag Archives: promotion

mikemain

Candy News: MIKE AND IKE® and HOT TAMALES® Brand Candies Teamed Up with Paul George to Introduce A New Line Up of NBA 2K17 Promotional Packages

 

Iconic Candy Brands Also Enhance Gaming Experience for NBA 2K17

BETHLEHEM, Pa., Feb. 21, 2017 /PRNewswire/ -- Just Born Quality Confections, the makers of MIKE AND IKE® and HOT TAMALES®, teamed up with four-time NBA All Star Paul George in New Orleans to promote the highest-rated annual sports game  NBA 2K17 – and introduce its new limited-edition promotional packaging(1) . The exciting partnership delivers highly sought after locker codes inside each package of MIKE AND IKE® Original Fruits, HOT TAMALES® Fierce Cinnamon, and new MIKE AND IKE® 3 Point Mix.

Paul George, NBA 2K17 and basketball fans alike inspired MIKE AND IKE® to release the new, limited edition MIKE AND IKE® 3 Point Mix. The new, sweet mix brings together the delicious flavors of cherry, orange and grape, and will hit shelves starting in March 2017.

To get fans excited, Paul George also answered fan questions through the MIKE AND IKE® Snapchat account @MikeandIkeSnaps and HOT TAMALES® Instagram account @hottamalescandy.

Just Born Quality Confections, the maker of the MIKE AND IKE® and HOT TAMALES® brands, announced the partnership with 2K Sports at the launch of NBA 2K17. As part of the partnership, Just Born is sweetening up the virtual gaming experience with a new product, game enhancements and a special weekend appearance by four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George.

"The partnership with 2K Sports was a natural fit for both the MIKE AND IKE® and HOT TAMALES® brands since we know a lot of our fans are gamers, plus, basketball is one of the top sports enjoyed by both our male and female fan base," said Brian Bachrach, MIKE AND IKE® and HOT TAMALES® Business Team Director at Just Born Quality Confections.  "When we heard Paul George was a huge fan of MIKE AND IKE®, we decided to develop a fun fan experience with him in addition to our role as the Sweet Game Partner for NBA 2K17!"

The partnership will continue to gain momentum in 2017 with custom product on shelf in March including valuable locker codes inside specially marked MIKE AND IKE® and HOT TAMALES® theater box packaging to redeem within the game.

  • MIKE AND IKE® Original Fruits will allow players to unlock a "Three Game Sweet Streak," good for a three game attribute boost within the game.
  • HOT TAMALES® Fierce Cinnamon will allow players to unlock a "Three Game Hot Streak," good for a three game attribute boost within the game.
  • MIKE AND IKE® 3 Point Mix will allow players to unlock an extended "Five Game Streak," good for a five game attribute boost within the game.

For more information and to join the conversation on social media, please visit MIKE AND IKE® using @MikeandIke on Facebook, Instagram and Twitter and follow @MikeandIkeSnaps on SnapChat. Visit HOT TAMALES® using @HotTamalesCandy on Facebook and Instagram and @HotTamalesBrand on Twitter. Beginning March 13, 2017, fans can visit MIKE AND IKE® and HOT TAMALES® Twitter and Instagram channels to enter the #SweetGameFace sweepstakes for the chance to win a sweet NBA 2K17 themed prize pack. Visit sweetgameface.com for details.

About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned company that has grown into the 9th largest candy company in the U.S. Just Born is the maker of some of America's most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, "Just Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A. For more information, please visit www.justborn.com and see the breadth of candy and high-quality branded items at www.peepsandcompany.com. Follow us: facebook.com/JustBornInc, twitter.com/JustBornInc.

About 2K:
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13, and Cat Daddy Games. 2K's stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid Meier's Civilization series, Evolve™, Battleborn®, the popular WWE 2K franchise and NBA 2K, the highest rated* annual sports title of this console generation.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com.

(1)   According to 2008 – 2016 Metacritic.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mike-and-ike-and-hot-tamales-brand-candies-teamed-up-with-paul-george-to-introduce-a-new-line-up-of-nba-2k17-promotional-packages-for-basketballs-big-weekend-in-new-orleans-300410141.html

SOURCE Just Born Quality Confections

 

 

 

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

 

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

Four-time NBA All-Star and NBA 2K17 featured cover athlete, Paul George, introduces and autographs a new line up of promotional packages at basketball’s big weekend on Friday, Feb. 17, 2017, in New Orleans, LA. Just Born Quality Confections and the MIKE AND IKE® and HOT TAMALES® brands partnered with 2K Sports and their leading sports video game, NBA 2K17. (Cheryl Gerber /AP Images for Just Born Quality Confections)

 

 

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venergy

V Energy Invites New Zealanders to Become Robbers Online

Australian-Zelanian drinks distributor and manufacturer Frucor Beverages has launched an interactive 8-week promotion for its V Energy drink, providing New Zealanders with a once-in-a-lifetime opportunity to become a ‘robber’ in a virtual space and steal their share of the $100,000 prize. The campaign, developed by BBDO NZ, encourages the country residents to steal the money from each other on the online destination launched at www.vrobbers.co.nz for a chance to receive their share in real cash after the competition ends.

Pic. A snapshot from the www.vrobbers.co.nz page (click to enlarge)

You have until midnight, Sunday 31st March to become a robber and steal as much if the $100K as possible as you can from other robbers. But remember, there will be plenty of greedy robbers trying to steal your cash,” says the website’s loading page. The brand also asks the participants of the promotion to “obey all laws” in the real world, “or the police may be knocking on your door sometime soon.” While registering as a robber, one is invited to choose a mask and a name (they also can take a photo using their webcamera).

Players can take a look at the map, where the biggest shares are marked green, see the list of the most wanted robbers and start the game. By entering unique codes from the promotional V Energy packaging, players can “protect” their cash for limited time or “steal” other robbers’ stashes. So far, the biggest steal is $1,345 and the amount of unprotected cash is $17,448.

We’re bound to ruffle a few feathers for promoting stealing, but let’s be honest, the idea of stealing your share of a cash prize is way more interesting than winning it. We wanted to challenge the traditional WIN WIN WIN promo mechanic,” shared Aaron Turk, digital creative director, Colenso BBDO.

 

V Energy has launched 2 Limited Edition Products.

V Not Orange

Some will tell you that it’s V Berry mixed with V Lemon, others will say it’s apple mixed with mango, but the only thing we’ll say is that it’s definitely Not Orange. Get it while stocks last, it’s only here for a limited time.

V Not Orange

 

 

The Big Fella

The O.G. is packing more weight than ever. This thing contains so much energy, they use it to fuel 747s and power small villages. Obviously, ordinary humans can’t handle all this explosive energy in one day. So to protect mere mortals from such fantastic power, we threw on a resealable twist-top. Now that we have mentally prepared you, track one down and get amongst it

V 710ml

Trndmonitor w/Popsop.com

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toyota_corolla_cat_main

A Cat Falls in Love with a Car in the New Toyota Corolla Promotion

Toyota New Zealand launched a stunning campaign, which promotes the all-new model 2013 Toyota Corolla Levin ZR with a strong emotional message. The brand is targeting all people who love cats and whose hearts just melt the very moment they hear the “purrr” sound. Visitors to the microsite can learn a story about a peach-coloured cat named Alloroc (Corolla backwards), who just fell in love with the model, and spends all its time either staring at the vehicle or travelling to the veterinary hospital in it. It is a story of tragic and eternal love of the cat, which spends all its nine lives to be closer to its beloved vehicle. In the end of the major spot, the cat’s paw emerges from a tiny grave, so the story of love apparently goes on.

Some people know a good thing when they see it. So it goes for our furry friend Alloroc. An everyday trip to the vet led to Alloroc falling immediately in love with the Corolla’s premium interior. This chance encounter held long-lasting consequences for our four-legged connoseur of the finer things in life. Like many Corolla drivers, Alloroc’s refusal to be separated from his Corolla meant he went on to enjoy many many feel good moments,” says the brand on the campaign’s page.

The campaign developed by Saatchi & Saatchi includes television ads (they can also be found on the brand’s YouTube channel), Facebook, print, outdoor, and point of sale (hilarious Cat car stickers).Visit the dedicated page on the brand’s website to download free wallpapers featuring the cat and the car, and take a closer look at your pets—if they display the same level of affection towards your car, dishwasher or a phone, try to protect them from any dangers this love can bring to them to avoid a sad end.

Popsop.com

 

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trackyourbud

Budweiser Uses Packaging to Trace Your Beer

Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.

By using their Smartphone to scan the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, consumers can enter the Born On Date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.

“Track Your Bud” content will provide beer drinkers with visibility into the source and selection of ingredients, Budweiser’s seven-step brewing process, when their beer began Beechwood aging and which brewmaster tasted it multiple times throughout its brew cycle to ensure their beer meets Budweiser’s high quality standard.

view full article at EverythingPackaged

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