Tag Archives: press release


Food Spotlight: Krusteaz Expands Baking Mix Line To Include Gluten-Free Cinnamon Swirl Crumb Cake And Fire Roasted Cornbread


New easy-to-bake mixes meet growing consumer demand for bolder flavors and gluten-free versions of baking favorites

SEATTLE, Oct. 2, 2018 /PRNewswire/ -- Krusteaz, maker of premium baking, pancake and waffle mixes, today announced the launch of two new products just in time for fall tables – Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix and Fire Roasted Cornbread & Muffin Mix. The new products bring more versatility to the Krusteaz line of delicious baking mixes, appealing to consumers following a variety of diets, as well as those interested in more complex flavor profiles.

With 28% of adults interested in cutting down or avoiding gluten completely1, Krusteaz is thrilled to introduce a gluten-free version of its top selling Cinnamon Swirl Crumb Cake & Muffin Mix. The new gluten-free offering brings together the flavors of a coffee house and a scratch-made recipe, and is now the sixth member of the gluten-free Krusteaz family, which includes Gluten-Free Flour, Blueberry Muffin, Buttermilk Pancake, Double Chocolate Brownie and Honey Cornbread Mixes.

The second new addition to the Krusteaz line of bake products is the Fire Roasted Cornbread & Muffin Mix, which was inspired by the taste of Mexican-style street corn (Elote), a grilled ear of corn topped with cheese, chili, lime, mayonnaise and cilantro. Elote only appears on 1% of US menus, but with 45% of consumers interested in trying it2, Krusteaz saw an opportunity to introduce consumers to Elote via a flavorful side dish. The mix is filled with whole roasted corn kernels, real cheese and a Mexican spice topping, and is certain to bring the flavor of Elote to kitchen tables across the country.

"These two new Krusteaz products give consumers what we know they want – options. Whether it's the option to enjoy a delicious baked good without the gluten, for health or personal dietary reasons, or the option to enjoy a classic side dish with a flavorful twist, Gluten-Free Cinnamon Crumb Cake and Fire Roasted Cornbread are exciting additions to our ever-growing line of easy-to-make mixes. We know people are going to love them," said Andy Heily, President of Continental Mills.

Both new mixes are ready to bake with the addition of just three ingredients, and have a combined prep and cook time of under one hour so consumers can enjoy bold flavors in no time at all.

For more information on the new products, consumers can visit Krusteaz.com. The Krusteaz Gluten-Free Cinnamon Swirl Crumb Cake & Muffin Mix (SRP $4.49) and the Krusteaz Fire Roasted Cornbread & Muffin Mix (SRP $2.39) can be found in the baking aisle at retailers nationwide.

1. NPD Group CREST, 2014 2. Mintel, Gluten-free foods US, October 2016.
2. SmartBrief Food & Beverage 4/26/2017

About Krusteaz®
The Krusteaz story began in 1932 when a group of women from a Seattle bridge club created a just-add-water pie crust that was an industry first. Today, Krusteaz remains a family-owned business that stands for innovative products, premium ingredients and easy-to-make mixes to fit every occasion. The product line includes pancakes, waffles, muffins, quick breads and flatbreads, cookies, dessert bars, cornbread, crumb cakes and a line of Gluten Free products. Every box invites consumers to have fun in the kitchen, get a little messy, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.

About Continental Mills, Inc.
Continental Mills, Inc. is a privately held manufacturer and marketer of baking and beverage mixes, snacks and other high-quality food products. Located in Tukwila, WA, the family-owned company has strong branded products sold under its Krusteaz®, WildRoots®, Kretschmer® Wheat Germ and Alpine® Cider lines as well as several licensed product extensions. Continental Mills' products are sold through retail, foodservice, and club store channels throughout the United States.

SOURCE Krusteaz

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Fire Roasted Cornbread


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Spirits Spotlight: Drink Pink, America: Beefeater Pink Makes Its Debut In The U.S.


World's most awarded gin introduces contemporary, strawberry-flavored pink expression for a new "gin-eration" of cocktail lovers

NEW YORK, Oct. 3, 2018 /PRNewswire/ -- The nation that's fallen in love with all things pink has another reason to rejoice: Beefeater®, the world's most awarded gin, has announced the U.S. launch of Beefeater Pink, a new bold expression created by Master Distiller Desmond Payne – a world-renowned leading expert in gin.

Beefeater Pink begins with the traditionally distilled Beefeater dry gin base, fusing it with natural strawberry flavors, citrus and classic juniper botanicals to deliver a delicate, finely balanced gin. Its transparent glass bottle was created to showcase its statement-making pink shade while its graffiti style logo brings to life the playful spirit of its London home.

"Gin consumption is on the rise, because there is a real appetite for new and innovative expressions that offer a different drinking experience for consumers," says Shefali Murdia, Beefeater Brand Director. "Beefeater Pink delivers exactly what U.S. consumers are looking for – high-quality taste and flavors that make for fun and delicious cocktails."

As a London Dry Gin still distilled in London, Beefeater has strong historical ties. Payne was inspired by Beefeater's founder James Burrough, a distiller whose inventions included raspberry gin, cherry brandy, British Brandy, bitters and mint. Burrough's creativity, curiosity and passion for combining craftsmanship with experimentation influenced Payne to create this strawberry flavored gin for the new generation of gin drinkers. Beefeater Pink captures the contrast between tradition and modernism.

Beefeater Pink is best served with tonic water, lemonade or on the rocks with chopped fresh strawberries and served in a goblet. It is now available in the U.S with the suggested retail price of $19.99/750 ml bottle.

For more information please visit: https://us.beefeatergin.com/our-gin/pink

Beefeater® Pink. Strawberry Flavored  Gin. Product of the U.K.  100% Neutral Spirits. Distilled from Grain. 37.5% Alc./Vol. (75 Proof). ©2018 Imported by Pernod Ricard USA, New York, NY.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Absolut® Elyx, Aberlour® Single Malt Scotch Whisky, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Lillet®, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 750 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

SOURCE Beefeater



Beefeater Pink






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Drink Spotlight: V8® Introduces New Plant-Powered Beverage with Launch of V8+Hydrate

First Ever Beverage to Use Sweet Potatoes to Achieve Superior
Hydration with Natural Electrolytes

CAMDEN, N.J.--(BUSINESS WIRE)--Campbell Soup Company (NYSE:CPB) the makers of V8®, today announced the launch of V8+Hydrate™, a new plant-based hydration beverage that harnesses the natural goodness of sweet potato juice. This category-changing beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and perfectly blends it with water—creating an isotonic beverage that quickly replenishes fluids and nutrients.
With only 45-calories in each 8-oz can, V8+Hydrate has one full serving of vegetables, no artificial sweeteners, is non-GMO, gluten free and vegan friendly. The refreshing plant-powered hydration drink is available in three unique flavors: Strawberry Cucumber, Coconut Watermelon and Orange Grapefruit. In a recent consumer study, V8+Hydrate Strawberry Cucumber was proven to have a preferred taste over the leading plant-based water, Vita Coco Pure Coconut Water.

“As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality,” said Diego Palmieri, Chief Marketing Officer of U.S. Meals & Beverages at Campbell Soup Company. “V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point. Whether you’re on the go, or just finishing your work-out, V8+Hydrate brings a full-suite of benefits to the table through the inherent goodness of sweet potatoes.”

The 8-ounce, perfect for quick consumption can is now shipping to retailers nationwide with a suggested retail price of $4.99/6-pack.

For more information, visit V8Juice.com.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden Fresh Gourmet, Pacific Foods, Snyder’s of Hanover, Lance, Kettle Brand, KETTLE Chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Late July and other brand names. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard and Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit www.whatsinmyfood.com.






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Food News: thinkThin® Bakes Up a Game Changer with its New Protein & Superfruit Bars



Bars Pack 10 Grams of Protein and are Baked with Blueberries, Pomegranate, Coconut, Chia Seeds and More

LOS ANGELES, Feb. 8, 2017 /PRNewswire/ -- Today, thinkThin, a leader in creating nutritious, protein-rich foods, has introduced thinkThin Protein & Superfruit, a premium line of soft and chewy baked protein bars made with real fruit, whole grains, and nuts. Along with four delicious flavors that each offer 10 grams of protein and 10 grams of fiber, thinkThin Protein & Superfruit also includes a vegan bar, a first for the brand.

thinkThin Protein and Superfruit bars are the newest offering from thinkThin, which continues to innovate in the space of nutritious, protein-rich foods. Some of these recently-introduced products include High Protein Smoothie Mix and Protein & Fiber Hot Oatmeal, which each contain at least 10 grams of protein per serving.

"We saw a tremendous opportunity within the protein bar space to introduce a fruit-focused offering with high-quality protein and less sugar than other fruit-based bars," said Cherry Joh, Senior Marketing Director of thinkThin. "In addition to the benefits of protein and fiber, our Protein & Superfruit bars taste amazing, and are crafted using real fruit and a blend of wholesome chia seeds, nuts and whole grains. These attributes make them even more unique when compared to so many of the other fruit bars on the market."

Each full size bar also contains the Omega 3 ALA, is a good source of antioxidant vitamin A, and is offered in the following flavors:

  • Blueberry Beet Acai with whole blueberries and a hint of beet
  • Chocolate Pomegranate Cherry with dark chocolate, tart cherry pieces, and pomegranate
  • Coconut Almond Chia with shredded coconut, roasted almonds and dark chocolate
  • Lemon Cranberry Chia, a vegan bar with real lemon zest and cranberry pieces

thinkThin Protein & Superfruit bars are also available in snack size bars and are currently rolling out to retailers nationwide, and can be purchased on thinkThin's website as well.

About thinkThin® LLC
Since launching in 1999, thinkThin® LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin® believes in using high quality ingredients that provide a good source of protein. thinkThin® has been recognized by media industry leaders such as The New York Times, Los Angeles Times and Forbes, as well as Entrepreneur Magazine, which named thinkThin® as one of the most innovative consumer brands. For more information, please visit www.thinkproducts.com.





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Spirits Spotlight: Hennessy Master Blender’s Selection Nº1


At Hennessy, Cognac is not made - it is crafted.

Now, Master Blender Yann Fillioux reveals "Master Blender's Selection Nº1", the first in a series of single-batch bespoke Cognacs.

NEW YORK, Oct. 25, 2016 /PRNewswire/ -- Every artist, composer and master craftsman has a secret project on the side, an endeavor pursued simply for creativity's sake. For Hennessy Master Blender Yann Fillioux, it was "Master Blender's Selection N°1", which in contrast to the many celebrated Cognacs he has composed throughout his distinguished career, this latest blend is a very personal signature that was only ever meant to be produced in a single, limited batch.

In French, a project like Master Blender's Selection N°1 is called a "coup de coeur" — literally, a heart-stopper, love at first sight or, as in this case, a passion project. It began in Maison Hennessy's reserves, one of the largest, most extraordinary reserves of eaux-de-vie in the world.


As the guardian of Hennessy's reserves for half a century, Yann Fillioux knows every eau-de-vie stored there. Master Blender's Selection N°1 came to life during a blending session, a moment of unbridled creativity. Innovative, robust and completely devoid of artifice, it is a truly bespoke creation.

MASTER BLENDER'S SELECTION N°1: A unique signature

Creating Cognac requires patience and a constant dialogue between time, the elements, raw materials and skilled hands and minds. Little by little, each exchange gives rise to something precious that can only be realized through passion and a savoir-faire honed over 250 years of Cognac making.

With Master Blender's Selection N°1, Yann Fillioux captures the essence of his art. This one-of-a-kind blend captures a particular moment in time and embodies his constant quest for excellence, extraordinary sensory memories and a perfect knowledge of Hennessy's reserves.

Yann Fillioux and the Tasting Committee structured the Master Blender's Selection N°1 by defining a first selection of eaux-de-vie. They then narrowed their selection down to 80 to 100 eaux-de-vie and grouped them according to their elegance, character and suppleness.  The eaux-de-vie were then aged in both young and old French oak casks. When the time was right, the Cognac was bottled at 43°C – "cask strength" – in order to release its powerful aromatic tones as well as delicate, lingering spicy notes. Crafted as a single batch, it is a limited edition Cognac with a round and rich subtlety that has a bright amber color with a golden sheen. When it embraces both nose and palate, there is an unmistakable presence of lightly grilled, unshelled almonds and candied apricots with a faintly sweet flavor. It is recommended that it be tasted neat or with three bright ice cubes.

For the introduction of Master Blender's Selection N°1, the Maison Hennessy wished to celebrate its time-honored ties with the United States, which became its very first export market over 200 years ago. This made-to-measure blend will therefore debut exclusively in the U.S. in October 2016 and will be available in two sizes – 375ml ($45) and 750ml ($80).

Portrait of a modern Cognac

To convey the spirit of Master Blender's Selection N°1, Hennessy reached out to Australian-born, New York-based artist CJ Hendry.

When it comes to craft, Hennessy and Hendry are kindred spirits; their works reveal a unique style and signature that can only come from many years of refining a personal creative process – and yet both embody a highly contemporary attitude.

An architect by training, Hendry is renowned for a hyper-realistic drawing technique she modestly calls "scribbling", yet her product pen drawings and still-lifes are so finely wrought that they look like photographs.

Echoing the sentiment of Master Blender Yann Fillioux, CJ Hendry observes: "My craft is about passion and patience. It requires time, sacrifice and love. Most of all, it is a gift, and a way of life."

The Master Blender is the guardian of Hennessy's Cognac, ensuring that each blend's quality is exceptionally consistent so that it stands the test of time. Nothing captures the spirit of this craft more than the new Master Blender's Selection N°1. It is the result of the Master Blender's freedom to create a Cognac of the moment that will not be duplicated.


Visual artist CJ Hendry is renowned for her large-scale photorealistic pen drawings. Originally from Brisbane, Australia, she briefly studied architecture at the University of Queensland until she dropped her studies to pursue her craft. Hendry managed to break into the art industry via the back door by launching her Instagram account in 2013, quickly attracting a significant following and selling her art on that platform. Since then, she's never looked back. In 2015, she relocated to the Tribeca neighborhood of New York City.


In 2015, the Maison Hennessy celebrated 250 years of an exceptional adventure that has lasted for seven generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy's success both locally and around the world. Hennessy's success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts the most iconic, prestigious Cognacs in the world. Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com





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Supplement Spotlight: Almond Pro™ Launches First-ever Almond Protein Powder – Shakes



MIAMI, Oct. 25, 2016 /PRNewswire/ -- Since launching in late 2015, Almond Pro™ has earned praise from the natural food and fitness industry for its innovative and healthy approach to nutrition. The company's flagship product – Organic High Protein Almond Flour – contains 65% less fat and 60% more protein than ordinary almond flour, and offers the same degree of versatility in the kitchen. Now, Almond Pro™ is adding to its catalog with the launch of their Almond Protein Powder. The powder will launch with two flavors – chocolate and vanilla – and will be available at http://almondpro.com/ and on Amazon.


"What really excites everyone behind the project is that something like this has never been done before," says Almond Pro™ President and CEO Caulen Foster. "The response we received after releasing our Organic High Protein Almond Flour was amazing, so we knew we had to set the bar really high for our next product. I feel extremely confident in saying that we hit the mark with this one."

Each serving of Almond Protein Powder contains 19g of almond protein, 6g of natural fiber and 14 essential vitamins and minerals, and is made from real almonds – not just almond flavor. What really separates Almond Pro™ products from the competition is their much lower fat to protein ratio, which is made possible by the company's "pressurized extraction" technique. Using this artisanal method, the company significantly reduces the amount of fat contained in its almonds, thereby increasing the protein content of its products. This innovation has helped Almond Pro™ become the nation's leader in the development of high protein almond products.

Almond Pro™'s mission is to give consumers new ways to enjoy the many health benefits of almonds. Importantly, Almond Protein Powder doesn't have any artificial colors and flavors, or fillers that increase volume without adding nutritional value. The product is also gluten free and vegan friendly, non-GMO, and contains no lactose, dairy or soy – making it a great choice for anyone with food sensitivities. Plus, consumers watching their macronutrient intake now have a much healthier, more ethical alternative than typical protein powders.

Reviews of Almond Pro™'s first product – Organic High Protein Almond Flour – have been overwhelmingly positive, earning the company a nearly 4.5 star rating on Amazon. Health-conscious consumers can discover more about how Almond Pro™ is shaking up the nutrition landscape and be among the first to learn of new product launches by liking the company on Facebook and following it on Instagram. Currently in development are several new flavors of Almond Protein Powder. Almond Pro™ offers free shipping on all of its products.

About Almond Pro, LLC

Almond Pro™ is a company that's dedicated to providing high protein almond products to consumers across the globe. We like to think of Almond Pro™ as a brand that promotes innovation. We've started this pursuit by becoming the leading distributor and retailer of organic high protein almond flour in the United States with future products already in development. We also believe in quality. It is our promise to ensure that all Almond Pro™ products are formulated from natural ingredients free of GMOs, artificial sweeteners, fillers, or gluten. We are setting out to change this industry, and we're confident that when you purchase an Almond Pro™ product, you'll be as happy to consume it as we are to have put it in your hands.










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Coffee News: New Seasonal Flavors From Cafe Essentials®



Clean Label, Specialty Brand Launches Pumpkin Spice, Apple Spiced Chai, Caramel, and Cinnamon Roll Beverages

FULLERTON, Calif., Oct. 24, 2016 /PRNewswire/ -- The Cafe Essentials brand of clean label specialty beverage mixes now includes Pumpkin Spice, Apple Spiced Chai, Caramel, and Cinnamon Roll. Created to meet market demand, each of these new powdered products brings true flavor and dimension to the chai and specialty beverage category. Not only that, their simple ingredient lists are free from artificial color, flavors and sweeteners. It's everything consumers are craving!

Win taste comparisons and open doors to fresh opportunities with these new Cafe Essentials seasonal beverages:

  • Pumpkin Spice serves-up the fresh taste of pumpkin plus the warmth of cinnamon and clove. These comforting flavors are all nestled in a creamy base.
  • Apple Spiced Chai pairs the flavor of tart red apples and soothing chai spices. It's the perfect seasonal treat to feature throughout the colder winter months or over the holidays.
  • Caramel offers a balanced portion of caramelized brown sugar, buttery toffee, and rich cream. Add this decadent treat to brewed coffee or espresso, or enjoy as a traditional frappe.
  • Cinnamon Roll delivers the inviting aroma of a fresh, doughy roll with baked-in cinnamon and a deliciously gooey glaze with every sip.


These new products round-out the Cafe Essentials brand, which includes 39 frappe mixes. From organic, cocoa, chai, mocha, vanilla, and base flavors, each powdered product proudly contains no artificial flavors or sweeteners, no hydrogenated oils, and less fat and sugar.

The Cafe Essentials brand is a part of Bevolution Group, a leading manufacturer of shelf stable and frozen foodservice beverage products. To help customers keep up with increasing demand and fast-changing beverage trends, Bevolution Group offers a versatile portfolio of innovative, high-quality beverage products, as well as equipment and service capabilities. The company also manufactures products customized to meet specific sensory and delivery needs. Working closely with distribution partners and customers, markets include restaurants and bars, hotels, healthcare organizations, casinos, education campuses, and military facilities across the U.S., Canada, Latin America, and the Caribbean. Bevolution Group headquarters are in Chicago with production facilities in Chicago; Frostproof, FL; Huntington Station, NY; and Fullerton, CA. For more information, visit bevolutiongroup.com and cafeessentials.com.



NEW SEASONAL FLAVORS FROM CAFE ESSENTIALS(R) Clean Label, Specialty Brand Launches Pumpkin Spice, Apple Spiced Chai, Caramel, and Cinnamon Roll Beverages (PRNewsFoto/Bevolution Group)

NEW SEASONAL FLAVORS FROM CAFE ESSENTIALS(R) Clean Label, Specialty Brand Launches Pumpkin Spice, Apple Spiced Chai, Caramel, and Cinnamon Roll Beverages (PRNewsFoto/Bevolution Group)



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Packaging Spotlight: OAKHEART® Genuine Spiced Rum Hits Shelves with New Signature Packaging


Honors the Spirit of Comradery with Unique Advertising Campaign & Experiential Activations Across the U.S.


HAMILTON, Bermuda, Oct. 20, 2016 /PRNewswire/ -- OAKHEART® Genuine Spiced Rum has "benched the Captain" again as a result of a U.S. national blind taste test that found it to be the best tasting spiced rum compared to Captain Morgan® Original Spiced Rum among consumers ages 21-34. The test was administered by the independent, third party research company, Radius Global Market Research LLC, 120 Fifth Avenue, New York, NY 10011.

This news follows the launch of last year's "All in, All Heart" campaign which took aim at Captain Morgan. The bold campaign will continue, expanding targeted media efforts and promotions in the coming months, and mobilizing a program of consumer experiences across twelve key U.S. markets in tandem with top sporting events throughout the fall and winter seasons. Among the many exciting developments for the favored spiced rum, OAKHEART is also announcing that the brand will be packaged and positioned to stand alone from BACARDÍ®.


New Packaging
Among the many exciting developments for the favored spiced rum, OAKHEART is letting consumers know that its product will stand alone from BACARDÍ, with new packaging that brings to life the authentic nature of the liquid meant for consumers to toast with their inner circle. The new OAKHEART packaging is designed to provide familiarity to the existing product, however the new direction is more classic and masculine in its style.  The label now embodies both the OAKHEART brand and Americana spirit, with the new icon depicting a barrel with flames extending from each end over a pair of crossed axes – an homage to the charred American oak barrels in which OAKHEART is mellowed, and that are coopered in the American heartland.

"OAKHEART has emerged as a strong contender in the spiced rum category with its own strong identity," said Nadine Iacocca, Brand Director, Rums for Bacardi in North America. "Created as a tribute to the closest of friends, 'Heart' pays homage to the bond between them, while 'Oak' is a salute to the strength of this bond. The positioning and new packaging is reflective of this spirit and will be brought to life through a U.S. advertising campaign running until December and experiential consumer activations beginning in October and running through March."

The Brotherhood
Timed around professional sporting events, and with the 21+ millennial male in mind, OAKHEART will challenge consumers as a Brotherhood to physical feats in key markets. Groups of friends will be asked to step up together to raise a flag mounted in a giant American oak barrel.  If they succeed they will then be invited to "Take the Oakth," initiating the team into the OAKHEART brotherhood by carving their name into the barrel, cementing their legacy and claiming victory as a pack. That barrel will then travel across the U.S. to subsequent events. The brand will also be teaming up with hometown heroes in select cities, kicking off in Philadelphia with the legendary former American football running back, Brian Westbrook, who will play host to the launch event and assist fans in the "Oakth" challenge on their paths to ultimate OAKHEART glory.  Target markets include Pennsylvania, Michigan, Florida, Minnesota, California, Ohio, Wisconsin, Colorado, North Carolina, Illinois, Texas, and Indiana. These consumer events exemplify the "All in, All Heart" campaign that originally launched across four markets in 2015 with much success.

Marketing Campaign
Advertising efforts will include targeted, localized tactics during key bonding occasions, tailgates, and sporting events in the digital, radio, social, and out-of-home landscapes.  In addition to hyper-focused digital partnerships, consumers who are planning their weekend tailgates in key U.S. markets can expect a custom geo-targeted Snapchat filter from the brand, encouraging sports fans to stock up on OAKHEART for game day.  Out-of-home will also focus on game days including mobile billboards and aerial banners in high-traffic areas with proximity to major stadiums.  Additionally, the brand has partnered with Barstool Sports, a popular men's satirical sports-focused, lifestyle blog, as the exclusive category partner for the Barstool Bar, where all Barstool video content and interviews with athletes are captured and shared with readers.

OAKHEART Genuine Spiced Rum is expertly crafted from heavily charred American oak barrels to give it a unique, smoky flavor before being filtered through charcoal, and then finished by adding a secret blend of spices.  OAKHEART Spiced Rum is available nationwide starting at $14.99.

About OAKHEART® Genuine Spiced Rum
OAKHEART Genuine Spiced Rum was created as a toast to the closest of friends. The smooth and flavorful liquid is expertly crafted and aged for a minimum of one year in specially selected charred American Oak barrels to impart a hint of smokiness, then shaped through a secret blend of charcoals and finished by adding a secret blend of spices.  The rum delivers the characteristics of oak barrel staves with the essence of bourbon or brandy, a hint of smoke from the charring process, background notes of dried fruit and heavy delivery of sweet creamy butterscotch. Notes of custard, maple and honey flavors coat the tongue and finishes with a touch of pepper. www.Oakheart.com

The OAKHEART Genuine Spiced Rum brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.












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Hair Care Spotlight: CURLS Launches A Revolutionary All-Natural Liquid Hair Growth Multi-Vitamin




Blissful Lengths Liquid Hair Growth Vitamin Promotes Longer and Fuller Hair from the Inside Out

NEW YORK, Oct. 20, 2016 /PRNewswire/ -- CURLS, one of the pioneering natural hair care brands in North America, introduces a revolutionary new hair growth enhancement liquid vitamin to help fill the gap for many consumers longing to achieve healthy hair from the inside out. The company launched its CURLS Blissful Lengths Liquid Hair Growth Vitamin on September 19 internationally and will go to market in the United States on October 22.

"As a leader in the natural hair care industry, it was imperative for CURLS to set the trend by pairing quality organic hair care products with all-natural hair growth enhancing vitamins," says Mahisha Dellinger, CURLS Founder & CEO. "We are excited to introduce this product to the health and beauty market to meet the demands of our customers who truly desire healthy hair growth."


Research shows that the presence of nutrient deficiencies and the imbalance of hormones are often the leading causes of hair loss. CURLS Blissful Lengths Liquid Hair Growth Vitamin promotes healthy hair growth, enhances the strength of each hair shaft, and increases the integrity of the hair. With an innovative time-release formula, the CURLS Blissful Lengths Liquid Hair Growth Vitamin has an absorption rate into the bloodstream of 98% versus up to 20% absorption when consuming a pill.

"In order to derive benefit from the micronutrients in vitamins, your body has to absorb them – rapidly," says Dr. Lorna Thomas, a Board Certified Dermatologist. "However, we have known for a long time that the rate of absorption of micronutrients from vitamins taken in pill form may be compromised by several factors, such as fillers, binders, and flow agents."

CURLS Blissful Lengths Liquid Hair Growth Vitamin (8 fl. oz) retails at $25.00 and is available now at www.CURLS.biz and at select Target and Sally Beauty stores in 2017.


Founded in 2002, CURLS is a pioneer in the natural hair care category. CURLS offers over 40 natural hair care products made with certified organic ingredients for women, kids, and babies. The company has multi-channel distribution, including retail, where CURLS products can be found nationwide in Target, Sally Beauty, Wal-Mart, Rite Aid, CVS, and Duane Reed and has a strong international presence in Canada, Brazil, Africa, and the United Kingdom.






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Food Spotlight: Fresh Express Launches New Organic Salad Kits


ORLANDO, Fla., Oct. 20, 2016 /PRNewswire/ -- Fresh Express is extending its conventional salad kit offerings by launching a totally new product line: Fresh Express Organic Salad Kits. For the first time, the brand will provide consumers with nutritious and convenient salad kits that include 100% USDA organic ingredients – from the vegetables, fruits, nuts and seeds to the croutons and delicious, hand-crafted organic salad dressings. The kits, which are available nationwide, come in three flavors that include classics, such as Caesar, and more unique combinations like Pomegranate Cranberry.

Fresh Express Organic Kit Flavors

  • Classic Caesar: Crisp romaine, crunchy cheese and garlic croutons, and Parmesan cheese finished with a creamy Caesar dressing. This is a 9.8-ounce kit with a suggested retail price of $4.49.
  • Sweet Dijon Onion: A nutrient-rich mix of leafy baby kale and baby spinach; vibrant red and green chard; pumpkin and chia seeds topped with a fiber-packed punch of herb-seasoned chickpeas and sweet Dijon onion dressing. This is a 7.6-ounce kit with a suggested retail price of $4.49.
  • Pomegranate Cranberry: Crisp romaine, radicchio and tango lettuces, ruby-red cranberries and toasted quinoa, with a pomegranate and hibiscus dressing. This is a 9.9-ounce kit with a suggested retail price of $4.49.


"Consumers have demanded quick and nutritious salad options for years, so much so that it led to Fresh Express creating the first fresh-cut, ready-to-eat salad package in 19891. The desire for fresh, delicious, convenient salads hasn't changed, but consumers have turned the idea of organic eating from a trend to a lifestyle," said Michael Golderman, Marketing Brand Leader for Fresh Express. "Organic shoppers, sometimes in a rush, may compromise on purchasing organics. Now they don't have to as we are able to provide them with 100% organic salad kits that have all the ingredients their families will love in one kit."

The brand intends to grow this product line and introduce more organic kits in 2017. To learn more about the new Fresh Express Organic Kits, please visit www.FreshExpress.com.

About Fresh Express:

Fresh Express is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® Bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 150 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 25 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and juicing greens. For more information, visit www.FreshExpress.com.

1. http://www.freshexpress.com/about/fresh-facts










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