Tag Archives: premium


Industry News: PepsiCo Launches LifeWTR Premium Water




New brand takes aim at Coke’s Smartwater.

PepsiCo will next year launch a premium-priced bottled water called LIFEWTR, adding a new brand to the company’s portfolio that plays to strengthening consumer interest in healthier beverages.

The food-and-beverage giant confirmed to Fortune that it will debut LIFEWTR at an industry conference in New York City. A purified water that is pH balanced with electrolytes, the brand will start appearing on retail shelves across the U.S. in February 2017.

“We are starting to see water play a greater role in the repertoire of a consumer’s beverage consumption,” said Brad Jakeman, president of PepsiCo’s Global Beverage Group. “I think we are seeing a secular and irreversible trend toward healthier beverages.”
The launch of internally developed brand LIFEWTR also contributes to a dramatic makeover PepsiCo vowed this fall. The company is promising that at least two-thirds of the company’s global beverage portfolio volume would have 100 calories or fewer from added sugars per 12-ounce serving. LIFEWTR, of course, fits perfectly into this promise as it is a bottle of water—which of course has zero calories and no added sugar or preservatives.

The launch of LIFEWTR is especially intriguing because PepsiCo has a big, bottled water brand already. It owns Aquafina, which is one of the company’s 22 “billion-dollar brands” and already dominates the $185 billion global bottled water market. Read More at Fortune



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Beer Spotlight: KingFisher Beer



Kingfisher is crisp, clean and unfailingly refreshing, its deft balance of light bitterness and citrus makes for a perfect partnership with the heat and spice of even the richest curry.

Whether found in Mumbai, Madrid or Manchester, you can be sure that the same authentic Indian recipe is used in both our Indian and UK breweries. So wherever you find it, you know you are truly drinking The Real Taste of India.

Kingfisher also uses the same heroic bottle the world over, ensuring that every time you lift it to your lips it takes you right back to that beautiful beach in Goa. All you have to decide is whether to enjoy a 330ml to yourself or share a 650ml with a fortuitous friend.




  • Water
  • Malted barley
  • Glucose syrup
  • Torrefied wheat
  • Hops
  • Colour: caramel



Component Per 100ml
Energy - bottles 33 kcal
139 kJ
Energy - draught 32 kcal
132 kJ
Protein 0.3 g
Carbohydrate 1.4 g
       as sugars 1.4vg
       as starch 0.0 g
Fat 0.0 g
       as saturated 0.0 g



The History of Kingfisher

Kingfisher is India’s No.1 beer and is one of the country’s most heralded exports. However, this triumphant tipple can trace its roots all the way back to 1857 when Castle Breweries first started brewing in the majestic city of Mysore.

Back then, the sight of bullock carts carrying huge barrels of beer was a common one. These carts wheeled their way to customers throughout the region as the refreshing brew became a favourite of all who tasted it. In time, Castle Breweries joined forces with four competitors to form the company now proudly known as United Breweries.



Company: Kingfisher
Brand: Kingfisher
Origin: India
Category: Beer
Packaging:  330ml and 650ml bottles
Price: Coming soon
VariantsView Range Here
Where to BuyUK, India




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Drink Spotlight: NuAquos Premium Sports Beverage




NuAquos is a premium sports beverage that provides advanced hydration, promotes recovery, and restores nutrients, all with unparalleled taste for the active and healthy consumer, who is performance oriented. NuAquos contain all of the GOOD and none of the BAD. All five flavors have 12 grams of complete protein, all 6 base electrolytes, 19 vitamins and minerals and 3 grams of fiber to support an active lifestyle. In addition to not having gluten or lactose, NuAquos also leaves out fat, caffeine, cholesterol and high fructose corn syrup to provide a better for you sports beverage. (www.NuAquos.com)




Company: New Whey Nutrition
Brand: NuAquos
Slogan: Rehydrate. Restore. Recover
Origin: USA
Category: Sports Beverage
Packaging: 20 fl. oz.
Varieties: Peach Mango, Pomegranate Acai Blueberry, Orange, Kiwi Strawberry, Watermelon
Price: $2.49
Where to Buy: Buy Online
Website:  www.nuaquos.com







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Coffee Spotlight: Onnit Single Origin True Antigua Guatemala Premium Arabica Dark Roast



Flavor Profile

The chocolatey overtones and bright and fruity notes are full-bodied, but never bitter. The mouth feel as it flows over the tongue is both buttery and smooth (even before you add butter!)




With all of the choices for coffee you might ask, “What makes Onnit’s Antigua Coffee so special?”

Great coffee is not just about the bean, it’s about everything put into it from the land it’s grown on and the people who take care of it. Having sampled coffee from the best regions in the world, we believe that this is simply the best dark roast coffee out there.

One of the reasons for this is that our Arabica is grown in the ideal conditions of the world-renowned Antigua Guatemala.

There are dozens of varieties of coffee, but the two most common are Arabica and Robusta. Robusta is a hearty plant that is much easier to grow, but has a harsher taste and higher amounts of caffeine. Arabica beans require much more finesse to grow because the plants are highly susceptible to environmental changes, which is why for good Arabica, it’s vital to have growers that love and care deeply for their trees.

The high elevation of 1400 meters and above, along with the volcanic soil, perfect timing of rainfall, and centuries-old practice of shade growing results in some of the world’s finest raw coffee bean specimens.

These ‘green’ coffee beans are washed using pure spring water right at the farm, Finca San Miguel Urias, and then sun-dried. The coffee beans are shipped directly to Kuxtal Coffee and Tea in the beautiful Hill Country of Texas, where it is craft-roasted by hand.

This all comes together to produce an exceptionally clean cup loaded with flavors of the land from which it comes.

Antigua grown, Texas roasted. Enjoy!




Our Partner

Kuxtal Coffee and Tea was Co-Founded by family members of the owners of Finca San Miguel Urias, from Antigua Guatemala. The farm has been in the family since the late 1800’s and is one of only 34 farms that is certified as true Antigua coffee by the ACAP (Antigua Coffee Producers Association). In order to become certified by the ACAP, the farm must lie within certain geographical boundaries of Antigua.

Kuxtal Coffee and Tea imports the beans directly and oversees the roasting process right here in Austin, TX before being driven across town to their home at Onnit headquarters.



Contents and Purity

Caffeine: 1.37%

Chlorogenic Acid: 1.1%

Chlorogenic acid is one of the most beneficial compounds found naturally occurring in coffee. It’s a polyphenol, so chlorogenic acid is responsible for most of the antioxidant benefits you get from coffee. It helps fight free radicals and may help maintain blood pressure levels already in the normal range.

A study done on dark roast and light roast coffee found that that dark roast coffee more effectively improved the antioxidant status of red blood cells even though dark roast coffee typically has less chlorogenic acid than light roast coffee. [source]

Purity: This coffee has been tested to be below detectable thresholds for both mold and mycotoxins.





Company: Onnit
Brand: Onnit
Slogan: Earth Grown Body Fuel
Origin: USA
Category: Coffee
Packaging: 12oz
Claims: Single Estate, Whole Green, Farm Direct, Single Origin, Shade Grown
Variants: View Range Here
Price: $18.95
Where to Buy: Buy OnlineStore Locator
Website: onnit.com










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Skin Care Spotlight: Dove Men Care Introduces First Premium Line of Expert Shave Products


Brand Partners With Leading Barbers And Dermatologists To Create New Expert Shave And Give Guys The Ultimate Caring Shave Experience

ENGLEWOOD CLIFFS, NJ, JANUARY 22, 2014 Professional barbers and dermatologists agree that the key to a smoother, more comfortable shave is not only the razor, but the products used on the skin and beard. Caring for men’s faces just got better with the launch of the new Dove® Men+Care® Expert Shave range. The brand’s first advanced three-step approach delivers the ultimate caring shave experience.

Built on the Dove heritage in cleansing, moisturizing and care, Dove® Men+Care® has collaborated with leading barbers and dermatologists to develop the range. Clinically proven to better hydrate men’s faces, the new Dove® Men+Care® Expert Shave range will better care for skin before, during and after shaving.

“Dove® Men+Care® Expert Shave is an upgraded shaving experience for men — the products are specifically designed to allow for smooth razor glide across the skin and an advanced level of moisturization, before, during and after shaving,” said Carmelo Guastella, award-winning barber with 30 years of experience who collaborated on the creation of the range. “I believe that how you prepare men’s skin and the ingredients used in products are as important as blade selection when it comes to shaving.”

Upgrade His Shave in Three-Steps
The Dove® Men+Care® Expert Shave Range three-step approach delivers a superior shave experience for men. Used together, the products better care for men’s faces before, during and after shaving:

  • Step 1 “Pre-Shave:” Products cleanse and soften men’s skin and stubble/beard to better prepare the face for a smooth shave
  • Step 2 “Shave:” Shave creams are clinically proven to provide superior hydration for the ultimate caring shave
  • Step 3 “Post-Shave:” Absorbs quickly to soothe skin and help relieve shaving irritation

Superior Shave Experience
The Dove® Men+Care® Expert Shave range includes five products, each of which draws on the 50 years of experience Dove has caring for and moisturizing skin:

  • Exfoliating Pre-Shave Scrub: clinically proven to hydrate skin as it cleanses, while lifting and scrubbing stubble to help reduce ingrown hairs
  • Softening Pre-Shave Oil: formulated to soften hair and prepare the face for a closer, more comfortable shave with moisturizing ingredients
  • Smoothing Shave Cream: creamy lather helps protect from shaving irritation and ensures a smooth razor glide to leave skin feeling soft and moisturized
  • Total Comfort Shave Cream: moisture-enriched formula designed for men with dry skin, this protective cream softens hair on contact for a smooth razor glide and is clinically proven to hydrate skin and help reduce shaving irritation
  • Intense Post-Shave Repair Balm: fast-absorbing, soothing formula is clinically proven to re-hydrate skin and help reduce irritation after shaving

Pushing the boundaries
The Dove® Men+Care® Expert Shave Range includes only shave creams, not traditional shave gels or foams, because cream formulas have the ability to provide higher levels of moisturization. New Dove® Men+Care® Expert Shave Smoothing Shave Cream and Total Comfort Shave Cream are formulated to help skin stay hydrated and ensure optimum levels of slick when gliding a blade over the face.

“The two shave creams in Dove® Men+Care® Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market,” said Matt Kuznitz, Unilever Scientist who spearheaded the research and development for the range. “We developed Expert Shave to be the most caring line of Dove® Men+Care® shaving products available and to deliver the shave experience we knew men needed and would appreciate.”

For more information on Dove® Men+Care® Expert Shave visit www.dove.com/expertshave

About Dove® Men+Care® US
Dove® Men+Care® is the first brand from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes: Body Washes and Bars with skin care built in, Deodorants and Antiperspirants with 48-hour odor and wetness protection designed to be tough on sweat, not on skin, Hair Care that fortifies to make men’s hair three times stronger, and a Face Range designed to help men take better care of their skin in three easy steps. All Dove® Men+Care® products are available nationwide in food, drug, and mass outlet stores.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.













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Water Spotlight: Evian Drop



The top of the Alps where she was born, the "Goutte d'evian" falls straight into town to quench our thirst for purity. Exclusively available at Paris, London and Geneva in 2014, it will spring into unusual venues, where and when you are thirsty: vending in the street, in shops, spas, kiosks ...

Original teardrop design, unique ritual consumption (open the lid, compact with one hand and spin), everything is new in this except drop of evian water it contains carefully, a water collected in the Alps and unchanged for millennia.





Company: Evian
Brand: Drop
Origin: France
Category: Water
Packaging: 200ml
Claims: Premium
Price: €1
Where to buy: Buy Online
Website: evian.fr








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Snack Review: Cosmos Creations Aged Cheddar & Cracked Pepper Premium Puffed Corn



If cheddar sharpens with age, then we just gave our premium puffed corn an ultra-fine edge. Enhancing this flavor with the feistiness of cracked pepper is not only a work of art but a stroke of genius. It’s a match made in taste-bud heaven. Aged Cheddar & Cracked Pepper is how old-world seasoning meets today’s demanding cravings. It’s just one more way you can enjoy pure, natural* ingredients in a snack that’s deliciously addictive





About the Company
When it comes to snack foods, just about anyone can pump out unhealthy products at a rapid clip. At Cosmos Creations, we’re slowing things down. We’ve made the commitment and investment to use only all natural ingredients to create a snack food with a premium, indulgent, artisan taste.

If you’re ready for a unique experience, then let Cosmos Creations take you there. Every bag begins with pure, natural corn, baked in the oven for a taste that’s out-of-this-world. Every bite is an explosion of flavor and a mouthful of happiness.

It’s easy to brag about what’s inside every bag, but what’s excluded—gluten, trans-fats, hulls, kernels, preservatives and additives—is even more important. Just all-natural ingredients you can pronounce, and a taste that’s almost heavenly.


Company: Cosmos Creations
Brand: Cosmos Creations
Category: Snacks
Origin: USA
Packaging: 7oz (198.4g)
Claims: No Artificial Ingredients, Gluten Free, Trans Fat Free, Non GMO Corn, No Kernels, No Hulls
Varieties: View Range Here
Price: $4.99
Where to Buy:  Buy Online, Store Locator
Website: cosmoscreations.com






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Drink Review: Arty Artichoke Water


As health and nutrition lovers with a passion for science, we wanted to create a beverage that takes water to a whole new level in taste and nutrition. ARTY water is the first vegetable beverage with a great fruit taste. Taking fresh artichokes, a natural process extracts essential enzymes, oils, vitamins and age-fighting antioxidants. Using a unique extraction process, we've designed ARTY water to be a balanced artichoke water sweetened with monk fruit and sensational hints of lemon and mint.


Artichokes are low in saturated fat and cholesterol, while being a rich source of fiber, vitamins and minerals. It contains vitamins which include vitamin C, thiamin, riboflavin, niacin, folate, vitamin B-6,B-12, A, E, D and vitamin K. Artichokes also provide minerals such as calcium, iron, zinc, sodium, potassium, manganese, phosphorus and zinc.

View Full List of Benefits

The History
Native to the Mediterranean region, the artichoke is the edible flower bud of a thistle-like plant in the sunflower family. It is scientifically classified as a vegetable.

Its botanical name, Cynara scolymus, derives from the Latin canina meaning canine and the Greek skolymos meaning thistle. Its English name comes from the Arabic al-khurshuf also meaning thistle, which became articiocco in Italian, and ultimately artichoke.

Although mankind has been eating artichokes for more than 3000 years, the fall of Rome plunged the artichoke into obscurity until its revival in Italy the mid-15th century.

Catherine de Medici, who was married to King Henry II of France at the tender young age of 14, is credited with bringing the artichoke from her native Italy to France, where its success was instant.

The artichoke quickly made its way to Britain and as a result, the term artichoke first appeared in written English records in the 15th century. It made its way to America via French and Italian explorers.

Now California produces 100 percent of the U.S. commercial artichoke crop, rivaled in popularity only in France and Italy.


Company: Arty Water Company
Brand: Arty
Slogan: World's First Premium Artichoke Beverage
Origin: USA
Category: Water
Packaging: 8fl oz
Claims: All Natural, Premium
Price: Coming Soon
Where to Buy:  Coming Soon
Website: artywater.com





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Alcohol Spotlight: CraftHouse Paloma Premium Cocktail


Perhaps the PERFECT TEQUILA COCKTAIL, giving the venerable margarita a run for its money.

Little is known about the historical origin of the Paloma, the most popular tequila-based cocktail in Mexico. Some conjecture that it is named after La Paloma (“The Dove”), the popular folk song composed in the early 1860s.

Expressive blanco tequila, sourced from the Tequila Valley, is the foundation for this cocktail. We’ve created our own, all natural, grapefruit soda that leaves those commercially available in the dust. Mixed with a bit of lime juice to round everything out and you have a real crowd pleaser. A touch of kosher salt on the rim of the glass will add an epicure’s touch.

Information & Ingredients in a Charles Joly Paloma:

100% ALL NATURAL ingredients
REAL BLANCO TEQUILA from Jalisco Mexico
Pure California LIME JUICE
12.5% alc. by vol.
Gluten free



About the Company
Our professional mixologists have dedicated their careers to the fine art of making drinks. Anyone you know can shake a cocktail, but crafting one that is perfectly balanced takes practice and experience.Our vision was to take classic cocktails and then source the best ingredients from around the world to properly balance them. These drinks were not created in the boardroom, but instead come from people who have dedicated their life to hospitality, the study of spirits and the history and art of bartending. Read More



Company: CraftHouse
Brand: CraftHouse
Origin: USA
Category: Ready to Drink Alcohol, Flavored Alcohol
Packaging: 750ml
Alcohol Volume: 10.1%
Claims: All Natural, Gluten Free
Variants: Moscow Mule, Paloma, Southside
Price: $19.99 USD
Where to Buy: Buy Online, Store Locator
Website: crafthousecocktails.com





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Bar Spotlight: Off The Farm Strawberry Coconut Premium Energy Bar



Box of 12 Strawberry Coconut Cashew All Natural Whole Food Energy Bars.


Ingredients: brown rice syrup, strawberries (strawberries, sugar, rice flour, sunflower oil citric acid), oats, cashews, figs (dried figs, rice flour), crisp rice (rice flour, sugar, malt extract, salt, mixed tocopherols), apples, coconut, chia seeds, sesame seeds, tapioca syrup, natural flavors, sunflower oil, sea salt, citric acid.







About the Company
At Off The Farm, we pride ourselves in offering healthy natural foods that taste awesome! We believe getting your nutrition from all natural "farm fresh" foods tastes better because it is better! We are passionate about healthy foods that taste good and are always seeking out premium and real ingredients to use in our products. We do not use powders, additives or supplements to deliver nutrition. Our ingredients are Off The Farm!

Our mission is to bring the amazing experience and excellent taste of high quality and fresh foods from farmers to everyone who appreciates them. Giving back to the community by supporting organizations that educate children about sustainable farming is at the heart of everything we do. We want all children to know where their food comes from and how important local farms are in the world today.

We believe eating exceptional foods from the natural bounty in our land is a gift to be experienced by everyone. It is a great joy for us to be a part of bringing this gift to you!



Company: Off The Farm Foods Inc
Brand: Off The Farm
Slogan: Super Premium Food Bars
Origin: USA
Category: Bars
Packaging: 2oz (57g)
Claims: Premium, Organic
Variants: Strawberry Coconut, Blueberry Vanilla, Apple Cinnamon
Price: $28.20 (12 x 57g)
Where to Buy: Direct on Website, Store Locator
Website: offthefarm.com






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