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Supplement Spotlight: PowerBar® Highlights Simple Plant-Based Ingredients in New Plant Protein Product Line

 

 

New Bars Enter Plant Protein Category with Great Taste

EMERYVILLE, Calif., May 23, 2017 /PRNewswire/ -- PowerBar®, the original energy bar, is introducing its first plant-based snack bar as part of its Clean Start™, which is an ongoing effort to evolve their product portfolio with cleaner ingredient labels and great tasting products. Made with 10g – 11g of protein, PowerBar® Plant Protein Bars are a delicious, flavorful and great tasting option not typically seen in the plant protein category.

"In January, we launched our Clean Start™ campaign and officially committed to a clean start in 2017 by offering products in response to consumer needs for higher quality ingredients, long-lasting energy and improved, on-trend nutrition," says Doug Cornille, Premier Nutrition Corporation Vice President of Marketing. "Our new Plant Protein Bars reinforce our mission to diversify our product portfolio and offer better tasting products for all active sports players. In the past, the plant protein bar category has fallen short when it comes to great tasting products, and PowerBar® Plant Protein Bars remedy that situation. This is our most delicious tasting bar yet!"

These Plant Protein Bars arrive at a time when plant protein products are gaining popularity due to the rising trend of consumers looking for vegetarian options. PowerBar® Plant Protein Bars are made with a few simple ingredients – nuts, nut butters, pumpkin seeds, crisped peas and rice - and dipped and drizzled with dark chocolate. PowerBar® Plant Protein bars do not contain artificial flavors, colors or sweeteners and are Non-GMO Project Verified. The Non-GMO Project Verification Seal is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance.

"When deciding to formulate our first ever plant-protein bar, taste was the number one priority," says Jeremy Hardwick, Product Development Manager of R&D at Premier Nutrition Corporation. "We used healthy fats from nuts and nut butters to enhance the flavor profile, and incorporated small amounts of natural sweeteners to taste. PowerBar Plant Protein Bars are ideal for consumers seeking non-soy or non-dairy protein snack options with great taste."

PowerBar Plant Protein Bars are perfect for the active consumer in need of an on-the-go wholesome protein snack to provide long-lasting energy and satiety. PowerBar Plant Protein Bars are available in Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew flavors.

2017 Plant Protein Product Nutritionals:

  • Dark Chocolate Almond Sea Salt: 10g almond protein, 8g fiber; does not contain gluten, soy or dairy.
  • Dark Chocolate Peanut Butter: 11g peanut protein; 7g fiber; does not contain gluten, soy or dairy.
  • Dark Chocolate Salted Caramel Cashew: 10g cashew protein, 7g fiber; does not contain gluten or soy. Contains dairy.

For more information on PowerBar products, visit PowerBar.com; connect with us on Facebook at Facebook.com/powerbar; or on Instagram and Twitter by following @powerbar.

About PowerBar®

Thirty years ago, PowerBar was developed to help athletes from all walks of life recharge and refocus. We have continued to evolve our portfolio to include a wide selection of Protein, Endurance Nutrition, Energy, and Wholesome Snacking products crafted from high quality ingredients to meet the needs of all athletes. From sunrise sessions to sunset bike rides, from celebrating the team victory to rallying after defeat, we're here to help you savor every moment, both on and off the field. It's about the commitment to the team, the love of the game, the effort you leave on the field, and the joy you carry off. For more information about PowerBar, visit PowerBar.com.

 

SOURCE PowerBar

Related Links

http://PowerBar.com

 

 

PowerBar Plant Protein Dark Chocolate Almond Sea Salt (PRNewsfoto/PowerBar)

PowerBar Plant Protein Dark Chocolate Almond Sea Salt (PRNewsfoto/PowerBar)

 

PowerBar Plant Protein Dark Chocolate Salted Caramel Cashew (PRNewsfoto/PowerBar)

PowerBar Plant Protein Dark Chocolate Salted Caramel Cashew (PRNewsfoto/PowerBar)

 

PowerBar Plant Protein Dark Chocolate Peanut Butter Bar (PRNewsfoto/PowerBar)

PowerBar Plant Protein Dark Chocolate Peanut Butter Bar (PRNewsfoto/PowerBar)

 

 

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Supplement Spotlight: PowerBar Protein Plus Bar 20g-30g

 

 

Benefits

High-quality protein to replenish tired muscles.

No artificial flavors or colors.

After leaving it all on the court or field, ProteinPlus™ bars are there, offering superior taste and just the right amount of protein to help post-workout muscles replenish and recover with ease.

 

 

Nutrition Facts

Serving Size: 1 Bar

Servings Per Container: 1

Amount Per Serving
Calories 210 Calories from Fat 55
% Daily Value*
Total Fat 6g 9%
Saturated Fat 3g 15%
Trans Fat 0g
Cholesterol <5mg 2%
Sodium 200mg 8%
Potassium 100mg 2%
Total Carbohydrate 25g 8%
Dietary Fiber 4g 16%
Sugars 12g
Protein 20g 40%
Vitamin A 0%
Vitamin C 0%
Calcium 8%
Iron 6%

 

 

INGREDIENTS

TRISOURCE PROTEIN BLEND (SOY PROTEIN ISOLATE, CALCIUM CASEINATE, WHEY PROTEIN ISOLATE), MALTITOL SYRUP, CHOCOLATE FLAVORED COATING (SUGAR, FRACTIONATED PALM KERNEL OIL, COCOA, WHEY, NONFAT MILK, SOY LECITHIN, NATURAL FLAVOR), OLIGOFRUCTOSE (FROM CHICORY ROOT), FRUCTOSE, WATER, CANE INVERT SYRUP, PEANUT BUTTER, PARTIALLY DEFATTED PEANUT FLOUR, SOY CRISPS (SOY PROTEIN ISOLATE, RICE FLOUR, SALT), PEANUT OIL, AND LESS THAN 2% OF: SALT, GROUND ALMONDS, NATURAL FLAVOR, SOY LECITHIN, BUTTER (CREAM).

CONTAINS PEANUT, ALMOND, MILK AND SOY.

 

 

About the company

Thirty years ago, we started with a vision to revolutionize sports nutrition. Paying close attention to what athletes needed to perform at their best, we created high-quality products that replenished muscles and revived the spirit at every turn. No matter the feat, you were always ready to power on and cross the finish line. But over time, the way you play has changed, so now, we've upped our game.

Today, we are leaders of the market we helped create, because at PowerBar, we know athletes. We know the thrill that comes from the play-offs and the rush you get when you conquer a challenge. From the never-ending days to the unbelievable comebacks, from the pre-game warm-ups to the post-game high-fives, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small. Which is why we're dedicated to providing all athletes with great taste and the proper nutrition needed through every stage of training.

 

 

Company: PowerBar
Brand: Protein Plus Bar 20g-30g
Origin: USA
Category: Supplements
Packaging: 1 bar
Claims: 20g protein per bar and gluten-free.
Variants: View Full Range Here
Price: 1-bar $2.39, 15-pack $29.85
Where to Buy: Buy Online, Store Locator
Website: https://www.powerbar.com/

 

 

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Supplement Spotlight: PowerBar Simple Fruit Energy

 

 

Benefits

Made with real fruit and simple ingredients.

No artificial flavors or preservatives.

Made with gluten-free ingredients.

Simple Fruit Energy Food give you the power you need to sustain in all conditions. Natural ingredients provide long-lasting fuel that revives the spirit and helps to deliver a stellar performance, any time, anywhere.

 

 

Nutrition Facts

Serving Size: 1 Pouch

Servings Per Container: 1

Amount Per Serving
Calories 100
% Daily Value*
Total Fat 0g 0%
Sodium 50mg 2%
Potassium 130mg 4%
Total Carbohydrate 25g 8%
Sugars 17g
Protein 0g 0%
Vitamin C 25%

 

 

INGREDIENTS

APPLE JUICE CONCENTRATE, APPLE PUREE CONCENTRATE, APPLES,MALTODEXTRIN, DEXTROSE, BLACKBERRIES, RED RASPBERRIES, SEA SALT, VITAMIN C (ASCORBIC ACID).

 

 

About the company

Thirty years ago, we started with a vision to revolutionize sports nutrition. Paying close attention to what athletes needed to perform at their best, we created high-quality products that replenished muscles and revived the spirit at every turn. No matter the feat, you were always ready to power on and cross the finish line. But over time, the way you play has changed, so now, we've upped our game.

Today, we are leaders of the market we helped create, because at PowerBar, we know athletes. We know the thrill that comes from the play-offs and the rush you get when you conquer a challenge. From the never-ending days to the unbelievable comebacks, from the pre-game warm-ups to the post-game high-fives, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small. Which is why we're dedicated to providing all athletes with great taste and the proper nutrition needed through every stage of training.

 

 

Company: PowerBar
Brand: Simple Fruit Energy Bar
Origin: USA
Category: Supplements
Packaging: 1.76 oz.
Claims: Gluten-free, 100 calories per serving.
Variants: View Full Range Here
Price: 1-packet $2.29, 12-pack $23.98
Where to Buy: Buy Online, Store Locator
Website: https://www.powerbar.com/

 

 

 

 

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Supplement Spotlight: PowerBar Lemon Poppy Seed Protein Reduced Sugar Bar

 

 

Benefits

High-quality protein stimulates growth for healthy muscles.

Reduced-sugar energy, so mid-day crashes are a thing of the past.

Made with gluten-free ingredients.

Reduced Sugar ProteinPlus™ bars offer great tasting, reduced sugar energy, so you can feel confident and ready to showcase your best. Watch out, opponents.

 

 

Nutrition Facts

Serving Size: 1 Bar

Servings Per Container: 1

Amount Per Serving 1 Bar (60g)
Calories 200 Calories from Fat 60
% Daily Value*
Total Fat 7g 11%
Saturated Fat 2.5g 13%
Trans Fat 0g
Cholesterol <5mg 2%
Sodium 130mg 5%
Total Carbohydrate 25g 8%
Dietary Fiber 5g 20%
Sugars 3g
Sugar Alcohol 17g
Protein 20g 40%
Vitamin A 0%
Vitamin C 4%
Calcium 10%
Iron 10%

 

 

INGREDIENTS

TRISOURCE PROTEIN BLEND (SOY PROTEIN ISOLATE, CALCIUM CASEINATE, WHEY PROTEIN ISOLATE), MALTITOL, YOGURT COATING (MALTITOL, PALM KERNEL OIL, YOGURT POWDER (CULTURED WHEY PROTEIN CONCENTRATE AND CULTURED SKIM MILK), NONFAT DRY MILK SOLIDS, SOY LECITHIN, SALT, NATURAL FLAVOR), CHICORY ROOT SYRUP, ALMOND BUTTER, CANOLA OIL, SOY LECITHIN, WATER, NONFAT MILK, POPPY SEEDS, LEMON, NATURAL FLAVORS, CITRIC ACID, SUCRALOSE.

CONTAINS: SOY, MILK AND ALMOND.

 

 

About the company

Thirty years ago, we started with a vision to revolutionize sports nutrition. Paying close attention to what athletes needed to perform at their best, we created high-quality products that replenished muscles and revived the spirit at every turn. No matter the feat, you were always ready to power on and cross the finish line. But over time, the way you play has changed, so now, we've upped our game.

Today, we are leaders of the market we helped create, because at PowerBar, we know athletes. We know the thrill that comes from the play-offs and the rush you get when you conquer a challenge. From the never-ending days to the unbelievable comebacks, from the pre-game warm-ups to the post-game high-fives, PowerBar encourages every athlete to get the most out of their time and celebrate every win, no matter how small. Which is why we're dedicated to providing all athletes with great taste and the proper nutrition needed through every stage of training.

 

 

Company: PowerBar
Brand: Lemon Poppy Seed Protein Reduced Sugar Bar
Origin: USA
Category: Supplements
Packaging: 1 bar
Claims: No artificial colours, flavors or sweeteners.
Variants: View Full Range Here
Price: 1-bar $2.39, 15-pack $29.85
Where to Buy: Buy Online, Store Locator
Website: https://www.powerbar.com/

 

 

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Supplement Spotlight: PowerBar Protein Plus Sports Fruicy

 

 

 

Protein is an essential part of a healthy diet and an important "building block" for your muscles. When you have been active and particularly after exercise or gym sessions, your muscles need protein for growth and maintenance. ProteinPlus Sports Fruicy is a refreshing and fruity protein drink with well chosen, natural fruit juices and purees – it is ideal for athletes and those who lead an active life. It provides you with 26g of premium quality whey protein per portion, is low in fat and without added sugars. Excellent to support training adaptations after exercising with protein. And in its convenient bottle, ProteinPlus Sports Fruicy also makes it easy to consume protein on the go – as for best muscle growth/maintenance, leading experts recommend to consume protein regularly during the day.

 

  • 26g premium protein per serving
  • Protein supports muscle growth and maintenance
  • With natural ingredients (fruit juices / purees)
  • No added sugar*
  • Low in fat
  • Suitable for vegetarians

 

*contains naturally occurring sugar.

 

INGREDIENTS

Water, whey protein (33%), pineapple juice* (16%), apple juice*, coconut water (0,5%), stabilisers (pectins, guar gum), safflower concentrate, lemon concentrate, sweeteners (sucralose, acesulfame-K), acidity regulators (lactic acid, citric acid, ascorbic acid), flavouring. *from concentrate.

 

 

NUTRITION INFORMATION

per 100ml per bottle (330ml)
Energy kJ (kcal) 217 (51) 716 (168)
Fat 0,7 g 2,3 g
of which saturates 0,5 g 1,7 g
Carbohydrate 3,3 g 11 g
of which sugars 3 g 9,9 g
Protein 8 g 26 g
Salt 0,10 g 0,33 g

 

 

About the company

At PowerBar, we believe in you. We believe in your passion. Very few athletes know what they are really capable of. It's only by pushing beyond our limits that we realise we can do even more. At PowerBar, we are driven. Driven by a passion to constantly go further. To go even faster. And to keep improving our performance. We supply the energy for you to make the impossible a reality. Because we believe in you. You're stronger than you think.

 

 

Company: PowerBar
Brand:  Protein Plus Sports Fruicy
Slogan:  PowerBar
Origin: UK
Category: Supplement
Packaging:  330ml
Claims:  26g protein per serving, no added sugar, suitable for vegetarians.
Variants: View product range here
Price: Coming soon
Where to Buy: UK, Store Locator
Website: https://www.powerbar.eu/en

 

 

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Sports Spotlight: PowerBar Performance Smoothie

 

 

For successful intense training or competition you should top up your energy levels before you start and refuel during exercise with carbohydrates. Performance Smoothies are made of min. 65% fruit purees and deliver C2MAX, a scientifically developed, 2:1 ratio of glucose and fructose sources. They have a smooth natural taste, are easy to swallow and fuel you like a PowerGel.

 

  • Improved recipe: more carbohydrates** plus extra sodium gives you the same functionality as one PowerGel
  • New Flavour: fruity, fresh tasting Apricot Peach
  • Scientifically developed C2MAX Dual Source Carb Mix contain a 2:1 ratio of glucose and fructose sources
  • Ideal combination of the advantages of bars and gels: easy to swallow without chewing, higher satiety feeling than PowerGels
  • With extra sodium, the main electrolyte lost through sweat
  • More than double the energy on average compared to usual fruit purees
  • Based on min. 65% natural tasting fruit purees
  • No added flavours, colours* or preservatives (*by law)
  • Lactose- and Gluten free

 

**the new recipe delivers min. 28% more carbohydrates than Performance Energy Blends and 100% on average more compared to usual fruit purees

 

 

INGREDIENTS

Fruit purees (66,2 %) [banana (31%), apple, blueberry (8%)], maltodextrin, strawberry puree concentrate (7%), fructose, water, sodium citrates, sodium chloride, acid (citric acid).

 

 

NUTRITION INFORMATION

per 100 g per pouch (90 g)
Energy kJ (kcal) 557 (133) 502 (120)
Fat 0g 0g
of which saturates 0g 0g
Carbohydrate 31 g 28 g
of which sugars 17 g 15 g
Protein 0,5 g 0,5 g
Salt 0,59 g 0,53 g
Sodium 235 mg 212 mg

 

 

About the company

At PowerBar, we believe in you. We believe in your passion. Very few athletes know what they are really capable of. It's only by pushing beyond our limits that we realise we can do even more. At PowerBar, we are driven. Driven by a passion to constantly go further. To go even faster. And to keep improving our performance. We supply the energy for you to make the impossible a reality. Because we believe in you. You're stronger than you think.

 

 

Company: PowerBar

Brand:  Performance Smoothie

Slogan:  PowerBar

Origin: UK

Category: Supplement

Packaging:  90g pouch

Claims:  Lactose free, gluten-free, no added flavours.

Variants: View product range here

Price: Coming soon

Where to Buy: UK, Store Locator

Website: https://www.powerbar.eu/en

 

 

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