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Drink Spotlight: Power Horse SugarFree Energy Drink

 

For calorie-conscious energy seekers... POWER HORSE is also available sugar-free. A real alternative for everyone looking to avoid unnecessary calories. Good news for diabetics: POWER HORSE sugar free is perfectly suitable.

Austria-based beverage company Power Horse has launched a sugar free edition of its popular energy drink. The caffeine contained in the Power Horse Energy Drink has a stimulating and reviving effect and at the same time is increases the physical and mental powers of performance. Power Horse sugar free will join the company's existing line of energy drinks, which include products such as Power Horse energy cola and Power Horse original. Allergies information: contains phenylalanine.

 

 

Ingredients
Water, acid (citric acid, sodium citrate), carbon dioxide, taurine 0.4%, glucuronolactone, colors (plain caramel, riboflavin), sweeteners acesulfame-K, aspartame), flavoring, caffeine, inositol, vitamins (niacin, pantothenic acid, vitamin B6, vitamin B12).

 

Nutrients
Per Serving size: 100ml, Fat, Energy(kj): 13kj, Energy(kcal): 3kcal, Sodium (g/mg): trace mg

 

 

Company: Power Horse Energy Drinks
Brand: Power Horse
Origin: Austria
Category: Energy & Sports Drinks
Packaging: 250 ml Aluminium Can
Claims: Low energy, sugar free special drink containing taurine and caffeine, with sweetening agents, contains 80mg of caffeine.
Price: $1.00/Aluminium Can
Where to buy: amazon.co.uk/
Website:power-horse.com

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powerhorse

Advertising Spotlight: Power Horse Raffle Cup

Summary

Power Horse Energy Drink has launched an online raffle contest that gives users the chance to win a number of prizes. All you have to do is go to their website and register your contact information for a chance to win.  Power Horse offers a line of energy drinks that includes a numer of versions including: original,  sugar free and energy cola.
power-horse.com/en/games-fans/133.html

 

General conditions of participation:
All accurate registrations at www.power-horse.com and all accurately filled out registrations will be included in the draw. There is no obligation to buy. The winners will be notified in writing. The closing date is the 18th of April 2013. The participants thereby agree to POWER HORSE using the information provided.

Regarding the participation of minors, the consent of a legal guardian is required. Employees of the manufacturing company and cooperating companies are not eligible. Winnings cannot be cashed out. The exchange or conversion of winnings is not possible. Any recourse to courts of law is excluded.

PRIZES

 

1st – 8th prize: Tennis-VIP-trip to Duesseldorf**
9th prize: 1 meet & greet with POWER HORSE brand ambassador Philipp Kohlschreiber
10th- 11th prize 2 final packages each for 2 persons including tickets and entrance to POWER HORSE sky lounge on 25th of May 2013
12th prize: 1 flat screen (symbolic photo)
13rd – 22nd prize 1 smartphone each (symbolic photo)
23rd – 32nd prize: 1 POWER HORSE track suit each
33rd- 42nd prize: 1 POWER HORSE polo-shirt each, signed by the winner of the POWER HORSE Cup
43rd – 50th prize: 1 POWER HORSE cap each signed by the winner of the POWER HORSE Cup

 

 

 

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Product Spotlight: Power Horse Energy Drinks

Summary
Power Horse  Energy Drinks from Austria are best known for its role in the 2008 assassin film Wanted.  Avalaible in a variety of presentations including Regular, Sugar Free and Cola Flavored.  The Cola version comes with 33% free.  Power Horse also comes in a variety of different packages including a 250ml can, a 500ml Can and a 250ml bottle that features a bottle cap that can be reusable screw-cap.

Ingredients include: Taurine & Glucuronolactone, Caffeine, Vitamins and Carbohydrates.

Analysis
Power Horse has been an innovative company since their inception.  Their new sugar free variety is in line with current health trends where health focused products are more popular than ever.  Offering multiple drink options and size varieties is a great way to reach different consumers with varied tastes.  The design of the products has not been updated and this could represent an opportunity for Power Horse to launch a new product with a more modern image that may attract a younger demographic who is increasingly more interested in attractive designs.  A great way to do this is through a limited edition launch where the company would get immediate feedback via different social media sites such as Facebook and Twitter.   Popularity and sales success will ultimately determine whether this limited edition variety becomes the newest member of the Power Horse energy drink family.

 

Company: Power Horse
Brand: Power Horse
Category: Drinks, Energy Drinks
Origin: Austria
Price: 250ml can- $1.75 USD
Packaging: 250ml can and bottle, 500ml Can
Varieties: Regular, Regular Bottle,  Sugar Free, Cola, 500ml
Website: power-horse.com

powerhorse1power-horse-250ml-regular_72 power-horse-energy-cola-330ml_72 power-horse-250ml-regular-bottle power-horse-500ml-regular_300

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