A new Gallup poll finds that 48 percent of U.S. adults say they drink at least one glass of soda a day.
The poll is the first from Princeton, N.J.-based Gallup to measure daily soda consumption.
Among those who drink soda, the average daily amount is 2.6 glasses, with 28 percent drinking one glass a day, on average, and 20 percent drinking two or more glasses.
Meanwhile, 52 percent said they normally drink no soda.
The survey found that there is essentially no difference in the self-reported weight situation of Americans who drink two or more glasses of soda compared with those who drink none. About four in 10 of each group says they are either very or somewhat overweight. Those who drink one soda per day are slightly more likely to classify themselves as overweight. This might be explained by heavier soda drinkers consuming more diet soda than those who drink only one soda per day; however, the current survey question did not specify the type of soda consumed.
Soda consumption was higher among young adults, with 56 percent of 18- to 34-year-olds reporting they drink at least one glass of soda per day, compared with 46 percent of people ages 35 to 54.
While soda consumption is high, it is not as high as coffee consumption: 64 percent of U.S. adults say they drink at least one cup of coffee daily. This percentage has stayed about the same since 1999, despite the increase in coffee stores and coffee products available to consumers in recent years.
The results are based on telephone interviews with a random sample of about 1,000 U.S. adults, conducted between July 9 and 12. The findings are weighed so they are nationally representative.
A new larger, 16-oz can for Mountain Dew is available for a limited time that uses color-changing ink that turns a bat image from grey to green when the can is chilled.
As record summer temperatures and severe drought conditions fan across America, PepsiCo’s Mountain Dew is aiming to quench the thirst of consumers with a new can that is one-third larger than their traditional 12-oz offering. And to help capture consumers’ attention, the can features color-changing artwork aimed at the brand’s target audience nationwide. The limited-edition 16-oz can of Mountain Dew, when chilled to 46.4° F, features an easily recognizable symbol—a bat outline, promoting the feature film The Dark Knight Rises—that transforms itself to the distinctive green color of Mountain Dew, using specialized inks from Chromatic Technologies, Inc. “Mountain Dew was able to use CTI’s thermochromic ink to create an interactive experience with their limited-edition can promotion,” explains Melanie Edwards, CTI’s manager of strategic sales initiatives. “By incorporating CTI’s cold-activated, color-changing ink technology into this special offering, it truly elevates the consumer interaction potential of the beverage package.”
Here’s a new one for you: Nestlé released an ice cream pop in mainland China that doesn’t melt — no matter how hot it gets.
The peelable banana-like treat called BenNaNa consists of a gummy outer-layer with a vanilla ice cream core. The outer layer is peeled back like a banana to expose the frozen ice cream treat inside. RocketNews24 in Japan reported on the validity of the claim that the pop stays intact in all conditions, finding that after three hours on the hot pavement, the popsicle did not melt; well sort of. The reporter found that the outer layer remained basically unchanged, while the inside melted like regular ice cream.
Nestlé China is developing a campaign geared towards children to market their new creation, unveiling a microsite based on a magical island created by international marketing company OgilvyOne. The site will be up and running through the end of September 2012.
In much the same way their ancestors on the prairie had to check their guns at the door of the saloon, the 320 students in the Faulkton Area School District in tiny Faulkton, S.D., will be required to dispose of all carbonated soda containers before stepping into school buildings.
“We’re not trying to be the pop police or anything, but we felt like we were sending a mixed message by having a healthy lunch program and yet letting everyone walk around with sodas with a bunch of sugar in them,” said Joel Price, superintendent of the district.
U.S. soft drinks sales declined last year for the seventh straight year as prices rose and consumers opted for healthier beverage options, reports Natalie Zmuda at AdAge.
Industry heavy weights Coke, Diet Coke, Pepsi and Mountain Dew all saw sales drop, according to a Reuters report on the sales numbers.
Fanta, meanwhile, saw the strongest growth of the top 10 brands, reporting a 3 percent increase in sales volume. The Coca-Cola owned soft drink was reintroduced to the U.S. market in 2001 and has been the third Coke brand to surpass 2 billion in cases sales.
So what's Fanta's secret? Here are some of the factors:
Catering to its biggest customers
In the United States, two-thirds of the brand's volume comes from teenagers, which is helpful for the brand considering they are less health conscious than older consumers.
And brand officials continue to search for new ways to reach out to them. Last summer, Fanta announced a partnership with the Jenga mobile gaming application, aimed at targeting new teen customers and reinforcing the "less serious" campaign message.
Active social media campaigns
With so many teens glued to their computers and cell phones, Fanta also maintains an active Facebook and Twitter presence. It's Facebook page has nearly 3 million followers and the official Twitter account @FantaFun interacts with its followers on a daily basis.
Who doesn't remember the Fanta girls campaign? And last year, Coca-Cola announced a unified global marketing campaign. The "Less Serious" campaign is intended to reach its target audience (moms and teens) with its ads featuring whimsical animated characters.